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NANTONG, China, Sept. 1, 2025 /PRNewswire/ -- RAINBOWCO (SZ002483), a global leader in high-end equipment manufacturing, announced that effective September 1, 2025, port container equipment manufactured at its Taicang, China base will transition from the GENMA-KALMAR joint brand to the unified group brand "GENMA". This strategic move aims to enhance GENMA's global brand influence and marks a new phase in RAINBOWCO's global expansion in high-end equipment manufacturing.
Following the upgrade, RAINBOWCO's product brand portfolio will focus on two core brands: "GENMA" and "KOCH". Founded in 2003, RAINBOWCO operates five manufacturing bases worldwide with over 3,600 employees and reported revenue exceeding $1 billion in 2024. Its port container equipment is manufactured by Jiangsu Rainbow Industrial Equipment Co., Ltd. (RIC), a wholly-owned subsidiary of RAINBOWCO, based in Taicang, China.
Since initiating a strategic partnership with global equipment giant Cargotec in 2004, RAINBOWCO has steadily advanced in the port equipment sector:
- 2012: Established a joint venture with Cargotec in Taicang, undertaking design, manufacturing, and global services for Kalmar heavy port cranes under a dual-brand strategy: KALMAR and GENMA.
- 2020: The joint venture completed strategic restructuring and was renamed RIC, optimizing operations and deepening localization.
- 2022: RIC acquired global intellectual property rights for Kalmar heavy port cranes and launched the GENMA-KALMAR co-brand to combine technological strengths and expand into global high-end markets.
- 2025: The brand strategy is upgraded, establishing GENMA as the core brand for container port machinery and opening a new chapter in global high-end equipment manufacturing.
Mr. Martin Wu, CEO of RAINBOWCO, stated: "RAINBOWCO remains committed to the high-end equipment sector. This rebranding is a major milestone in our global strategy. We will continue to expand our global manufacturing footprint and deepen localized service networks to deliver efficient, intelligent solutions for customers worldwide."
Global partners are cordially invited to experience GENMA's latest technological innovations at:
- TOC Africa 2025: September 17–18, Morocco (Booth: GENMA SOLUTIONS_B10)
- TOC Americas 2025: October 21–23, Panama (Booth: GENMA SOLUTIONS_E6)
- TOC Asia 2025: November 25–26, Singapore (Booth: GENMA SOLUTIONS_C10)
Learn more: https://www.genmasolutions.com/
NANTONG, China, Sept. 1, 2025 /PRNewswire/ -- RAINBOWCO (SZ002483), a global leader in high-end equipment manufacturing, announced that effective September 1, 2025, port container equipment manufactured at its Taicang, China base will transition from the GENMA-KALMAR joint brand to the unified group brand "GENMA". This strategic move aims to enhance GENMA's global brand influence and marks a new phase in RAINBOWCO's global expansion in high-end equipment manufacturing.
Following the upgrade, RAINBOWCO's product brand portfolio will focus on two core brands: "GENMA" and "KOCH". Founded in 2003, RAINBOWCO operates five manufacturing bases worldwide with over 3,600 employees and reported revenue exceeding $1 billion in 2024. Its port container equipment is manufactured by Jiangsu Rainbow Industrial Equipment Co., Ltd. (RIC), a wholly-owned subsidiary of RAINBOWCO, based in Taicang, China.
Since initiating a strategic partnership with global equipment giant Cargotec in 2004, RAINBOWCO has steadily advanced in the port equipment sector:
- 2012: Established a joint venture with Cargotec in Taicang, undertaking design, manufacturing, and global services for Kalmar heavy port cranes under a dual-brand strategy: KALMAR and GENMA.
- 2020: The joint venture completed strategic restructuring and was renamed RIC, optimizing operations and deepening localization.
- 2022: RIC acquired global intellectual property rights for Kalmar heavy port cranes and launched the GENMA-KALMAR co-brand to combine technological strengths and expand into global high-end markets.
- 2025: The brand strategy is upgraded, establishing GENMA as the core brand for container port machinery and opening a new chapter in global high-end equipment manufacturing.
Mr. Martin Wu, CEO of RAINBOWCO, stated: "RAINBOWCO remains committed to the high-end equipment sector. This rebranding is a major milestone in our global strategy. We will continue to expand our global manufacturing footprint and deepen localized service networks to deliver efficient, intelligent solutions for customers worldwide."
Global partners are cordially invited to experience GENMA's latest technological innovations at:
- TOC Africa 2025: September 17–18, Morocco (Booth: GENMA SOLUTIONS_B10)
- TOC Americas 2025: October 21–23, Panama (Booth: GENMA SOLUTIONS_E6)
- TOC Asia 2025: November 25–26, Singapore (Booth: GENMA SOLUTIONS_C10)
Learn more: https://www.genmasolutions.com/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
RAINBOWCO's Port Container Equipment Brand Undergoes Strategic Upgrade to Strengthen Global Competitiveness in High-End Manufacturing
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Coda, a global leader in digital content monetization, today announced that it is integrating Unity's In‑App Purchasing (IAP) SDK with Coda's global web store platforms. This collaboration offers developers a single place to manage and optimize their entire digital catalog across mobile, web, and PC - directly through Unity's existing IAP workflow.
With just a few lines of code, developers can launch secure, branded web stores powered by Coda - offering players more ways to purchase securely while improving their margins.
The integration is powered by Coda's Merchant of Record (MoR) solution, which is already trusted by leading publishers and fast-growing studios worldwide. As the legal seller in each market, Coda manages payments, fraud prevention, tax remittance, invoicing, and compliance across more than 70 markets and over 400 payment methods. This gives developers more time to focus on the game and the player experience.
"As the games industry moves beyond closed ecosystems, developers of every size want more flexibility and control over how they grow," said Shane Happach, CEO of Coda. "Our integration with Unity's IAP SDK gives creators more choice in how they launch and operate their own stores, wherever their players are, minus the complexity of managing global payments or compliance. This reflects Coda's commitment to democratizing game development and helping every studio, large or small, succeed on their own terms."
As web-based purchasing becomes a more practical part of developers' business mix, interest in direct-to-consumer web stores continues to grow. Today, these channels already account for roughly 26% of mobile gaming revenue in East and Southeast Asia, according to research from Niko Partners and Coda.
First-party web stores give developers greater control over pricing, promotions, and player communication, but introduce operational complexity across payments, compliance, fraud, and support. Coda removes these barriers with a scalable payments and risk platform, integrated directly into Unity's workflow.
Coda's integration with Unity's IAP sets a new D2C standard by bringing out-of-app monetization into developers' existing workflows, removing operational complexity, and making it easier to run web stores at a global scale.
Learn more at coda.co.
About Coda
Coda is a global leader in digital content monetization and distribution. We're trusted by 300+ publishers—including Activision, Electronic Arts, and Riot Games—to grow their audiences and revenue worldwide. Our out-of-app solutions include Custom Commerce, a fully customizable web store; Codapay, which enables seamless direct payments through a single API integration on publishers' websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, which extends content reach through a network of trusted commerce partners. Founded in 2011, Coda is headquartered in Singapore with a team of 550+ Codans around the globe. Coda recently acquired Recharge, Europe's leading prepaid payments platform. Coda is backed by Apis Partners, Insight Partners, and Smash Capital, and has been named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia's NextGenTech 30 (2024), a payments leader on Fortune's Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024). For more on Coda, visit coda.co.
Press Contacts
Coda:
Liz Adam — VP, Corporate Affairs
elizah.adam@coda.co
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Coda and Unity to enable out-of-app monetization for game developers globally
