SAN JOSE, Calif., Jan. 16, 2026 /PRNewswire/ -- Technology is no longer a distant, high-level concept, but something that truly serves users. At the M∞VA Universe integrated smart indoor technologies launch in Silicon Valley on January 15, 2026, MOVA demonstrated how its products solve real household needs through a connected ecosystem and practical business strategy.
A Technology Path Built Around Real Household Needs
Across its robot vacuums, wet and dry floor washers, and stick vacuums, MOVA's product development starts with specific use scenarios. One example is the MOBIUS 60 robot vacuum, which introduces zone-specific cleaning to address concerns in premium homes about cross-contamination between different spaces. The system recognizes individual rooms and automatically returns to the dock to switch mop pads, helping prevent kitchen grease from being spread to bedrooms or living areas. This feature prioritizes practical hygiene over headline performance claims.
The same logic applies across the lineup. The X5 Ultra Steam Wet and Dry Vacuum uses Dual-Mode Steam & Hot-Water Spot-Spray Cleaning System to remove stubborn stains that are difficult to clean with traditional wet methods. The M50 Ultra is equipped with a Foldable & Extendable Handle, making it easier to clean under beds, sofas, and other low-clearance furniture. The G70 vacuum features Front Side Edge Cleaning combined with a Robotic Arm, improving cleaning performance along edges and corners where dust commonly accumulates.
MOVA also extends this user-focused approach beyond floor care. The Aero C series hair dryers apply the company's experience in airflow control and temperature management to personal care, focusing on stable performance and user comfort. The T1 Station window-cleaning robot uses hot water to improve cleaning results on outdoor glass surfaces, particularly in environments exposed to heavier dirt and weather conditions. To support this product strategy, MOVA embeds user insight teams within each product line, ensuring that design and engineering decisions remain closely connected to real-world usage.
Validation in Premium Markets
MOVA's focus on what it describes as "effective innovation" has gained traction in competitive premium markets. During Black Friday 2025 in Southwest Europe, MOVA's flagship robot vacuum—featuring live water mopping and a highly integrated automatic docking system—ranked among the top-selling products in the premium segment.
The company combine as broad online reach with offline credibility. MOVA products are available on major online platforms like Amazon. Partnership with local retailers, including BAUHAUS and MediaMarkt strengthen consumer trust. At the same time, collaboration with authoritative third-party reviewers provides professional validation and supports purchase decisions among premium markets.
Building a Sustainable Global Business
Beyond product performance, MOVA emphasizes long-term reliability. The company now serves more than 1.4 million households across over 60 countries and regions*. It also introduced a full-category three-year global warranty, directly addressing premium consumers' expectations for durability and after-sales service.
MOVA's global operations reflect a distributed approach to expertise. A French aesthetics center, a German innovation hub, and a Shanghai user experience center work together across design, engineering, and user research. Looking ahead to 2026, the company plans further global and offline expansion, while continuing to scale its user-driven innovation and quality control systems.
MOVA's Silicon Valley launch marked a clear statement of intent. Rather than presenting a futuristic narrative, the company demonstrated how steady engineering, focused user insight, and disciplined global operations can define a credible premium position. In a market where many products appear increasingly similar, MOVA's strategy suggests that true premium value comes from consistently improving real, everyday cleaning experiences through practical and thoughtful innovation.
*The company now serves more than 1.4 million households across over 60 countries and regions.(According to internal company data)
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MOVA Launches Cleaning Solutions in Silicon Valley: Finding Answers for Premium Cleaning Through Pragmatic Innovation
SAN JOSE, Calif. , Jan. 16, 2026 /PRNewswire/ -- MOVA, a Global Premium AI Smart Living Leader, today hosted its global launch event, "M∞VA Universe". The event marked a strategic declaration of the brand's entry into the high-end global market, showcasing a cohesive ecosystem of intelligent cleaning solutions designed to redefine modern living. Beyond presenting groundbreaking products, MOVA aimed to demonstrate its deep technological prowess and scalable vision to a global audience of consumers and investors.
