Appcharge Raises $58 Million in Series B Round Led by IVP to Scale Top Direct-to-Consumer Platform for Mobile Games

TEL AVIV, Israel & SAN FRANCISCO--(BUSINESS WIRE)--Aug 13, 2025--

Appcharge, the premier direct-to-consumer (DTC) platform for mobile game publishers to maximize profits through owning player relationships, has raised a $58 million Series B funding round led by IVP, with participation from Playrix, as well as existing investors such as Creandum, Play Ventures, Glilot Capital Partners, Smilegate Investment, Moneta VC, BITKRAFT Ventures and Corundum. The new financing brings the company’s backing to date to $89 million. The company will use the round to scale its platform with new products to meet the global industry demand and to lead the next era for the mobile games’ customer engagement.

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This funding comes in the midst of an explosive period of growth for Appcharge, which already is processing more than $500 million in transactions and has grown 14 times year over year. The raise comes just 9 months after the company’s Series A round, underscoring the exceptional momentum for Appcharge’s platform.

“Court rulings and policy changes have blown the direct-to-consumer doors wide-open,” said Maor Sason, CEO and co-founder of Appcharge. “Publishers are increasingly moving to direct-to-consumer as a fundamentally stronger model. We are at the forefront of this evolution, helping build the era beyond app stores - and even beyond web stores - for better economics for consumer apps and more options for customers.”

Appcharge empowers publishers to boost revenue and reclaim ownership of their player relationships with fully branded web stores, seamless payment options and much more. Appcharge powers stores for more than 100 games, with publishers reporting significant gains in retention and average profit lifts of 35%.

“Appcharge is one of the fastest-growing companies we’ve seen in gaming infrastructure, and they’re only getting started,” said Karthik Ramakrishnan, Partner at IVP. “For nearly two decades, mobile game publishers had no choice but to give up a hefty cut of every transaction to the platforms that controlled distribution. That era is finally ending -and Appcharge is building the future that comes next. What sets them apart is not just their explosive traction, but the caliber of execution from a team that knows this space inside and out. Maor and Roei bring a rare combination of domain expertise and product obsession that makes them the right team at the right moment.”

The funding round follows the launch of Appcharge’s iOS Payments SDK and AppDirect, two powerful products that expand the company’s suite of seamless, compliant, and scalable direct-to-consumer solutions. These new tools, alongside Appcharge’s widely-adopted Payment Links, further equip publishers to embrace a holistic DTC model which frees them from platform fees and unlocks more meaningful and financially rewarding interactions.

About Appcharge

Appcharge is the leading direct-to-consumer platform for mobile games - built for game makers, by game makers. Appcharge helps publishers sell directly to their players, which increases profits by 35%, and greatly improves player relationships and loyalty. As an all-in-one platform, the company provides everything game publishers need to go direct - fully branded web stores, gamified offers, global payments checkout, mobile in-app payments SDKs, and more. Appcharge is the fastest-growing mobile game payments platform, powering stores for over one-third of the top grossing mobile games. Headquartered in Tel Aviv, Appcharge is funded by Gillot Capital Partners and Play Ventures and is led by veterans from Rovio, Huge Games, Moon Active, and Play Studios. For more information, visit https://appcharge.com/.

About IVP

IVP supercharges growth in breakout companies, converting momentum into market dominance. One of the original venture firms on Sand Hill Road, IVP partners with companies that define their eras—from Slack, Supercell and Coinbase to Perplexity, Discord, Dream Games and Abridge—before the world truly appreciated them. Each year, IVP invests in just a dozen breakout founders ready to scale from millions to hundreds of millions in revenue and expand from one market to many. We’ve guided market leaders through cycles and storms, unlocking pivotal growth by activating the right expertise at the moments founders need it. With 130+ IPOs out of 400 investments, IVP helps ambitious founders defy limits, command industries and cement their place at the top.

Appcharge provides everything game publishers need to go direct, including fully branded web stores, gamified offers, global payments checkout, mobile in-app payments SDKs and more.

