CHARLOTTE, N.C.--(BUSINESS WIRE)--Aug 14, 2025--
Krispy Kreme® in partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP), announces an enchanting new doughnut collection inspired by Hogwarts ™ School of Witchcraft and Wizardry: the all-new Harry Potter™: Houses of Hogwarts™ x Krispy Kreme Collection.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250814362168/en/
Available beginning Monday, Aug.18 for a limited time, doughnut lovers and Harry Potter™ fans alike can head to participating Krispy Kreme shops across the U.S. to experience enchanting doughnuts that bring the four Hogwarts™ houses to life through delicious flavors:
"We're channeling the beloved magic of Harry Potter™ and the Houses of Hogwarts™ for a collection that is truly bewitching," said Alison Holder, Chief Brand and Product Officer for Krispy Kreme. "But the magic is fleeting, and so are these doughnuts, so don’t miss your chance to try them!”
Witches or wizards looking for a sweet reveal can also experience a one-of-a-kind doughnut celebrating the Hogwarts houses. The new specialty Sorting Hat™ Doughnut is a filled doughnut, with a mystery-colored Kreme™ representing one of the four Hogwarts Houses, then dipped in chocolate flavored icing, sprinkled with shimmering gold stars and gold sugar, and topped with the Sorting Hat™ piece. Take a bite to see which house you will reveal. The Sorting Hat doughnut is sold separately in a limited-edition specialty box, while supplies last.
On Aug. 23, Krispy Kreme invites fans to show their love for all things Harry Potter, with a special Houses of Hogwarts day. Participating shops nationwide will give any fan who reps their favorite House of Hogwarts one free Original Glazed® doughnut, no purchase necessary while supplies last.
For fans who can’t get enough of the Wizarding World, beginning Sept. 1, Krispy Kreme will give them a chance to win a trip to either Universal Studios Hollywood or Universal Orlando Resort to experience the magic and excitement of The Wizarding World of Harry Potter. For more information, visit www.krispykreme.com/promos/harry-potter/giveaway.
Accompanying the doughnuts is the new Golden Snitch™ Latte, a rich golden caramel toffee-inspired latte, topped with whipped cream, Biscoff® cookie crumble, and a sprinkle of golden shimmer sugar. It’s a spellbinding, indulgent treat in every sip.
The Harry Potter™: Houses of Hogwarts™ x Krispy Kreme doughnuts are available individually and in custom-designed dozens boxes in-shop and for pickup or delivery via Krispy Kreme’s app and website. Guests can also enjoy the collection in a Krispy Kreme six-pack box delivered to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a U.S. shop or retailer near you.
Share how you’re bringing a little magic to those around you with these doughnuts by using #KrispyKreme and tagging @krispykreme on social media. To learn more about the new Krispy Kreme x Harry Potter™: Houses of Hogwarts™ Collection, visit krispykreme.com/promos/harry-potter.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.
About The Harry Potter Franchise
From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.
J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences - including themed lands at six Universal Destinations and Experiences theme parks around the world.
This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as Harry Potter Shops in King’s Cross, New York, Chicago, Akasaka, and Harajuku. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.
With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.
For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com.
All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s25)
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
Category: Brand News
Witches or wizards looking for a sweet reveal can also experience a one-of-a-kind doughnut celebrating the Hogwarts houses: the new specialty Sorting Hat™ Doughnut
Doughnut lovers and Harry Potter™ fans alike can head to participating Krispy Kreme shops across the U.S. to experience enchanting doughnuts that bring the four Hogwarts™ houses to life
