Press Images HERE
KUALA LUMPUR, Malaysia, Jan. 28, 2026 /PRNewswire/ -- The Malaysian International Food & Beverage Trade Fair (MIFB) 2026 returns with a renewed national focus, positioning Malaysia's food and beverage industry as a connected domestic ecosystem built to scale, supported by strong international participation.
Anchored by the theme "Future-Ready F&B: Powering the Next Wave," MIFB 2026 builds on 25 years of industry experience to operate as a trade-first platform that empowers Malaysians. Alongside Malaysia Café Expo (MCE) and MyFoodTech, the platform connects the entire F&B value chain from homegrown brands to international players, unlocking market access, capability development, and export readiness through a comprehensive ecosystem aligned with regional demand - reinforcing Malaysia's position as a future-ready ASEAN F&B trade hub.
Beyond product showcasing, MIFB 2026 brings together local and international SMEs, distributors, brand owners, manufacturers, marketers, innovation partners, and volume buyers, and serves as a central touchpoint for industry insights, emerging trends, and evolving business models. Supported by strong international participation, the platform enables companies to benchmark against global standards, gain practical market intelligence, and strengthen their capabilities.
Driving Buyer Matchmaking and Trade Outcomes
A key pillar of MIFB 2026 is its curated Buyer Programme, which prioritises organisations actively seeking innovative products, international partnerships, and cross-border sourcing opportunities both locally and internationally. Participating buyer profiles include:
- Retailers, hypermarkets, and supermarkets
- Convenience store operators
- Distributors, wholesalers, and importers
- Hoteliers and hospitality groups
- Restaurants, café operators, and foodservice providers
- Airline caterers, cruise liners, and in-flight service providers
- Entertainment venues, leisure operators, and institutional buyers
A Launchpad for Innovation and Future-Ready Food Ecosystems
MIFB 2026 brings together MCE and MyFoodTech to create an all-in-one integrated space that highlights key growth segments shaping the future of F&B, with Malaysian and international exhibitors contributing complementary capabilities across:
Empowering The Next Generation of Malaysian Talent
As part of its annual programme, MIFB and MCE 2026 will host the Malaysia National Coffee Championship (MNCC), organised in strategic partnership with the Malaysia Specialty Coffee Association (MSCA), the only World Coffee Events (WCE) licensed competition body in Malaysia. The championship crowns four national champions to represent Malaysia at the World Coffee Championships (WCC), serving as the definitive national platform to recognise, benchmark, and elevate Malaysian coffee talent on the global stage.
The 2026 programme will also feature a series of trade-driven highlights designed to spark innovation, share market insight, and encourage cross-sector collaboration among local and international companies, including:
- Knowledge Hub & Live Theatre – expert-led sessions covering emerging trends, innovation and business solutions, offering practical insights and fresh perspectives
- Halal Certification Workshop – guidance on halal certification requirements, application procedures, regulatory frameworks and management systems
- Chef Table – an immersive space bringing buyers and creators together to explore culinary innovation and business potential
Participation and Registration
Malaysian food and beverage companies are encouraged to participate in MIFB, Malaysia Café Expo and MyFoodTech 2026 to connect with buyers and partners actively seeking Made in Malaysia products and solutions, as well as international collaborators that support capability building and market expansion. Retailers, distributors, hospitality groups, and foodservice operators are invited to register for the Buyer Programme to engage directly with both Malaysian and international exhibitors.
MIFB 2026 is open to trade visitors and participants only. For registration and more information, please visit https://mifb.com.my/exhibit/
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For more information, please contact Mutant Communications:
Name: Wei Chang Wong
Contact: malaysia-international-food-beverage@mutant.com.sg
About MIFB
The Malaysian International Food and Beverage Trade Fair (MIFB) is the country's leading food and beverage trade event. For over 25 years, the annual industry event has connected local, regional, and international businesses to consumers and stakeholders across the F&B value chain throughout the ASEAN region.
As the strategic gateway to Southeast Asia, MIFB connects international manufacturers, established regional players, and homegrown innovators on a single platform to drive sustainable and meaningful business growth. Co-located with MyFoodTech and Malaysia Café Expo (MCE), MIFB empowers businesses to navigate market complexities, access new export pathways, and champion the innovations shaping the future of food. MIFB is organised by Constellar and endorsed by MATRADE.
About Constellar
Constellar is Asia's preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact.
Based in Singapore with a regional footprint in Malaysia, we curate and develop influential trade and consumer events for key industries, connecting global marketplaces in sectors such as fintech, industrial transformation and ESG. We also manage the Singapore EXPO, Singapore's largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE).
Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual properties (IP) in the MICE industry.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MIFB 2026 STRENGTHENS MALAYSIA'S F&B TRADE AMBITIONS THROUGH A UNIFIED 'MADE IN MALAYSIA' ECOSYSTEM
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PANAMA CITY, April 3, 2026 /PRNewswire/ -- In response to growing demand for stable yields and efficient liquidity amidst market fluctuations, HTX is elevating its Earn product lineup by launching the new VIP Flexible product, tailored for high-net-worth individuals. To celebrate this launch, the platform offers up to 9% APY on USDT for the new users of the product. The latest upgrade also features limited-time yield boosts for LIT and TRUMP Flexible, providing a tiered, high-liquidity strategy to help global users navigate market volatility.
For more information: https://www.htx.com/support/105029158924744
Redefining Premium Yield Products: VIP Flexible USDT with Up to 9% APY
In today's global financial markets, identifying stable, high-yield liquidity tools has become a core priority for investors. HTX Earn's new VIP Flexible product sets a new industry benchmark. Exclusively available to Prime 5 and above users, the inaugural USDT offering provides up to 9% APY, a rate that significantly outpaces the yields typically found in standard flexible products.
Returns are closely tied to users' Prime levels. The higher the level, the greater both the yield and the subscription quota. Compared to the sub-1% yields typically seen in competing flexible products, HTX ensures that its most active users receive a premium, high-liquidity passive income tool that maximizes every dollar of idle capital, through custom plans and exclusive subsidies.
From a product experience perspective, VIP Flexible offers the perfect synergy of high yield and total liquidity. Unlike traditional models, returns are calculated using an hourly compounding mechanism, ensuring that every dollar works harder for users around the clock. With no lock-up periods, both subscriptions and redemptions remain fully flexible. To further simplify wealth management, the "Auto-Subscribe" feature acts as a built-in optimizer for idle capital. When enabled, the system prioritizes allocations into VIP Flexible. Once individual caps are reached, any remaining funds are seamlessly transferred into standard Flexible products.
High-Yield Opportunities: LIT and TRUMP Promotions with Up to 12% APY
In addition to the custom offerings, HTX Earn has rolled out limited-time yield boosts for LIT and TRUMP, available to all users. Effective March 24 at 07:00 (UTC), the LIT Flexible product has undergone a major rate hike, with its APY increased to 12%. Simultaneously, spanning from March 17 at 09:00 (UTC) to April 17 at 16:00 (UTC), TRUMP yields have demonstrated a fourfold increase to 8%.
These promotions are designed with broad accessibility in mind, covering subscription ranges from 0 to 100 million LIT and from 0.1 up to nearly 200 million TRUMP, accommodating a wide spectrum of user portfolios. Participation is seamless. Users can subscribe and immediately benefit from boosted yields without complex requirements. Like other Flexible products, redemptions are available at any time, with interest accruing from the next hour and distributed on a compounding basis. For users holding LIT or TRUMP and seeking short-term yield opportunities, these campaigns offer compelling upside with liquidity.
Both promotions are now live on the HTX app and website. Users can simply navigate to the Earn section to activate their yield strategies with a single click.
HTX Earn: Building a User-Centric, Tiered Yield Ecosystem
From the VIP Flexible product to promotional yield campaigns, HTX is accelerating the development of a multi-layered, differentiated yield ecosystem. On one hand, VIP Flexible strengthens services for high-net-worth users, enhancing capital retention and long-term engagement; on the other, promotional campaigns for assets like LIT and TRUMP stimulate broader participation and improve overall capital efficiency across the platform.
This dual approach, combining premium customization with inclusive incentives, ensures that users across different risk profiles and capital scales can access suitable yield solutions. At its core, HTX Earn remains firmly user-centric: wherever user demand emerges, yield opportunities follow. Looking ahead, HTX will remain dedicated to product innovation and user experience optimization, offering a wider array of earning solutions that balance high-yield advantages with superior liquidity.
As crypto markets continue to evolve, choosing a platform that offers stability, high returns, and high liquidity is becoming essential. Through continuous product innovation and experience optimization, HTX is positioning itself as a professional gateway to sustainable, high-quality yield, helping users navigate volatility while unlocking long-term wealth growth.
About HTX
Founded in 2013, HTX (formerly Huobi) has evolved from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investments, incubation, and other businesses.
As a world-leading gateway to Web3, HTX harbors global capabilities that enable it to provide users with safe and reliable services. Adhering to the growth strategy of "Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance," HTX is dedicated to providing quality services and values to virtual asset enthusiasts worldwide.
To learn more about HTX, please visithttps://www.htx.com/ or HTX Square , and follow HTX on X, Telegram, and Discord.
