The "Rural Talent Avenue" cultural event held recently in Ningshan County in northwest China's Shaanxi Province enabled villagers to promote their local culture through performances and night markets, boosting the local economy.
On stage, performers showcased local agricultural culture, heritage items, and traditional customs. The show also integrated elements of intangible cultural heritage and promoted cultural tourism resources.
The performers on stage gave their all, while the audience banged household pots, pans, and dishes to show their appreciation for the performances.
"This program was well-organized, festive, and very down-to-earth," said one spectator.
Not far from the stage, over 100 stalls were neatly arranged at the night market, offering abundant specialty foods that filled the air with enticing aromas. The exciting performances and engaging interactive games kept visitors thoroughly entertained.
"We brought our children here, and they really enjoyed it. The activities, dining, and lodging here were excellent," said a tourist.
By the end of July, Ningshan County had received nearly one million visitors in 2025, up 38 percent compared to the same period in the previous year. Tourism spending reached 445 million yuan (about 61.7 million U.S. dollars), marking a 41.9 percent year-on-year increase.
Cultural event in northwest China's Shaanxi boosts local rural economy
A former television host from Taiwan, Zhai Xuan, has made a pivotal decision to leave mainstream broadcasting in order to create content that provides a better understanding of the Chinese mainland and cross-strait relations.
Zhai, a seasoned television host with over a decade of experience in Taiwan's media landscape, recently addressed an audience at an event in Beijing, where she revealed her complete transition into independent online media.
In her remarks, she articulated her aspiration to bridge what she perceives as a significant information gap between audiences on both sides of the Strait, highlighting her commitment to fostering a deeper understanding and connection through her new endeavors.
"I was really surprised by all the fake news. There were stories saying people on the mainland can't afford tea eggs or that they live in mud houses and in Taiwan, this was the main information many people received," said Zhai.
Zhai said she initially began producing online videos to challenge such perceptions while continuing her work as a television host.
In April 2025, she travelled to the mainland with her father to fulfill her late grandfather's wish to return to his hometown. The trip, which reunited family members separated since 1949, was recorded in a video series titled "Journey to Find Our Roots", drawing attention from viewers in both Taiwan and the mainland.
"Many people in Taiwan told me that after watching, they wanted to apply for a mainland travel permit immediately and go looking for their relatives. Some had long forgotten these things, but after seeing my story, they began thinking about their hometowns and family members they had never met and decided to search for their roots," Zhai shared her story at the event.
By mid-2025, Zhai said she began to feel increasing pressure amid rising political tensions and a tightening atmosphere around cross-Strait exchanges in Taiwan.
After more than 12 years in the industry, Zhai resigned from her position, believing it was the right thing to do.
"At that moment, I felt this was a major issue，not just for me, but for Chinese people on both sides of the Strait. If I backed down then, I wouldn’t be standing on the right side," said Zhai.
Since leaving television, Zhai has broadened her online programming to encompass a range of daily-life topics, including practical guidance on applying for a mainland travel permit and using commonly employed mobile applications, in addition to content that delves into historical memory and cultural connections across the Strait.
As the debate over cross-Strait relations continues in Taiwan, Zhai said she remains committed to her current path.
Former Taiwan TV host bridges cross-Strait divide via online media
