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New safety initiative strengthens Thailand's position as a trusted and welcoming destination for international visitors
BANGKOK, Aug. 27, 2025 /PRNewswire/ -- The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, today officially launched the "Trusted Thailand" Stamp to reinforce international confidence and enhance the kingdom's image as a safe, reliable and welcoming destination. The initiative assures travellers of peace of mind when choosing Thailand, while recognising operators that meet the highest safety standards.
Mr. Jakkaphon Tangsutthitham, Vice Minister of Tourism and Sports, said the Thai Government recognises that safety is the foundation of sustainable tourism and remains the first priority in policy. "China is a key source market, and it is crucial that we preserve trust among Chinese visitors. This launch reflects an invitation to all tourism operators, partnered agencies and stakeholders to work together in advancing Thailand's tourism towards safe, secure and sustainable growth, ensuring Thailand remains one of the world's top destinations of choice.
"The government has continuously paired safety measures with tourism promotion, including upgrading the standards of attractions, coordinating with security agencies, delivering accurate communication, and facilitating visitors in all dimensions. These efforts signal steady recovery and are the result of collective cooperation in building trust," Mr. Jakkaphon added.
Thailand continues to attract travellers worldwide with its diverse tourism assets, warm hospitality and unique cultural identity. Yet, in today's travel environment, safety has become a decisive factor, especially among families, female travellers, independent tourists, and quality visitors from key markets such as China, South Korea, Japan, the US, the UK, and Europe.
Online platforms and social media significantly shape a destination's image, and negative reports can impact confidence on a wide scale. Recognising this, TAT has prioritised the development of a robust initiative that demonstrates Thailand's readiness to be a safe, trustworthy, and friendly destination in both systemic and symbolic ways.
Ms. Thapanee Kiatphaibool, TAT Governor, said "The Trusted Thailand stamp is a practical mechanism to restore traveller confidence while laying the foundation for Thailand's tourism industry to meet international safety standards. More than a symbol, it represents our commitment to making Thailand a destination where every visitor feels secure and truly welcome."
Under this initiative, tourism operators will be assessed to receive the "Trusted Thailand" stamp, serving as a practical symbol of assurance to help visitors make informed decisions. The assessment covers four key areas: general safety measures at tourism sites such as CCTV installation, emergency response systems, controlled access and disaster preparedness; secure financial transactions with recognised global platforms and transparent practices (such as Alipay and WeChat Pay); foreign language communication and professional visitor care, particularly in emergencies; and safe access and mobility, including clear signposting, transport connections and information points.
Beyond certification, the project also features supporting activities to strengthen confidence across the sector. These include a public forum with agencies such as the Department of Provincial Administration, Department of Tourism, Tourist Police Bureau and Department of Land Transport to discuss integrated safety management; workshops on passenger transport safety with demonstrations of emergency procedures; and targeted campaigns to rebuild trust ahead of the high season in both short-haul markets like China and long-haul markets in Europe and the Americas.
The project targets a strong focus on accommodations, restaurants, attractions, recreational venues and shopping centres, which are key points of interest for Chinese travellers.
A dedicated mini-site will be launched in September 2025, providing a self-assessment platform for operators and a directory of certified businesses accessible to visitors.
Initially, the Thailand Safe Travel Stamp project is scheduled to launch nationwide in October 2025, with implementation across the country. It will place strong emphasis on international publicity through multilingual content, targeted digital campaigns, and collaborations with key opinion leaders and influencers from priority markets. These efforts aim to project a refreshed image of Thailand as a modern, stable, and safe destination, under the concept "Travel Thailand with Confidence Every Step of the Way."
New safety initiative strengthens Thailand's position as a trusted and welcoming destination for international visitors
BANGKOK, Aug. 27, 2025 /PRNewswire/ -- The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, today officially launched the "Trusted Thailand" Stamp to reinforce international confidence and enhance the kingdom's image as a safe, reliable and welcoming destination. The initiative assures travellers of peace of mind when choosing Thailand, while recognising operators that meet the highest safety standards.
Mr. Jakkaphon Tangsutthitham, Vice Minister of Tourism and Sports, said the Thai Government recognises that safety is the foundation of sustainable tourism and remains the first priority in policy. "China is a key source market, and it is crucial that we preserve trust among Chinese visitors. This launch reflects an invitation to all tourism operators, partnered agencies and stakeholders to work together in advancing Thailand's tourism towards safe, secure and sustainable growth, ensuring Thailand remains one of the world's top destinations of choice.
"The government has continuously paired safety measures with tourism promotion, including upgrading the standards of attractions, coordinating with security agencies, delivering accurate communication, and facilitating visitors in all dimensions. These efforts signal steady recovery and are the result of collective cooperation in building trust," Mr. Jakkaphon added.
Thailand continues to attract travellers worldwide with its diverse tourism assets, warm hospitality and unique cultural identity. Yet, in today's travel environment, safety has become a decisive factor, especially among families, female travellers, independent tourists, and quality visitors from key markets such as China, South Korea, Japan, the US, the UK, and Europe.
Online platforms and social media significantly shape a destination's image, and negative reports can impact confidence on a wide scale. Recognising this, TAT has prioritised the development of a robust initiative that demonstrates Thailand's readiness to be a safe, trustworthy, and friendly destination in both systemic and symbolic ways.
Ms. Thapanee Kiatphaibool, TAT Governor, said "The Trusted Thailand stamp is a practical mechanism to restore traveller confidence while laying the foundation for Thailand's tourism industry to meet international safety standards. More than a symbol, it represents our commitment to making Thailand a destination where every visitor feels secure and truly welcome."
Under this initiative, tourism operators will be assessed to receive the "Trusted Thailand" stamp, serving as a practical symbol of assurance to help visitors make informed decisions. The assessment covers four key areas: general safety measures at tourism sites such as CCTV installation, emergency response systems, controlled access and disaster preparedness; secure financial transactions with recognised global platforms and transparent practices (such as Alipay and WeChat Pay); foreign language communication and professional visitor care, particularly in emergencies; and safe access and mobility, including clear signposting, transport connections and information points.
Beyond certification, the project also features supporting activities to strengthen confidence across the sector. These include a public forum with agencies such as the Department of Provincial Administration, Department of Tourism, Tourist Police Bureau and Department of Land Transport to discuss integrated safety management; workshops on passenger transport safety with demonstrations of emergency procedures; and targeted campaigns to rebuild trust ahead of the high season in both short-haul markets like China and long-haul markets in Europe and the Americas.
The project targets a strong focus on accommodations, restaurants, attractions, recreational venues and shopping centres, which are key points of interest for Chinese travellers.
A dedicated mini-site will be launched in September 2025, providing a self-assessment platform for operators and a directory of certified businesses accessible to visitors.
Initially, the Thailand Safe Travel Stamp project is scheduled to launch nationwide in October 2025, with implementation across the country. It will place strong emphasis on international publicity through multilingual content, targeted digital campaigns, and collaborations with key opinion leaders and influencers from priority markets. These efforts aim to project a refreshed image of Thailand as a modern, stable, and safe destination, under the concept "Travel Thailand with Confidence Every Step of the Way."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Thailand unveils "Trusted Thailand" Stamp to boost global confidence
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
