BOSTON--(BUSINESS WIRE)--Sep 3, 2025--
WHOOP, the human performance company, is proud to announce a new partnership with award-winning singer-songwriter and global music sensation Niall Horan. In addition to joining WHOOP as a brand ambassador, Horan has also invested in the company, aligning with its mission to unlock human potential through personalized health and performance insights.
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As an artist who balances intense touring schedules, demanding performance routines, and an active lifestyle, Horan has long prioritized his physical and mental wellbeing. His personal commitment to health and recovery made WHOOP a natural fit.
“Niall’s been a WHOOP member for years, and we’re proud to officially welcome him to the WHOOP team,” said Will Ahmed, Founder and CEO of WHOOP. “He’s living proof that the world’s top performers don’t all wear jerseys. His schedule - late nights, adrenaline spikes, relentless travel - would break most people. WHOOP has helped him recover faster and show up stronger night after night. I’m excited to work with Niall to bring that same edge to more people around the world.”
This announcement comes as WHOOP observes members worldwide logging Stage Performance as an activity in the WHOOP app. When Stage Performance is tracked, members often reach Zone 4 and 5, the highest intensity heart rate zones. Spending time in these zones pushes the heart, lungs, and muscles to adapt to increased exertion. Given the intensity, it's crucial for performers like Niall to understand the extent of their exertion, as this information plays a key role in recovery, sleep, and ensuring they can perform at their best in the next show.
“I’ve been using WHOOP for a while now, and it’s completely changed the way I understand my body- whether I’m on stage, in the studio, or just taking care of myself day to day,” said Niall Horan. “I’m thrilled to join the WHOOP team as both a partner and investor to help more people take control of their health and perform at their best.”
Through this partnership, WHOOP and Horan will collaborate on exclusive content, brand campaigns, and community engagement initiatives focused on promoting recovery, sleep, and overall well-being. Fans can also expect special member activations and behind-the-scenes insights into how Horan integrates WHOOP into his routine on and off tour.
The partnership represents the continued commitment from WHOOP to work with culturally influential figures who exemplify the importance of data-driven wellness.
About WHOOP
WHOOP, the human performance company, offers a wearable health and fitness coach to help people achieve their goals. The WHOOP membership provides best-in-class wearable technology, actionable feedback, and recommendations across recovery, sleep, training, and health. WHOOP 5.0 and WHOOP MG offer groundbreaking health innovations, including cardiovascular health features; Healthspan which quantifies Pace of Aging and provides members with their WHOOP Age; and first-of-its-kind wearable Blood Pressure Insights. WHOOP is the perfect health companion for anyone looking to optimize their health and performance. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. WHOOP is available to ship in 56 markets worldwide and the WHOOP app is available in English, French, German, Italian and Spanish (Latin America). WHOOP can be purchased on Amazon across the U.S., U.K., and Australia, as well as Best Buy (U.S.) Dick’s Sporting Goods (U.S.), Flipkart (India) and Virgin Megastore (GCC), and more.
To learn more or start a one-month free trial, visit whoop.com and connect with WHOOP on Instagram, X, Facebook, LinkedIn, and YouTube.
WHOOP Announces Partnership with Global Music Icon Niall Horan
PROVO, Utah--(BUSINESS WIRE)--Jan 15, 2026--
Ionic Mineral Technologies ("Ionic MT"), a pioneer in developing one of the world’s most comprehensive hubs for rare earths and critical minerals, today announced the appointment of Shane Porzio as its Chief Operating Officer (COO), effective January 5, 2026. Mr. Porzio will lead the Company's operational scale-up from pilot to full commercial production of its nano-silicon, high-purity alumina, and rare earth elements derived from its proprietary Utah-based halloysite clay resources.
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Mr. Porzio brings over two decades of executive leadership in global chemical and advanced materials companies, with a distinguished tenure at BASF where he served as Vice President and Global Business Head for Kaolin Minerals. In this role, he managed a global P&L across five plants and three mines, tripling EBITDA by refocusing investments into high-growth segments and securing major capital programs. His direct experience in the mining, processing, and commercial application of kaolin clay—a mineralogically similar aluminosilicate to Ionic MT's halloysite—provides a foundational understanding critical to accelerating the Company's proprietary extraction and refinement processes.
Andre Zeitoun, Founder and CEO of Ionic MT, stated, "We are thrilled to welcome Shane to the COO role in this pivotal moment for Ionic MT. His vast experience is a direct match for our mission: he has scaled mineral processing operations and commercialized disruptive materials on a global stage. His specific background in kaolin clay at BASF is invaluable, as he understands the geology, mineralogy, and processing pathways that are directly applicable to unlocking our halloysite deposits."
At Ionic MT, Mr. Porzio will be responsible for all operational facets of scaling the Company's three core product lines: rare earths, alumina, and nano-silicon. His mandate includes leading the scale-up of commercial production in Provo, establishing rigorous EH&S and quality management systems for the automotive battery sector, and driving vertical integration from feedstock to finished battery-grade material. His proven experience in post-merger integration (PMI) and capital project execution will also be key as the Company pursues strategic growth initiatives.
"I am thrilled to join Ionic MT at this inflection point," said Shane Porzio. "The Company's technology represents a genuine leap forward in sustainable critical minerals production. My experience in taking complex mineral systems from the lab to global markets, particularly with layered aluminosilicates, at multi-million-ton scale aligns perfectly with the challenge ahead. I look forward to working with Andre and the talented team to build a reliable, scalable, and cost-competitive supply chain that strengthens American energy independence."
Mr. Porzio's career includes transformational leadership roles as President & CEO of Profile Products, where he launched and scaled a new global business unit to millions in revenue within 12 months, and as Global Senior Vice President at Vantage Specialty Chemicals. He holds a Ph.D. in Polymer Science from the University of Akron, an MBA from Wake Forest University and a B.S. in Anthropology and Chemistry from Beloit College.
About Ionic Mineral Technologies
Ionic Mineral Technologies is a U.S.-based, vertically integrated producer of advanced critical materials essential to energy storage, national defense, and clean manufacturing. Backed by permitted domestic mineral resources and proprietary processing technologies, the company is scaling production of 16 rare earth and critical minerals, Ionisil™ nano-silicon, and IonAl™ high-purity alumina—three of the most strategically important components for next-generation battery and defense technologies. Ionic MT’s asset-backed, multi-product platform offers a secure and scalable alternative to geopolitically vulnerable global supply chains. Learn more at https://ionicmt.com/.
Shane Porzio, Chief Operating Officer at Ionic Mineral Technologies
