Huawei Convened "Future of Gaming Salon" in Germany, Paving the Way for a New Era of Chinese Games in Europe

COLOGNE, Germany, Aug. 29, 2025 /PRNewswire/ -- Huawei successfully hosted the "Future of Gaming Salon – Germany Edition," a strategic initiative to connect the dynamic gaming ecosystems of China and Europe. Organized by Huawei Game Center, the salon convened prominent Chinese game developers, esteemed European gaming analysts, influential Key Opinion Leaders, and Huawei's global gaming leadership team. The event provided a vital platform to equip Chinese gaming developers with the tailored insights, innovative resources, and strategic partnerships to drive sustainable growth in the competitive European market.

Pathways to Success in Europe

The event dove deep into the art of localization and embracing a relaxed vibe that resonates with European players. Keynotes and panel discussions delved into critical topics such as integrated traffic strategies, deep joint operations, opportunities in mini-games, and a full-chain compliance framework to support game publishing. Huawei's European Device Business President, Rong Tao, kicked off the event, highlighting the meteoric rise of Chinese games in recent years, which now account for 30% of Europe's top 100 mobile titles, while challenges like diverse languages, cultural nuances, and strict GDPR regulations demand precision. To empower developers in overcoming these challenges, Huawei has built a sophisticated and deeply localized support infrastructure. This includes the Aspiegel subsidiary in Ireland, dedicated to supporting game services and addressing European compliance requirements, a localization operational center in Madrid covering 90% of the region's major languages, and a comprehensive compliance hub in Dublin staffed by over 100 experts providing end-to-end support in cybersecurity, privacy protection, and regulatory adherence. Through enhanced localization services spanning channel expansion, content adaptation, and compliance assurance, Huawei is committed to helping gaming partners seize new opportunities and achieve sustainable growth in Europe's dynamic market.

Salon Highlights: A Convergence of Visionaries

The event convened a distinguished lineup of industry leaders and creative pioneers, uniting prominent Chinese game developers like Tencent, eFun, NetEase Games, NEOCRAFT, and Nuverse. The Director of European Cloud Service Ecosystem Development and Sales

Shan Xuefeng, delivered a keynote on Embracing Europe's Gaming Growth Opportunities, spotlighting the region's mature yet highly competitive market where strategy and RPG games thrive. Huawei's localization capabilities were prominently featured, highlighting high-conversion channels on HUAWEI AppGallery, partnerships with more than 500 influential KOLs, and an active 50,000+ member player community that strengthens long-term engagement. Beyond digital efforts, Huawei enhanced brand visibility through immersive activations at its flagship stores and dynamic esports events.

Partner Insights: Navigating Regional Preferences and Building Evergreen Success

Partner sharing sessions also illuminated key strategies for adapting to regional tastes and achieving sustained success in the European market. NEOCRAFT, a key partner for Chinese game companies venturing overseas, provided valuable insights into the preferences of European players, noting that European audiences tend to value individuality and prefer PVE-oriented experiences, contrasting with the high-density content acceptable among Chinese audiences. Other leading European gaming companies such as King, Gameloft and Nexters also took the spotlight, emphasizing the importance of personalized gameplay, strengthening community interconnections, and exploring diverse direct-to-consumer outreach channels.

Why Europe Chooses Huawei for Gaming Growth

Europe's gaming industry is a vibrant hub of innovation, with a diverse player base and a growing demand for high-quality mobile games. Leveraging extensive global presence, Huawei Game Center operates in over 170 countries and regions, delivering exceptional gaming experiences to more than 260 million players worldwide. Among the top 30 Chinese gaming companies expanding overseas, 28 have joined the Huawei Mobile Services overseas gaming ecosystem, collaborating to unlock new opportunities and shape the future of the global gaming market. From Madrid's localization hub to Dublin's compliance expertise, Huawei's years of presence in Europe—bolstered by its leadership in wearables, tablets, and flagship devices—creates a dynamic ecosystem where developers thrive.

 

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Huawei Convened "Future of Gaming Salon" in Germany, Paving the Way for a New Era of Chinese Games in Europe

SYDNEY, Jan. 19, 2026 /PRNewswire/ -- As the new year begins, many Australian families take the opportunity to reset routines and focus on healthier habits. From sleep schedules to study time, January often becomes a moment to reassess how children learn and grow at home.

One area that deserves more attention is eye comfort during daily learning activities. With children spending increasing amounts of time reading, writing and using digital devices, the quality of their study environment can play an important role in long-term wellbeing.

Research shows that lighting quality influences visual comfort and study focus, making it a key consideration for families setting up or refreshing learning spaces at home.

A Practical Resolution for Everyday Learning

For primary and secondary school students, homework often involves a mix of paper-based tasks and screen-based learning. Inconsistent or poorly positioned lighting can lead to unnecessary eye strain and fatigue.

Designed with children in mind, the BenQ MindDuo 2 Reading Desk Lamp supports a wide range of learning activities through balanced, glare-reducing illumination. Its ultra-wide light coverage helps ensure consistent brightness across the desk, while the concealed light source minimizes direct glare, an important feature for younger users.

As families look ahead to the year, investing in a healthier study environment can be a simple yet meaningful resolution, one that supports children's comfort, focus and long-term eye care beyond the classroom.

To help reduce discomfort and distraction, MindDuo 2 uses a concealed light source that minimizes direct glare, an important feature for younger users.

Recognizing modern learning habits, MindDuo 2 includes Dual Smart Dimming Modes:

• Paper Reading Mode (5700K) for bright, balanced illumination during reading and writing
• Screen Reading Mode (4000K) to reduce central brightness and minimize screen glare during digital tasks
  BenQ is offering special pricing on MindDuo 2 desk lamp from 19th January to 1st February 2026. 

Available at the BenQ Shop https://benqurl.biz/3LCqRD2 

About BenQ

Founded on the corporate vision of "Bringing Enjoyment 'N' Quality to Life", BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers' lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. Because it matters. 

Any further information inquiries can contact Jessica at BQauMarcom@BenQ.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

New Year's Resolution for Families: Supporting Children's Eye Health at Home