And Invites You To "Stay For More" in Saudi Tourism's Latest Campaign
HONG KONG, Sept. 2, 2025 /PRNewswire/ -- "Saudi, Welcome to Arabia" the consumer facing brand of the Saudi Tourism Authority (STA), launched its latest campaign starring Cristiano Ronaldo (CR7). Launching across key markets in China as well as India and Europe, "I Came for Football, I Stayed For More" brings to life a Saudi that offers visitors far more than the expected. Heralding the start of its extended season of high stakes sports, rousing entertainment, and breathtaking film, fashion and cultural events, the campaign harnesses TV, Social, Digital, and OTA to give audiences a taste of one of the world's most exciting destination calendars.
Featuring football superstar and Saudi's most famous foreign resident, CR7, the film takes viewers on a journey through Saudi's cornerstone events. An awed CR7 sits in the stands – comparing the different sports to his own. From the adrenaline coursing through the crowd, we hear its roar – feeling the highs and lows of a shared experience. The emotion is palpable, and brings audiences into the thick of the action. This is Saudi – engaged, excited, and eager to take its place on the world stage.
The campaign highlights Saudi's diverse, year-round sports and entertainment events held across Riyadh, Jeddah and AlUla, with curated packages making it ever easier to visit. As hosts of the FIFA World Cup 2034, AFC Asian Cup 2027, Esports Olympics Games 2027, Asian Winter Games 2029 among others, Saudi is bringing sport home. Its regular calendar includes largescale international events such as the Esports World Cup, Formula 1, LIV Golf Riyadh, Tennis, Saudi Pro League (RSL) - cementing its position as a hub for largescale events.
From sports to culture and entertainment, Saudi offers something for all interests. Its annual calendar continues to grow, with Riyadh Fashion Week, the Red Sea International Film Festival, Arts Biennales and the eponymous Seasons – held in Riyadh and Jeddah, forming the cornerstone of activities. From music to comedy, international and regional acts are taking the stage in Saudi, furthering reach and accessibility for ever more audiences.
His Excellency Ahmed Al Khateeb, Minister of Tourism for Saudi, stated: "Today, Saudi is cementing its place as a global destination that combines cultural authenticity, warm hospitality, and the thrill of world-class events. In the tourism sector, we remain steadfast in our commitment to developing a seamless landscape that inspires the world and provides visitors with unforgettable experiences."
Fahd Hamidaddin, CEO of the Saudi Tourism Authority, added: "This campaign with CR7 is a showcase of Saudi today, and our ambitions. Tourism is a core component of our vision, and we are continuously expanding our offerings. Since 2018 we've hosted over 100 major international events, and as our calendar continues to expand, we're on track to reach our goal of 150 million visitors by 2030. From world class events to iconic sites and breathtaking landscapes, Saudi is a land of discovery. We are committed to welcoming the world to join us in the Heart of Arabia, to stay a while and witness the future unfold in real time."
Cristiano Ronaldo said: "Being part of Saudi's journey as a global sports hub has been truly special and somehow unexpected for me a few years ago. Today, the truth is, that from the energy of the fans to the scale of ambition — this is where the future of sport is being written. What I admire most about Saudi is how it honors its roots while building for the future. From camels to horses, racing to esports, from the desert to the stadium — this is a place where every young athlete can dream big."
Saudi is investing to become a global hub for events, as part of its Vision 2030 goal of diversifying the economy and expanding the tourism sector. It has committed $800 billion to the sector, which is projected to reach $22.4 billion in market value by 2030 and contribute $16.5bn to GDP by 2030. Events play a pivotal role in this, boosting tourism numbers, driving infrastructure growth, creating jobs, and inspiring youth participation. Investments in stadiums, arenas, and grassroots programs are helping shape Saudi's legacy as a leader not only in global sports tourism, but wider entertainment. Explore Saudi's Unreal Calendar here.
About 'Saudi, Welcome to Arabia'
'Saudi, Welcome to Arabia' is a vibrant consumer brand dedicated to sharing Saudi Arabia with the world and welcoming travelers to explore all the country has to offer. The brand's role is to drive forward the country's tourism industry through awareness-raising campaigns and to provide a comprehensive array of information and resources for travelers to plan and enjoy unforgettable journeys. It aims to inspire travel to and within Saudi Arabia, enriching lives, and bridging cultures through the discovery of our unique wonders and warm hospitality. As the world's fastest-growing destination, Saudi, the heart of Arabia, is the most exciting new year-round destination.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CRISTIANO RONALDO LAUNCHES UNREAL CALENDAR
LAS VEGAS , Jan. 12, 2026 /PRNewswire/ -- On the global stage of CES 2026—where the consumer electronics industry converges to shape the future—Eforthink took center stage with a "Spatial Perception" theme, showcasing its latest breakthroughs in applying UWB (Ultra-Wideband) technology to industrial intelligence and smart home ecosystems.
