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LOS ANGELES, Aug. 19, 2025 /PRNewswire/ -- Award-winning K-Beauty brand COSRX made waves at KCON LA 2025, transforming its booth into one of the most in-demand destinations of the three-day festival. From August 1–3 at the Los Angeles Convention Center, 125,000 fans flocked to the site to experience the best of K-culture. Beauty enthusiasts especially loved the opportunity to win COSRX's TikTok-viral Advanced Snail Duo and the newly launched Peptide-132 Ultra Perfect Hair Bonding Trio, while capturing once-in-a-lifetime moments with K-Pop sensation CRAVITY.
A Booth Worth Waiting For
While the convention floor was buzzing with activity, COSRX stood out with lines winding around its booth from morning until evening. Fans eagerly queued to take home thousands of full-size favorites, including the Advanced Snail 92 All In One Cream and Advanced Snail 96 Mucin Power Essence for every visitor, plus limited-edition giveaways of the Advanced Snail Mucin Glass Glow Hydrogel Mask and the newly launched Peptide-132 Ultra Perfect Hair Bonding Shampoo, Treatment, and Oil Serum.
When K-Beauty Meets K-Pop
The excitement reached a fever pitch as K-Pop stars highlighted their love for the brand. In particular, CRAVITY - the nine-member boy group under Starship Entertainment who debuted on April 14, 2020 - visited the booth on Sunday, August 3. Known for their dynamic performances and growing U.S. fanbase, the group shared their love for COSRX products, posed for photos, and teamed up with the brand to gift lucky fans signed albums and product sets.
On the KCON LA 2025 main stage, COSRX extended the celebration by gifting Peptide-132 Shampoo and Treatment sets to audience members. The moment gained was amplified with shoutouts from stars, Lee Yong Ji, Meovv, JO1 and P1Harmony during their Meet and Greets, helping cement COSRX as one of the festival's most talked-about brands on social media.
Bringing the COSRX Community Together
The buzz at the COSRX booth reflected the brand's inclusive appeal, drawing beauty lovers from all walks of life. Many attendees were already loyal users, with the Advanced Snail Essence emerging as one of the most frequently mentioned favorites among fans eager to share their personal COSRX stories.
"KCON LA 2025 was more than an event - it was a celebration of beauty, culture, and community," said a COSRX spokesperson. "From the incredible reception to our new Peptide-132 Haircare line to the warm welcome from CRAVITY fans, the energy was electric. It's clear that COSRX has a special place in the hearts - and skincare routines - of U.S. beauty lovers."
Building on this momentum, COSRX plans to expand its offline experiences for U.S. fans, bringing more immersive brand moments, exclusive product launches, and interactive events to connect beauty enthusiasts with their favorite COSRX products in person.
About COSRX
With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Amazon, ULTA, Revolve, Dermstore, Nordstrom, Target and https://www.cosrx.com.
COSRX is also on Instagram + TikTok.
LOS ANGELES, Aug. 19, 2025 /PRNewswire/ -- Award-winning K-Beauty brand COSRX made waves at KCON LA 2025, transforming its booth into one of the most in-demand destinations of the three-day festival. From August 1–3 at the Los Angeles Convention Center, 125,000 fans flocked to the site to experience the best of K-culture. Beauty enthusiasts especially loved the opportunity to win COSRX's TikTok-viral Advanced Snail Duo and the newly launched Peptide-132 Ultra Perfect Hair Bonding Trio, while capturing once-in-a-lifetime moments with K-Pop sensation CRAVITY.
A Booth Worth Waiting For
While the convention floor was buzzing with activity, COSRX stood out with lines winding around its booth from morning until evening. Fans eagerly queued to take home thousands of full-size favorites, including the Advanced Snail 92 All In One Cream and Advanced Snail 96 Mucin Power Essence for every visitor, plus limited-edition giveaways of the Advanced Snail Mucin Glass Glow Hydrogel Mask and the newly launched Peptide-132 Ultra Perfect Hair Bonding Shampoo, Treatment, and Oil Serum.
When K-Beauty Meets K-Pop
The excitement reached a fever pitch as K-Pop stars highlighted their love for the brand. In particular, CRAVITY - the nine-member boy group under Starship Entertainment who debuted on April 14, 2020 - visited the booth on Sunday, August 3. Known for their dynamic performances and growing U.S. fanbase, the group shared their love for COSRX products, posed for photos, and teamed up with the brand to gift lucky fans signed albums and product sets.