PANAMA CITY, April 3, 2026 /PRNewswire/ -- In response to growing demand for stable yields and efficient liquidity amidst market fluctuations, HTX is elevating its Earn product lineup by launching the new VIP Flexible product, tailored for high-net-worth individuals. To celebrate this launch, the platform offers up to 9% APY on USDT for the new users of the product. The latest upgrade also features limited-time yield boosts for LIT and TRUMP Flexible, providing a tiered, high-liquidity strategy to help global users navigate market volatility.
For more information: https://www.htx.com/support/105029158924744
Redefining Premium Yield Products: VIP Flexible USDT with Up to 9% APY
In today's global financial markets, identifying stable, high-yield liquidity tools has become a core priority for investors. HTX Earn's new VIP Flexible product sets a new industry benchmark. Exclusively available to Prime 5 and above users, the inaugural USDT offering provides up to 9% APY, a rate that significantly outpaces the yields typically found in standard flexible products.
Returns are closely tied to users' Prime levels. The higher the level, the greater both the yield and the subscription quota. Compared to the sub-1% yields typically seen in competing flexible products, HTX ensures that its most active users receive a premium, high-liquidity passive income tool that maximizes every dollar of idle capital, through custom plans and exclusive subsidies.
From a product experience perspective, VIP Flexible offers the perfect synergy of high yield and total liquidity. Unlike traditional models, returns are calculated using an hourly compounding mechanism, ensuring that every dollar works harder for users around the clock. With no lock-up periods, both subscriptions and redemptions remain fully flexible. To further simplify wealth management, the "Auto-Subscribe" feature acts as a built-in optimizer for idle capital. When enabled, the system prioritizes allocations into VIP Flexible. Once individual caps are reached, any remaining funds are seamlessly transferred into standard Flexible products.
High-Yield Opportunities: LIT and TRUMP Promotions with Up to 12% APY
In addition to the custom offerings, HTX Earn has rolled out limited-time yield boosts for LIT and TRUMP, available to all users. Effective March 24 at 07:00 (UTC), the LIT Flexible product has undergone a major rate hike, with its APY increased to 12%. Simultaneously, spanning from March 17 at 09:00 (UTC) to April 17 at 16:00 (UTC), TRUMP yields have demonstrated a fourfold increase to 8%.
These promotions are designed with broad accessibility in mind, covering subscription ranges from 0 to 100 million LIT and from 0.1 up to nearly 200 million TRUMP, accommodating a wide spectrum of user portfolios. Participation is seamless. Users can subscribe and immediately benefit from boosted yields without complex requirements. Like other Flexible products, redemptions are available at any time, with interest accruing from the next hour and distributed on a compounding basis. For users holding LIT or TRUMP and seeking short-term yield opportunities, these campaigns offer compelling upside with liquidity.
Both promotions are now live on the HTX app and website. Users can simply navigate to the Earn section to activate their yield strategies with a single click.
HTX Earn: Building a User-Centric, Tiered Yield Ecosystem
From the VIP Flexible product to promotional yield campaigns, HTX is accelerating the development of a multi-layered, differentiated yield ecosystem. On one hand, VIP Flexible strengthens services for high-net-worth users, enhancing capital retention and long-term engagement; on the other, promotional campaigns for assets like LIT and TRUMP stimulate broader participation and improve overall capital efficiency across the platform.
This dual approach, combining premium customization with inclusive incentives, ensures that users across different risk profiles and capital scales can access suitable yield solutions. At its core, HTX Earn remains firmly user-centric: wherever user demand emerges, yield opportunities follow. Looking ahead, HTX will remain dedicated to product innovation and user experience optimization, offering a wider array of earning solutions that balance high-yield advantages with superior liquidity.
As crypto markets continue to evolve, choosing a platform that offers stability, high returns, and high liquidity is becoming essential. Through continuous product innovation and experience optimization, HTX is positioning itself as a professional gateway to sustainable, high-quality yield, helping users navigate volatility while unlocking long-term wealth growth.
About HTX
Founded in 2013, HTX (formerly Huobi) has evolved from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investments, incubation, and other businesses.
As a world-leading gateway to Web3, HTX harbors global capabilities that enable it to provide users with safe and reliable services. Adhering to the growth strategy of "Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance," HTX is dedicated to providing quality services and values to virtual asset enthusiasts worldwide.
To learn more about HTX, please visithttps://www.htx.com/ or HTX Square , and follow HTX on X, Telegram, and Discord.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Spring Yield Boost: HTX Earn Launches VIP Flexible, Offering Up to 9% APY on USDT and Limited-Time APY Increase for LIT and TRUMP
