BOM BOM Secures Early Stage Investment of SGD$3.5 million to deliver Precision Pet Nutrition in Asia

SINGAPORE, Aug. 26, 2025 /PRNewswire/ -- BOM BOM, the Singapore-based precision pet nutrition company known for its fresh, customised, portioned meals for cats and dogs, has concluded its Series Pre-A round of SGD$3.5 million, led by Blueprint Ventures, a seed stage consumer venture capital firm.

The funding will be used to automate production, advance BOM BOM's nutrigenomic research capabilities, and further enhance its precision nutrition platform — powered by thousands of pet health profiles and AI to deliver personalised meals. By integrating factors such as breed, age, weight, activity level, health conditions, and allergies, the platform produces targeted, dynamic and NRC-compliant meal plans that adapt over time as pets' needs change — a level of personalisation traditional pet food companies are unable to match. These initiatives will be deployed in both Singapore and South Korea, driving BOM BOM's expansion across Asia.

"Our technology shapes the future of pet nutrition and enables pet owners to make better food choices," said Jason Wang, BOM BOM's CEO and Founder. "We're not just making ultra-fresh, standardised meals. Our algorithms and automated production system enable us to craft and deliver truly customised diets at scale. This level of precision nutrition powered by data, engineering, and food science doesn't exist in conventional pet food."

Huiting Koh, Founding Managing Partner at Blueprint Ventures, said: "BOM BOM is perfectly positioned to capture the growing consumer shift toward personalised pet nutrition. BOM BOM has proven that feeding your pets the right protein with the right macro and micro nutrients designed for their breed, life stage, health conditions and allergies, can significantly reduce a lot of the common health issues pet owners typically take their pets to the vet for, reducing vet bills while boosting longevity and quality of life."

BOM BOM's shareholders include influential industry leaders such as the President of LVMH Korea, the Principal of L Catterton Korea, and Orion's Bridge Capital, reflecting the company's strong strategic backing.

About BOM BOM

Founded in 2017 in Singapore, BOM BOM leads in pet nutrition tech, serving its fast-growing client base in Singapore and Korea via its direct-to-customer (DTC) model. Its on-demand, algorithmically formulated, NRC-compliant meals meet top nutrition standards. BOM BOM's customised meals eliminate the need for supplementation and have helped thousands of pets resolve chronic health issues.

To learn more about BOM BOM, visitwww.bombom.com or follow us on Instagram (@bonesoffalmeat).

About Blueprint Ventures

Blueprint Ventures is a Singapore-based venture capital firm investing into early-stage consumer brands and consumer technology businesses across Southeast Asia. With a portfolio spanning better-for-you food & beverage, beauty & skincare, wellness, and personal empowerment companies, Blueprint partners with visionary founders to accelerate growth and build next-generation market-leading consumer companies.

To learn more about Blueprint Ventures, visit www.blueprint.vc

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

BOM BOM Secures Early Stage Investment of SGD$3.5 million to deliver Precision Pet Nutrition in Asia

BOM BOM Secures Early Stage Investment of SGD$3.5 million to deliver Precision Pet Nutrition in Asia

SANYA, China, Jan. 16, 2026 /PRNewswire/ -- Orange Lion Sports (formerly Alibaba Sports), a global sports event operator, is redefining how major athletic competitions and tourism converge through the coordinated integration of digital platforms and consumer services. The recent 2025 Hainan (Sanya) Marathon, supported by the company, showcased an "event-as-journey" experience that delivered a professionally operated, high-quality racing platform while supporting measurable economic growth for the host city. The marathon saw hotel occupancy in Sanya soar to 92%, with a notable 35% surge in spending at local businesses along the race route, establishing a promising blueprint for the scalable "racecation" model.

"We are committed to creating lasting value for athletes and sports enthusiasts," said Yang Yong, General Manager of Events and Commercialization at event partner Orange Lion Sports. "We activated resources across the Alibaba ecosystem, including Taobao, Fliggy, Alibaba Health, Ant Chain, and Amap, to extend engagement beyond race day. This approach attracted runners from across Hainan, other parts of China, and overseas, while encouraging additional event-related spending."

The provincial tourism and sports department has introduced funding incentives for 2026 sports events to attract national and international competitions. Orange Lion Sports has demonstrated how large-scale events can generate sustained economic activity and benefit local businesses by digitally integrating dining, lodging, transportation, entertainment, and shopping. In partnership with Taobao, the company launched a "Winter Warm-up Festival" that distributed tailored promotional vouchers and offers ahead of the event, designed to connect race participation with consumer engagement by introducing regional culinary specialties such as fermented vinegar hot pot and traditional Li-Miao cuisine to runners across China.

The economic benefits were sustained beyond the race period. According to Fliggy data, hotel bookings in Sanya began rising steadily from late October 2025, when event promotions launched, and remained strong throughout the marathon period. The momentum extended beyond the race, coinciding with the New Year holiday travel period. Data from the Sanya tourism bureau shows that during the 2026 New Year holiday, the city welcomed 650,800 visitor arrivals, with tourism revenue of 1.299 billion yuan (approx. US$186 million) generated, illustrating the role of the "racecation" model in supporting tourism demand.

In the future, Orange Lion Sports will harness AI technology to enhance sports events and promote fitness for all, in line with their assertion at CES in 2017: AI is the future of sports development.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Harnessing the Power of Sports: Orange Lion Sports Leads the Way in Driving the Emerging Trend of "Racecation"