On the KCON LA 2025 main stage, COSRX extended the celebration by gifting Peptide-132 Shampoo and Treatment sets to audience members. The moment gained was amplified with shoutouts from stars, Lee Yong Ji, Meovv, JO1 and P1Harmony during their Meet and Greets, helping cement COSRX as one of the festival's most talked-about brands on social media.
Bringing the COSRX Community Together
The buzz at the COSRX booth reflected the brand's inclusive appeal, drawing beauty lovers from all walks of life. Many attendees were already loyal users, with the Advanced Snail Essence emerging as one of the most frequently mentioned favorites among fans eager to share their personal COSRX stories.
"KCON LA 2025 was more than an event - it was a celebration of beauty, culture, and community," said a COSRX spokesperson. "From the incredible reception to our new Peptide-132 Haircare line to the warm welcome from CRAVITY fans, the energy was electric. It's clear that COSRX has a special place in the hearts - and skincare routines - of U.S. beauty lovers."
Building on this momentum, COSRX plans to expand its offline experiences for U.S. fans, bringing more immersive brand moments, exclusive product launches, and interactive events to connect beauty enthusiasts with their favorite COSRX products in person.
About COSRX
With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Amazon, ULTA, Revolve, Dermstore, Nordstrom, Target and https://www.cosrx.com.
COSRX is also on Instagram + TikTok.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
COSRX Captivates KCON LA 2025 With Viral Skincare Favorites, New Haircare Launch, and a K-Pop Star Surprise
Multi-phase, multi-region rollout will deliver advanced AMD AI silicon and the open AMD ROCm software stack to frontier-model, enterprise, and sovereign AI customers across global markets
SINGAPORE, May 27, 2026 /PRNewswire/ -- OneQode, a global provider of mission-critical digital infrastructure, today announced a collaboration with AMD to deploy AMD Instinct™ GPUs, as well as announcing plans to deploy AMD Helios rack-scale solution as the platform foundation for OneQode's global AI infrastructure rollout.
OneQode plans a phased rollout anchored by AMD Instinct™ MI355X GPUs in initial deployments and incorporating AMD Helios solution in the future. The deployment will run on the open AMD ROCm™ software stack, giving customers a standards-based, vendor-neutral foundation for large-scale AI training and inference.
The announcement follows OneQode's recently announced 110MW AI infrastructure agreement with Bitzero in Norway, and reflects the company's broader strategy to deploy high-performance AI capacity across Europe and Asia-Pacific. It leverages their existing cloud and telecommunications footprint deployed across 5 continents over the last 7 years, and will also incorporate their unique low-latency, sovereignty-focused product offerings.
OneQode expects to support a range of high-performance AI workloads, powered by AMD AI solutions, including frontier-model training and inference, enterprise AI, and sovereign AI for governments, research institutions, and AI-first organisations.
"Demanding AI workloads require high-performance compute, scalable infrastructure and an open software ecosystem," said Negin Oliver, corporate vice president, Business Development for AI, AMD. "AMD Instinct GPUs and the unifying AMD ROCm open software stack are designed to help customers accelerate large-scale AI training and inference with the performance, efficiency and flexibility they need. We're pleased to work with OneQode as it expands access to AMD AI solutions for customers globally."
"AMD is shipping some of the most compelling AI hardware in the market," said Matthew Shearing, Founder and CEO of OneQode, "The challenge now is putting that silicon in the right places - close to the customers, sovereign workloads, and AI-first organisations that need it. That's what OneQode does. We've spent nearly a decade building performance infrastructure across Europe, Asia-Pacific, and the global south, serving the kinds of workloads where uptime, latency and sovereignty actually matter. We're aiming to be AMD's partner of choice for extending AMD Instinct silicon at scale into the regions that need it most."
"We're genuinely pumped to be working with AMD," said Joe Swinn, Head of Product at OneQode. "We've been deploying infrastructure at scale globally for seven years, including some blazing-fast AMD EPYC processor-based private cloud builds, and this is one we've been waiting for. The AMD Instinct MI355X is a serious piece of silicon, and AMD Helios is built for the kinds of AI workloads our customers actually want to run. The AMD team have been brilliant to deal with, and we can't wait to get this kit in front of customers."
About OneQode
OneQode is a global provider of performance digital infrastructure. With a vertically-integrated platform that spans cloud compute, low-latency networking and sovereign technology across over 30 datacentres in 5 continents, they enable enterprises, governments and performance-hungry businesses to run AI & mission-critical workloads at scale, across the globe. Learn more at oneqode.com.
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OneQode to Deploy AMD Instinct GPUs and Plans for AMD Helios Rack-Scale Solution for Global AI Infrastructure
