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- With Premium Programmatic, pharma marketers can now engage physicians across 2,000+ integrated specialist medical platforms delivering clinically aligned content at scale with unmatched precision and exclusive formats.
SHORT HILLS, N.J., Aug. 21, 2025 /PRNewswire/ -- Doceree, the only AI-powered operating system for healthcare marketing, today announced the launch of Premium Programmatic—a significant step forward in HCP programmatic advertising. The platform redefines how life sciences brands can activate the reading layer of the HCP journey—a critical point where physicians consume clinical content, make decisions, and form prescribing opinions.
Unlike traditional programmatic solutions, Premium Programmatic, powered by Doceree, merges scale, clinical relevance, and innovation in formats—enabling marketers to place brand messages in front of physicians at the exact moment they are learning, exploring, and searching for answers.
"Premium Programmatic brings precision, personalization, and context to every impression," said Harshit Jain, MD, Founder & Global CEO of Doceree. "We're meeting HCPs at the point of intellectual curiosity—when they're most receptive to information—and we're doing it with unmatched relevance, reach, and responsibility."
"In a landscape where brand teams often rely on large endemic platforms with limited flexibility, Premium Programmatic offers something fundamentally better: an interconnected, agile, and intelligent ecosystem where each impression is contextually more relevant, identity-verified, and format-optimized," he added.
Purpose-built for the way physicians think, search, and learn, Premium Programmatic offers marketers:
More Reach: With the largest verified HCP network
- 2,000+ directly integrated specialist medical platforms, including medical journals, news portals, education sites, and physician communities
- 6M+ authenticated HCPs across 45+ specialties
More Context: With precision-driven, patented targeting
- 7M+ clinical terms, mapped using Doceree's patented MeSH-based taxonomy
- Real-time contextual targeting ensures that brand messages appear only within relevant medical content
- NPI-based deterministic identity matching, enhanced with device/IP data and specialty-level filtering
More Formats—By delivering what HCPs actually consume
Doceree is the only platform that enables pharmaceutical marketers to go beyond display, and deliver sponsored scientific content, including branded articles, clinical case studies, CME partnerships, and expert-driven features—right within the platforms HCPs trust for clinical messaging.
- Content: Sponsored scientific articles delivered programmatically across the network.
- Integrated with Sales Rep: Coming soon from Doceree--the first AI-powered sales rep, giving HCPs round-the-clock access.
These formats are optimized for how physicians learn —turning marketing into meaningful medical dialogues.
Know more about Premium Programmatic, powered by Doceree, and how it can elevate HCP engagement, visit https://doceree.com/premium-programmatic/
About Doceree
Doceree is the only AI-powered Operating System for healthcare marketing. We believe the role of AI is to bring richer context to every HCP interaction. Hence, our patented AI understands multiple layers of context to enhance every HCP interaction in a privacy-compliant manner, delivering measurably better outcomes every time. In just five years, we have emerged as leaders in AI-powered, hyper-personalized healthcare messaging — redefining HCP engagement with more powerful context and more powerful outcomes.
For more information visit www.doceree.com
- With Premium Programmatic, pharma marketers can now engage physicians across 2,000+ integrated specialist medical platforms delivering clinically aligned content at scale with unmatched precision and exclusive formats.
SHORT HILLS, N.J., Aug. 21, 2025 /PRNewswire/ -- Doceree, the only AI-powered operating system for healthcare marketing, today announced the launch of Premium Programmatic—a significant step forward in HCP programmatic advertising. The platform redefines how life sciences brands can activate the reading layer of the HCP journey—a critical point where physicians consume clinical content, make decisions, and form prescribing opinions.
Unlike traditional programmatic solutions, Premium Programmatic, powered by Doceree, merges scale, clinical relevance, and innovation in formats—enabling marketers to place brand messages in front of physicians at the exact moment they are learning, exploring, and searching for answers.
"Premium Programmatic brings precision, personalization, and context to every impression," said Harshit Jain, MD, Founder & Global CEO of Doceree. "We're meeting HCPs at the point of intellectual curiosity—when they're most receptive to information—and we're doing it with unmatched relevance, reach, and responsibility."
"In a landscape where brand teams often rely on large endemic platforms with limited flexibility, Premium Programmatic offers something fundamentally better: an interconnected, agile, and intelligent ecosystem where each impression is contextually more relevant, identity-verified, and format-optimized," he added.
Purpose-built for the way physicians think, search, and learn, Premium Programmatic offers marketers:
More Reach: With the largest verified HCP network
- 2,000+ directly integrated specialist medical platforms, including medical journals, news portals, education sites, and physician communities
- 6M+ authenticated HCPs across 45+ specialties
More Context: With precision-driven, patented targeting
- 7M+ clinical terms, mapped using Doceree's patented MeSH-based taxonomy
- Real-time contextual targeting ensures that brand messages appear only within relevant medical content
- NPI-based deterministic identity matching, enhanced with device/IP data and specialty-level filtering
More Formats—By delivering what HCPs actually consume
Doceree is the only platform that enables pharmaceutical marketers to go beyond display, and deliver sponsored scientific content, including branded articles, clinical case studies, CME partnerships, and expert-driven features—right within the platforms HCPs trust for clinical messaging.
- Content: Sponsored scientific articles delivered programmatically across the network.
- Integrated with Sales Rep: Coming soon from Doceree--the first AI-powered sales rep, giving HCPs round-the-clock access.
