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Among top destinations, Malaysia shows largest year-on-year search growth at 20% in Agoda's Europe to Asia Summer Travel Trends Report
SINGAPORE, Aug. 21, 2025 /PRNewswire/ -- Digital travel platform Agoda's latest Europe to Asia Summer Travel Trends data shows an increase in European traveler interest for Asian destinations.
Thailand, Indonesia, Japan, Malaysia, and Vietnam top the list of most searched destinations for summer 2025, with interest driven by travelers from the United Kingdom, France, Germany, Spain, and the Netherlands. Notably, search interest is also rising among travelers from Greece (+23%), Turkey (+21%), and Poland (+17%).
This growth in interest aligns with a broader shift in European traveler preferences, who are increasingly seeking authentic, immersive experiences in striking locations from exploring vibrant neighborhoods, enjoying wellness retreats and sampling local cuisine to discovering cultural landmarks on foot.
Agoda's guide to Asia's top cities to explore on foot highlights walkable hidden gems that make many of these trending destinations celebrated for their ease of accessibility. Hotels in walkable cities like Chiang Khan (Thailand), Melaka (Malaysia), Hanoi and Ho Chi Minh City (Vietnam) can stand out further by emphasizing their proximity to city centers, historic neighborhoods, and local attractions.
For Asian hoteliers, the growing appeal of walkable cities presents a timely opportunity to tailor offerings and capture the attention of Europe's next wave of Asia-bound guests. Properties can highlight walkability by offering curated street tour maps and guided walking tours to enhance guest experience. Accommodation providers can make it easier for guests to access local cuisine, hidden cafés, and cultural landmarks at every turn.
Wellness tourism continues to expand across Asia, with Mordor Intelligence reporting that the market is projected to reach USD 156 billion in 2025. Today's travelers are increasingly seeking destinations that not only offer convenience and cultural immersion, but also opportunities to recharge and focus on their wellbeing. Hoteliers can attract discerning guests by offering spa packages, yoga classes, or digital detox retreats, and by bundling wellness experiences with room rates. Chiang Khan in Thailand, for instance, is an ideal example of a wellness-focused destination, with its car-free walking street, peaceful sunrise views over the Mekong, and opportunities for mindful experiences. These thoughtful touches not only appeal to wellness-seeking travelers but also enhance the overall guest experience.
"As European travel patterns evolve, the real opportunity for hotels lies in anticipating not just where guests want to go, but how they want to experience those destinations," said Andrew Smith, Senior Vice President, Supply at Agoda. "By leveraging data-driven insights, hoteliers can move beyond traditional offerings to curate experiences that reflect the growing demand for wellness, walkability, and local authenticity. This approach positions them to capture interest from European travelers and build stronger, more resilient guest relationships for the long term."
With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda provides endless possibilities for creating unforgettable travel experiences.
For more insights on how to optimize strategic hotel initiatives this summer, visit https://partnerhub.agoda.com/.
Among top destinations, Malaysia shows largest year-on-year search growth at 20% in Agoda's Europe to Asia Summer Travel Trends Report
SINGAPORE, Aug. 21, 2025 /PRNewswire/ -- Digital travel platform Agoda's latest Europe to Asia Summer Travel Trends data shows an increase in European traveler interest for Asian destinations.
Thailand, Indonesia, Japan, Malaysia, and Vietnam top the list of most searched destinations for summer 2025, with interest driven by travelers from the United Kingdom, France, Germany, Spain, and the Netherlands. Notably, search interest is also rising among travelers from Greece (+23%), Turkey (+21%), and Poland (+17%).
This growth in interest aligns with a broader shift in European traveler preferences, who are increasingly seeking authentic, immersive experiences in striking locations from exploring vibrant neighborhoods, enjoying wellness retreats and sampling local cuisine to discovering cultural landmarks on foot.
Agoda's guide to Asia's top cities to explore on foot highlights walkable hidden gems that make many of these trending destinations celebrated for their ease of accessibility. Hotels in walkable cities like Chiang Khan (Thailand), Melaka (Malaysia), Hanoi and Ho Chi Minh City (Vietnam) can stand out further by emphasizing their proximity to city centers, historic neighborhoods, and local attractions.
