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- Partnering with Rokstar Chicken and Kochi in New York and CHAE in Australia, to debut bold kimchi-crafted creations
- Kimchi-inspired chicken sandwiches, bibimbap, and fine dining courses winning over consumers worldwide
SEOUL, South Korea, Aug. 13, 2025 /PRNewswire/ -- Daesang announced on 13th that its kimchi brand, Jongga, is teaming up with renowned restaurants in the United States and Australia to launch an innovative range of kimchi-forward dishes.
As the global K-Food craze continues, interest in kimchi—the quintessential representative of Korean cuisine—is on the rise. To share kimchi's appeal with a wider range of global consumers, Daesang has teamed up with celebrated international restaurants to create new menus. By partnering with popular local establishments across diverse formats—from casual franchises to fine dining and traditional Korean cuisine—the company aims to showcase the versatility of Jongga Kimchi to a broad customer base.
Rokstar Chicken, the rising star of New York's dining scene, is redefining Korean-style fried chicken with bold flavors and a modern edge, embodied in its slogan, Korean Flavor, New York Attitude. Through this collaboration, the Jongga Kimchi Chicken Sandwich and Jongga Kimchi French Fries will be available at its five New York locations through March next year. The menu items were first previewed at the Head in the Clouds Los Angeles 2025 global music festival in June, and received an enthusiastic response from local attendees. In addition, the two brands plan to produce co-branded T-shirts and tableware featuring the Jongga and Rokstar Chicken emblems for use in-store.
Another highlight is Jongga's collaboration with Kochi in New York, a Korean fine dining restaurant specializing in skewer-based courses. Kochi earned one Michelin star in 2021 and is helmed by Chef Sungchul Shim, formerly of the three-Michelin-starred Per Se restaurant. Beginning in September and running through August next year, Kochi will serve its signature bibimbap topped with finely chopped Jongga Mat Kimchi, offered as the Jongga Kimchi Bibimbap. The two brands are also working to jointly develop new products using Jongga Kimchi.
In Melbourne, Australia, the acclaimed Korean restaurant CHAE will present a special kimchi-themed course menu during October and November. Each course will feature kimchi at different stages of fermentation, offering a multi-dimensional flavor experience—from appetizers made with fully fermented kimchi to later dishes incorporating younger, less-fermented kimchi. Reservations for the October menu will open in early August via CHAE's official website, with November reservations opening in early September, and diners will be selected by lottery each month. From December through July next year, Jongga Kimchi will be served as part of CHAE's standard banchan (side dish) offerings, and in the second half of next year, the restaurant will host a hands-on kimchi-making workshop (Kimjang Workshop).
Through these collaborations, Daesang's Jongga is elevating kimchi from a humble side dish to a gourmet centerpiece, showcasing its limitless potential to audiences worldwide. The brand will broaden its reach through partnerships with top dining destinations worldwide.
Lee Kyung-ae, Head of Daesang's Global Kimchi Business Division, stated, "As Korea's No. 1 kimchi brand, Jongga seeks to create more opportunities for global consumers to experience and enjoy kimchi in authentic and exciting ways. We will continue to collaborate with renowned restaurants to develop unique menu items and innovative products that highlight the health benefits and culinary appeal of Jongga Kimchi in the global market."
Meanwhile, to meet the surging demand for kimchi in the U.S. and European markets, Daesang became the first Korean food company to operate a large-scale kimchi production facility in Los Angeles in 2022, and is currently building a new plant in Kraków, Poland. Jongga products are sold through major retail channels across the U.S. and Europe, including not only original kimchi but also locally tailored varieties that reflect the food culture and consumption trends of each market. As the world's No. 1 packaged kimchi brand, Jongga actively promotes the excellence and appeal of kimchi through consumer engagement initiatives including pop-up stores, cooking competitions, and appearances at music festivals.
