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Six decades of innovation, supporting over 1,100 employees across five Singapore entities and serving more than 14 Asia Pacific markets
SINGAPORE, Aug. 29, 2025 /PRNewswire/ -- As Singapore commemorates its 60th year of independence, the Fujifilm Group of companies in Singapore proudly marks six decades of partnership, progress, and innovation with the nation. To mark this milestone, Fujifilm employees participated in the heartfelt "Thanks Smile Shot" initiative, which reflects the Fujifilm Group Purpose of "Giving our world more smiles". Through this initiative, employees shared moments of joy and connection, celebrating Fujifilm's journey alongside Singapore's own story of growth.
Singapore as a Strategic Hub for Innovation and Growth
Over the years, Fujifilm has continuously evolved its businesses, transitioning from its early days in photographic devices and film to diversifying into healthcare, semiconductor materials and digital transformation. This development has advanced alongside Singapore's growth, positioning Fujifilm as a leader across various key industries.
Today, Singapore serves as a critical hub for Fujifilm, hosting five group companies and functioning as the regional headquarters for core business segments[1] – healthcare, electronics, business innovation and imaging. With over 1,100 employees locally, Fujifilm supports customers across more than 14 Asia Pacific markets, cementing Singapore's role as a key driver of its regional presence.
Haruto Iwata, Managing Director of FUJIFILM Asia Pacific, said, "Singapore has been at the heart of Fujifilm's growth in Asia Pacific for the past six decades and its role will be just as vital in the decades to come. Its strategic location, skilled talent pool, and stable economy continue to empower us to be a market leader in healthcare, electronics, business innovation and imaging. Singapore plays an important role in our business expansion and remains a key launchpad for future-ready solutions that shape industries and improve lives across the region."
In line with this vision, the group established FUJIFILM Electronic Materials (Singapore) this year, further strengthening Singapore's role as a key supply chain hub for semiconductor manufacturers across the region. FUJIFILM Electronic Materials (Singapore) also serves as the company's first and only semiconductor materials manufacturing site in Southeast Asia. In 2022, FUJIFILM Healthcare Asia Pacific was also established to serve the healthcare needs in this region, providing advanced medical imaging and diagnostic solutions to healthcare providers. This expansion reinforces Fujifilm's commitment to supporting Singapore's healthcare ecosystem, enhancing patient care and contributing to the ongoing development of medical solutions across the region.
Mr Lim Wey-Len, Executive Vice President, Singapore Economic Development Board (EDB) said: "Fujifilm has been a longstanding partner to Singapore for over 60 years, reflecting strong confidence in Singapore as its regional hub to access Asia Pacific markets. The group continues to use Singapore as a base in its digitisation push and move into new areas of growth. Its investments here foster collaborative R&D and create high-quality jobs for Singaporeans across imaging, information solutions, semiconductors, and healthcare sectors. We look forward to strengthening this partnership as Fujifilm builds on Singapore's innovation ecosystem to seize new opportunities and stay competitive."
Powering Smart, Sustainable Growth from Singapore
FUJIFILM Business Innovation Asia Pacific is at the forefront of empowering businesses to thrive in the digital era, combining intelligent automation with circular innovation to drive sustainable transformation across Asia Pacific. From its strategic hub in Singapore, the group reimagines workflows and infrastructure so that organizations can unlock greater agility, efficiency, and competitive advantage.
Strengthening Singapore's Smart Nation ambitions, the company leads regional digital transformation initiatives from Singapore to deliver tools across diverse industries – such as cloud-native workflow automation, smart office platform and AI-driven analytics, helping customers improve operations, elevate employee experience, and accelerate data-driven decision-making while reducing environmental impact.
Masatsugu Naito, President of FUJIFILM Business Innovation Asia Pacific, stated, "Our rebranding to FUJIFILM Business Innovation was a declaration of intent. Asia Pacific's digital acceleration demands more than incremental change - it requires rethinking how technology, sustainability, and human collaboration converge. While the printing sector faces challenges, we see growing opportunities in digital transformation (DX), AI, and integrated solutions. We must be ready to adapt and embrace new business models to drive more efficient process automation in Singapore. I have already seen tangible use cases and look forward to opportunities that will be developed through collaboration with customers, partners, and the broader innovation ecosystem here."
Fujifilm is poised to drive Singapore's progress in key strategic areas, leveraging its advanced manufacturing capabilities, transformative healthcare technologies, and innovative digital solutions to support the nation's vision for sustainable economic growth and industry leadership.
Celebrating SG60 Through Smiles
To honour Singapore's 60th year of independence, Fujifilm hosted a special commemorative event with its employees and esteemed guests, including representatives from the Singapore Economic Development Board. As part of the celebration, a collaborative Instax photo installation was unveiled, representing the people and places that inspire Fujifilm's ongoing commitment to innovation, nation-building, and smiles.
