LG INTRODUCES INTELLIGENT, INNOVATIVE CLEANING WITH NEW VACUUMS AT IFA 2025

Tailored for the European Market, Company's New Range of Vacuum Solutions Offers Enhanced Convenience and Performance

SEOUL, South Korea, Aug. 28, 2025 /PRNewswire/ -- LG Electronics (LG) is showcasing four new vacuum cleaning solutions designed expressly for the European market at IFA 2025. The lineup includes a robot vacuum with steam mop, a built-in robot vacuum station, a stick vacuum and a wet-dry stick vacuum. Offering enhanced convenience, powerful performance and seamless design, LG's latest innovations reaffirm the brand's commitment to making everyday life easier for customers across Europe.

Deep Clean Meets Everyday Comfort

Significantly upgraded from its predecessor, the new LG robot vacuum raises the bar for home cleaning solutions with advanced features, functionality and the satisfaction of aesthetically blending into your home with its furniture-like looks. Its steam mopping capability effectively removes grease and liquid spills, while the freestanding, furniture-like docking station self-sterilizes the mop with hot water and steam, keeping it clean and odor-free after each use. With more than double the suction power of last year's model, it delivers a deeper clean on both hard and carpeted floors.

Equipped with an on-device AI chip, the robot vacuum recognizes a range of environmental factors – from dirt and dust to furniture and other household objects – enabling more precise navigation and cleaning. Its AI carpet detection system automatically returns the vacuum to the docking station to detach the mop when carpeted areas are detected, helping prevent staining and improving cleaning efficiency. Stylish yet practical, the docking station blends seamlessly with any interior for a clean, modern look. Furthermore, the new robot vacuum incorporates the LG Shield security platform to keep customers' data safe and secure.

Hidden Fit, Hands-free Experience

Developed with European homes in mind, LG's built-in robot vacuum station is designed to fit neatly into unused space beneath the kitchen sink, enabling a tidy and space-efficient installation. An auto-opening door, nearly invisible when closed, allows the vacuum to enter and return without user intervention, helping maintain a minimalist kitchen aesthetic.

The built-in station features an air circulation system that dampens noise during automatic dust disposal, helping preserve a quieter indoor environment. It also offers a fully automated, hands-free experience with auto water supply and draining. In addition, a turbidity sensor monitors mop cleanliness in real time and automatically initiates washing when soiling is detected, ensuring thorough, efficient cleaning with less energy use.

Enduring Performance

Unlike conventional cordless vacuums that often lose suction due to clogging from pet hair and fine dust, LG's new stick vacuum provides consistent, powerful performance. Its Micro Cyclone technology and new filter cleaning system delivers stable suction power every time.

Building on its predecessor's allergy-aware design, the model includes an auto dust disposal system that minimizes exposure to dust particles when emptying the bin. Additionally, it includes a compact, free-standing storage and recharging station with a small footprint, allowing users to conveniently place it almost anywhere in their home.

Effortless Cleaning and Care

LG is also introducing its new wet-dry stick vacuum, a product that meets growing consumer demand throughout Europe for a lighter, more convenient cleaning solution. Lightweight and easy to maneuver, it helps reduce wrist strain and fatigue during cleaning. The AI Roller Control function further lessens the burden on users' wrists and contributes to overall ease-of-operation, ensuring the vacuum moves smoothly when pushed and pulled across different surfaces.

Combining advanced capabilities of LG's AI technology, the vacuum learns from users' cleaning patterns to optimize efficiency. Its roller delivers powerful suction that lifts both liquid messes – such as sauces – and larger solid particles like cereal and pet food. Built-in LED lighting helps users spot debris in low-light conditions. For hygiene, the mop head undergoes hot water washing, steam sterilization and hot air drying – keeping the mop head fresh and the vacuum clean.

"LG's new vacuums are designed for European homes and lifestyles, delivering reliable performance along with greater comfort, hygiene and peace of mind," said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. "We are committed to introducing innovations that meet the diverse needs of our customers and create effortless ease and elegance in everyday life."

LG's latest vacuum lineup and other home appliance solutions will be on display at the company's IFA 2025 exhibition booth (Hall 18, Messe Berlin) in Berlin, Germany, from September 5-9.

About LG Electronics Home Appliance Solution Company 

The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers' quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG's Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LGnewsroom.com.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

LG INTRODUCES INTELLIGENT, INNOVATIVE CLEANING WITH NEW VACUUMS AT IFA 2025

LG INTRODUCES INTELLIGENT, INNOVATIVE CLEANING WITH NEW VACUUMS AT IFA 2025

LG INTRODUCES INTELLIGENT, INNOVATIVE CLEANING WITH NEW VACUUMS AT IFA 2025

LG INTRODUCES INTELLIGENT, INNOVATIVE CLEANING WITH NEW VACUUMS AT IFA 2025

SANYA, China, Jan. 16, 2026 /PRNewswire/ -- Orange Lion Sports (formerly Alibaba Sports), a global sports event operator, is redefining how major athletic competitions and tourism converge through the coordinated integration of digital platforms and consumer services. The recent 2025 Hainan (Sanya) Marathon, supported by the company, showcased an "event-as-journey" experience that delivered a professionally operated, high-quality racing platform while supporting measurable economic growth for the host city. The marathon saw hotel occupancy in Sanya soar to 92%, with a notable 35% surge in spending at local businesses along the race route, establishing a promising blueprint for the scalable "racecation" model.

"We are committed to creating lasting value for athletes and sports enthusiasts," said Yang Yong, General Manager of Events and Commercialization at event partner Orange Lion Sports. "We activated resources across the Alibaba ecosystem, including Taobao, Fliggy, Alibaba Health, Ant Chain, and Amap, to extend engagement beyond race day. This approach attracted runners from across Hainan, other parts of China, and overseas, while encouraging additional event-related spending."

The provincial tourism and sports department has introduced funding incentives for 2026 sports events to attract national and international competitions. Orange Lion Sports has demonstrated how large-scale events can generate sustained economic activity and benefit local businesses by digitally integrating dining, lodging, transportation, entertainment, and shopping. In partnership with Taobao, the company launched a "Winter Warm-up Festival" that distributed tailored promotional vouchers and offers ahead of the event, designed to connect race participation with consumer engagement by introducing regional culinary specialties such as fermented vinegar hot pot and traditional Li-Miao cuisine to runners across China.

The economic benefits were sustained beyond the race period. According to Fliggy data, hotel bookings in Sanya began rising steadily from late October 2025, when event promotions launched, and remained strong throughout the marathon period. The momentum extended beyond the race, coinciding with the New Year holiday travel period. Data from the Sanya tourism bureau shows that during the 2026 New Year holiday, the city welcomed 650,800 visitor arrivals, with tourism revenue of 1.299 billion yuan (approx. US$186 million) generated, illustrating the role of the "racecation" model in supporting tourism demand.

In the future, Orange Lion Sports will harness AI technology to enhance sports events and promote fitness for all, in line with their assertion at CES in 2017: AI is the future of sports development.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Harnessing the Power of Sports: Orange Lion Sports Leads the Way in Driving the Emerging Trend of "Racecation"