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Marriott Bonvoy and Shinsegae Duty Free Announces a Strategic Partnership Turning Duty Free Shopping into Travel Rewards

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Marriott Bonvoy and Shinsegae Duty Free Announces a Strategic Partnership Turning Duty Free Shopping into Travel Rewards
Business

Business

Marriott Bonvoy and Shinsegae Duty Free Announces a Strategic Partnership Turning Duty Free Shopping into Travel Rewards

2025-08-26 11:00 Last Updated At:11:15

Marriott Bonvoy members can now earn points while shopping at Shinsegae Duty Free in Korea, with exclusive cross-benefits and instant status matching between both loyalty programs

SEOUL, South Korea, Aug. 26, 2025 /PRNewswire/ -- Marriott Bonvoy, Marriott International's award-winning travel platform, has launched a strategic partnership with Shinsegae Duty Free, Korea's leading duty-free operator, designed to deliver greater points-earning opportunities and differentiated rewards to members of both loyalty programs. This first duty free collaboration for Marriott Bonvoy seamlessly connects global hospitality with premium duty-free retail, enriching the everyday journey for members through meaningful rewards, whether they travel or shop.

Starting August 26, Marriott Bonvoy members will earn 2 points for every KRW 1,000 spent at Shinsegae Duty Free offline and online stores, once the purchase is completed and picked up. Members can earn up to 1,000 points per month. The collaboration also introduces tier matching across both programs, allowing members to enjoy elevated experiences across both brands. Marriott Bonvoy Gold Elite members will be matched to Shinsegae Duty Free Black status, while Platinum, Titanium, and Ambassador Elite members will receive Shinsegae Duty Free VIP status. Shinsegae Black and VIP members will receive Marriott Bonvoy Silver Elite status.

To celebrate the launch, a limited-time pop-up store will be hosted at the Shinsegae Duty Free Myeongdong store from August 26 to September 4, 2025. The travel-themed space, designed to capture the spirit of travel with Marriott Bonvoy, invites visitors to learn more about the membership program and its rewards. Visitors who enroll in Marriott Bonvoy on-site will receive a welcome gift, available in limited quantities each day, and all customers who link their Marriott Bonvoy and Shinsegae Duty Free accounts will enjoy additional rewards.

"We are extremely excited to collaborate with Shinsegae Duty Free in South Korea for Marriott Bonvoy's very first global strategic duty-free partnership," said Duke Nam, Area Vice President, South Korea, Vietnam, and Philippines, Marriott International. "Today's launch reflects our commitment to creating meaningful touchpoints for our members— beyond hotel stays. Together with Shinsegae Duty Free, we are connecting lifestyle and travel in a way that is uniquely rewarding, immersive, and distinctly Marriott Bonvoy."

"Through this strategic partnership with Marriott Bonvoy, we aim to maximize customer satisfaction by combining Marriott's global network with Shinsegae Duty Free's curated, customer-centric services," said Hojin Yang, Executive Vice President of Sales Division. "By offering integrated benefits such as membership tier matching and points earning, we are creating a differentiated experience that connects shopping and travel. We will continue to explore growth opportunities that provide even greater value to our members."

This collaboration marks a significant milestone in expanding Marriott Bonvoy's lifestyle and rewards ecosystem in South Korea. Following its existing points transfer partnership with Hana Bank, Marriott Bonvoy is now broadening its presence by offering members the ability to earn and redeem points through everyday activities like shopping. Globally, the program continues to evolve into a more integrated and meaningful part of members' daily lives.

About Marriott Bonvoy®

Marriott Bonvoy, Marriott International's award-winning travel platform, connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression. Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences and more. Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here. Travelers can connect with Marriott Bonvoy on Instagram, TikTok, YouTube, and Facebook.

About Shinsegae Duty Free

Shinsegae Duty Free is South Korea's leading duty-free operator, offering a differentiated shopping experience with a diverse portfolio of global and local brands including K-pop, K-fashion, and K-beauty. Its flagship Myeongdong store features an extensive range of luxury brands alongside trendy experiences such as the 'SPACE OF BTS.' At Incheon International Airport's Terminal 1 and Terminal 2 locations, travelers can conveniently shop for a wide selection of global luxury brands and popular K-beauty products before departure. Especially notable is the 'Shinsegae Zone' in Terminal 2—a one-stop shopping destination where visitors can enjoy fashion, beauty, food, electronics, and more all in one place. Shinsegae Duty Free also offers a seamless shopping experience through its online duty-free platform, supporting three languages to cater to global travelers.

