The "Rural Talent Avenue" cultural event held recently in Ningshan County in northwest China's Shaanxi Province enabled villagers to promote their local culture through performances and night markets, boosting the local economy.
On stage, performers showcased local agricultural culture, heritage items, and traditional customs. The show also integrated elements of intangible cultural heritage and promoted cultural tourism resources.
The performers on stage gave their all, while the audience banged household pots, pans, and dishes to show their appreciation for the performances.
"This program was well-organized, festive, and very down-to-earth," said one spectator.
Not far from the stage, over 100 stalls were neatly arranged at the night market, offering abundant specialty foods that filled the air with enticing aromas. The exciting performances and engaging interactive games kept visitors thoroughly entertained.
"We brought our children here, and they really enjoyed it. The activities, dining, and lodging here were excellent," said a tourist.
By the end of July, Ningshan County had received nearly one million visitors in 2025, up 38 percent compared to the same period in the previous year. Tourism spending reached 445 million yuan (about 61.7 million U.S. dollars), marking a 41.9 percent year-on-year increase.
Cultural event in northwest China's Shaanxi boosts local rural economy
