SHENZHEN, China, Aug. 15, 2025 /PRNewswire/ -- TCL, a global leader in consumer electronics and the world's No.1 Mini LED and Ultra-large[1]TV brand, has cemented its industry leadership by clinching five prestigious EISA awards—Europe's top honor for audio-visual innovation. Dominating both the Home Theatre Display & Video and Home Theatre Audio categories, TCL's triumph highlights its relentless push for groundbreaking advancements in large-screen brilliance and QD-Mini LED precision.
Leading the charge, the TCL 98-inch C8K earned the "EISA STATEMENT TV 2025–2026" award for its revolutionary design and jaw-dropping visuals, while the TCL 85C9K claimed the "EISA HOME THEATER MINI LED TV 2025–2026" title, setting a new gold standard for cinematic immersion. The TCL 75C7K was honored as the "EISA FAMILY TV 2025–2026" for its perfect blend of stunning clarity and smart functionality, and the TCL 55C6K took home "EISA GAMING TV 2025–2026"—a must-have for next-gen gamers. Rounding out the accolades, TCL's Q65H Soundbar secured the "EISA BEST BUY SOUNDBAR 2025–2026" award, delivering theater-quality audio at an unbeatable value.
TCL 98C8K: EISA "STATEMENT TV 2025-2026"
Chosen as EISA "STATEMENT TV FOR 2025–2026", the TCL 98C8K redefines large-screen excellence with TCL's industry-first architecture for large-screen TVs. Thanks to the use of advanced, premium materials, the TV achieves a Virtually ZeroBorder display that maximizes screen space for a more immersive viewing experience.
Beyond its striking design, the 98C8K is also engineered for top performance. Through TCL's newly upgraded CrystGlow WHVA panel, the TV delivers an exceptional native contrast ratio of up to 7,000:1. The panel is equipped with a 0.5% low reflection film to reduce screen reflection, combined with an enhanced 40%[2] ultra-wide color viewing angle and high energy-saving features to ensure sharp and clear screen details. Paired with TCL's proprietary All-domain Halo Control Technology, the 98C8K delivers precise light and shadow control—bringing advanced picture quality with uncompromising brightness, contrast, and detail to every frame.
TCL 85C9K: EISA "HOME THEATER MINI LED TV 2025-2026"
As TCL's flagship model, the TCL 85C9K is crafted to deliver an uncompromising cinematic experience at home. Featuring a Virtually ZeroBorder display and CrystGlow WHVA Panel, the 85C9K provides a borderless, immersive visual experience with ultra-wide viewing angles and consistent picture quality from every direction. Supported by TCL's QD-Mini LED Technology, the Precise Dimming Series TV features up to 5,184 separate brightness zones with a peak brightness of 6,500 nits, allowing it to render detailed light and shadow transitions that elevate contrast and depth across all content types. To complement its visual power, the 85C9K also features immersive Audio by Bang & Olufsen, ensuring that what you hear is as impactful as what you see.
TCL 75C7K: EISA "FAMILY TV 2025-2026"
The winner of the EISA "FAMILY TV 2025–2026" award, the TCL 75C7K is the ultimate hub for family entertainment. As a member of TCL's Precise Dimming Series, the 75C7K uses advanced QD-Mini LED technology to deliver stunning picture quality with exceptional brightness, contrast, and color accuracy, all housed in an ultra-slim, minimalist design that complements any living space.
Powered by the AiPQ Pro Processor, the 75C7K intelligently optimizes picture quality based on content and user preferences, while integrated Google TV enables seamless access to personalized content and smart home controls. Additional family-friendly features such as the Kid's Profile, Art Gallery, and TÜV-certified low blue light protection ensure a safe and engaging experience for viewers of all ages.
TCL 55C6K: EISA GAMING TV 2025-2026
The TCL 55C6K is built for gamers who demand top-tier performance. Its QD-Mini LED display and native 4K 144Hz refresh rate ensure ultra-smooth gameplay and crystal-clear motion, eliminating stutter and blur, while an immersive ONKYO 2.1 Hi-Fi sound system brings cinematic audio to every gaming session. With Game Master Mode, AMD FreeSync Premium Pro, and SuperWide GameView, the C6K delivers a full suite of game-optimized features designed for intense, responsive, and truly immersive play.
