Leading Data Analytics Platform Mixpanel Appoints Jen Taylor as CEO to Lead the Next Chapter of the Company’s Growth

SAN FRANCISCO--(BUSINESS WIRE)--Sep 2, 2025--

Mixpanel, a global leader in digital analytics, announced today that Jen Taylor will join the company as CEO. She succeeds Amir Movafaghi, who led the company for the past nine years. Her focus will be to deliver an AI-first analytics platform to continue to accelerate innovation and growth.

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In recent months, Mixpanel has expanded from product analytics into a fully integrated digital analytics platform. New capabilities such as warehouse connectors and Mirror enable customers to unify disparate data sources and run self-service analysis for a complete, real-time view of their business. The addition of Session Replay and experimentation tools further centralizes customer insights, while the launch of Metric Trees simplifies how companies define, align, and visualize key metrics. Together, these innovations give teams faster, clearer insights to drive the outcomes that matter most.

This change comes at a moment of incredible strength for Mixpanel with double-digit annual growth, consistent profitability, and a product that has scaled into one of the leading digital analytics solutions in the world. Industry leaders including LG, Rakuten Viber and Experian rely on Mixpanel to power critical decisions that fuel business growth and customer delight, underscoring the company’s momentum and opportunity under Taylor’s leadership.

“We needed the right person to lead Mixpanel into the future — someone who understands our culture and values and aligns with the company we want to keep building,” said Movafaghi. “Jen exceeds all those requirements, with a proven track record at inspiring brands where she led with a customer-focused mindset and operational clarity and developed world-class teams. With Jen at the helm, Mixpanel is poised to accelerate innovation and scale as the leader in digital analytics.”

Movafaghi will shift to an advisory capacity with the company to support Taylor, the board and Mixpanel’s continued growth. He also plans to take some personal time to reflect and write about his journey for his children, a way to capture the experiences and moments that shaped him before embarking on his next chapter.

“Amir’s leadership and the correlated innovations at Mixpanel are extraordinary,” said Taylor. “We are at a transformational moment where AI is reshaping how teams access insights and make decisions. Mixpanel has the product, the people, and the momentum to lead this next era of analytics. I’m excited to build on that strong foundation — working closely with our teams and customers to accelerate innovation and deliver enduring impact.”

"Amir has provided outstanding leadership as CEO over the past nine years, building an organization that is well positioned to scale to the next level,” said Peter Levine, Mixpanel board member and General Partner at Andreessen Horowitz. “In addition to his many professional accomplishments at Mixpanel, I have also valued the strong personal relationship we have developed along the way. I am deeply grateful for both."

Taylor was most recently President at Plaid, where she built and scaled teams across product, marketing and operations functions. She was previously the Chief Product Officer of Cloudflare, where she helped grow the company from $100 million to $1 billion in revenue through the transition from single product to multi-product solutions and the evolution into a global business serving customers across all segments. Taylor also held senior executive positions at Salesforce, where she led several initiatives for the company’s search and data initiatives. Earlier in her career she led product and marketing efforts at Facebook and Adobe.

“On behalf of the board, I’m thrilled to welcome Jen Taylor as Mixpanel’s new CEO,” said Dewey Awad, Mixpanel board member and Partner at Bain Capital. “Jen has a remarkable track record of building customer-focused products and leading high-performing teams. As AI reshapes the technology landscape, we are confident she will guide Mixpanel to expand its impact and deliver even more powerful analytic solutions for our customers.”

About Mixpanel

Mixpanel is a global digital analytics platform trusted by thousands of companies. By turning user behavior data into actionable insights, Mixpanel helps teams build better products and websites through continuous innovation.

Amir Movafaghi

Jen Taylor

WASHINGTON (AP) — U.S. forces in the Caribbean Sea have seized another sanctioned oil tanker that the Trump administration says has ties to Venezuela, part of a broader U.S. effort to take control of the South American country’s oil.

Homeland Security Secretary Kristi Noem wrote on social media that the U.S. Coast Guard had boarded the Motor Tanker Veronica early Thursday. She said the ship had previously passed through Venezuelan waters and was operating in defiance of President Donald Trump’s "established quarantine of sanctioned vessels in the Caribbean.”

U.S. Southern Command said Marines and sailors launched from the aircraft carrier USS Gerald R. Ford to take part in the operation alongside a Coast Guard tactical team, which Noem said conducted the boarding as in previous raids. The military said the ship was seized “without incident.”

Noem posted a brief video that appeared to show part of the ship’s capture. The black-and-white footage showed helicopters hovering over the deck of a merchant vessel while armed troops dropped down on the deck by rope.

The Veronica is the sixth sanctioned tanker seized by U.S. forces as part of the effort by Trump’s administration to control the production, refining and global distribution of Venezuela’s oil products and the fourth since the U.S. ouster of Venezuela President Nicolás Maduro in a surprise nighttime raid almost two weeks ago.

The Veronica last transmitted its location on Jan. 3 as being at anchor off the coast of Aruba, just north of Venezuela’s main oil terminal. According to the data it transmitted at the time, it was partially filled with crude.

The ship is currently listed as flying the flag of Guyana and is considered part of the shadow fleet that moves cargoes of oil in violation of U.S. sanctions.

According to its registration data, the ship also has been known as the Gallileo, owned and managed by a company in Russia. In addition, a tanker with the same registration number previously sailed under the name Pegas and was sanctioned by the U.S. Treasury Department for moving cargoes of illicit Russian oil.

As with prior posts about such raids, Noem and the military framed the seizure as part of an effort to enforce the law. Noem argued that the multiple captures show that “there is no outrunning or escaping American justice.”

However, other officials in Trump's Republican administration have made clear that they see the actions as a way to generate cash as they seek to rebuild Venezuela’s battered oil industry and restore its economy.

Trump met with executives from oil companies last week to discuss his goal of investing $100 billion in Venezuela to repair and upgrade its oil production and distribution. His administration has said it expects to sell at least 30 million to 50 million barrels of sanctioned Venezuelan oil.

This story has been corrected to show the Veronica is the fourth, not the third, tanker seized by U.S. forces since Maduro's capture and the ship also has been known as the Gallileo, not the Galileo.

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Alex Brandon)

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)

Homeland Security Secretary Kristi Noem speaks with reporters at the White House, Thursday, Jan. 15, 2026, in Washington. (AP Photo/Evan Vucci)

U.S. Homeland Security Secretary Kristi Noem speaks during a press conference, Thursday, Jan. 8, 2026, in New York. (AP Photo/Yuki Iwamura)

U.S. Homeland Security Secretary Kristi Noem speaks at a news conference at Harry Reid International Airport, Nov. 22, 2025, in Las Vegas. (AP Photo/Ronda Churchill, File)