HONG KONG--(BUSINESS WIRE)--Aug 19, 2025--
Meitu, Inc. (1357.HK), a Hong Kong–listed AI technology company with a focus on the photo and video industry, today announced its unaudited consolidated results for the six months ended June 30, 2025. Adjusted net profit reached RMB 467 million, up 71.3% year-on-year, while total revenue grew 12.3% year-on-year to RMB 1.8 billion, reflecting strong adoption of Meitu’s AI-powered photo, video, and design products. These results highlight the impact of the company’s strategic focus on “Productivity and Globalisation.”
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Paid Subscribers Reach 15.4 Million, Driving Core Revenue Growth
Revenue from photo, video, and design products rose 45.2% year-on-year to RMB 1.35 billion, representing over 74% of total revenue. Underpinning this growth is a 42% year-on-year increase of paying subscribers, which reached a new high of 15.4 million with a paying subscription rate of 5.5%. Monthly active users (MAUs) totaled 280 million, up 8.5% year-on-year, as the company’s core products Meitu, BeautyCam, and Wink maintained leading positions in China and achieved significant growth in markets outside of Mainland China.
Productivity Tools Achieve Strong International Growth
Meitu’s productivity-focused offerings, such as DesignKit for e-commerce design and Kaipai for AI-assisted video production, recorded over 90% year-on-year growth in MAUs in markets outside of Mainland China, with even faster growth in paying subscribers. In July 2025, Meitu launched its AI design agent RoboNeo that empowers users to create high-quality visual content through intelligent design automation, which quickly gained traction to rank among the top app downloads in Mainland China and several markets outside of Mainland China.
International Expansion Strengthens User Base
MAUs from markets outside of Mainland China grew by 15.3% year-on-year to 98 million, now accounting for 35% of total MAU, as localized strategies helped apps such as Wink and Vmake achieve significant growth. This included adapting features to local users’ preferences, such as popular hair colours in Indonesia and video dubbing habits in Japan.
R&D Investment Fuels Continued AI Innovation
During the first half of 2025, Meitu invested RMB 450 million in research and development through its Meitu Imaging & Vision Lab (MT Lab), underpinning ongoing AI innovation across both leisure and productivity products.
Meitu Reports Strong First Half 2025 Financial Results as AI Applications Drive Global Growth
HELSINGBORG, Sweden (AP) — NATO allies and defense officials expressed bewilderment Friday at U.S. President Donald Trump’s announcement that he would send 5,000 U.S. troops to Poland just weeks after ordering the same number of forces pulled out of Europe.
The apparent change of mind came after weeks of statements from Trump and his administration about reducing — not increasing — the U.S. military footprint in Europe. Trump's initial order set off a flurry of action among military commanders and left allies already doubtful about America's commitment to Europe's security to ponder what forces they might have to backfill on NATO's eastern flank with Russia and Ukraine.
Earlier this month, the Trump administration said it was reducing levels in Europe by about 5,000 troops, and U.S. officials confirmed about 4,000 service members were no longer rotating into Poland from Germany. The dispatch to Germany of U.S. personnel trained to fire long-range missiles was also halted.
But in a post on Truth Social on Thursday, Trump said he would now send "an additional 5,000 Troops to Poland,” citing his strong ties with Polish President Karol Nawrocki, whom Trump endorsed in elections last year.
“It is confusing indeed, and not always easy to navigate,” Swedish Foreign Minister Maria Malmer Stenergard told reporters Friday at a meeting she was hosting of her NATO counterparts, including U.S. Secretary of State Marco Rubio.
Ministers from the Netherlands and Norway were sanguine about Trump’s latest move, as was Latvian Foreign Minister Baiba Braže, who said allies knew the U.S. troop “posture was being reconsidered, and now there is no change of posture. For now.”
U.S. defense officials also expressed confusion. “We just spent the better part of two weeks reacting to the first announcement. We don’t know what this means either,” said one of two officials who spoke on condition of anonymity to discuss sensitive military matters.
But Rubio said Washington’s allies understand that changes in the U.S. troop presence in Europe will come as the Trump administration reevaluates its force needs. “I think there’s a broad recognition that there are going to be eventually less U.S. troops in Europe than there has historically been for a variety of reasons,” he said.
The latest surprise came despite a U.S. pledge to coordinate troop deployments, including one from NATO’s top military officer, U.S. Lt. Gen. Alex Grynkewich, on Wednesday.