CONTACT:
Kate Giwon Jeon
Manager, Communications – South Korea and Philippines, Marriott International
kate.jeon@marriott.com 

Marriott Bonvoy members can now earn points while shopping at Shinsegae Duty Free in Korea, with exclusive cross-benefits and instant status matching between both loyalty programs

SEOUL, South Korea, Aug. 26, 2025 /PRNewswire/ -- Marriott Bonvoy, Marriott International's award-winning travel platform, has launched a strategic partnership with Shinsegae Duty Free, Korea's leading duty-free operator, designed to deliver greater points-earning opportunities and differentiated rewards to members of both loyalty programs. This first duty free collaboration for Marriott Bonvoy seamlessly connects global hospitality with premium duty-free retail, enriching the everyday journey for members through meaningful rewards, whether they travel or shop.

Starting August 26, Marriott Bonvoy members will earn 2 points for every KRW 1,000 spent at Shinsegae Duty Free offline and online stores, once the purchase is completed and picked up. Members can earn up to 1,000 points per month. The collaboration also introduces tier matching across both programs, allowing members to enjoy elevated experiences across both brands. Marriott Bonvoy Gold Elite members will be matched to Shinsegae Duty Free Black status, while Platinum, Titanium, and Ambassador Elite members will receive Shinsegae Duty Free VIP status. Shinsegae Black and VIP members will receive Marriott Bonvoy Silver Elite status.

To celebrate the launch, a limited-time pop-up store will be hosted at the Shinsegae Duty Free Myeongdong store from August 26 to September 4, 2025. The travel-themed space, designed to capture the spirit of travel with Marriott Bonvoy, invites visitors to learn more about the membership program and its rewards. Visitors who enroll in Marriott Bonvoy on-site will receive a welcome gift, available in limited quantities each day, and all customers who link their Marriott Bonvoy and Shinsegae Duty Free accounts will enjoy additional rewards.

"We are extremely excited to collaborate with Shinsegae Duty Free in South Korea for Marriott Bonvoy's very first global strategic duty-free partnership," said Duke Nam, Area Vice President, South Korea, Vietnam, and Philippines, Marriott International. "Today's launch reflects our commitment to creating meaningful touchpoints for our members— beyond hotel stays. Together with Shinsegae Duty Free, we are connecting lifestyle and travel in a way that is uniquely rewarding, immersive, and distinctly Marriott Bonvoy."

"Through this strategic partnership with Marriott Bonvoy, we aim to maximize customer satisfaction by combining Marriott's global network with Shinsegae Duty Free's curated, customer-centric services," said Hojin Yang, Executive Vice President of Sales Division. "By offering integrated benefits such as membership tier matching and points earning, we are creating a differentiated experience that connects shopping and travel. We will continue to explore growth opportunities that provide even greater value to our members."

This collaboration marks a significant milestone in expanding Marriott Bonvoy's lifestyle and rewards ecosystem in South Korea. Following its existing points transfer partnership with Hana Bank, Marriott Bonvoy is now broadening its presence by offering members the ability to earn and redeem points through everyday activities like shopping. Globally, the program continues to evolve into a more integrated and meaningful part of members' daily lives.

About Marriott Bonvoy®

Marriott Bonvoy, Marriott International's award-winning travel platform, connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression. Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences and more. Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here. Travelers can connect with Marriott Bonvoy on Instagram, TikTok, YouTube, and Facebook.

About Shinsegae Duty Free

Shinsegae Duty Free is South Korea's leading duty-free operator, offering a differentiated shopping experience with a diverse portfolio of global and local brands including K-pop, K-fashion, and K-beauty. Its flagship Myeongdong store features an extensive range of luxury brands alongside trendy experiences such as the 'SPACE OF BTS.' At Incheon International Airport's Terminal 1 and Terminal 2 locations, travelers can conveniently shop for a wide selection of global luxury brands and popular K-beauty products before departure. Especially notable is the 'Shinsegae Zone' in Terminal 2—a one-stop shopping destination where visitors can enjoy fashion, beauty, food, electronics, and more all in one place. Shinsegae Duty Free also offers a seamless shopping experience through its online duty-free platform, supporting three languages to cater to global travelers.

