Govee Leads Smart Lighting Evolution with Industry-First Innovations at IFA 2025

Govee's new product line up sets a new standard for immersive and personalized home lighting

BERLIN, Sept. 4, 2025 /PRNewswire/ -- Leading smart lighting company Govee has today unveiled its newest products at IFA 2025 showcasing the smartest additions to its range yet. Govee's newest products, including the Govee TV Backlight 3 Pro and Govee Permanent Outdoor Lights Prism are designed to help shape home environments and influence how people feel at home through intelligent lighting solutions. Using the latest pioneering technology, these products create the ultimate in intuitive smart lighting experiences cementing Govee's position as an industry innovator. 

Govee's latest products embody the brand's philosophy, "Life is Colorful," empowering users to personalize their homes with lighting that combines aesthetic appeal and practical functionality. By moving beyond mere convenience, Govee's innovative solutions are designed to enrich daily living, creating spaces that feel calming, expressive, and emotionally nurturing – truly reflecting individual style and enhancing well-being.

Govee TV Backlight 3 Pro: Industry-first HDR Triple-camera for Cinema-level Ambiance

Experience an unprecedented immersive visual journey with the Govee TV Backlight 3 Pro. It features an industry-first HDR triple-camera color-matching system that precisely captures TV screen colors. For the first time, this innovative system integrates a groundbreaking image sensor that features HDR capture capability, delivering high-fidelity 105dB dynamic range imaging for superior signal-to-noise performance.

The TV Backlight 3 Pro's LuminBlend™ upgraded light strip adopts an industry-leading high-density lamp bead design, delivering 30% more brightness and an even & full lighting effect. Equipped with self-developed 16-bit color chips and RGBWWIC five-way independent light control technology, white light performance is equally outstanding, accurately reproducing the clarity of cool white and the softness of warm white light.

Govee AI also brings a smarter way to light up your entertainment, with an entire suite of intelligent features and automations for amplifying your senses and creating a better home cinema experience. The AI intelligent color mixing system uses deep-learning to automatically adjust the backlight's white balance and saturation settings to go beyond simple color matching and create an immersive experience that matches the content's style and atmosphere.

Govee Permanent Outdoor Lights Prism: the industry's first and only Tri-Light system that turns any season into a limitless DIY light show

The Govee Permanent Outdoor Lights Prism is the industry's first and only flagship model to feature a triple-color lighting effect with a dynamic optical design. This breakthrough is made possible by Govee's fully customized optical structure, meticulously engineered to ensure each lighting zone blends seamlessly without any overlap.

Following two generations of innovation with the Govee Permanent Outdoor Lights 2 and Govee Permanent Outdoor Lights Pro, the Prism takes performance to the next level. It features custom LEDs and proprietary chips that surpass the industry average by more than 150%, delivering a substantial performance boost while maintaining a sleek, lightweight design.

Beyond its distinctive build, the Permanent Outdoor Lights Prism integrates Govee's advanced LuminBlend™ color management solution, producing 16 million true-to-life colors and smooth gradients that range from subtle transitions to bold, saturated hues—perfect for creating a standout home lighting display.

Engineered for exceptional versatility and durability, the Prism's double-enhanced construction makes it easy to cut, splice, and extend for a flawless fit in any outdoor layout without clutter. Designed to thrive in extreme climates ranging from -30°F to 140°F, it is built for year-round enjoyment and beyond. With industry-leading IP68-rated lights and IP67-rated control units, paired with UV-resistant armor and flame-retardant materials, the Prism delivers up to 50,000 hours of brilliant and reliable performance in even the most demanding environments.

The new range line up for Govee at IFA is completed with:

• Govee Curtain Light Pro has been designed to be a powerful creative tool for modern home life or professional creative tool. The ultra-dense LED layout and smoother refresh rate means GIFs and animations looked brighter and more vibrant. Whether you're a parent bringing your child's drawing to life across your living room wall or a TikTok creator crafting the perfect backdrop, the technology of the Curtain Lights Pro empowers people to create brighter and creative spaces.
• The Govee Pendant Light's innovative three-segment star ring is designed with zoned lighting across the side, bottom, and curved surface of the product. Each section can be independently controlled with 16 million colors to mix and match, plus personalized DIY options to tailor to any individual home. Equipped with RGB+WW beads, it delivers 1300 lumens of white light (CRI 95) with 2700–6500K color temperature adjustment.
• The Govee Star Light Projector (Nebula) transforms spaces into cosmic wonderlands with 7-zone dynamic nebula effects and green laser stars in Blink/Orbit modes. Customize each zone's color and flow via RGBW beads for personalized starscapes, while its 540 ft² projection blankets rooms in immersive light. Compatible with Matter, Alexa, or Google for voice control, and use the sleep mode with gradual dimming and 18 white noises to enhance rest. With 50+ scene modes, a built-in Bluetooth speaker, and DIY flexibility, it's perfect for kids' adventures, relaxing nights, or Instagram-worthy backdrops—all from the comfort of home.
• Govee Christmas Sparkle String Lights feature high-density diffused milky white bullet-head LEDs, casting a starry sparkle with the beads bringing dynamic light to festive decor. Equipped with RGBW lamp beads and Govee Uni-IC technology, they offer 16M+ colors, each lamp bead can be independently controlled for dynamic lighting effects with white LEDs letting you switch freely between warm and cool whites. These lights also support AIGC function, Shape Mapping for easy adjustment.

Matter Integration and Smart Control

With Matter compatibility, these new lighting integrates effortlessly into any smart home ecosystem, including Alexa, Google Home, and Apple Home. Govee DreamView multi-device sync, they can orchestrate lighting across other Govee smart lights in real time, creating a unified immersive atmosphere.

IFA Showcase and Product Availability

IFA attendees will be the first to explore all the latest from Govee at Messe Berlin, H1.2-143, and see for themselves how Govee's elevated smart ambient lighting enhances everyday living through creativity, connection, and more.

Featured products like the Govee TV Backlight 3 Pro and Govee Permanent Outdoor Lights Prism will be available in late September on Govee website and Amazon. Curtain Lights Pro will be ready for open sale on September 8th. Other products will be available soon.

For additional information, please visit Govee.com.

About Govee

Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, gaming setups, and outdoor areas, Govee's smart home tech is not just visually stunning, but also functional - transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that users should "Life is Colorful" and push the boundaries of what lighting can do by blending design, and utility. To learn more about Govee, please visit govee.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Govee Leads Smart Lighting Evolution with Industry-First Innovations at IFA 2025

ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.

 

 

As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.

The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.

Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'

Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."

Participating artist/artworks are: 

• Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
• Mohammad Alfaraj, What was the Question Again?
• Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
• Tarek Atoui, The Water Song
• Bahraini-Danish, Bloom 
• Maria Magdalena Campos-Pons, Imole Red 
• Agnes Denes, The Living Pyramid
• Ibrahim El-Salahi, Haraza Tree
• Basmah Felemban, Murmur of Pebbles
• Vibha Galhotra, Future Fables
• Héctor Zamora, Tar HyPar

For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com 

Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.

About AlUla and Arts AlUla

Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.

The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.

The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.

Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla