SINGAPORE, Aug. 5, 2025 /PRNewswire/ -- On July 31, the Shede Aged Baijiu Festival was staged at Concorde Hotels & Resorts, Singapore, where Shede Spirits welcomed distinguished guests from across the social spectrum to savor the allure of its celebrated baijiu and immerse themselves in the profound heritage of Chinese baijiu culture.
Honored attendees included Garry Lam, Chairman of Brands for Good; Dr. Andy Poh, Senior Advisor to the Prime Minister's Office of the UAE; Andrey Kondratyev, Deputy Head of the Trade Representation of the Russian Federation in Singapore; Wang Hao, President of the VIVA Foundation for Children with Cancer; Philip Khoo, Managing Director of Kim Sing Co Pte Ltd; together with representatives from Shede Spirits—among them President Tang Hui, Chief Human Resources Officer Zhao Peng, and Zhu Yingcai, General Manager of the International Department—as well as delegates from the Singapore Chamber of Commerce and members of the media.
In his address, Brands for Good Chairman Garry Lam expressed deep appreciation for Shede Spirits' enduring "brand for good" philosophy. He remarked that the "Shede Spirit", embodied through the company's tangible actions, resonates perfectly with the ethos of charitable galas—reflecting not only a defining pillar of corporate culture, but also the constructive role of enterprise in advancing social welfare and nurturing a culture of benevolence.
With Shede, toasting the spirit of "Shede"—the art of letting go and gaining. President Tang Hui offered a profound interpretation of the wisdom inherent in the "Shede Spirit"—the equilibrium between giving and receiving. He underscored that this guiding ethos is woven into Shede's unwavering pursuit of product excellence and its steadfast commitment to corporate social responsibility. Looking forward, Shede Spirits will continue to employ this spirit as a bridge to champion charitable causes and join hands with global communities in spreading warmth and goodwill.
Zhu Yingcai, General Manager of the International Division, led guests on an immersive journey into the art of Chinese baijiu appreciation, offering a sensory exploration that revealed the exquisite charm and craftsmanship of Shede's creations.
The evening's pinnacle came with a charity auction. Amid a spirited and vibrant atmosphere, select bottles of Shede Spirits inspired competitive bidding among collectors and connoisseurs. All proceeds were donated to the VIVA Foundation for Children with Cancer, supporting treatment, rehabilitation, and ongoing care for young cancer patients—transforming compassion into concrete action.
Empowered by Fosun's strategic vision, Shede Spirits has long pursued international expansion under its "Aged Baijiu + Culture" model, with its products now reaching 40 countries and regions worldwide. Looking ahead, the company will continue to chart innovative pathways for global engagement, fostering a mutually beneficial partnership ecosystem with Singapore's business community. Remaining committed to crafting a better life for families around the globe, Shede Spirits invites the world to experience the fragrance of Chinese baijiu and the timeless elegance of Chinese culture.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
LOS ANGELES, Jan. 17, 2026 /PRNewswire/ -- From January 6–8, 2026, Arspura, a premium smart home appliance brand focused on healthier kitchen air, presented its latest IQV™ innovations at CES 2026 and hosted a three-day brand program in Las Vegas. Centered on exclusive technology, respiratory wellness, and user experience, the program brought together experts, product leaders, and real customers to spotlight how better cooking environments can start with better indoor air management.
At the heart of Arspura's CES showcase was its proprietary IQV™ Dynamic Particulate Capture Technology, designed to capture cooking smoke, grease particles, and odor at the source—helping reduce the common "smoke escape" problem many households experience with traditional ventilation. Through live demonstrations and deep-dive sessions, Arspura emphasized a clear brand promise for modern kitchens: Cook freely, breathe freely.
To watch highlights from Arspura's CES 2026 showcase, visit:
Day 1: Uncovering the Kitchen's Invisible Health Threats
On the first day of CES 2026, Arspura kicked off its brand program with a keynote by Professor Francesca Dominici of the Harvard T.H. Chan School of Public Health (Professor of Biostatistics & Data Science; Professor of Environmental Health).
Drawing on her research on air pollution and health, she highlighted the risks of fine particulate matter (PM2.5) and emphasized that even low-level exposure can make people sick. She noted that PM2.5 can be particularly hazardous for older adults, people with existing health conditions, and individuals with asthma, and stressed that preventing cooking-related PM2.5 from dispersing indoors and reducing exposure at the source is crucial for family health.
Reflecting on this message, Arspura underscored its commitment to helping more households—especially those with asthma or nasal sensitivities—cook with greater comfort by reducing smoke and odor irritation, so more people can truly cook freely and breathe freely.
Day 2: Redefining a New Standard for Smoke-Free Cooking
On the second day, Arspura's product manager led a technical session explaining how IQV™ airflow design works together with high-airspeed capture (up to 13 m/s) to deliver high capture performance with minimal smoke escape. The presentation framed Arspura's approach as more than a product: a combination of technology and daily usability designed to make healthy cooking feel effortless.
Arspura also welcomed a special on-site visit and interview from media figure Yang Lan, who explored the booth experience and shared positive feedback on IQV™ technology and the IQV Hood concept—particularly its relevance for people sensitive to cooking fumes who want a more comfortable kitchen environment.
Day 3: Bringing Healthy Kitchen Living Into Everyday Ease
Arspura closed out CES 2026 with strong momentum, earning five awards during the show. To cap the three-day program, the brand invited its first group of IQV Hood users for a face-to-face sharing session, paired with immersive, hands-on demonstrations. Through interactive experiences and practical use scenarios, attendees felt firsthand how the product can deliver "health protection" and "easy cleaning" simultaneously, translating the idea of a healthier kitchen into tangible everyday value.
Passionate home cooks also shared how they had previously tried multiple traditional range hoods yet still struggled with smoke escape and lingering odors, while Arspura's IQV™ performance provided noticeably improved smoke capture and deodorization—making cooking more enjoyable and inspiring friends and family to upgrade after seeing the results.
What's Next for Arspura
Backed by strong recognition at CES 2026 and reinforced by firsthand user stories, Arspura's IQV™ showcase signaled a growing shift toward kitchen ventilation solutions that prioritize both health and everyday usability. Building on this momentum, Arspura will continue to develop smarter, cleaner-air technologies for modern homes.