CARACAS, Venezuela (AP) — President Donald Trump is set to meet Thursday at the White House with Venezuelan opposition leader María Corina Machado, whose political party is widely considered to have won 2024 elections rejected by then-President Nicolás Maduro before the United States captured him in an audacious military raid this month.

Less than two weeks after U.S. forces seized Maduro and his wife at a heavily guarded compound in Caracas and brought them to New York to stand trial on drug trafficking charges, Trump will host the Nobel Peace Prize laureate Machado, having already dismissed her credibility to run Venezuela and raised doubts about his stated commitment to backing democratic rule in the country.

“She’s a very nice woman,” Trump told Reuters in an interview about Machado. “I’ve seen her on television. I think we’re just going to talk basics.”

The meeting comes as Trump and his top advisers have signaled their willingness to work with acting President Delcy Rodríguez, who was Maduro’s vice president and along with others in the deposed leader's inner circle remain in charge of day-to-day governmental operations.

Rodríguez herself has adopted a less strident position toward Trump and his “America First” policies toward the Western Hemisphere, saying she plans to continue releasing prisoners detained under Maduro — a move reportedly made at the behest of the Trump administration. Venezuela released several Americans this week.

Trump, a Republican, said Wednesday that he had a “great conversation” with Rodríguez, their first since Maduro was ousted.

“We had a call, a long call. We discussed a lot of things,” Trump told reporters. “And I think we’re getting along very well with Venezuela.”

In endorsing Rodríguez, Trump has sidelined Machado, who has long been a face of resistance in Venezuela. She had sought to cultivate relationships with Trump and key advisers like Secretary of State Marco Rubio among the American right wing in a political gamble to ally herself with the U.S. government. She also intends to have a meeting in the Senate on Thursday afternoon.

Despite her alliance with Republicans, Trump was quick to snub her following Maduro’s capture. Just hours afterward, Trump said of Machado that “it would be very tough for her to be the leader. She doesn’t have the support within or the respect within the country. She’s a very nice woman, but she doesn’t have the respect.”

Machado has steered a careful course to avoid offending Trump, notably after winning last year’s Nobel Peace Prize, which Trump coveted. She has since thanked Trump and offered to share the prize with him, a move that has been rejected by the Nobel Institute.

Machado’s whereabouts have been largely unknown since she went into hiding early last year after being briefly detained in Caracas. She briefly reappeared in Oslo, Norway, in December after her daughter received the Nobel Peace Prize on her behalf.

The industrial engineer and daughter of a steel magnate began challenging the ruling party in 2004, when the nongovernmental organization she co-founded, Súmate, promoted a referendum to recall then-President Hugo Chávez. The initiative failed, and Machado and other Súmate executives were charged with conspiracy.

A year later, she drew the anger of Chávez and his allies again for traveling to Washington to meet President George W. Bush. A photo showing her shaking hands with Bush in the Oval Office lives in the collective memory. Chávez considered Bush an adversary.

Almost two decades later, she marshaled millions of Venezuelans to reject Chávez’s successor, Maduro, for another term in the 2024 election. But ruling party-loyal electoral authorities declared him the winner despite ample credible evidence to the contrary. Ensuing anti-government protests ended in a brutal crackdown by state security forces.

Janetsky reported from Mexico City. AP Diplomatic Writer Matthew Lee in Washington contributed to this report.

FILE - U.S. President George Bush, right, meets with Maria Corina Machado, executive director of Sumate, a non-governmental organization that defends Venezuelan citizens' political rights, in the Oval Office of the White House, Washington, May 31, 2005. (AP Photo/Charles Dharapak, File)

FILE - Opposition leader Maria Corina Machado gestures to supporters during a protest against President Nicolas Maduro the day before his inauguration for a third term, in Caracas, Venezuela, Thursday, Jan. 9, 2025. (AP Photo/Ariana Cubillos, file)