CONTACT:
Kate Giwon Jeon
Manager, Communications – South Korea and Philippines, Marriott International
kate.jeon@marriott.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Marriott Bonvoy and Shinsegae Duty Free Announces a Strategic Partnership Turning Duty Free Shopping into Travel Rewards

Marriott Bonvoy and Shinsegae Duty Free Announces a Strategic Partnership Turning Duty Free Shopping into Travel Rewards

LOS ANGELES, Jan. 17, 2026 /PRNewswire/ -- From January 6–8, 2026, Arspura, a premium smart home appliance brand focused on healthier kitchen air, presented its latest IQV™ innovations at CES 2026 and hosted a three-day brand program in Las Vegas. Centered on exclusive technology, respiratory wellness, and user experience, the program brought together experts, product leaders, and real customers to spotlight how better cooking environments can start with better indoor air management.

At the heart of Arspura's CES showcase was its proprietary IQV™ Dynamic Particulate Capture Technology, designed to capture cooking smoke, grease particles, and odor at the source—helping reduce the common "smoke escape" problem many households experience with traditional ventilation. Through live demonstrations and deep-dive sessions, Arspura emphasized a clear brand promise for modern kitchens: Cook freely, breathe freely.

To watch highlights from Arspura's CES 2026 showcase, visit:

Day 1: Uncovering the Kitchen's Invisible Health Threats

On the first day of CES 2026, Arspura kicked off its brand program with a keynote by Professor Francesca Dominici of the Harvard T.H. Chan School of Public Health (Professor of Biostatistics & Data Science; Professor of Environmental Health).

Drawing on her research on air pollution and health, she highlighted the risks of fine particulate matter (PM2.5) and emphasized that even low-level exposure can make people sick. She noted that PM2.5 can be particularly hazardous for older adults, people with existing health conditions, and individuals with asthma, and stressed that preventing cooking-related PM2.5 from dispersing indoors and reducing exposure at the source is crucial for family health.

Reflecting on this message, Arspura underscored its commitment to helping more households—especially those with asthma or nasal sensitivities—cook with greater comfort by reducing smoke and odor irritation, so more people can truly cook freely and breathe freely.

Day 2: Redefining a New Standard for Smoke-Free Cooking

On the second day, Arspura's product manager led a technical session explaining how IQV™ airflow design works together with high-airspeed capture (up to 13 m/s) to deliver high capture performance with minimal smoke escape. The presentation framed Arspura's approach as more than a product: a combination of technology and daily usability designed to make healthy cooking feel effortless.

Arspura also welcomed a special on-site visit and interview from media figure Yang Lan, who explored the booth experience and shared positive feedback on IQV™ technology and the IQV Hood concept—particularly its relevance for people sensitive to cooking fumes who want a more comfortable kitchen environment.

Day 3: Bringing Healthy Kitchen Living Into Everyday Ease

Arspura closed out CES 2026 with strong momentum, earning five awards during the show. To cap the three-day program, the brand invited its first group of IQV Hood users for a face-to-face sharing session, paired with immersive, hands-on demonstrations. Through interactive experiences and practical use scenarios, attendees felt firsthand how the product can deliver "health protection" and "easy cleaning" simultaneously, translating the idea of a healthier kitchen into tangible everyday value.

Passionate home cooks also shared how they had previously tried multiple traditional range hoods yet still struggled with smoke escape and lingering odors, while Arspura's IQV™ performance provided noticeably improved smoke capture and deodorization—making cooking more enjoyable and inspiring friends and family to upgrade after seeing the results.

What's Next for Arspura

Backed by strong recognition at CES 2026 and reinforced by firsthand user stories, Arspura's IQV™ showcase signaled a growing shift toward kitchen ventilation solutions that prioritize both health and everyday usability. Building on this momentum, Arspura will continue to develop smarter, cleaner-air technologies for modern homes.

For more information, visit arspura.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Arspura's CES 2026 Showcase Advances Next-Gen Ventilation for a Healthier Kitchen

Arspura's CES 2026 Showcase Advances Next-Gen Ventilation for a Healthier Kitchen

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