From Paris with Love: KARL LAGERFELD’s Fall/Winter 2025 Campaign

PARIS--(BUSINESS WIRE)--Aug 27, 2025--

Paris...meet Paris. KARL LAGERFELD is proud to unveil its Fall/Winter 2025 campaign, From Paris with Love, starring global icon Paris Hilton. Blending her one-of-a-kind charisma with the brand’s unmistakable aesthetic, the campaign playfully unites two cultural forces who have shaped pop culture on their own terms.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250826688190/en/

Embracing both an elegant and witty visual dialogue between Paris Hilton and the Maison’s Parisian roots, the campaign explores themes of glamour, individuality, and attitude—channeling the irreverent spirit and sharp sophistication that defined Karl Lagerfeld himself. The result is a celebration of authenticity and self-expression, presenting Paris in a fresh, unexpected light and reframing her renowned image through the lens of the brand’s distinctive point of view.

The FW25 360 campaign will roll out globally across out-of-home, print, social, digital platforms and key pop-ups globally, culminating in a Paris Fashion Week event on October 1st, 2025—a late-night moment to remember, with Paris taking center stage. Further details to follow.

“Paris is both a global icon and a businesswoman—someone who understands the cultural power of image and reinvention. She and Karl have each defined eras in their own distinct ways. This collaboration captures a dynamic that feels both unexpected and entirely authentic—a dialogue between enduring influence and ever-evolving relevance.”
— Pier Paolo Righi, CEO of KARL LAGERFELD

“Karl was a true original—bold, iconic, and always ahead of his time. I’ve always admired his rebellious spirit. To be part of Karl’s world, especially in this campaign which celebrates individuality and playfulness, feels like such a natural fit. From Paris with Love... It’s an honor to be part of his legacy in a way that feels true to who I am.”
— Paris Hilton

Prominent fashion photographer Chris Colls returns for his third consecutive campaign with the brand, capturing KARL LAGERFELD’s signature style and house codes in a series of striking black-and-white visuals.

The campaign’s digital dimension comes to life, with a fresh reinterpretation of Karl Interviews Karl, (an intriguing and self-mythologizing video where Karl Lagerfeld interviewed himself) infused with humor and surprise that nods to Karl Lagerfeld’s beloved wit, along with a series of surprising and irreverent social moments.

This season’s campaign unifies the KARL LAGERFELD universe—including KARL LAGERFELD Paris and KARL LAGERFELD JEANS—under one elevated creative voice. Highlights include structured tailoring and directional silhouettes paired with timeless accessories, resulting in a wardrobe that feels expressive, modern, and unmistakably KARL LAGERFELD.

Internationally known Spanish model and actor Jon Kortajarena stars alongside Paris Hilton as the face of KARL LAGERFELD Menswear, embodying the collection’s confident edge and serving as the perfect counterpart to his longtime friend.

A key focus of the season is the K/Autograph—inspired by one of Karl Lagerfeld’s earliest hand-drawn initials. First introduced as the brand’s logo in the 1980s and later seen across ready-to-wear, accessories, and jewelry, this signature motif also reflects how Karl would sign his sketches, alternating with his full signature. Now, the Autograph returns as a defining element across the collection, seamlessly integrated into modern designs that carry his mark forward.

ABOUT KARL LAGERFELD
The House of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA.

Featuring Parisian-inspired classics with a rock-chic attitude, the brand portfolio includes ready-to-wear for women, men and kids, plus KARL LAGERFELD JEANS, bags, small leather goods, footwear, fragrances and eyewear. Additional categories include the KARL LAGERFELD MAISON furniture collection and international hospitality projects. The Maison’s creative vision is led by Design Director Hun Kim; other members of the KARL family are Brand Ambassador and Product Consultant Sebastien Jondeau, and Sustainability Ambassador Amber Valletta, amongst others.

KARL LAGERFELD connects with consumers at more than 200 stores worldwide — including premium wholesale and franchise partners — with key locations in Paris, London, Munich, Dubai and Shanghai. The brand has a robust digital presence across Europe, the Middle East, Asia, and its KARL.COM flagship.

In 2019, KARL LAGERFELD joined the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

KARL LAGERFELD Fall Winter 25 Campaign - Paris Hilton - ©Chris Colls

LONDON (AP) — Laws that will make it illegal to create online sexual images of someone without their consent are coming into force soon in the U.K., officials said Thursday, following a global backlash over the use of Elon Musk's artificial intelligence chatbot Grok to make sexualized deepfakes of women and children.

Musk's company, xAI, announced late Wednesday that it has introduced measures to prevent Grok from allowing the editing of photos of real people to portray them in revealing clothing in places where that is illegal.

British Prime Minister Keir Starmer welcomed the move, and said X must “immediately” ensure full compliance with U.K. law. He stressed that his government will remain vigilant on any transgressions by Grok and its users.

“Free speech is not the freedom to violate consent," Starmer said Thursday. “I am glad that action has now been taken. But we’re not going to let this go. We will continue because this is a values argument.”

The chatbot, developed by Musk's company xAI and freely accessed through his social media platform X, has faced global scrutiny after it emerged that it was used in recent weeks to generate thousands of images that “undress” people without their consent. The digitally-altered pictures included nude images as well as depictions of women and children in bikinis or in sexually explicit poses.

Critics have said laws regulating generative AI tools are long overdue, and that the U.K. legal changes should have been brought into force much sooner.

A look at the problem and how the U.K. aims to tackle it:

Britain's media regulator has launched an investigation into whether X has breached U.K. laws over the Grok-generated images of children being sexualized or people being undressed. The watchdog, Ofcom, said such images — and similar productions made by other AI models — may amount to pornography or child sexual abuse material.

The problem stemmed from the launch last year of Grok Imagine, an AI image generator that allows users to create videos and pictures by typing in text prompts. It includes a so-called “spicy mode” that can generate adult content.

Technology Secretary Liz Kendall cited a report from the internet Watch Foundation saying the deepfake images included sexualization of 11-year-olds and women subjected to physical abuse.

“The content which has circulated on X is vile. It is not just an affront to decent society, it is illegal,” she said.

Authorities said they are making legal changes to criminalize those who use or supply “nudification” tools.

First, the government says it is fast-tracking provisions in the Data (Use and Access) Act making it a criminal offense to create or request deepfake images. The act was passed by Parliament last year, but had not yet been brought into force.

The legislation is set to come into effect on Feb. 6

“Let this be a clear message to every cowardly perpetrator hiding behind a screen: you will be stopped and when you are, make no mistake that you will face the full force of the law,” Justice Secretary David Lammy said

Separately, the government said it is also criminalizing “nudification” apps as part of the Crime and Policing Bill, which is currently going through Parliament.

The new criminal offense will make it illegal for companies to supply tools designed to create non-consensual intimate images. Kendall said this would “target the problem at its source.”

The investigation by Ofcom is ongoing. Kendall said X could face a fine of up to 10% of its qualifying global revenue depending on the investigation’s outcome and a possible court order blocking access to the site.

Starmer has faced calls for his government to stop using X. Downing Street said this week it was keeping its presence on the platform “under review."

Musk insisted Grok complied with the law. “When asked to generate images, it will refuse to produce anything illegal, as the operating principle for Grok is to obey the laws of any given country or state,” he posted on X. “There may be times when adversarial hacking of Grok prompts does something unexpected. If that happens, we fix the bug immediately.”

FILE - Workers install lighting on an "X" sign atop the company headquarters, formerly known as Twitter, in downtown San Francisco, July 28, 2023. (AP Photo/Noah Berger, File)