Pioneering Freeze-Dried Technology in Vietnam: Nature Foods Company Introduces Convenient and Healthy Eating Solutions

HO CHI MINH CITY, Vietnam, Aug. 13, 2025 /PRNewswire/ -- Amid rapid urbanization and an increasingly fast-paced lifestyle, Vietnam's ready-to-eat (RTE) food market is witnessing remarkable growth. In 2024, the market value reached approximately USD 430 million and is projected to nearly triple to USD 1.28 billion by 2031, with a compound annual growth rate (CAGR) of 16.8% (BlueWeave Consulting). This surge underscores a clear consumer trend: the demand for quick meal solutions that still meet high standards of nutrition, quality, and safety.

Yet, convenience alone is not enough. Flavor, nutrition, and product quality remain top priorities for today's consumers. Rising to meet this demand, Nature Foods Company (NFC) has firmly established itself as a pioneer in Vietnam in applying freeze-dried technology—delivering convenient products without compromising taste, color, or nutritional value.

Recognized on HTV9 – Reinforcing Credibility and Value

Recently, NFC was featured on "An Lanh Song Chat" (Eat Well, Live Well), a reputable television program aired on HTV9 that provides audiences with knowledge about smart eating solutions and raises awareness on food safety. During the program, NFC representatives shared in-depth insights into the freeze-dried process, the company's rigorous quality control system, and its guiding philosophy: "Eat Well – Live Well."

This appearance not only reinforced NFC's pioneering role in the high-tech food sector but also underscored its commitment to spreading the message of scientific, safe, and sustainable eating.

Freeze-dried Technology – Preserving Flavor, Nutrition, and Quality

Unlike traditional drying methods, freeze-dried removes water from ingredients while they are frozen, turning ice directly into vapor without passing through the liquid stage. This process preserves the natural flavor, vibrant color, and nutritional content of the food—eliminating the need for artificial preservatives.

With extremely low moisture levels, products enjoy extended shelf life while remaining safe, convenient, and capable of delivering a "freshly prepared" taste experience—perfectly aligning with the needs of modern consumers.

Nature Foods Company – Pioneering Excellence

Founded in 2002, NFC has made substantial investments in a fully integrated production line that adheres to rigorous international standards including HACCP, ISO 22000, BRCGS, FDA, and HALAL. Every stage—from ingredient selection and preparation to freeze-dried and packaging—is tightly controlled. Each product undergoes sensory, microbiological, and physicochemical testing before reaching consumers.

A modern traceability system further ensures transparency across the entire production process, reinforcing consumer trust.

Convenience Without Compromise

NFC products are ideal for various occasions: a quick office breakfast, outdoor trips, or as a reliable home pantry staple. Most importantly, this convenience does not come at the expense of safety, quality, or flavor.

Mr. Phan Hoang An, CEO of Nature Foods, emphasized:

"We do not view technology merely as a production tool, but as a commitment to community responsibility. Every NFC product is a combination of convenience, nutrition, and safety—so consumers can feel confident choosing it for their families."

A Sustainable Vision

By pioneering the use of freeze-dried technology, NFC is not only creating high-quality products but also helping to elevate the standards of Vietnam's food industry. Looking ahead, the company is committed to expanding its range of convenient, nutritious, and safe products—offering modern dining experiences that retain the authentic essence of their ingredients.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Pioneering Freeze-Dried Technology in Vietnam: Nature Foods Company Introduces Convenient and Healthy Eating Solutions

SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Coda, a global leader in digital content monetization, today announced that it is integrating Unity's In‑App Purchasing (IAP) SDK with Coda's global web store platforms. This collaboration offers developers a single place to manage and optimize their entire digital catalog across mobile, web, and PC - directly through Unity's existing IAP workflow. 

With just a few lines of code, developers can launch secure, branded web stores powered by Coda - offering players more ways to purchase securely while improving their margins.

The integration is powered by Coda's Merchant of Record (MoR) solution, which is already trusted by leading publishers and fast-growing studios worldwide. As the legal seller in each market, Coda manages payments, fraud prevention, tax remittance, invoicing, and compliance across more than 70 markets and over 400 payment methods. This gives developers more time to focus on the game and the player experience.

"As the games industry moves beyond closed ecosystems, developers of every size want more flexibility and control over how they grow," said Shane Happach, CEO of Coda. "Our integration with Unity's IAP SDK gives creators more choice in how they launch and operate their own stores, wherever their players are, minus the complexity of managing global payments or compliance. This reflects Coda's commitment to democratizing game development and helping every studio, large or small, succeed on their own terms."

As web-based purchasing becomes a more practical part of developers' business mix, interest in direct-to-consumer web stores continues to grow. Today, these channels already account for roughly 26% of mobile gaming revenue in East and Southeast Asia, according to research from Niko Partners and Coda.

First-party web stores give developers greater control over pricing, promotions, and player communication, but introduce operational complexity across payments, compliance, fraud, and support. Coda removes these barriers with a scalable payments and risk platform, integrated directly into Unity's workflow.

Coda's integration with Unity's IAP sets a new D2C standard by bringing out-of-app monetization into developers' existing workflows, removing operational complexity, and making it easier to run web stores at a global scale.

Learn more at coda.co.

About Coda

Coda is a global leader in digital content monetization and distribution. We're trusted by 300+ publishers—including Activision, Electronic Arts, and Riot Games—to grow their audiences and revenue worldwide. Our out-of-app solutions include Custom Commerce, a fully customizable web store; Codapay, which enables seamless direct payments through a single API integration on publishers' websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, which extends content reach through a network of trusted commerce partners. Founded in 2011, Coda is headquartered in Singapore with a team of 550+ Codans around the globe. Coda recently acquired Recharge, Europe's leading prepaid payments platform.  Coda is backed by Apis Partners, Insight Partners, and Smash Capital, and has been named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia's NextGenTech 30 (2024), a payments leader on Fortune's Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024). For more on Coda, visit coda.co.

Press Contacts
Coda:
Liz Adam — VP, Corporate Affairs
elizah.adam@coda.co

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Coda and Unity to enable out-of-app monetization for game developers globally