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ProAmpac and Divilly’s Bring Recyclable Fibre Innovation to Meat Packaging

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ProAmpac and Divilly’s Bring Recyclable Fibre Innovation to Meat Packaging
News

News

ProAmpac and Divilly’s Bring Recyclable Fibre Innovation to Meat Packaging

2025-09-05 03:24 Last Updated At:03:40

CINCINNATI--(BUSINESS WIRE)--Sep 4, 2025--

ProAmpac, a global leader in flexible packaging and material science, is proud to announce its collaboration with Galway-based Divilly Brothers to introduce ProActive Recyclable® FibreSculpt to the Irish chilled cooked meats market. This alliance reflects both companies’ shared commitment to delivering high-quality products in more environmentally responsible packaging.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250904134986/en/

Divilly Brothers, renowned for its heritage in crafting premium cooked and sliced meats, is taking a bold step forward with the launch of its new no added nitrite ham range. The new product will debut in high-barrier, kerbside recyclable FibreSculpt packaging. By adopting FibreSculpt, the company is significantly reducing plastic use while maintaining product protection, freshness, and a premium appearance on the shelf.

“Quality has always been at the heart of what we do,” says, Peter Divilly, managing director at Divilly Brothers. “Partnering with ProAmpac to introduce this recyclable, fibre-based packaging enables us to underscore our environmental commitment while ensuring the freshness our customers value.”

ProActive Recyclable FibreSculpt is a high-barrier, fibre-based solution for thermoforming applications, including chilled cooked meats, cold cuts, sliced cheese, and fish. Compliant with OPRL guidelines and containing over 90% fibre content, FibreSculpt is kerbside recyclable in both the UK and Ireland, helping brands advance their circular economy goals while providing a distinct point of differentiation in the marketplace.

“Working with Divilly Brothers to launch FibreSculpt in Ireland — and doing so alongside the debut of their no added nitrite ham — demonstrates how performance and environmental responsibility can go hand in hand,” says Adam West, product development engineer at ProAmpac. “This technology delivers operational efficiency, product shelf life, and strong consumer appeal — without compromising recyclability.”

ProAmpac continues to set the standard in responsible packaging solutions, enabling brands to meet their environmental targets with high-performance, recyclable technologies. Visit us at FACHPACK 2025, September 23-25, Hall 4, Booth 4-418, to learn more about ProAmpac’s sustainable solutions. Contact Marketing@ProAmpac.com or visit ProAmpac.com.

About ProAmpac

ProAmpac is a leading global flexible packaging company with a comprehensive product offering. We provide creative packaging solutions, industry-leading customer service and award-winning innovation to a diverse global marketplace. ProAmpac’s approach to sustainability – ProActive Sustainability -- provides innovative sustainable flexible packaging products to help our customers achieve their sustainability goals. We are guided in our work by five core values that are the basis for our success: Integrity, Intensity, Innovation, Involvement, and Impact. Cincinnati-based ProAmpac is owned by Pritzker Private Capital along with management and co-investors. For more information, visit ProAmpac.com or contact Media@ProAmpac.com.

About Pritzker Private Capital

Pritzker Private Capital partners with middle-market companies based in North America with leading positions in the manufactured products and services sectors. The firm’s differentiated, long-duration capital base allows for efficient decision-making, broad flexibility with transaction structure and investment horizon, and alignment with all stakeholders. Pritzker Private Capital builds businesses for the long term and is an ideal partner for entrepreneur- and family-owned companies. Pritzker Private Capital is a signatory to the United Nations Principles for Responsible Investment (PRI). For more information, visit PPCPartners.com.

Divilly Brothers use of ProAmpac's FibreSculpt

Divilly Brothers use of ProAmpac's FibreSculpt

AL HENAKIYAH, Saudi Arabia (AP) — Ricky Brabec deliberately gave up his motorbike lead over Luciano Benavides in the Dakar Rally while Nasser Al-Attiyah was happy to cruise through another day closer to his sixth car title on Thursday.