Wee Tee Hsien, CEO of FUJIFILM Business Innovation Singapore, said, "Celebrating our 60 years journey alongside Singapore is incredibly meaningful. We have grown with Singapore through every phase of economic transformation, from industrialization to today's digital economy. Looking ahead, we remain committed to empowering Singapore businesses with innovative solutions that help them reimagine how they work, boost productivity and thrive in the digital age."
In the lead-up to the event, Fujifilm employees across its five entities contributed over 720 Instax photos, capturing meaningful moments of joy, teamwork, and connection. These photos were thoughtfully curated into three striking panels featuring iconic symbols of Singapore, namely Changi Airport Control Tower, Vanda Miss Joaquim, also known as the Singapore orchid, and the Lion Head Symbol. (See Annex A for photos and captions.)
This employee-driven initiative embodies Fujifilm's corporate purpose and celebrates Singapore's journey from independence to a global city-state. As the nation enters its next chapter of growth, Fujifilm remains committed to empowering the next generation through cutting-edge technology, strong partnerships, and a shared mission: Giving our world more smiles.
--- End ---
About Fujifilm Group in Singapore
The Fujifilm Group in Singapore comprises five entities, namely FUJIFILM Asia Pacific, FUJIFILM Business Innovation Asia Pacific, FUJIFILM Business Innovation Singapore, FUJIFILM Healthcare Asia Pacific, and FUJIFILM Electronic Materials (Singapore). Together, they employ over 1,100 people and serve customers across more than 14 Asia Pacific markets.
Annex A
Representatives from Fujifilm with Singapore Economic Development Board at Fujifilm's special commemorative SG60 event
[1] FUJIFILM Asia Pacific, FUJIFILM Business Innovation Asia Pacific, FUJIFILM Business Innovation Singapore, FUJIFILM Healthcare Asia Pacific, and FUJIFILM Electronic Materials (Singapore). |
Six decades of innovation, supporting over 1,100 employees across five Singapore entities and serving more than 14 Asia Pacific markets
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Fujifilm Group Celebrates 60 Years of Innovation as a Strategic Regional Hub in Singapore
Fujifilm Group Celebrates 60 Years of Innovation as a Strategic Regional Hub in Singapore
Fujifilm Group Celebrates 60 Years of Innovation as a Strategic Regional Hub in Singapore
Fujifilm Group Celebrates 60 Years of Innovation as a Strategic Regional Hub in Singapore
SINGAPORE, Aug. 29, 2025 /PRNewswire/ -- As Singapore commemorates its 60th year of independence, the Fujifilm Group of companies in Singapore proudly marks six decades of partnership, progress, and innovation with the nation. To mark this milestone, Fujifilm employees participated in the heartfelt "Thanks Smile Shot" initiative, which reflects the Fujifilm Group Purpose of "Giving our world more smiles". Through this initiative, employees shared moments of joy and connection, celebrating Fujifilm's journey alongside Singapore's own story of growth.
Singapore as a Strategic Hub for Innovation and Growth
Over the years, Fujifilm has continuously evolved its businesses, transitioning from its early days in photographic devices and film to diversifying into healthcare, semiconductor materials and digital transformation. This development has advanced alongside Singapore's growth, positioning Fujifilm as a leader across various key industries.
Today, Singapore serves as a critical hub for Fujifilm, hosting five group companies and functioning as the regional headquarters for core business segments[1] – healthcare, electronics, business innovation and imaging. With over 1,100 employees locally, Fujifilm supports customers across more than 14 Asia Pacific markets, cementing Singapore's role as a key driver of its regional presence.
Haruto Iwata, Managing Director of FUJIFILM Asia Pacific, said, "Singapore has been at the heart of Fujifilm's growth in Asia Pacific for the past six decades and its role will be just as vital in the decades to come. Its strategic location, skilled talent pool, and stable economy continue to empower us to be a market leader in healthcare, electronics, business innovation and imaging. Singapore plays an important role in our business expansion and remains a key launchpad for future-ready solutions that shape industries and improve lives across the region."
In line with this vision, the group established FUJIFILM Electronic Materials (Singapore) this year, further strengthening Singapore's role as a key supply chain hub for semiconductor manufacturers across the region. FUJIFILM Electronic Materials (Singapore) also serves as the company's first and only semiconductor materials manufacturing site in Southeast Asia. In 2022, FUJIFILM Healthcare Asia Pacific was also established to serve the healthcare needs in this region, providing advanced medical imaging and diagnostic solutions to healthcare providers. This expansion reinforces Fujifilm's commitment to supporting Singapore's healthcare ecosystem, enhancing patient care and contributing to the ongoing development of medical solutions across the region.
