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Newborn Town Achieved 40.0% Growth in 2025 H1 Revenue, Profit Attributable to the Owners of the Company Surged by 117.8%

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Newborn Town Achieved 40.0% Growth in 2025 H1 Revenue, Profit Attributable to the Owners of the Company Surged by 117.8%
Business

Business

Newborn Town Achieved 40.0% Growth in 2025 H1 Revenue, Profit Attributable to the Owners of the Company Surged by 117.8%

2025-08-28 22:00 Last Updated At:22:15

HONG KONG, Aug. 28, 2025 /PRNewswire/ -- Newborn Town Inc., a leading global social entertainment company, released its interim results for the first half of 2025. Fueled by explosive growth in social networking and innovative businesses, alongside enhanced AI integration, the Group achieved impressive results in the first half, with total revenue increasing by 40.0% year-on-year and profit attributable to the owners of the Company surging by 117.8% year-on-year.

Regarding the performance of its business segments, the social networking segment remained the Group's primary revenue driver. New products such as TopTop continued to perform strongly, while flagship products like MICO and YoHo maintained stable profit contributions. The innovative business saw a robust 70.5% year-on-year revenue growth, driven by quality games and social e‑commerce.

The MENA region, recognized as one of Newborn Town's key markets, continued to unlock huge business potential for the first half. Its core social products achieved over 60% YoY growth in business scale during this period.

Robust Growth across Financial Metrics boosted by "Social + Innovation" Dual Engines

For the six months ended 30 June 2025, the Group achieved revenue from contracts with customers of RMB 3,181 million, representing a year-on-year increase of 40.0%. Gross profit reached RMB 1,775 million, up 55.6% year-on-year. Profit attributable to equity shareholders of the company was RMB 489 million, reflecting an impressive 117.8% year-on-year increase. Adjusted EBITDA totaled RMB 646 million, demonstrating a 44.0% year-on-year growth.  

The social networking business continued its steady expansion, generating revenue of RMB 2,834 million, up 37.0% year-on-year. In particular, the gaming-oriented social networking platform TopTop delivered exceptional results, with revenue growth exceeding 100%. Meanwhile, profits for TopTop grew by over 100% year-on-year.

Notably, TopTop's monthly recharge amount has surpassed US$10 million for the first half, making it the company's third product to reach this milestone. This achievement not only reflects Newborn Town's strength in executing its core strategy of replication but also highlights the significant opportunity in cultivating a 'bush-like' product portfolio globally.

Revenue from the innovative business segment reached RMB 347 million, representing a year-on-year increase of 70.5%. The flagship games including Alice's Dream: Merge Games entered a phase of long-term operation, steadily contributing to the company's profit. Meanwhile, the social e-commerce platform, Heer Health, achieved profit growth of over 100% year-on-year, further consolidating its leading position in the HIV prevention and sexual health services sectors.

Rooted in the Middle East while Expanding Globally: MENA Market's Business Scale Surges Over 60%

The MENA region continued to serve as a strategic market for Newborn Town and unlocked strong commercial potential in the first half of 2025. According to the announcement, the business scale from the Group's core social networking products in the MENA region surged over 60% year-on-year in the first half of 2025, sustaining the strong growth momentum established in 2024.

This success underscores the Group's long-term commitment to the MENA region and the effectiveness of its refined operational strategies, further reinforcing its leadership in local markets. With multiple flagship products leading their respective categories, the Group is steadily advancing toward its strategic goal of complete market penetration in the MENA region.

Newborn Town's global business strategy continues to evolve, with its social networking business primarily focused on the MENA and SEA regions, while its quality games portfolio targets developed markets such as North America, Japan, and South Korea.

The first half of 2025 has been marked by both opportunities and challenges across global markets. In this context, Newborn Town's steady growth highlights the foresight and resilience of its "bush-like" strategy, further demonstrating the company's strong ability to achieve sustainable and organic growth.

Deeper AI Integration Fuels Sustainable Business Growth

In the first half of 2025, Newborn Town further integrated AI into its business operations, accelerating R&D efficiency, enhancing operational precision, and significantly improving the user experience of its social apps while optimizing the overall social ecosystem.