- Partnering with Rokstar Chicken and Kochi in New York and CHAE in Australia, to debut bold kimchi-crafted creations
- Kimchi-inspired chicken sandwiches, bibimbap, and fine dining courses winning over consumers worldwide
SEOUL, South Korea, Aug. 13, 2025 /PRNewswire/ -- Daesang announced on 13th that its kimchi brand, Jongga, is teaming up with renowned restaurants in the United States and Australia to launch an innovative range of kimchi-forward dishes.
As the global K-Food craze continues, interest in kimchi—the quintessential representative of Korean cuisine—is on the rise. To share kimchi's appeal with a wider range of global consumers, Daesang has teamed up with celebrated international restaurants to create new menus. By partnering with popular local establishments across diverse formats—from casual franchises to fine dining and traditional Korean cuisine—the company aims to showcase the versatility of Jongga Kimchi to a broad customer base.
Rokstar Chicken, the rising star of New York's dining scene, is redefining Korean-style fried chicken with bold flavors and a modern edge, embodied in its slogan, Korean Flavor, New York Attitude. Through this collaboration, the Jongga Kimchi Chicken Sandwich and Jongga Kimchi French Fries will be available at its five New York locations through March next year. The menu items were first previewed at the Head in the Clouds Los Angeles 2025 global music festival in June, and received an enthusiastic response from local attendees. In addition, the two brands plan to produce co-branded T-shirts and tableware featuring the Jongga and Rokstar Chicken emblems for use in-store.
Another highlight is Jongga's collaboration with Kochi in New York, a Korean fine dining restaurant specializing in skewer-based courses. Kochi earned one Michelin star in 2021 and is helmed by Chef Sungchul Shim, formerly of the three-Michelin-starred Per Se restaurant. Beginning in September and running through August next year, Kochi will serve its signature bibimbap topped with finely chopped Jongga Mat Kimchi, offered as the Jongga Kimchi Bibimbap. The two brands are also working to jointly develop new products using Jongga Kimchi.
In Melbourne, Australia, the acclaimed Korean restaurant CHAE will present a special kimchi-themed course menu during October and November. Each course will feature kimchi at different stages of fermentation, offering a multi-dimensional flavor experience—from appetizers made with fully fermented kimchi to later dishes incorporating younger, less-fermented kimchi. Reservations for the October menu will open in early August via CHAE's official website, with November reservations opening in early September, and diners will be selected by lottery each month. From December through July next year, Jongga Kimchi will be served as part of CHAE's standard banchan (side dish) offerings, and in the second half of next year, the restaurant will host a hands-on kimchi-making workshop (Kimjang Workshop).
Through these collaborations, Daesang's Jongga is elevating kimchi from a humble side dish to a gourmet centerpiece, showcasing its limitless potential to audiences worldwide. The brand will broaden its reach through partnerships with top dining destinations worldwide.
Lee Kyung-ae, Head of Daesang's Global Kimchi Business Division, stated, "As Korea's No. 1 kimchi brand, Jongga seeks to create more opportunities for global consumers to experience and enjoy kimchi in authentic and exciting ways. We will continue to collaborate with renowned restaurants to develop unique menu items and innovative products that highlight the health benefits and culinary appeal of Jongga Kimchi in the global market."
Meanwhile, to meet the surging demand for kimchi in the U.S. and European markets, Daesang became the first Korean food company to operate a large-scale kimchi production facility in Los Angeles in 2022, and is currently building a new plant in Kraków, Poland. Jongga products are sold through major retail channels across the U.S. and Europe, including not only original kimchi but also locally tailored varieties that reflect the food culture and consumption trends of each market. As the world's No. 1 packaged kimchi brand, Jongga actively promotes the excellence and appeal of kimchi through consumer engagement initiatives including pop-up stores, cooking competitions, and appearances at music festivals.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Daesang's Jongga Launches Collaborative Menus with Popular Restaurants in the U.S. and Australia
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
