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Traveling Through 5,000 Years at the "Liaoning Week"

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Traveling Through 5,000 Years at the "Liaoning Week"
Business

Business

Traveling Through 5,000 Years at the "Liaoning Week"

2025-08-27 14:08 Last Updated At:14:25

OSAKA, Japan, Aug. 27, 2025 /PRNewswire/ -- A report from China Trade News.

In this August, inside the China Pavilion at the Expo 2025, the spotlight falls on the Niuheliang site of the Hongshan Culture, which is located in Chaoyang, Liaoning Province, the very birthplace of China's earliest astronomical calendar.

"Niuheliang is the cradle of Chinese civilization, confirmed by the 'Origins of Chinese Civilization' project as the foremost representative of the first phase of these archaic-state era," said Yin Xuhong from Niuheliang Site Administration. At the themed promotion session held as part of the Liaoning Week at the Expo on August 24, under Yin's guidance, the audience embarked on a historical journey spanning 5,000 years.

"The Hongshan people had already founded large-scale agriculture. Farming demanded close observation of the seasons and harmony with the nature. Thus this altar was born: three concentric circles that mirror the sun's path across the sky at the spring and autumn equinoxes and at the summer and winter solstices, while simultaneously encoding the ancient concept of 'three parts of Heaven and two parts of Earth.' It became China's earliest astronomical calendar," Yin explained, pointing to an image of the circular altar at Local 2 of the Niuheliang site.

According to Yin, the Hongshan Culture was a major Neolithic archaeological culture of the late period in northern China, stretching across Liaoning, Hebei and the Inner Mongolia Autonomous Region and covering a range of more than 300,000 km². The Niuheliang site in Chaoyang, Liaoning, is its most important representative. Solid archaeological evidence pushes the origins of Chinese civilization back to 5,800 years ago, lighting the dawn of Chinese history. The goddess statue unearthed at Niuheliang is honored as the primordial mother of the Hongshan people and the shared ancestor of all the Chinese, and is one of China's national treasures.

During the Liaoning Week, Shenyang Qiyuan Technology Co., Ltd. from the Science & Innovation Park of Shenyang Ligong University used cutting-edge naked-eye 3D holography to present key artifacts from Niuheliang, such as the head of the goddess statue, jade pig-dragons, and dragon-and-phoenix jade pendants without any physical objects. The immersive experience of traveling back to 5000 years drew gasps of amazement from the visitors.

Excerpts were also displayed from the article "Archaeological Discovery of the Jade Dragon of the Hongshan Culture", written by Dr. Liu Guoxiang, Vice President of the Chinese Academy of History and Director & Researcher of the China Archaeological Museum, published in the 2025 third issue of UNESCO Courier.

"The jade artifacts from Niuheliang share stylistic features with those from Lingjiatan and Liangzhu, revealing extensive cultural exchange and integration among the Liao River, Yellow River and Yangtze River basins more than 5,000 years ago. It was through continuous collision, exchange and fusion among many cultures that the pluralistic yet unified pattern of Chinese civilization was formed, sustaining an unbroken 5,000-year legacy," Yin noted. On behalf of the Niuheliang site, he extended a warm invitation to the world: "Welcome to Niuheliang! Welcome to Liaoning! Let's enjoy a journey of 5000 years about Chinese civilization!"

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Traveling Through 5,000 Years at the "Liaoning Week"

Traveling Through 5,000 Years at the "Liaoning Week"

SANYA, China, Jan. 16, 2026 /PRNewswire/ -- Orange Lion Sports (formerly Alibaba Sports), a global sports event operator, is redefining how major athletic competitions and tourism converge through the coordinated integration of digital platforms and consumer services. The recent 2025 Hainan (Sanya) Marathon, supported by the company, showcased an "event-as-journey" experience that delivered a professionally operated, high-quality racing platform while supporting measurable economic growth for the host city. The marathon saw hotel occupancy in Sanya soar to 92%, with a notable 35% surge in spending at local businesses along the race route, establishing a promising blueprint for the scalable "racecation" model.

"We are committed to creating lasting value for athletes and sports enthusiasts," said Yang Yong, General Manager of Events and Commercialization at event partner Orange Lion Sports. "We activated resources across the Alibaba ecosystem, including Taobao, Fliggy, Alibaba Health, Ant Chain, and Amap, to extend engagement beyond race day. This approach attracted runners from across Hainan, other parts of China, and overseas, while encouraging additional event-related spending."

The provincial tourism and sports department has introduced funding incentives for 2026 sports events to attract national and international competitions. Orange Lion Sports has demonstrated how large-scale events can generate sustained economic activity and benefit local businesses by digitally integrating dining, lodging, transportation, entertainment, and shopping. In partnership with Taobao, the company launched a "Winter Warm-up Festival" that distributed tailored promotional vouchers and offers ahead of the event, designed to connect race participation with consumer engagement by introducing regional culinary specialties such as fermented vinegar hot pot and traditional Li-Miao cuisine to runners across China.

The economic benefits were sustained beyond the race period. According to Fliggy data, hotel bookings in Sanya began rising steadily from late October 2025, when event promotions launched, and remained strong throughout the marathon period. The momentum extended beyond the race, coinciding with the New Year holiday travel period. Data from the Sanya tourism bureau shows that during the 2026 New Year holiday, the city welcomed 650,800 visitor arrivals, with tourism revenue of 1.299 billion yuan (approx. US$186 million) generated, illustrating the role of the "racecation" model in supporting tourism demand.

In the future, Orange Lion Sports will harness AI technology to enhance sports events and promote fitness for all, in line with their assertion at CES in 2017: AI is the future of sports development.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Harnessing the Power of Sports: Orange Lion Sports Leads the Way in Driving the Emerging Trend of "Racecation"

Harnessing the Power of Sports: Orange Lion Sports Leads the Way in Driving the Emerging Trend of "Racecation"

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