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Retail sales rise 0.5% in July as some shoppers step up purchases ahead of tariffs

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Retail sales rise 0.5% in July as some shoppers step up purchases ahead of tariffs
News

News

Retail sales rise 0.5% in July as some shoppers step up purchases ahead of tariffs

2025-08-15 23:49 Last Updated At:23:50

NEW YORK (AP) — Shoppers spent at a healthy pace in July, particularly at the nation’s auto dealerships, even as President Donald Trump's tariffs start to take a toll on jobs and lead to some price increases.

But the figures also underscore anxiety among Americans: all the uncertainty around the expansive duties appears to be pushing them to step up their purchases of furniture and other items ahead of the expected price increases, analysts said.

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A man views a new appliance at a store in Kennesaw, Ga., on Thursday, Aug. 14, 2025. (AP Photo/Mike Stewart)

A man views a new appliance at a store in Kennesaw, Ga., on Thursday, Aug. 14, 2025. (AP Photo/Mike Stewart)

New appliances are displayed for sale at a store in Kennesaw, Ga., on Thursday, Aug. 14, 2025. (AP Photo/Mike Stewart)

New appliances are displayed for sale at a store in Kennesaw, Ga., on Thursday, Aug. 14, 2025. (AP Photo/Mike Stewart)

A customer shops a grain aisle at New India Bazar, where most merchandise is imported from India and Canada, on Wednesday, Aug. 6, 2025, in Fremont, Calif. (AP Photo/Noah Berger)

A customer shops a grain aisle at New India Bazar, where most merchandise is imported from India and Canada, on Wednesday, Aug. 6, 2025, in Fremont, Calif. (AP Photo/Noah Berger)

Laptop computers are displayed at a retail store in Vernon Hills, Ill., Thursday, Aug. 7, 2025. (AP Photo/Nam Y. Huh)

Laptop computers are displayed at a retail store in Vernon Hills, Ill., Thursday, Aug. 7, 2025. (AP Photo/Nam Y. Huh)

Flat screen TVs are displayed at a retail store in Vernon Hills, Ill., Thursday, Aug. 7, 2025. (AP Photo/Nam Y. Huh)

Flat screen TVs are displayed at a retail store in Vernon Hills, Ill., Thursday, Aug. 7, 2025. (AP Photo/Nam Y. Huh)

Washers and dryers are displayed at a retail store in Vernon Hills, Ill., Thursday, Aug. 7, 2025. (AP Photo/Nam Y. Huh)

Washers and dryers are displayed at a retail store in Vernon Hills, Ill., Thursday, Aug. 7, 2025. (AP Photo/Nam Y. Huh)

Retail sales rose a solid 0.5% last month from the previous month, and June spending was stronger than expected, according to the Commerce Department's report released Friday. June's retail sales were revised upward to 0.9% from the original 0.6% increase, the agency said. The pace in July matched economists' estimates.

The increases followed two consecutive months of spending declines in April and May.

Excluding auto sales, which have been volatile since Trump imposed tariffs on many foreign-made cares, retail sales rose 0.3% in July.

Auto sales rose 1.6%. They appear to have returned roughly to normalized spending after a surge in March and April as Americans attempted to get ahead of Trump’s 25% duty on imported cars and parts and then a slump after that, according to Samuel Tombs, chief U.S. Economist at Pantheon Macroeconomics.

The data showed solid spending across various stores. Business at clothing stores and online retailers saw increases. Business at home furnishings and furniture stores had strong sales gains.

However, at electronics stores, sales were down. And business at restaurants, the lone services component within the Census Bureau report and a barometer of discretionary spending, also fell, as shoppers eat at home to save money.

A category of sales that excludes volatile sectors such as gas, cars, and restaurants rose last month by 0.5% from the previous month. The figure feeds into the Bureau of Economic Analysis’s consumption estimate and is sign that consumers are still spending on some discretionary items.

Tuan Nguyen, an economist at RSM US, noted the difficulty of attributing the entire July gain to resilient American shoppers given so much uncertainty surrounding the economy and tariffs. A sizable portion of the gain likely came from rising prices of imported goods under the impact of tariffs, he said.