These formats are optimized for how physicians learn —turning marketing into meaningful medical dialogues.
Know more about Premium Programmatic, powered by Doceree, and how it can elevate HCP engagement, visit https://doceree.com/premium-programmatic/
About Doceree
Doceree is the only AI-powered Operating System for healthcare marketing. We believe the role of AI is to bring richer context to every HCP interaction. Hence, our patented AI understands multiple layers of context to enhance every HCP interaction in a privacy-compliant manner, delivering measurably better outcomes every time. In just five years, we have emerged as leaders in AI-powered, hyper-personalized healthcare messaging — redefining HCP engagement with more powerful context and more powerful outcomes.
For more information visit www.doceree.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Doceree launches Premium Programmatic adding more context, more reach, and more formats to traditional HCP programmatic
The Initiative Aims to Address the Pain Points of Family Filmmaking
BEIJING, Dec. 13, 2025 /PRNewswire/ -- On December 6th, the 3rd FamilyLens International Film Festival opened in Beijing. SmallRig, a global specialized provider of imaging solutions, collaborating with FamilyLens, is empowering family filmmaking through various initiatives, including the Family Filmmaking Co-Creation Initiative, a dedicated family filmmaking kit, and a social impact screening program.
Deepening the "Co-Creation Initiatives"
The Co-Creation Initiatives are a series of global creative initiatives open to filmmakers and image creators worldwide. Through deep collaboration across multiple dimensions — including product co-creation, discovery and promotion, and content co-creation — SmallRig aims to expand the boundaries of mobile filmmaking and bring the spirit of Free Your Dream to life with creators everywhere.
Following the launch of the Mobile Filmmaking Co-Creation Initiative at the 14th International Smartphone Film Festival, SmallRig announced the launch of the Family Filmmaking Co-Creation Initiative on December 6th at the 3rd FamilyLens International Film Festival. The initiative invites global creators and every family to participate, focusing on three core directions: product co-creation, work promotion, and content co-creation, to explore the possibilities of family filmmaking for everyone.
Mr. Zhou Yang, Founder and CEO of SmallRig, shared the inspiration for the initiative: "The initiative is rooted in the immense universality and profound emotional depth inherent in family narratives, which serve as a common emotional bond connecting global audiences. We firmly believe that in this era, where everyone can be a content creator, every family can and should film their own story. The instinct to create is deeply embedded in the human spirit, and every home is the origin of countless narratives."
Gu Xue, Founder and Director of the FamilyLens International Film Festival, stated: "We hope that people and practitioners around the world who care about family movies can find suitable solutions and gain insights from the Co-Creation Initiatives. We look forward to more and more people exploring the field of 'Home' together through this initiative."
To address the pain points of family filmmaking, SmallRig officially released the SmallRig Family Filmmaking Kit at the opening ceremony. The kit includes a high-quality microphone, fill light, and a portable tripod, specifically designed to achieve "professional function democratization" and "complex feature simplification." During the FamilyLens Workshop, attendees experienced the convenience of the equipment firsthand. Many expressed that the kit truly solves many problems, enabling ordinary families to complete necessary filming without specialized photography knowledge.
Social Impact Screening Program
The 3rd FamilyLens International Film Festival is open to the public from December 6th to 14th. The festival opened with the screening of well-received documentary: K-Family Affairs. In addition to the competition section, the festival features several distinctive sections, including the Reframing Home Movies— An Italian Retrospective, Youth Film Program, Filmmaker in Focus, and the Social Impact Program. Four major awards, such as the Real-Life Portrait Award and the Artistic Exploration Award, will also be presented.
As a key component of the Co-Creation Initiatives, the SmallRig Image Development Fund partnered with the FamilyLens International Film Festival to curate the "Social Impact Screening Program." This unit focuses on elevating awareness of critical issues within the family unit, advocating for a new reflection: "Starting with Seeing, Concluding with Understanding."
Arum Nam, Director of K-Family Affairs, stated:
"Starting with the stories of your family, your friends, and yourself, I believe this personal narrative can connect directly to the bigger society."
SmallRig believes that truly meaningful social impact storytelling stems from awareness in proximity—achieved by using the lens to penetrate the daily surface and enabling a deep, empathetic "Seeing with Empathy."
The four featured works in this unit are:
- People of the Ascent
- Granny's Lost and Found
- Ruixi at Fourteen
- No Country For My Maternal Grandma
These films highlight four family issues that require "seeing": the yearning of left-behind children, the mental isolation of Alzheimer's patients, the elderly searching for subjectivity in their drifting lives, and the emotional volatility and struggle of Bipolar Disorder.
Strategic Outlook and Future Expansion
SmallRig will continue to support the Family Filmmaking Co-Creation Initiative's deep development through promotional campaigns and practical workshops focused on family movie scenarios.
The overall goal of SmallRig's Global Co-creation Initiative is to continuously explore and meet the growing, diverse needs of global creators across different vertical domains. SmallRig is committed to persistently expanding the co-creation model into more imaging sectors, collaborating with industry partners to push the boundaries of imaging and grant global creators broader creative freedom.
About SmallRig
Founded in 2013, SmallRig is an innovation-driven global company that designs and manufactures comprehensive support solutions and accessories for all content creation needs. Trusted by over four million creators globally, SmallRig pioneered the User Co-creation Design (UCD) philosophy and the DreamRig Program.
For more information, visit: www.smallrig.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