Al-Attiyah started 346-kilometer stage 11 between Bisha north to Al Henakiyah with a 12-minute overall lead and let it drop to less than nine minutes over new second-placed driver Nani Roma in a Ford.

Al-Attiyah was content to let Dacia teammate Sébastien Loeb catch up and pass him to have a teammate nearby for any help and to minimize errors on the mazy, dirt track. Al-Attiyah was 17th, nearly 13 minutes behind stage winner Mattias Ekström, and said he needed to execute the same plan on Friday's last effective racing stage before the end on Saturday.

“If we lose two, three, four minutes no problem,” Al-Attiyah said. “We just need to finish this Dakar in first place.”

Honda cooked up a strategy in the Saudi desert for Adrien van Beveren to open the way and let Brabec catch up after the 190-kilometer pit stop and pick up time bonuses.

Brabec boosted his overall lead from 56 seconds to nearly four minutes just 25 kilometers from the finish. He was also within a minute of the stage lead but he slowed down so KTM rival Benavides was the new overall leader, but only by 23 seconds.

Brabec got his his wish to start Friday's stage 12 six minutes behind Benavides, so he can eye him. They head west to the rally starting point of Yanbu on the Red Sea coast on 311 kilometers of gravel, some river beds with a finish in the dunes.

“A little bit of strategy today and hopefully it pays off tomorrow,” Brabec said. "I feel like its going to be a good day. We’re going back into the rocks so it will be a little bit better for us.”

Brabec is counting on his experience of winning the Dakar in 2020 and 2024 to trump Benavides, who has a best placing of fourth last year.

“I've been in this situation before,” Brabec said. “For the whole two weeks I've been just trying to stay relax, stay comfortable and just be confident, so two days more. I'm gonna do the same thing tomorrow that I've been doing every day; ride dirt bikes and have fun.”

Van Beveren helped Brabec with navigation while fighting with another teammate, Skyler Howes, the entire day for the stage win.

Howes prevailed by 21 seconds for his first career major stage in his eighth Dakar. He was third in 2023 and sixth last year. He's running fifth, 34 minutes off the pace.

Benavides was fourth in the stage and believed the race will be decided on the final 105-kilometer sprint on Saturday.

“I played no strategy like Ricky. I don't care,” Benavides said. “I'm doing what I can to control what I can control.”

Ekström won his third car stage of this Dakar, a special so fast that 12 other drivers were within 10 minutes.

Ford achieved another 1-2-3 stage. Romain Dumas, a three-time winner of the Le Mans 24 Hours, was a career-best second just over a minute back and Carlos Sainz was third.

Only Toyota's Henk Lategan beat Ekström to a checkpoint but Lategan's podium hopes were wrecked after 140 kilometers when a bearing broke on his rear left wheel. Lategan was second last year and second overall overnight but he plunged out of the top 15, at least.

Loeb moved up to third overall, 10 minutes behind Roma and three minutes ahead of Ekström.

AP auto racing: https://apnews.com/hub/auto-racing

Rider Daniel Sanders competes during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)

Rider Daniel Sanders competes during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)

Driver Nasser Al-Attiyah and co-driver Fabian Lurquin compete during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)

Driver Nasser Al-Attiyah and co-driver Fabian Lurquin compete during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)

Rider Skyler Howes competes during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)

Rider Skyler Howes competes during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)

Driver Henk Lategan, left, and co-driver Brett Cummings repair their car during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)

Driver Henk Lategan, left, and co-driver Brett Cummings repair their car during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)

Driver Nani Roma and co-driver Alex Haro compete during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)

Driver Nani Roma and co-driver Alex Haro compete during the eleventh stage of the Dakar Rally between Bisha and Al Henakiyah, Saudi Arabia, Thursday, Jan.15, 2026. (AP Photo/Thibault Camus)

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