Mr Lim Wey-Len, Executive Vice President, Singapore Economic Development Board (EDB) said: "Fujifilm has been a longstanding partner to Singapore for over 60 years, reflecting strong confidence in Singapore as its regional hub to access Asia Pacific markets. The group continues to use Singapore as a base in its digitisation push and move into new areas of growth. Its investments here foster collaborative R&D and create high-quality jobs for Singaporeans across imaging, information solutions, semiconductors, and healthcare sectors. We look forward to strengthening this partnership as Fujifilm builds on Singapore's innovation ecosystem to seize new opportunities and stay competitive."
Powering Smart, Sustainable Growth from Singapore
FUJIFILM Business Innovation Asia Pacific is at the forefront of empowering businesses to thrive in the digital era, combining intelligent automation with circular innovation to drive sustainable transformation across Asia Pacific. From its strategic hub in Singapore, the group reimagines workflows and infrastructure so that organizations can unlock greater agility, efficiency, and competitive advantage.
Strengthening Singapore's Smart Nation ambitions, the company leads regional digital transformation initiatives from Singapore to deliver tools across diverse industries – such as cloud-native workflow automation, smart office platform and AI-driven analytics, helping customers improve operations, elevate employee experience, and accelerate data-driven decision-making while reducing environmental impact.
Masatsugu Naito, President of FUJIFILM Business Innovation Asia Pacific, stated, "Our rebranding to FUJIFILM Business Innovation was a declaration of intent. Asia Pacific's digital acceleration demands more than incremental change - it requires rethinking how technology, sustainability, and human collaboration converge. While the printing sector faces challenges, we see growing opportunities in digital transformation (DX), AI, and integrated solutions. We must be ready to adapt and embrace new business models to drive more efficient process automation in Singapore. I have already seen tangible use cases and look forward to opportunities that will be developed through collaboration with customers, partners, and the broader innovation ecosystem here."
Fujifilm is poised to drive Singapore's progress in key strategic areas, leveraging its advanced manufacturing capabilities, transformative healthcare technologies, and innovative digital solutions to support the nation's vision for sustainable economic growth and industry leadership.
Celebrating SG60 Through Smiles
To honour Singapore's 60th year of independence, Fujifilm hosted a special commemorative event with its employees and esteemed guests, including representatives from the Singapore Economic Development Board. As part of the celebration, a collaborative Instax photo installation was unveiled, representing the people and places that inspire Fujifilm's ongoing commitment to innovation, nation-building, and smiles.
Wee Tee Hsien, CEO of FUJIFILM Business Innovation Singapore, said, "Celebrating our 60 years journey alongside Singapore is incredibly meaningful. We have grown with Singapore through every phase of economic transformation, from industrialization to today's digital economy. Looking ahead, we remain committed to empowering Singapore businesses with innovative solutions that help them reimagine how they work, boost productivity and thrive in the digital age."
In the lead-up to the event, Fujifilm employees across its five entities contributed over 720 Instax photos, capturing meaningful moments of joy, teamwork, and connection. These photos were thoughtfully curated into three striking panels featuring iconic symbols of Singapore, namely Changi Airport Control Tower, Vanda Miss Joaquim, also known as the Singapore orchid, and the Lion Head Symbol. (See Annex A for photos and captions.)
This employee-driven initiative embodies Fujifilm's corporate purpose and celebrates Singapore's journey from independence to a global city-state. As the nation enters its next chapter of growth, Fujifilm remains committed to empowering the next generation through cutting-edge technology, strong partnerships, and a shared mission: Giving our world more smiles.
--- End ---
About Fujifilm Group in Singapore
The Fujifilm Group in Singapore comprises five entities, namely FUJIFILM Asia Pacific, FUJIFILM Business Innovation Asia Pacific, FUJIFILM Business Innovation Singapore, FUJIFILM Healthcare Asia Pacific, and FUJIFILM Electronic Materials (Singapore). Together, they employ over 1,100 people and serve customers across more than 14 Asia Pacific markets.
Annex A
Representatives from Fujifilm with Singapore Economic Development Board at Fujifilm's special commemorative SG60 event
[1] FUJIFILM Asia Pacific, FUJIFILM Business Innovation Asia Pacific, FUJIFILM Business Innovation Singapore, FUJIFILM Healthcare Asia Pacific, and FUJIFILM Electronic Materials (Singapore).
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Fujifilm Group Celebrates 60 Years of Innovation as a Strategic Regional Hub in Singapore
Fujifilm Group Celebrates 60 Years of Innovation as a Strategic Regional Hub in Singapore
Fujifilm Group Celebrates 60 Years of Innovation as a Strategic Regional Hub in Singapore
Fujifilm Group Celebrates 60 Years of Innovation as a Strategic Regional Hub in Singapore
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