TCL Q65H: EISA BEST BUY SOUNDBAR 2025–2026
Beyond display excellence, TCL also continues to push the boundaries of audio innovation. Named EISA "BEST BUY SOUNDBAR 2025–2026", the Q65H Home Theater Soundbar features RAY•DANZ—TCL's proprietary acoustic technology designed to precisely direct sound through a custom acoustic structure, creating a wide soundstage for a striking cinematic audio experience.
Currently available in select markets worldwide, these award-winning products represent TCL's ongoing commitment to Inspire Greatness through premium and immersive entertainment experiences.
About TCL
TCL is a leading consumer electronics brand and leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more. Visit the TCL website at https://www.tcl.com.
[1] Ultra-large: TVs measuring 85 inches and above |
[2] Data source: TCL laboratories. *40% enhancement of the colour viewing angle is compared to that of the regular VA panel. |
[1] Ultra-large: TVs measuring 85 inches and above
[2] Data source: TCL laboratories. *40% enhancement of the colour viewing angle is compared to that of the regular VA panel.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TCL Dominates with Five EISA Awards, Redefining Excellence in Large-Screen & QD-Mini LED Tech
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YIWU, China, Dec. 15, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As December reaches its midpoint, the results of the 2025 Yiwugo Top 10 Vendors Competition are soon to be announced. Which ten outstanding businesses will rise above thousands of competitors across Yiwu to become the year's leaders in sales, reputation, and brand influence? Which industry heavyweights will distinguish themselves as frontrunners within their respective sectors? With the competition entering its final phase, a number of Yiwugo's strongest contenders have already come into focus, including several "dark horses".
Wang Yanqing has led Yiwu Jiayan Cosmetics Co., Ltd. for more than a decade, gaining deep expertise across the entire industry chain—from raw-material formulation for perfumes and nail polish to product design and marketing. This extensive experience has enabled him to precisely anticipate consumer preferences in markets across the Middle East, Southeast Asia, and South America. In 2020, Jiayan Cosmetics' Yiwugo storefront attracted a new customer from South America, who noted that they had evaluated numerous merchants on the platform before ultimately choosing the company and placing an inaugural order totaling an entire shipping container of goods.
Jiayan Cosmetics' strong customization capabilities, short response times, and strict alignment with local fragrance preferences have earned the company deep trust among overseas buyers. Over the following three years, the South American customer's annual order volume increased by more than 40%, establishing them as one of Jiayan Cosmetics' key agents in the region. By combining sharp insights into niche overseas markets with an agile supply chain, Wang has constantly refined the company's product portfolio, driving five consecutive years of steady growth on Yiwugo. By 2025, the South American customer's annual orders volume had surpassed 10 million, and Jiayan Cosmetics—powered by exponential growth in cross-border demand—secured a leading position on the Yiwugo Top 10 Vendors list, setting a new benchmark for China's cosmetics export industry.
Wang noted that the company is working to build Jiayan into a highly competitive global brand. Jiayan Cosmetics already holds multiple international quality and safety certifications, and it sells well in mid- to high-end markets such as Japan and France. Moving forward, the company will expand its product categories starting with pet fragrances, elevate its brand identity, and leverage platforms like Yiwugo to reach an even wider global audience.
While Jiayan Cosmetics may not rank among China's largest enterprises, real strength in today's rapidly evolving global marketplace lies not in scale, but in the ability to continually innovate, upgrade products, shape industry trends, and define market aesthetics. It is unwavering quality and service that ultimately lead the market. Another prime example is Wawabao Toys Firm, a company that has led its industry for more than three decades.
Jin Aifen has worked in the plush toy industry for over 30 years, and her daughter has now joined the business, bringing youthful energy and fresh perspectives to Wawabao's day-to-day operations. The company rolls out numerous new products every month. Just last month, it completed the delivery of its 2026 Valentine's Day–themed plush dolls, and it is currently developing and producing new items inspired by the FIFA World Cup and relevant themes.
Jin noted that the past two years had witnessed a remarkable surge in customers from South America, with nearly every buyer registering a 30%-40% increase in orders—underscoring the tremendous effort invested by Wawabao Toys Firm. She added that while long-pile and rabbit-fur fabrics once dominated the plush toy industry, the company has since undertaken a comprehensive upgrade to premium plush and faux mink materials. Craftsmanship details, including embroidery and bow ties, have also been refined across the board, resulting in markedly higher customer satisfaction.
