COLOGNE, Germany, Aug. 22, 2025 /PRNewswire/ -- At gamescom 2025, the world's largest and leading event for computer and video games, Tencent Cloud and WeTest—Tencent's professional mobile game testing solution—have entered into a strategic partnership with Voodoo, the global mobile game publisher and leader in hyper-casual and hybrid-casual games. The collaboration enables Voodoo to maintain fast paced development while delivering high-quality releases that captivate players.
Headquartered in Paris, Voodoo has transformed the hyper-casual and emerged as a pioneer in the hybrid-casual genre, combining simple yet compelling game mechanics with rapid publishing cycles and a data-driven approach. With titles such as Block Jam 3D, Mob Control, Paper.io 2 and Hole.io, Voodoo reaches hundreds of millions of players globally and consistently tops mobile app store charts.
Meeting the Challenges of Hyper-Casual and Hybrid-Casual Gaming
Hyper-casual and hybrid-casual success depends on two things: speed and flawless player experiences. Voodoo's market leadership relies on developing and launching a high volume of games within extremely tight timelines, requiring an agile and robust quality assurance process to catch and resolve issues quickly.
Key demands include:
- Ultra-Fast Development and Iteration: Rapid development cycles demand testing processes that can keep pace with fast-moving production cycles.
- Core Gameplay Quality: Even minor functional issues—such as unresponsive controls, inaccessible rewards, or misaligned user interface elements—can quickly undermine player experience and lead to user churn.
- Ad Monetization Stability: Ads must load, display, and close smoothly on all devices.
- Comprehensive Device Compatibility: Games must perform flawlessly across a broad range of devices and operating systems, including low- and mid-tier devices.
How the Partnership Delivers Value
To meet these needs, WeTest's specialists designed hundreds of bespoke test cases covering the entire player journey—from login and tutorials to advanced validation of ad interactions, rewarded video ads and in-app purchases. Leveraging its extensive real-device testing infrastructure, WeTest conducted functional and compatibility assessments across a wide spectrum of Android and iOS devices.
For every identified issue—such as rewarded videos not playing on certain models, overlapping interface elements, or unresponsive buttons—WeTest provided detailed reports including clear descriptions, step-by-step reproduction guides, screenshots, videos and relevant logs. This allowed Voodoo's developers to resolve problems rapidly, without slowing release schedules.
For advanced features, Voodoo provided test accounts, enabling WeTest experts to validate gameplay and monetisation features, fully supporting the studio's agile workflows.
By enhancing and streamlining the testing process for every launch, WeTest empowered the studio to maintain rapid release schedules, strengthen player retention, improve app store ratings, and reinforce its position as a global hyper-casual and hybrid-casual gaming leader.
Fred Sun, General Manager of Europe, Tencent Cloud International, said, "Tencent Cloud is excited to support Voodoo's pursuit of both excellence and speed in hyper-casual and hybrid-casual gaming. By combining our global cloud infrastructure with WeTest's professional expertise, we empower Voodoo to deliver flawless, engaging experiences to millions of players worldwide. We look forward to deepening our collaboration with innovative partners like Voodoo as we continue to raise the standard for mobile gaming quality and reliability on a global scale."
Benjamin Robert, Technical Director on Block Jam 3D at Voodoo, said, "At Voodoo, our top priority is delivering simple, fun, and seamless gaming experiences. Partnering with Tencent Cloud and WeTest allows us to streamline quality assurance, resolve compatibility challenges swiftly and focus on what we do best- creating chart-topping games for players everywhere. We're excited to see what we can achieve together in player satisfaction and operational efficiency."
About Tencent Cloud:
Tencent Cloud, one of the world's leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.
About Voodoo:
Voodoo is a global leader in mobile gaming, specializing in hyper-casual and hybrid-casual titles that reach hundreds of millions of users worldwide. Headquartered in Paris, Voodoo is known for its data-driven publishing approach, rapid development cycles, and a portfolio of chart-topping games with over 6 billion downloads to date. With a mission to bring accessible, joyful, and high-quality entertainment to everyone, Voodoo empowers creators and studios through its publishing platform, tech infrastructure, and growth expertise. The company continues to shape the future of mobile gaming through innovation, scalability, and a relentless focus on player satisfaction.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Tencent Cloud, WeTest, and Voodoo Join Forces to Elevate Mobile Gaming
The Initiative Aims to Address the Pain Points of Family Filmmaking
BEIJING, Dec. 13, 2025 /PRNewswire/ -- On December 6th, the 3rd FamilyLens International Film Festival opened in Beijing. SmallRig, a global specialized provider of imaging solutions, collaborating with FamilyLens, is empowering family filmmaking through various initiatives, including the Family Filmmaking Co-Creation Initiative, a dedicated family filmmaking kit, and a social impact screening program.
