An increasing number of international tourists are now shifting their focus from visiting landmark tourist sites to diving into local life in rural China.
In an ancient village in the Sanshui District of Foshan City, in south China's Guangdong Province, international tourists are captivated by the stunning beauty of lush, green lotus leaves as they wander along ponds, stopping frequently to take photos.
Brazilian tourist Marcelo tried a freshly dug lotus root offered by a local resident and then took a curious bite.
"Little bit sweet, it's good. The texture is interesting. This is a new experience because I never saw this in my life. I never saw the plant. I never see how is the farmer works with this," he said.
"I love the flowers, they look so beautiful. Not just the fancy pictures for Instagram or like any social media, it's really real stuff which shows you where food come from and I love the local lifestyle," said Belarusian visitor Tanya
Freshly picked lotus roots, seeds, leaves, and flowers are key ingredients for the local Lingnan dish during summer. After frying, steaming, and simmering, dishes made with these ingredients were brought to the table. The floral banquet won high praise from the guests.
"It's so delicious, I love all the colors, and it's really cool to see how this morning we saw the plant and now we're eating it and all the different parts of it," said Canadian tourist Aliya.
In addition to foods, Sanshui also boasts a century-old football tradition. Every village here sets up a football team, and all the teams will gather to compete every summer. Foreign tourists can not only watch the matches up close but also join in the sporting event.
"Amazing this is, it's one of my favourite sports, so really, really happy that I got the opportunity to do this," said Chad, a tourist from Canada.
"It's a famous place to play football, so a lot of people come here to enjoy," said Mauriti from Brazil.
"Come to a place and then connect with the culture of the local people and find out a little bit more about the history and what they did, and it is a very immersive experience," said Pardeep from India.
Showing a stronger interest in exploring China in depth, more foreign visitors are signing up for short-term, on-the-spot tours during their trips. This trend is driving growth in customized and niche inbound tourism products, with rural tours and tours featuring traditional cultural experiences being especially popular.
"For foreign tourists, we offer travel packages combining sports watching, cuisine, rural scenery sightseeing, and traditional culture experience. They've been very popular this summer. Since July, the number of foreign tourists signing up for these products has increased by 8 percent year on year," said Zhang Jialu, marketing director at Foshan Jiachi Tourism and Cultural Development Co., Ltd.
Exploring local life in rural China gains popularity among int'l tourists