Take the case of a new customer in the South American market. Two years ago, their first order placed through Yiwugo was valued at roughly RMB 100,000; this year, each individual purchase has exceeded RMB 1 million. The customer remarked that whether their orders totaled RMB 100,000 in the past or more than RMB 1 million today, Wawabao has consistently provided prompt responses and attentive follow-up—an impressive demonstration of the company's service consciousness and professional integrity. Wawabao has also cultivated a group of high-quality customers who have experienced rapid growth over the past two years. For the company, 2025 is poised to be a year of abundance, and expectations remain high for its performance in this year's Yiwugo Top 10 Vendors Competition.
To further help vendors attract online traffic and acquire customers, Yiwugo launched a new feature called "Live-streamed Store Tours" in October.
As part of its effort to open new paths for online marketing, the feature deploys professional hosts to conduct real-time broadcasts from brick-and-mortar shops inside the Yiwu International Trade City. By pairing the extensive product offerings of physical storefronts with the immediacy of live-streaming, the initiative creates a brand-new channel for branding and sales.
During each session, streamers guide viewers through the market from a first-person perspective, visiting showrooms of original manufacturers and reputable suppliers. They provide real-time commentary on trending products—highlighting their design, functions, materials, and pricing advantages—while interacting directly with merchants and responding to audience inquiries. This format not only brings to life the diversity and cost-competitiveness of Yiwu's vast product landscape, but also transcends geographic boundaries, enabling global buyers to gain an inside view of Districts 1-5 of the International Trade City, as well as the newly launched District 6, the Global Digital Trade Center. It empowers domestic and overseas customers to browse offerings, evaluate products, and engage in business negotiations—all without ever leaving home.
This initiative represents a key milestone in Yiwugo's digital transformation and its commitment to empowering the physical marketplace. Many participating merchants report that the "Live-Streamed Store Tours" have generated highly targeted customer inquiries, greatly increasing store visibility and credibility. This feature has proven especially effective in attracting online wholesale buyers and cross-border e-commerce sellers.
Time is the truest measure of value. Since its launch 13 years ago, Yiwugo has continually explored new paths for online-offline integration. Its "Live-Streamed Store Tours" marks a breakthrough in B2B e-commerce, seamlessly combining the strengths of physical wholesale markets with the traffic-driven power of live streaming. This "Yiwu model" offers a blueprint for specialized markets nationwide seeking integrated O2O development. As this model continues to gain traction, it will bring renewed vitality to global small-commodity trade. We eagerly await the new stars who will shine on the 2025 Yiwugo Top 10 Vendors list.
YIWU, China, Dec. 15, 2025 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As December reaches its midpoint, the results of the 2025 Yiwugo Top 10 Vendors Competition are soon to be announced. Which ten outstanding businesses will rise above thousands of competitors across Yiwu to become the year's leaders in sales, reputation, and brand influence? Which industry heavyweights will distinguish themselves as frontrunners within their respective sectors? With the competition entering its final phase, a number of Yiwugo's strongest contenders have already come into focus, including several "dark horses".
Wang Yanqing has led Yiwu Jiayan Cosmetics Co., Ltd. for more than a decade, gaining deep expertise across the entire industry chain—from raw-material formulation for perfumes and nail polish to product design and marketing. This extensive experience has enabled him to precisely anticipate consumer preferences in markets across the Middle East, Southeast Asia, and South America. In 2020, Jiayan Cosmetics' Yiwugo storefront attracted a new customer from South America, who noted that they had evaluated numerous merchants on the platform before ultimately choosing the company and placing an inaugural order totaling an entire shipping container of goods.
Jiayan Cosmetics' strong customization capabilities, short response times, and strict alignment with local fragrance preferences have earned the company deep trust among overseas buyers. Over the following three years, the South American customer's annual order volume increased by more than 40%, establishing them as one of Jiayan Cosmetics' key agents in the region. By combining sharp insights into niche overseas markets with an agile supply chain, Wang has constantly refined the company's product portfolio, driving five consecutive years of steady growth on Yiwugo. By 2025, the South American customer's annual orders volume had surpassed 10 million, and Jiayan Cosmetics—powered by exponential growth in cross-border demand—secured a leading position on the Yiwugo Top 10 Vendors list, setting a new benchmark for China's cosmetics export industry.
