OptAI to unveil its latest AI optimization solutions powered by Opt-Hancer
Participation in Pitch Battle and DreamStage to highlight global expansion strategy and vision "Any Model, Any Device"
SEOUL, South Korea and BERLIN, Sept. 3, 2025 /PRNewswire/ -- OptAI, an artificial intelligence startup specializing in on-device AI optimization technologies, today announced its participation in IFA 2025, the world's largest consumer electronics and IT exhibition, taking place in Berlin, Germany, from September 5 to 9.
Showcasing On-Device AI Solutions with Opt-Hancer
At the exhibition, OptAI will present a variety of solutions developed through its proprietary on-device AI optimization platform Opt-Hancer. These include the successful optimization of LG EXAONE 3.5 for the Qualcomm Snapdragon 8 Elite NPU in collaboration with LG Uplus. The technology is currently preparing for beta testing at LG Uplus and is under development for commercialization within the ixi-O service based on EXAONE 4.0, drawing strong industry attention.
Broad Optimization Capabilities Across AI Models
OptAI has also secured optimization capabilities for large language models such as LLaMA 3, Gemma 2, Qwen 2.5, and EXAONE 4.0, as well as vision models including DeTR and the YOLO family, and multimodal models such as Qwen2-VL and LLaVA. The company will further reveal optimization results on the latest NPU chipsets — Qualcomm Snapdragon 8 Gen 2, Gen 3, and Elite — demonstrating its technical strength across language, vision, and multimodal domains.
Global Vision: "Any Model, Any Device"
In addition, OptAI will participate in both the Pitch Battle and DreamStage programs. At the Pitch Battle, OptAI will showcase diverse demos and applications powered by Opt-Hancer, highlighting cross-platform optimization capabilities for CPUs, GPUs, and NPUs from multiple manufacturers. At the DreamStage, OptAI will share its vision, "Any Model, Any Device," presenting the future of on-device AI that transcends cloud dependency and enables customized AI operations, enhanced data security, and energy-efficient computing.
As a company, OptAI aims to leverage South Korea's strong manufacturing competitiveness to lead the global adoption of on-device AI.
About OptAI
OptAI is a startup specializing in hardware-aware on-device AI optimization technologies for industries requiring secure, real-time processing, such as automotive, robotics, and mobile. The company has established technological credibility through collaborations with global enterprises including LG Electronics, LG Uplus, Hyundai Motor Company, and Hanwha Aerospace, and has secured investments from FuturePlay, Mashup Ventures, HL Mando, and LG Electronics. Building on these achievements, OptAI is pursuing global expansion into the United States, Japan, Germany, and beyond.
Media Contact
Junyoung Seo | COO
OptAI Inc. | jyoung.seo@opt-ai.kr
Seongbae Lee | CMO
OptAI Inc. | sbae.lee@opt-ai.kr
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
OptAI to Showcase the Future of On-Device AI at IFA 2025
Why a Three-Sided Toothbrush Is Becoming One of the Most Thoughtful Holiday Gifts for Modern Families
LAS VEGAS, Dec. 24, 2025 /PRNewswire/ -- During this year's Black Friday season, HEISR re-entered the spotlight in the U.S. market with its innovative three-sided toothbrush—drawing renewed attention from consumers looking for practical products that genuinely improve daily life. As Christmas approaches, HEISR is extending that momentum into the holiday season, positioning its toothbrush not as a short-term novelty, but as a gift designed to support long-term health, consistency, and everyday well-being.
Black Friday is often about urgency and discovery. Christmas, however, is about intention—choosing gifts that communicate care, thoughtfulness, and lasting value. HEISR was designed precisely for this moment: a product that becomes more meaningful not on the day it is unwrapped, but in the months and years that follow.
Why HEISR Stands Out as a Christmas Gift
1. Three-Sided Coverage That Reduces Missed Areas
Traditional brushing depends heavily on individual technique, which varies widely from person to person. HEISR's wraparound, three-sided brush head is engineered to clean the inner, outer, and chewing surfaces of the teeth simultaneously—helping reduce common blind spots without requiring extra steps or advanced brushing skills.
By working with the natural shape of the teeth rather than against it, HEISR makes thorough cleaning easier to achieve consistently.
2. Easier Brushing That Encourages Better Habits
HEISR was created to lower the friction that often prevents people from maintaining good oral hygiene. By simplifying the brushing process, the design helps users feel more confident that they are cleaning effectively—without needing to overthink technique or timing.
This intuitive experience has made HEISR particularly appealing for:
- Children learning to brush independently
- Orthodontic patients with braces or aligners
- Seniors and users with limited hand dexterity
- Anyone who struggles with consistency in daily routines
When brushing feels easier, it becomes easier to stick with.
3. A Gift That Delivers Value Every Single Day
Unlike many holiday gifts that fade into drawers or closets, HEISR becomes part of a daily routine—used every morning and every night. Its value compounds over time, turning small, repeated actions into meaningful long-term benefits.
As a Christmas gift, HEISR represents a shift away from momentary excitement toward sustained wellness.
Designed Around Real Lives, Not Idealized Routines
Originally launched as a Kickstarter favorite, HEISR evolved through extensive feedback from real users with real constraints. Instead of designing for perfect brushing conditions, the team focused on how people actually brush in everyday life—often rushed, distracted, or tired.
The result is a toothbrush that prioritizes:
- Comfort over aggressiveness
- Coverage over complexity
- Consistency over perfection
Over time, users report feeling less pressure to "brush perfectly" and more confidence that their routine is effective.
What Users Notice Over Time
After weeks and months of use, many HEISR users describe subtle but meaningful changes:
- Brushing feels faster, yet more complete
- Gums feel less irritated due to gentler contact
- Daily routines feel easier to maintain
- Missed areas become less of a concern
Parents often note that children resist brushing less, while adults describe a stronger sense of confidence in their oral care routine. These improvements may seem small individually, but they accumulate through daily repetition.
Why HEISR Aligns with the Spirit of Christmas
Christmas gifts often carry an unspoken message: I care about your everyday life, not just this moment.
HEISR reflects that sentiment by offering:
It is a practical gift, but also a deeply personal one—focused on health, comfort, and consistency rather than novelty.
Where to Learn More About HEISR
Official Website: https://heisr.com
The official website provides detailed product information, replacement heads, and oral-care education resources to support long-term use.
Follow HEISR
HEISR shares product education, real user stories, and wellness-focused content through its official channels:
Instagram: https://www.instagram.com/heisr.official/
LinkedIn: https://www.linkedin.com/company/heisr/
YouTube: https://www.youtube.com/channel/UC6wQ0eEgtCr8EbkKLfbHLUw
Facebook: https://www.facebook.com/profile.php?id=61582837827593
About HEISR
HEISR develops practical dental care innovations designed to make daily oral hygiene easier, gentler, and more effective. By focusing on real habits and real users, HEISR helps transform everyday routines into long-term wellness practices—one small improvement at a time.
Learn more at https://heisr.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
From Black Friday to Christmas: HEISR Turns Everyday Oral Care into a Gift That Lasts All Year