Nguyen also noted he can't dismiss the possibility that consumers once again pulled forward their spending ahead of the August tariff deadline, taking advantage of Amazon Prime Day sales as well as competing sales from the likes of Walmart and Target.

In fact, Nguyen noted the sharp rise in furniture sales, for example, appeared to indicate shoppers were trying to get ahead of the duties.

“There is nothing fundamentally wrong with American households that would suggest a spending recession given that shoppers are in a strong enough financial position to accelerate purchases,” he wrote. "With so much noise in the data, the rest of the year promises to be a wild and bumpy ride.”

Earlier this month, the Labor Department reported that U.S. hiring is slowing sharply as Trump’s trade policies paralyze businesses and raise concerns about the outlook for the world’s largest economy. U.S. employers added just 73,000 jobs last month, the Labor Department reported, well short of the 115,000 expected.

Another government report, issued Tuesday, on U.S. inflation showed that inflation was unchanged in July as rising prices for some imported goods were offset by declining gas and grocery prices, leaving overall prices modestly higher than a year ago.

Consumer prices rose 2.7% in July from a year earlier, the same as the previous month and up from a post-pandemic low of 2.3% in April. On a monthly basis, prices rose 0.2% in July, down from 0.3% the previous month, while core prices ticked up 0.3%, a bit faster than the 0.2% in June.

The new numbers suggest that slowing rent increases and cheaper gas are offsetting some impacts of Trump’s sweeping tariffs.

Many businesses are also likely still absorbing much of the cost of the duties. The consumer price figures likely reflect some impact from the 10% universal tariff Trump imposed in April, as well as higher duties on countries such as China and Canada.

But that may change. U.S. wholesale inflation soared unexpectedly last month, signaling that Trump’s taxes are pushing costs up and that higher prices for consumers may be on the way.

The Labor Department reported Thursday that its producer price index — which measures inflation before it hits consumers— rose 0.9% last month from June, biggest jump in more than three years.

The report comes as major retailers like Walmart and Target are slated to report their fiscal second-quarter earnings reports starting next week. Analysts will study the reports to get insight into the state of consumer behavior. But they will also monitor how much stores are passing on the tariffs costs to shoppers.

In May, Walmart, the nation’s largest retailer, warned t hat it had increased prices on bananas imported from Costa Rica from 50 cents per pound to 54 cents, but it noted that a large sting for shoppers wouldn't start to appear until June and July.

But a growing list of companies including Procter & Gamble, e.lf. Cosmetics, Black & Decker and Ralph Lauren told investors in recent weeks that they plan to or have already raised prices.

Some are trying to be selective and focusing on raising prices on just their premium products as a way to offset the higher costs from tariffs.

Warby Parker, which has been shifting their sourcing away from China, told analysts last Thursday that it plans to keep its $95 option. But it’s increasing prices on select lens types. It also wants to cater more to older shoppers who need more expensive progressive lens. Warby Parker said that progressives, trifocals and bifocals make up roughly 40% of all prescription units sold industrywide.

But just 23% of Warby Parker’s business now is made up of progressives, its highest priced offering and offer the highest profit margins.

“We were able to quickly roll out select strategic price increases that have benefited our growth,” Neil Blumenthal, co-chairman and co-founder and co-CEO of Warby Parker, told analysts last week.

A man views a new appliance at a store in Kennesaw, Ga., on Thursday, Aug. 14, 2025. (AP Photo/Mike Stewart)

A man views a new appliance at a store in Kennesaw, Ga., on Thursday, Aug. 14, 2025. (AP Photo/Mike Stewart)

New appliances are displayed for sale at a store in Kennesaw, Ga., on Thursday, Aug. 14, 2025. (AP Photo/Mike Stewart)

New appliances are displayed for sale at a store in Kennesaw, Ga., on Thursday, Aug. 14, 2025. (AP Photo/Mike Stewart)

A customer shops a grain aisle at New India Bazar, where most merchandise is imported from India and Canada, on Wednesday, Aug. 6, 2025, in Fremont, Calif. (AP Photo/Noah Berger)

A customer shops a grain aisle at New India Bazar, where most merchandise is imported from India and Canada, on Wednesday, Aug. 6, 2025, in Fremont, Calif. (AP Photo/Noah Berger)