Wang noted that the company is working to build Jiayan into a highly competitive global brand. Jiayan Cosmetics already holds multiple international quality and safety certifications, and it sells well in mid- to high-end markets such as Japan and France. Moving forward, the company will expand its product categories starting with pet fragrances, elevate its brand identity, and leverage platforms like Yiwugo to reach an even wider global audience.
While Jiayan Cosmetics may not rank among China's largest enterprises, real strength in today's rapidly evolving global marketplace lies not in scale, but in the ability to continually innovate, upgrade products, shape industry trends, and define market aesthetics. It is unwavering quality and service that ultimately lead the market. Another prime example is Wawabao Toys Firm, a company that has led its industry for more than three decades.
Jin Aifen has worked in the plush toy industry for over 30 years, and her daughter has now joined the business, bringing youthful energy and fresh perspectives to Wawabao's day-to-day operations. The company rolls out numerous new products every month. Just last month, it completed the delivery of its 2026 Valentine's Day–themed plush dolls, and it is currently developing and producing new items inspired by the FIFA World Cup and relevant themes.
Jin noted that the past two years had witnessed a remarkable surge in customers from South America, with nearly every buyer registering a 30%-40% increase in orders—underscoring the tremendous effort invested by Wawabao Toys Firm. She added that while long-pile and rabbit-fur fabrics once dominated the plush toy industry, the company has since undertaken a comprehensive upgrade to premium plush and faux mink materials. Craftsmanship details, including embroidery and bow ties, have also been refined across the board, resulting in markedly higher customer satisfaction.
Take the case of a new customer in the South American market. Two years ago, their first order placed through Yiwugo was valued at roughly RMB 100,000; this year, each individual purchase has exceeded RMB 1 million. The customer remarked that whether their orders totaled RMB 100,000 in the past or more than RMB 1 million today, Wawabao has consistently provided prompt responses and attentive follow-up—an impressive demonstration of the company's service consciousness and professional integrity. Wawabao has also cultivated a group of high-quality customers who have experienced rapid growth over the past two years. For the company, 2025 is poised to be a year of abundance, and expectations remain high for its performance in this year's Yiwugo Top 10 Vendors Competition.
To further help vendors attract online traffic and acquire customers, Yiwugo launched a new feature called "Live-streamed Store Tours" in October.
As part of its effort to open new paths for online marketing, the feature deploys professional hosts to conduct real-time broadcasts from brick-and-mortar shops inside the Yiwu International Trade City. By pairing the extensive product offerings of physical storefronts with the immediacy of live-streaming, the initiative creates a brand-new channel for branding and sales.
During each session, streamers guide viewers through the market from a first-person perspective, visiting showrooms of original manufacturers and reputable suppliers. They provide real-time commentary on trending products—highlighting their design, functions, materials, and pricing advantages—while interacting directly with merchants and responding to audience inquiries. This format not only brings to life the diversity and cost-competitiveness of Yiwu's vast product landscape, but also transcends geographic boundaries, enabling global buyers to gain an inside view of Districts 1-5 of the International Trade City, as well as the newly launched District 6, the Global Digital Trade Center. It empowers domestic and overseas customers to browse offerings, evaluate products, and engage in business negotiations—all without ever leaving home.
This initiative represents a key milestone in Yiwugo's digital transformation and its commitment to empowering the physical marketplace. Many participating merchants report that the "Live-Streamed Store Tours" have generated highly targeted customer inquiries, greatly increasing store visibility and credibility. This feature has proven especially effective in attracting online wholesale buyers and cross-border e-commerce sellers.
Time is the truest measure of value. Since its launch 13 years ago, Yiwugo has continually explored new paths for online-offline integration. Its "Live-Streamed Store Tours" marks a breakthrough in B2B e-commerce, seamlessly combining the strengths of physical wholesale markets with the traffic-driven power of live streaming. This "Yiwu model" offers a blueprint for specialized markets nationwide seeking integrated O2O development. As this model continues to gain traction, it will bring renewed vitality to global small-commodity trade. We eagerly await the new stars who will shine on the 2025 Yiwugo Top 10 Vendors list.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
"Live-streamed Store Tours" injects fresh momentum into the final stage of the 2025 Yiwugo Top 10 Vendors Competition
