LONDON--(BUSINESS WIRE)--Aug 18, 2025--
Global TV shipments experienced a 2.1% year-on-year decline in the second quarter of 2025, according to new analysis from Omdia’s quarterly TV Sets Market Tracker. The drop comes as brands realign inventory and shift focus to new target markets amid volatile tariffs.
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According to Omdia’s latest TV Sets (Emerging Technologies) Market Tracker: History – 2Q25, global TV shipments fell to 47.1 million units in Q2 2025, down from 48.1 million in the same period last year. The decline in volume is the first year-on-year fall since Q1 2024.
The decline was driven by key mature markets, with shipments to Western Europe, North America, and Japan falling by 9.7%, 7.4%, and 4.5% respectively.
“The poor second quarter performance in Europe and North America were a direct result of inventory rebalancing,” said Matthew Rubin, Principal Analyst, TV Set Research, Omdia. “Brands have sent extra shipments into both markets since the second half of last year to get ahead of higher US tariffs, and we are now seeing the effect of that strategic shift.”
The slowdown in growth for TCL and Hisense, whose combined growth was up 4.8% year-on-year (their lowest rate of growth since 2023), highlights the global challenges being faced. The US market faces growing trade barriers, resulting in both brands making strategic shifts to other markets, such as Europe. However, intense price competition across Europe has not been able to stimulate consumer demand, which is unsurprising in a year without a major sporting event like the FIFA World Cup to drive sales. Heavy discounting of TVs has nonetheless suppressed selling prices and created difficult trading conditions for all non-Chinese incumbent brands.
Strong second quarter shipment growth in the Middle East & Africa (up 8.7% year-on-year) and Asia & Oceania (up 6.4%) indicates that brands are targeting less-mature markets. This shift is being driven increasingly by Chinese brands, often at the expense of their Korean counterparts. Mexican factories have ramped up production but are having to look toward other Latin American markets due to reduced inventory requirements in the US. Similarly, Asian TV production, which had to divert shipments away from the US due to tariffs, was expected to shift to Europe, but this market has also slowed. The potential consequence of these shifts is that if local demand is unable to keep up in these less-mature markets, it will likely add further volatility to shipments throughout the rest of the year.
“Fortunately for incumbent non-Chinese brands, the local TV market in China continues to grow, with shipments up 1.6%. If local demand in China falls, significant volume will likely be pushed into other international markets, adding to competition and volatility. Indeed, this should be expected next year, when this temporary, government-funded stimulus ends,” said Rubin.
The OLED market, which was seen as a safe haven for key brands, also dipped in the second quarter of 2025, down 1.8%. However, this is mostly caused by heavy discounting of old 2024 OLED models, slowing the adoption of newer 2025 models that carry much higher prices.
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Flat-panel TV unit share trend by country of origin in Asia & Oceania + Latin America & the Caribbean + Middle East & Africa
WASHINGTON (AP) — U.S. forces in the Caribbean Sea have seized another sanctioned oil tanker that the Trump administration says has ties to Venezuela, part of a broader U.S. effort to take control of the South American country’s oil.
Homeland Security Secretary Kristi Noem wrote on social media that the U.S. Coast Guard had boarded the Motor Tanker Veronica early Thursday. She said the ship had previously passed through Venezuelan waters and was operating in defiance of President Donald Trump’s "established quarantine of sanctioned vessels in the Caribbean.”
U.S. Southern Command said Marines and sailors launched from the aircraft carrier USS Gerald R. Ford to take part in the operation alongside a Coast Guard tactical team, which Noem said conducted the boarding as in previous raids. The military said the ship was seized “without incident.”
Noem posted a brief video that appeared to show part of the ship’s capture. The black-and-white footage showed helicopters hovering over the deck of a merchant vessel while armed troops dropped down on the deck by rope.
The Veronica is the sixth sanctioned tanker seized by U.S. forces as part of the effort by Trump’s administration to control the production, refining and global distribution of Venezuela’s oil products and the fourth since the U.S. ouster of Venezuela President Nicolás Maduro in a surprise nighttime raid almost two weeks ago.
The Veronica last transmitted its location on Jan. 3 as being at anchor off the coast of Aruba, just north of Venezuela’s main oil terminal. According to the data it transmitted at the time, it was partially filled with crude.
The ship is currently listed as flying the flag of Guyana and is considered part of the shadow fleet that moves cargoes of oil in violation of U.S. sanctions.
According to its registration data, the ship also has been known as the Gallileo, owned and managed by a company in Russia. In addition, a tanker with the same registration number previously sailed under the name Pegas and was sanctioned by the U.S. Treasury Department for moving cargoes of illicit Russian oil.
As with prior posts about such raids, Noem and the military framed the seizure as part of an effort to enforce the law. Noem argued that the multiple captures show that “there is no outrunning or escaping American justice.”
However, other officials in Trump's Republican administration have made clear that they see the actions as a way to generate cash as they seek to rebuild Venezuela’s battered oil industry and restore its economy.
Trump met with executives from oil companies last week to discuss his goal of investing $100 billion in Venezuela to repair and upgrade its oil production and distribution. His administration has said it expects to sell at least 30 million to 50 million barrels of sanctioned Venezuelan oil.
This story has been corrected to show the Veronica is the fourth, not the third, tanker seized by U.S. forces since Maduro's capture and the ship also has been known as the Gallileo, not the Galileo.
Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Alex Brandon)
Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)
Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)
Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)
Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)
U.S. Homeland Security Secretary Kristi Noem speaks during a press conference, Thursday, Jan. 8, 2026, in New York. (AP Photo/Yuki Iwamura)
U.S. Homeland Security Secretary Kristi Noem speaks at a news conference at Harry Reid International Airport, Nov. 22, 2025, in Las Vegas. (AP Photo/Ronda Churchill, File)