Deepening the "Co-Creation Initiatives"
The Co-Creation Initiatives are a series of global creative initiatives open to filmmakers and image creators worldwide. Through deep collaboration across multiple dimensions — including product co-creation, discovery and promotion, and content co-creation — SmallRig aims to expand the boundaries of mobile filmmaking and bring the spirit of Free Your Dream to life with creators everywhere.
Following the launch of the Mobile Filmmaking Co-Creation Initiative at the 14th International Smartphone Film Festival, SmallRig announced the launch of the Family Filmmaking Co-Creation Initiative on December 6th at the 3rd FamilyLens International Film Festival. The initiative invites global creators and every family to participate, focusing on three core directions: product co-creation, work promotion, and content co-creation, to explore the possibilities of family filmmaking for everyone.
Mr. Zhou Yang, Founder and CEO of SmallRig, shared the inspiration for the initiative: "The initiative is rooted in the immense universality and profound emotional depth inherent in family narratives, which serve as a common emotional bond connecting global audiences. We firmly believe that in this era, where everyone can be a content creator, every family can and should film their own story. The instinct to create is deeply embedded in the human spirit, and every home is the origin of countless narratives."
Gu Xue, Founder and Director of the FamilyLens International Film Festival, stated: "We hope that people and practitioners around the world who care about family movies can find suitable solutions and gain insights from the Co-Creation Initiatives. We look forward to more and more people exploring the field of 'Home' together through this initiative."
To address the pain points of family filmmaking, SmallRig officially released the SmallRig Family Filmmaking Kit at the opening ceremony. The kit includes a high-quality microphone, fill light, and a portable tripod, specifically designed to achieve "professional function democratization" and "complex feature simplification." During the FamilyLens Workshop, attendees experienced the convenience of the equipment firsthand. Many expressed that the kit truly solves many problems, enabling ordinary families to complete necessary filming without specialized photography knowledge.
Social Impact Screening Program
The 3rd FamilyLens International Film Festival is open to the public from December 6th to 14th. The festival opened with the screening of well-received documentary: K-Family Affairs. In addition to the competition section, the festival features several distinctive sections, including the Reframing Home Movies— An Italian Retrospective, Youth Film Program, Filmmaker in Focus, and the Social Impact Program. Four major awards, such as the Real-Life Portrait Award and the Artistic Exploration Award, will also be presented.
As a key component of the Co-Creation Initiatives, the SmallRig Image Development Fund partnered with the FamilyLens International Film Festival to curate the "Social Impact Screening Program." This unit focuses on elevating awareness of critical issues within the family unit, advocating for a new reflection: "Starting with Seeing, Concluding with Understanding."
Arum Nam, Director of K-Family Affairs, stated:
"Starting with the stories of your family, your friends, and yourself, I believe this personal narrative can connect directly to the bigger society."
SmallRig believes that truly meaningful social impact storytelling stems from awareness in proximity—achieved by using the lens to penetrate the daily surface and enabling a deep, empathetic "Seeing with Empathy."
The four featured works in this unit are:
- People of the Ascent
- Granny's Lost and Found
- Ruixi at Fourteen
- No Country For My Maternal Grandma
These films highlight four family issues that require "seeing": the yearning of left-behind children, the mental isolation of Alzheimer's patients, the elderly searching for subjectivity in their drifting lives, and the emotional volatility and struggle of Bipolar Disorder.
Strategic Outlook and Future Expansion
SmallRig will continue to support the Family Filmmaking Co-Creation Initiative's deep development through promotional campaigns and practical workshops focused on family movie scenarios.
The overall goal of SmallRig's Global Co-creation Initiative is to continuously explore and meet the growing, diverse needs of global creators across different vertical domains. SmallRig is committed to persistently expanding the co-creation model into more imaging sectors, collaborating with industry partners to push the boundaries of imaging and grant global creators broader creative freedom.
About SmallRig
Founded in 2013, SmallRig is an innovation-driven global company that designs and manufactures comprehensive support solutions and accessories for all content creation needs. Trusted by over four million creators globally, SmallRig pioneered the User Co-creation Design (UCD) philosophy and the DreamRig Program.
For more information, visit: www.smallrig.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