AI also played a vital role in strengthening the Group's risk management system in its platforms, fostering a healthy social environment. This has a positive impact on strengthening user trust and satisfaction, improving new user acquisition, and enhancing overall user retention.

In addition to its AI integration efforts, Newborn Town has actively pursued the development of AI-powered products. In the first half of 2025, the company launched Aippy, an AI-driven no-code community that enables users to easily build websites, mini-games and other creative content, as well as interact with one another. Designed for users without programming backgrounds, Aippy is currently available on iOS.

Over the past years, Newborn Town has continued to upgrade its globalization strategy. Following the establishment of its regional headquarters in Riyadh in 2024, the Group officially opened its global headquarters in Hong Kong in June 2025.

Looking forward, by leveraging the pivotal role of its Hong Kong global headquarters, Newborn Town will collaborate closely with its global R&D and operation centers to scale its business and create positive emotional value to users worldwide.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Newborn Town Achieved 40.0% Growth in 2025 H1 Revenue, Profit Attributable to the Owners of the Company Surged by 117.8%

Newborn Town Achieved 40.0% Growth in 2025 H1 Revenue, Profit Attributable to the Owners of the Company Surged by 117.8%

SUZHOU, China, Jan. 28, 2026 /PRNewswire/ -- On January 25th, the finals of the 3rd China's Innovation Challenge on Artificial Intelligence Application Scene (CICAS) concluded in Suzhou, Jiangsu Province. As one of China's most influential AI competitions, this year's event was jointly organized by the Chinese Association for Artificial Intelligence, the Suzhou Municipal People's Government, and Soochow University, and hosted by the CICAS Organizing Committee and Gusu District People's Government. The competition attracted over 3,250 registered teams, with the national finals bringing together 113 top innovative teams from China and abroad, with over 350 participants competing on the same stage.

MiningLamp Technology (2718.HK), a Hong Kong-listed company hailed as "the world's first Agentic AI stock," in collaboration with Peking University, presented the project "Intelligent Platform for Brand Globalization Creative Generation and Emotional Connection Based on Multimodal Large Models." The project won the Grand Prize in the national finals and was selected as a "2025 National Artificial Intelligence Application Scenario Exemplary Case."

MiningLamp Technology (2718.HK), founded in 2006, is a pioneer in China's enterprise-level large language models and data intelligence sector. The company was listed on the Hong Kong Stock Exchange in November 2025 (stock code: 2718.HK), adhering to the core philosophy of "data-driven trustworthy productivity." It continues to innovate in cutting-edge technologies such as Agentic AI, VLA models, and multimodal large models. Its latest self-developed Mano model has achieved SOTA (state-of-the-art) performance in authoritative international benchmarks such as OSWorld and Mind2Web. In the general large model category, Mano's comprehensive performance ranks second only to Claude-Sonnet-4.5, gaining recognition from both academia and industry.

Wu Minghui, Founder, CEO, and CTO of MiningLamp Technology (2718.HK), introduced that in response to the current global trend of brand "going global," MiningLamp Technology's intelligent platform for brand globalization creative generation and emotional connection based on multimodal large models addresses core challenges faced during brand globalization—cultural differences, content localization, and data-driven decision-making. The platform innovatively integrates four core technological capabilities: "Global Multimodal Content Asset Library + Trustworthy Data Collection Technology + Subjective Emotional Perception Analysis + Video Generation Technology," empowering enterprises to conduct scientific and efficient cross-cultural content creation, emotional assessment, and intelligent decision-making.

1. Global Multimodal Content Asset Library

The platform has built a multimodal content asset library covering major global markets, integrating various media forms such as video, images, and text. This provides a rich material foundation for cross-cultural content creation, helping enterprises quickly generate creative content that aligns with target market cultural characteristics and consumer preferences, significantly reducing content localization costs.