The "M∞VA Universe" symbolizes a boundaryless ecosystem where advanced AI, proprietary hardware, and user-centric design converge. This launch underscores MOVA's commitment to building not just products, but an intelligent, interconnected, and self-improving living experience, highlighting its significant R&D investments and future growth trajectory.
Technological Pillars of the M∞VA Universe:
1. Autonomous Cleaning Hubs: Intelligence that Adapts
MOBIUS 60 with MopSwap™ Hub: Embodying the philosophy of "Precision Care by Zone, Purity Without Limits," it features the revolutionary Space Hub Multi-Zone Mopping System. This intelligent system automatically switches between three dedicated mop types for specialized cleaning
Z60 Ultra Roller Complete: Revolutionizes wet cleaning with HydroForce Live Water Mopping and Mop Fluffing AI, ensuring constant cleanliness. Its MaxiReach System achieves complete edge-to-edge coverage. The integrated AutoShield™ Tech intelligently shields carpets from moisture during cleaning, while the StepMaster™ 2.0 system enables smarter navigation and obstacle crossing up to 8cm for seamless whole-home coverage.
MOVA X5 Ultra Steam: Features MOVA's first* Dual-Mode Steam & Hot-Water Spot-Spray Cleaning System. It generates high-temperature steam for direct floor sanitization and deep cleaning, and can instantly mix steam with water to produce a hot-water spray that quickly dissolves dried stains for effective removal.
2. Ergonomic & Connected Cleaning Tools
M50 Ultra: As the world's first* with an Easy Low Space Access Foldable & Extendable Handle, it enables lie-flat cleaning under furniture without bending over. The ergonomic Flex-Master™ Pro handle with a bionic wrist joint design allows flexible height adjustments and leverages natural arm motion to propel cleaning effortlessly, minimizing user strain.
MOVA G70 Cordless Vacuum: Features A Front Side Edge Cleaning with Robotic Arm for zero-blind-spot cleaning and Dual-Direction Dust Scraper Rings, showcasing thoughtful problem-solving through smart mechanics.
3. AI-Powered Personal Care: The Aero C Hair Dryer
Engineered with three core patents: a Dual-Airflow Boost System for efficiency, a Curved GlossFlow Chamber for enhanced styling, and C-Shaped Parallel Heating-Wire Technology for stable thermal output—each contributing to an intelligent, personalized care experience.
4. Intelligent High-Place Cleaning
N1 Window Cleaning Robot: A lightweight (1.3kg) AI-driven cleaner with smart path planning and 12-layer safety protocols for fully automated, reliable operation.
T1 Station with Portable Base: Introduces MOVA's first* hot water cleaning and AI-powered seasonal water adjustment, representing a leap in outdoor cleaning intelligence and efficiency.
About MOVA
MOVA is a Global Premium AI Smart Living Leader dedicated to creating intelligent, integrated ecosystems that elevate everyday life. Through continuous innovation in AI, design, and engineering, MOVA is building the M∞VA Universe—a world where technology seamlessly fosters well-being, comfort, and effortless living.
*World's First: From Frost & Sullivan, confirmed based on research on the global wet and dry vacuum cleaner market. This vacuum cleaner adopts a foldable and extendable robotic arm structure, allowing the handle to fold 90 degrees and adjust in length to accommodate users of different heights and various cleaning scenarios. The survey was completed in April 2025. Report NO: FS-2025-MPC-439377.
*MOVA Innovation / MOVA-pioneered technologies / MOVA's groundbreaking technologies / MOVA first: These terms refer exclusively to product upgrades, functional enhancements or technological improvements compared to previous generations of MOVA products, and do not imply any comparison with products from other manufacturers.The right of interpretation shall vest in MOVA.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MOVA Unveils 'the M∞VA Universe' at Silicon Valley Launch, Positioning as a Global Premium AI Smart Living Leader
