PARSIPPANY, N.J., Sept. 2, 2025 /PRNewswire/ -- Eureka, a brand with over 100 years of expertise in home cleaning, will join TikTok Shop's Super Brand Club with a week of exclusive offers from September 8 to 14.
At the heart of the event is the NEW400 cordless wet-dry vacuum, designed to make everyday cleaning effortless.
Combining powerful suction with both vacuuming and mopping capabilities, the NEW400 tackles multiple tasks in one go. It also solves the common issue of bulkiness found in traditional floor washers—its self-propelling, lightweight, and easy-to-use body allows for extended cleaning minimal effort. In addition, its large water tanks and long-lasting battery provide uninterrupted cleaning sessions, while the hands-free self-cleaning function keeps maintenance simple and hygienic.
Since its launch, the NEW400 has quickly become one of TikTok Shop's hottest products. Priced under $200, it has consistently ranked among the best sellers, with average monthly sales of more than 3,000 units*. Its exceptional performance and unbeatable value have made it a household favorite among users looking for reliable, efficient, and versatile cleaning solutions.
During Super Brand Club, shoppers can enjoy up to 30% OFF, making this the perfect time to see why it has become a TikTok Shop phenomenon. Don't miss the chance to upgrade your cleaning routine with Eureka's latest technology.
Founded in 1909 in Detroit, Michigan, USA, Eureka® offers a full line of vacuum cleaners, including uprights, canisters, sticks, handhelds, cordless, and robot vacuum cleaners. For over 100 years, Eureka continues to innovate and bring to market new and exciting products, making it a household name in North America and all around the world. For more information, visit www.eureka.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
LOS ANGELES, Jan. 17, 2026 /PRNewswire/ -- From January 6–8, 2026, Arspura, a premium smart home appliance brand focused on healthier kitchen air, presented its latest IQV™ innovations at CES 2026 and hosted a three-day brand program in Las Vegas. Centered on exclusive technology, respiratory wellness, and user experience, the program brought together experts, product leaders, and real customers to spotlight how better cooking environments can start with better indoor air management.
At the heart of Arspura's CES showcase was its proprietary IQV™ Dynamic Particulate Capture Technology, designed to capture cooking smoke, grease particles, and odor at the source—helping reduce the common "smoke escape" problem many households experience with traditional ventilation. Through live demonstrations and deep-dive sessions, Arspura emphasized a clear brand promise for modern kitchens: Cook freely, breathe freely.
To watch highlights from Arspura's CES 2026 showcase, visit:
Day 1: Uncovering the Kitchen's Invisible Health Threats
On the first day of CES 2026, Arspura kicked off its brand program with a keynote by Professor Francesca Dominici of the Harvard T.H. Chan School of Public Health (Professor of Biostatistics & Data Science; Professor of Environmental Health).
Drawing on her research on air pollution and health, she highlighted the risks of fine particulate matter (PM2.5) and emphasized that even low-level exposure can make people sick. She noted that PM2.5 can be particularly hazardous for older adults, people with existing health conditions, and individuals with asthma, and stressed that preventing cooking-related PM2.5 from dispersing indoors and reducing exposure at the source is crucial for family health.
Reflecting on this message, Arspura underscored its commitment to helping more households—especially those with asthma or nasal sensitivities—cook with greater comfort by reducing smoke and odor irritation, so more people can truly cook freely and breathe freely.
Day 2: Redefining a New Standard for Smoke-Free Cooking
On the second day, Arspura's product manager led a technical session explaining how IQV™ airflow design works together with high-airspeed capture (up to 13 m/s) to deliver high capture performance with minimal smoke escape. The presentation framed Arspura's approach as more than a product: a combination of technology and daily usability designed to make healthy cooking feel effortless.
Arspura also welcomed a special on-site visit and interview from media figure Yang Lan, who explored the booth experience and shared positive feedback on IQV™ technology and the IQV Hood concept—particularly its relevance for people sensitive to cooking fumes who want a more comfortable kitchen environment.
Day 3: Bringing Healthy Kitchen Living Into Everyday Ease
Arspura closed out CES 2026 with strong momentum, earning five awards during the show. To cap the three-day program, the brand invited its first group of IQV Hood users for a face-to-face sharing session, paired with immersive, hands-on demonstrations. Through interactive experiences and practical use scenarios, attendees felt firsthand how the product can deliver "health protection" and "easy cleaning" simultaneously, translating the idea of a healthier kitchen into tangible everyday value.
Passionate home cooks also shared how they had previously tried multiple traditional range hoods yet still struggled with smoke escape and lingering odors, while Arspura's IQV™ performance provided noticeably improved smoke capture and deodorization—making cooking more enjoyable and inspiring friends and family to upgrade after seeing the results.
What's Next for Arspura
Backed by strong recognition at CES 2026 and reinforced by firsthand user stories, Arspura's IQV™ showcase signaled a growing shift toward kitchen ventilation solutions that prioritize both health and everyday usability. Building on this momentum, Arspura will continue to develop smarter, cleaner-air technologies for modern homes.