Laptop computers are displayed at a retail store in Vernon Hills, Ill., Thursday, Aug. 7, 2025. (AP Photo/Nam Y. Huh)

Laptop computers are displayed at a retail store in Vernon Hills, Ill., Thursday, Aug. 7, 2025. (AP Photo/Nam Y. Huh)

Flat screen TVs are displayed at a retail store in Vernon Hills, Ill., Thursday, Aug. 7, 2025. (AP Photo/Nam Y. Huh)

Flat screen TVs are displayed at a retail store in Vernon Hills, Ill., Thursday, Aug. 7, 2025. (AP Photo/Nam Y. Huh)

Washers and dryers are displayed at a retail store in Vernon Hills, Ill., Thursday, Aug. 7, 2025. (AP Photo/Nam Y. Huh)

Washers and dryers are displayed at a retail store in Vernon Hills, Ill., Thursday, Aug. 7, 2025. (AP Photo/Nam Y. Huh)

WASHINGTON (AP) — U.S. forces in the Caribbean Sea have seized another sanctioned oil tanker that the Trump administration says has ties to Venezuela, part of a broader U.S. effort to take control of the South American country’s oil.

Homeland Security Secretary Kristi Noem wrote on social media that the U.S. Coast Guard had boarded the Motor Tanker Veronica early Thursday. She said the ship had previously passed through Venezuelan waters and was operating in defiance of President Donald Trump’s "established quarantine of sanctioned vessels in the Caribbean.”

U.S. Southern Command said Marines and sailors launched from the aircraft carrier USS Gerald R. Ford to take part in the operation alongside a Coast Guard tactical team, which Noem said conducted the boarding as in previous raids. The military said the ship was seized “without incident.”

Noem posted a brief video that appeared to show part of the ship’s capture. The black-and-white footage showed helicopters hovering over the deck of a merchant vessel while armed troops dropped down on the deck by rope.

The Veronica is the sixth sanctioned tanker seized by U.S. forces as part of the effort by Trump’s administration to control the production, refining and global distribution of Venezuela’s oil products and the fourth since the U.S. ouster of Venezuela President Nicolás Maduro in a surprise nighttime raid almost two weeks ago.

The Veronica last transmitted its location on Jan. 3 as being at anchor off the coast of Aruba, just north of Venezuela’s main oil terminal. According to the data it transmitted at the time, it was partially filled with crude.

The ship is currently listed as flying the flag of Guyana and is considered part of the shadow fleet that moves cargoes of oil in violation of U.S. sanctions.

According to its registration data, the ship also has been known as the Galileo, owned and managed by a company in Russia. In addition, a tanker with the same registration number previously sailed under the name Pegas and was sanctioned by the U.S. Treasury Department for moving cargoes of illicit Russian oil.

As with prior posts about such raids, Noem and the military framed the seizure as part of an effort to enforce the law. Noem argued that the multiple captures show that “there is no outrunning or escaping American justice.”

However, other officials in Trump's Republican administration have made clear that they see the actions as a way to generate cash as they seek to rebuild Venezuela’s battered oil industry and restore its economy.

Trump met with executives from oil companies last week to discuss his goal of investing $100 billion in Venezuela to repair and upgrade its oil production and distribution. His administration has said it expects to sell at least 30 million to 50 million barrels of sanctioned Venezuelan oil.

This story has been corrected to show the Veronica is the fourth, not the third, tanker seized by U.S. forces since Maduro's capture.

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Alex Brandon)

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Alex Brandon)

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)

U.S. Homeland Security Secretary Kristi Noem speaks during a press conference, Thursday, Jan. 8, 2026, in New York. (AP Photo/Yuki Iwamura)

U.S. Homeland Security Secretary Kristi Noem speaks during a press conference, Thursday, Jan. 8, 2026, in New York. (AP Photo/Yuki Iwamura)

U.S. Homeland Security Secretary Kristi Noem speaks at a news conference at Harry Reid International Airport, Nov. 22, 2025, in Las Vegas. (AP Photo/Ronda Churchill, File)

U.S. Homeland Security Secretary Kristi Noem speaks at a news conference at Harry Reid International Airport, Nov. 22, 2025, in Las Vegas. (AP Photo/Ronda Churchill, File)

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