Pioneering Smart Manufacturing: Full-Factor Lean Management Powers Industry 4.0
Armed with its proprietary multi-modal fusion tech (UWB+GNSS+Bluetooth) and end-to-end location services platform, Eforthink rolled out an all-encompassing solution that marries centimeter-level positioning, real-time data perception, and AI-driven decision-making. For manufacturers navigating the Industry 4.0 era, this isn't just a tool—it's a cornerstone for flexible production lines, airtight safety protocols, and game-changing efficiency gains.
The star of Eforthink's booth? A live-action UWB high-precision positioning demo that brought industrial logistics to life. The system dynamically tracked high-value materials with pinpoint centimeter-level accuracy, while a 3D visualization interface seamlessly synced electronic fence alerts and multi-device coordination—offering a vivid, real-world snapshot of how positioning tech transforms complex factory floors. It didn't take long for the demo to draw throngs of industry pros, media outlets, and international partners, who jumped at the chance to put the system to the test. Attendees grabbed positioning tags, simulating signal blockages and multi-source interference, only to be stunned by consistent sub-10cm accuracy and zero trajectory drift.
"The 'software-defined industry' wave we're seeing at CES 2026 isn't just a trend—it's exactly aligned with our mission to power industrial digitalization through location intelligence," Eforthink's CEO told reporters at the event. "Gone are the days when industrial competitiveness was just about how precise a single machine is. Now it's about end-to-end collaboration—and high-precision positioning is the glue that breaks down data silos and connects the physical and digital worlds. We've spent over a decade honing UWB tech, and we're bringing solutions proven in China's toughest industrial environments to the global stage. We're here to partner with global industrial leaders, export homegrown innovation, and co-create the next generation of global industrial positioning standards—all with a 'From China for Global' mindset."
Eforlink: Blazing a New Trail with "Spatial Perception Intelligence" for Smart Homes
As smart hardware proliferates—from smart speakers to connected thermostats—consumers are no longer satisfied with mere "feature-packed" devices. They want seamless integration: devices that talk to each other, interactions that feel natural, and data that stays secure. That's where Eforthink's new Eforlink lineup comes in—redefining the smart home category with what the company calls "Spatial Perception Intelligence." Debuting three game-changing products at CES 2026—Eforlink ScreenLock, Eforlink UWB Identity Presence Sensor, and UWB Pet Tag—Eforthink brings industrial-grade UWB precision to everyday life. These devices don't just react to commands; they proactively sense user location and identity, triggering customized responses across a connected home. Imagine your lights adjusting to your preferred brightness as you walk into a room, your door unlocking automatically when you're near, or your pet's tag sending real-time updates—all without lifting a finger. It's a stark contrast to traditional smart home products, which often rely on clunky app controls or delayed voice commands.
What sets Eforlink apart? Its "distance-triggered auto-activation" logic eliminates lag, turning passive device control into a holistic, responsive ecosystem. "We're moving beyond 'smart' to 'intuitive,'" a product lead explained. "The home should anticipate your needs, not the other way around." CES 2026 made one thing clear: Eforthink's AI-driven push to expand its smart ecosystem isn't just a strategy—it's a vision that's resonating. As the global consumer electronics industry shifts toward systematization and collaboration, Eforthink's user-centric approach positions it as a force to be reckoned with. With a growing product portfolio, the company is poised to disrupt not just smart homes, but a wide range of consumer and industrial scenarios worldwide.
For more details on Eforthink's technology portfolio, case studies, and product specifications, visit www.eforlinktech.com. Media and business inquiries can be directed to service@eforthink.com.cn.
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About Eforthink
Headquartered in China, Eforthink is a leading provider of location-based IoT solutions. Its full-stack Real-Time Location System (RTLS) platform combines software and hardware to deliver precise tracking of objects' positions, movements, and interactions. Supporting multiple positioning technologies — including GNSS, RFID, BLE, and UWB — Eforthink enables enterprises and consumers alike to build efficient, scalable RTLS ecosystems.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Eforthink Displays the Future of UWB Technologies and Intelligent Living with Groundbreaking Products and Solutions at CES 2026
