BERLIN, Aug. 28, 2025 /PRNewswire/ -- Rokid, a global pioneer in Augmented Reality (AR) and human-computer interaction, will showcase its latest innovations at IFA 2025, inviting attendees to See Beyond Reality at their Booth in Hall 6.2 Stand 169. Visitors will get a chance to experience the future via Rokid's full suite of category leading entertainment and productivity AR and AI wearable including the brand new Rokid Glasses – making its first public consumer appearance at the show.
The Rokid Glasses advance what wearable technology can do by blending AI, AR, and a smart 12MP first-person camera into a sleek, ultra-lightweight 49g frame. Boosting productivity, the Rokid Glasses act as a true AI-driven smart assistant, transforming everyday experiences into seamless, hands-free interactions. From real-time multi-language translation that breaks down communication barriers, to instant object recognition and AI-powered problem solving, Rokid Glasses make complex tasks intuitive and accessible. The Rokid Glasses feature integrated premium audio ensures users can enjoy music, take calls, or stay on top of notifications without ever pulling out a phone, while the first-person camera captures life's moments from your POV. Together, these features deliver a powerful fusion of lifestyle integration and advanced technology, making Rokid Glasses not just a gadget, but a smarter way to engage with the world. The lightweight frame supports customizable lenses for myopia or astigmatism, and the rechargeable case extends use with up to ten full charges, ensuring uninterrupted performance on the go.
With this launch, Rokid reaffirms its position as a global leader in AR innovation, delivering a product that truly empowers users to see, interact with, and experience the future in ways that go beyond the limits of the physical world—making advanced technology both accessible and meaningful for everyone.
IFA attendees can visit Rokid at Booth H6.2-169 from September 5–9, 2025, to experience the future of AR and AI wearables first-hand. Media are invited to book private demos and interviews in advance, please email jingwen.wang@rokid.com.
About Rokid
With over a decade of innovation in augmented realities, self-designed Android-based ecosystem YodaOS-Master, computer vision, optical display, and AI system design, Rokid has deployed AR and AI products in more than 80 countries, empowering users and industries to work, play, and connect in new ways.
Media Contact
Company: Rokid
Contact Person: Jingwen Wang
Email: jingwen.wang@rokid.com
Website: https://global.rokid.com/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Rokid Glasses Make Debut at IFA 2025, Inviting Attendees to See Beyond Reality
SANYA, China, Jan. 16, 2026 /PRNewswire/ -- Orange Lion Sports (formerly Alibaba Sports), a global sports event operator, is redefining how major athletic competitions and tourism converge through the coordinated integration of digital platforms and consumer services. The recent 2025 Hainan (Sanya) Marathon, supported by the company, showcased an "event-as-journey" experience that delivered a professionally operated, high-quality racing platform while supporting measurable economic growth for the host city. The marathon saw hotel occupancy in Sanya soar to 92%, with a notable 35% surge in spending at local businesses along the race route, establishing a promising blueprint for the scalable "racecation" model.
"We are committed to creating lasting value for athletes and sports enthusiasts," said Yang Yong, General Manager of Events and Commercialization at event partner Orange Lion Sports. "We activated resources across the Alibaba ecosystem, including Taobao, Fliggy, Alibaba Health, Ant Chain, and Amap, to extend engagement beyond race day. This approach attracted runners from across Hainan, other parts of China, and overseas, while encouraging additional event-related spending."
The provincial tourism and sports department has introduced funding incentives for 2026 sports events to attract national and international competitions. Orange Lion Sports has demonstrated how large-scale events can generate sustained economic activity and benefit local businesses by digitally integrating dining, lodging, transportation, entertainment, and shopping. In partnership with Taobao, the company launched a "Winter Warm-up Festival" that distributed tailored promotional vouchers and offers ahead of the event, designed to connect race participation with consumer engagement by introducing regional culinary specialties such as fermented vinegar hot pot and traditional Li-Miao cuisine to runners across China.
The economic benefits were sustained beyond the race period. According to Fliggy data, hotel bookings in Sanya began rising steadily from late October 2025, when event promotions launched, and remained strong throughout the marathon period. The momentum extended beyond the race, coinciding with the New Year holiday travel period. Data from the Sanya tourism bureau shows that during the 2026 New Year holiday, the city welcomed 650,800 visitor arrivals, with tourism revenue of 1.299 billion yuan (approx. US$186 million) generated, illustrating the role of the "racecation" model in supporting tourism demand.
In the future, Orange Lion Sports will harness AI technology to enhance sports events and promote fitness for all, in line with their assertion at CES in 2017: AI is the future of sports development.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Harnessing the Power of Sports: Orange Lion Sports Leads the Way in Driving the Emerging Trend of "Racecation"