For Asian hoteliers, the growing appeal of walkable cities presents a timely opportunity to tailor offerings and capture the attention of Europe's next wave of Asia-bound guests. Properties can highlight walkability by offering curated street tour maps and guided walking tours to enhance guest experience. Accommodation providers can make it easier for guests to access local cuisine, hidden cafés, and cultural landmarks at every turn.
Wellness tourism continues to expand across Asia, with Mordor Intelligence reporting that the market is projected to reach USD 156 billion in 2025. Today's travelers are increasingly seeking destinations that not only offer convenience and cultural immersion, but also opportunities to recharge and focus on their wellbeing. Hoteliers can attract discerning guests by offering spa packages, yoga classes, or digital detox retreats, and by bundling wellness experiences with room rates. Chiang Khan in Thailand, for instance, is an ideal example of a wellness-focused destination, with its car-free walking street, peaceful sunrise views over the Mekong, and opportunities for mindful experiences. These thoughtful touches not only appeal to wellness-seeking travelers but also enhance the overall guest experience.
"As European travel patterns evolve, the real opportunity for hotels lies in anticipating not just where guests want to go, but how they want to experience those destinations," said Andrew Smith, Senior Vice President, Supply at Agoda. "By leveraging data-driven insights, hoteliers can move beyond traditional offerings to curate experiences that reflect the growing demand for wellness, walkability, and local authenticity. This approach positions them to capture interest from European travelers and build stronger, more resilient guest relationships for the long term."
With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda provides endless possibilities for creating unforgettable travel experiences.
For more insights on how to optimize strategic hotel initiatives this summer, visit https://partnerhub.agoda.com/.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Wellness and Walkability Shape European Travel Preferences, Agoda Advises Hoteliers
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Coda, a global leader in digital content monetization, today announced that it is integrating Unity's In‑App Purchasing (IAP) SDK with Coda's global web store platforms. This collaboration offers developers a single place to manage and optimize their entire digital catalog across mobile, web, and PC - directly through Unity's existing IAP workflow.
With just a few lines of code, developers can launch secure, branded web stores powered by Coda - offering players more ways to purchase securely while improving their margins.
The integration is powered by Coda's Merchant of Record (MoR) solution, which is already trusted by leading publishers and fast-growing studios worldwide. As the legal seller in each market, Coda manages payments, fraud prevention, tax remittance, invoicing, and compliance across more than 70 markets and over 400 payment methods. This gives developers more time to focus on the game and the player experience.
"As the games industry moves beyond closed ecosystems, developers of every size want more flexibility and control over how they grow," said Shane Happach, CEO of Coda. "Our integration with Unity's IAP SDK gives creators more choice in how they launch and operate their own stores, wherever their players are, minus the complexity of managing global payments or compliance. This reflects Coda's commitment to democratizing game development and helping every studio, large or small, succeed on their own terms."
As web-based purchasing becomes a more practical part of developers' business mix, interest in direct-to-consumer web stores continues to grow. Today, these channels already account for roughly 26% of mobile gaming revenue in East and Southeast Asia, according to research from Niko Partners and Coda.
First-party web stores give developers greater control over pricing, promotions, and player communication, but introduce operational complexity across payments, compliance, fraud, and support. Coda removes these barriers with a scalable payments and risk platform, integrated directly into Unity's workflow.
Coda's integration with Unity's IAP sets a new D2C standard by bringing out-of-app monetization into developers' existing workflows, removing operational complexity, and making it easier to run web stores at a global scale.
Learn more at coda.co.
About Coda
Coda is a global leader in digital content monetization and distribution. We're trusted by 300+ publishers—including Activision, Electronic Arts, and Riot Games—to grow their audiences and revenue worldwide. Our out-of-app solutions include Custom Commerce, a fully customizable web store; Codapay, which enables seamless direct payments through a single API integration on publishers' websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, which extends content reach through a network of trusted commerce partners. Founded in 2011, Coda is headquartered in Singapore with a team of 550+ Codans around the globe. Coda recently acquired Recharge, Europe's leading prepaid payments platform. Coda is backed by Apis Partners, Insight Partners, and Smash Capital, and has been named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia's NextGenTech 30 (2024), a payments leader on Fortune's Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024). For more on Coda, visit coda.co.
Press Contacts
Coda:
Liz Adam — VP, Corporate Affairs
elizah.adam@coda.co
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Coda and Unity to enable out-of-app monetization for game developers globally
