SAN JOSE, Calif. , Jan. 16, 2026 /PRNewswire/ -- MOVA, a Global Premium AI Smart Living Leader, today hosted its global launch event, "M∞VA Universe". The event marked a strategic declaration of the brand's entry into the high-end global market, showcasing a cohesive ecosystem of intelligent cleaning solutions designed to redefine modern living. Beyond presenting groundbreaking products, MOVA aimed to demonstrate its deep technological prowess and scalable vision to a global audience of consumers and investors.
The "M∞VA Universe" symbolizes a boundaryless ecosystem where advanced AI, proprietary hardware, and user-centric design converge. This launch underscores MOVA's commitment to building not just products, but an intelligent, interconnected, and self-improving living experience, highlighting its significant R&D investments and future growth trajectory.
Technological Pillars of the M∞VA Universe:
1. Autonomous Cleaning Hubs: Intelligence that Adapts
MOBIUS 60 with MopSwap™ Hub: Embodying the philosophy of "Precision Care by Zone, Purity Without Limits," it features the revolutionary Space Hub Multi-Zone Mopping System. This intelligent system automatically switches between three dedicated mop types for specialized cleaning
Z60 Ultra Roller Complete: Revolutionizes wet cleaning with HydroForce Live Water Mopping and Mop Fluffing AI, ensuring constant cleanliness. Its MaxiReach System achieves complete edge-to-edge coverage. The integrated AutoShield™ Tech intelligently shields carpets from moisture during cleaning, while the StepMaster™ 2.0 system enables smarter navigation and obstacle crossing up to 8cm for seamless whole-home coverage.
MOVA X5 Ultra Steam: Features MOVA's first* Dual-Mode Steam & Hot-Water Spot-Spray Cleaning System. It generates high-temperature steam for direct floor sanitization and deep cleaning, and can instantly mix steam with water to produce a hot-water spray that quickly dissolves dried stains for effective removal.
2. Ergonomic & Connected Cleaning Tools
M50 Ultra: As the world's first* with an Easy Low Space Access Foldable & Extendable Handle, it enables lie-flat cleaning under furniture without bending over. The ergonomic Flex-Master™ Pro handle with a bionic wrist joint design allows flexible height adjustments and leverages natural arm motion to propel cleaning effortlessly, minimizing user strain.
MOVA G70 Cordless Vacuum: Features A Front Side Edge Cleaning with Robotic Arm for zero-blind-spot cleaning and Dual-Direction Dust Scraper Rings, showcasing thoughtful problem-solving through smart mechanics.
3. AI-Powered Personal Care: The Aero C Hair Dryer
Engineered with three core patents: a Dual-Airflow Boost System for efficiency, a Curved GlossFlow Chamber for enhanced styling, and C-Shaped Parallel Heating-Wire Technology for stable thermal output—each contributing to an intelligent, personalized care experience.
4. Intelligent High-Place Cleaning
N1 Window Cleaning Robot: A lightweight (1.3kg) AI-driven cleaner with smart path planning and 12-layer safety protocols for fully automated, reliable operation.
T1 Station with Portable Base: Introduces MOVA's first* hot water cleaning and AI-powered seasonal water adjustment, representing a leap in outdoor cleaning intelligence and efficiency.
About MOVA
MOVA is a Global Premium AI Smart Living Leader dedicated to creating intelligent, integrated ecosystems that elevate everyday life. Through continuous innovation in AI, design, and engineering, MOVA is building the M∞VA Universe—a world where technology seamlessly fosters well-being, comfort, and effortless living.
*World's First: From Frost & Sullivan, confirmed based on research on the global wet and dry vacuum cleaner market. This vacuum cleaner adopts a foldable and extendable robotic arm structure, allowing the handle to fold 90 degrees and adjust in length to accommodate users of different heights and various cleaning scenarios. The survey was completed in April 2025. Report NO: FS-2025-MPC-439377.
*MOVA Innovation / MOVA-pioneered technologies / MOVA's groundbreaking technologies / MOVA first: These terms refer exclusively to product upgrades, functional enhancements or technological improvements compared to previous generations of MOVA products, and do not imply any comparison with products from other manufacturers.The right of interpretation shall vest in MOVA.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MOVA Unveils 'the M∞VA Universe' at Silicon Valley Launch, Positioning as a Global Premium AI Smart Living Leader
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