Trump's initial announcement that he would withdraw troops came as he fumed over remarks by German Chancellor Friedrich Merz, who said that the U.S. was being “humiliated” by the Iranian leadership and criticized what he called a lack of strategy in that war.
Trump told reporters that the U.S. would be cutting even more than 5,000 and also announced new tariffs on European cars. Germany is the continent’s biggest auto producer.
Rubio insisted that Trump’s decision “is not a punitive thing. It’s just something that’s ongoing.”
About 80,000 U.S. troops are stationed in Europe. The Pentagon is required to keep at least 76,000 troops and major equipment on the continent unless NATO allies are consulted and there is a determination that such a withdrawal is in U.S. interests.
The withdrawal of 5,000 troops might drop numbers below that limit.
But Trump's latest post suggests that troop numbers in Europe would not change. Polish Foreign Minister Radek Sikorski welcomed the decision to send more forces to his country, saying it ensures that “the presence of American troops in Poland will be maintained more or less at previous levels.”
NATO Secretary-General Mark Rutte also welcomed the move. On Thursday, before Trump took to Truth Social again, Rutte had underlined that it was important for Europe to take care of its own security. “We have a process in place. This is normal business,” he told reporters.
At NATO headquarters in Brussels, meanwhile, U.S. officials briefed the allies on the Pentagon's aims for its commitments to the NATO Force Model, which involves contingency planning for Europe’s defense in the event of serious security concerns. It was widely expected that a further reduction of U.S. forces would be coming.
Asked whether any cuts were announced, Rutte said: “I’m afraid it’s much more complicated than that.” He said the procedure “is highly classified” and declined to give details.
Rubio played down concerns about a shift in U.S. force levels in Europe, saying: "Every country has to constantly reevaluate what their needs are, what their commitments are around the world, and how to properly structure that.”
Cook reported from Brussels. Associated Press writer Emma Burrows in London contributed.
United States Secretary of State Marco Rubio speaks with journalists during a meeting of NATO foreign ministers in Helsingborg, Sweden, Friday, May 22, 2026. (AP Photo/Julia Demaree Nikhinson, Pool)
United States Secretary of State Marco Rubio, front second left, and NATO Secretary General Mark Rutte, front left, speak with each other during a group photo at a meeting of NATO foreign ministers in Helsingborg, Sweden, Friday, May 22, 2026. (AP Photo/Julia Demaree Nikhinson, Pool)
United States Secretary of State Marco Rubio, left, and NATO Secretary General Mark Rutte look at each other as they deliver a statement during a meeting of NATO foreign ministers in Helsingborg, Sweden, Friday, May 22, 2026. (AP Photo/Julia Demaree Nikhinson, Pool)
Latvian Foreign Minister Baiba Braže speaks at the doorstep of the NATO foreign ministers' meeting at Sea U in Helsingborg, Sweden, Friday, May 22, 2026. (Johan Nilsson/TT News Agency via AP)
United States Secretary of State Marco Rubio, left, and NATO Secretary General Mark Rutte deliver a statement during a meeting of NATO foreign ministers in Helsingborg, Sweden, Friday, May 22, 2026. (AP Photo/Julia Demaree Nikhinson, Pool)
NATO Secretary General Mark Rutte speaks to media at the NATO Foreign Ministers' meeting in Helsingborg, Sweden, Friday, May 22, 2026. (Johan Nilsson/TT News Agency via AP)
Secretary of State Marco Rubio arrives with his wife Jeanette at Malmo Airport, Friday, May 22, 2026, in Malmo-Sturup, Sweden, ahead of a NATO foreign ministers meeting. (AP Photo/Julia Demaree Nikhinson, Pool)
NATO Secretary General Mark Rutte, second from left, shakes hands with Prime Minister of Sweden Ulf Kristersson, as he is greeted by King Carl Gustaf of Sweden, Queen Silvia of Sweden and Minister for Foreign Affairs of Sweden Maria Malmer Stenergard, right, before a dinner at Sofiero Castle in Helsingborg, Sweden, Thursday May 21 2026. (Johan Nilsson/TT News Agency via AP)
Swedish Foreign Minister Maria Malmer Stenergard speaks to media at the NATO Foreign Ministers' meeting in Helsingborg, Sweden, Friday, May 22, 2026. (Johan Nilsson/TT News Agency via AP)