2. Trustworthy Data Collection Technology—"Dexterous Hand" Mano

The platform employs MiningLamp Technology's (2718.HK) self-developed AI dexterous hand model Mano, which can operate in various browser environments, simulating human visual perception to accurately identify any software interface elements, "seeing" and "clicking" like a human. Combined with Mano-Parking web data collection technology, users only need to input a URL and requirement description, and the platform can complete professional-grade data collection. This means enterprises can obtain authentic and effective global multi-source data more quickly, laying a solid foundation for market analysis.

  • Ranked first in the specialized model category of the OSWorld authoritative benchmark test
  • In the general large model category, comprehensive performance is slightly behind Anthropic's Claude-Sonnet-4.5, ranking second
  • Also achieved SOTA (state-of-the-art) results in the Mind2Web benchmark test
  • 7B parameter version supports private deployment, meeting security requirements for enterprise-level applications

3. Subjective Emotional Perception Analysis—HMLLM Multimodal Large Model

The platform employs MiningLamp Technology's (2718.HK) self-developed Hypergraph Multimodal Large Language Model (HMLLM), a globally innovative emotional analysis large model that can simulate the subjective feelings of target audiences from different cultural backgrounds, ages, and genders when viewing advertising content. This helps enterprises quickly assess emotional responses from audiences of different cultural backgrounds before content distribution, avoiding cultural misunderstandings and marketing mistakes, significantly improving the precision of cross-cultural marketing.

  • Breaking through traditional questionnaire survey methods, constructed the ultra-large-scale subjective personalized datasets Video-SME and SPA-ADV by collecting EEG and eye-tracking data from over 10,000 real subjects
  • Achieved multimodal subjective indicator modeling for attention, emotion, and cognition, significantly improving marketing content testing efficiency
  • Consistency with real human subjective feelings (R²) exceeds 89%, with expert-verified feasibility exceeding 76%
  • The technical paper received Best Paper Nomination at the ACM MM 2024 (CCF-A category) international conference

4. AI-Driven Video Generation Technology

Based on deep analysis results, the platform can intelligently generate and optimize marketing video content, achieving an end-to-end automated process from market insights and emotional assessment to content generation. This compresses the traditional content creation cycle from weeks to hours, significantly improving marketing response speed.

In recent years, MiningLamp Technology (2718.HK) has continuously invested in AI technology research and development, publishing over 20 papers in high-level domestic and international journals and conferences. Representative achievements include:

  • ACM MM 2024 (CCF-A category): Subjective Indicator Analysis Model (HMLLM) received Best Paper Nomination
  • ACM MM 2025: Multimodal Large Model Eye Movement Prediction Method
  • TPAMI (SCI Q1): Few-shot Video Instance Segmentation Method
  • IJCV (SCI Q1): Image Generation Method
  • AAAI 2026 (CCF-A category): Mano Model Compression Technology accepted as Oral presentation

Relying on MiningLamp Technology's (2718.HK) technological accumulation in the AI field, the platform has currently gained recognition from multiple enterprise clients.

At the conference closing ceremony, MiningLamp Technology (2718.HK), as a key cooperation project partner, reached a cooperation intention with Gusu District to collaborate on AI technology research and development and scenario application implementation.

MiningLamp Technology (2718.HK) stated that the company would continue to adhere to the core philosophy of "data-driven trustworthy productivity," starting with the "brand globalization" scenario and relying on globally leading Agentic AI technology to accelerate the application of trustworthy AI in more vertical industries. As the brand globalization process accelerates, MiningLamp Technology's (2718.HK) brand globalization intelligent platform is expected to become an important technological support for enterprises to enhance their global competitiveness.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

GUI Model Second Only to Claude: MiningLamp Technology's AI-powered Global Marketing Platform Wins CICAS Grand Prize

GUI Model Second Only to Claude: MiningLamp Technology's AI-powered Global Marketing Platform Wins CICAS Grand Prize

GUI Model Second Only to Claude: MiningLamp Technology's AI-powered Global Marketing Platform Wins CICAS Grand Prize

GUI Model Second Only to Claude: MiningLamp Technology's AI-powered Global Marketing Platform Wins CICAS Grand Prize

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