CHAMONIX, France--(BUSINESS WIRE)--Sep 5, 2025--
Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), is proud to celebrate Ruth Croft’s achievement at the 2025 UTMB, earning first place and completing the UTMB with a time of 22 hours, 56 minutes, and 23 seconds. She is the first female to win OCC, CCC, and now UTMB.
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UTMB is recognized as the pinnacle of trail running, drawing the sport’s most elite athletes and thousands of passionate fans to the Mont-Blanc region each year. Known as one of the most demanding races in the world, the UTMB challenges competitors with grueling climbs, extreme weather conditions, and 9,900m elevation gain.
Ruth Croft credited the newly launched Amazfit T-Rex 3 Pro with supporting her performance during the race. Tested by elite athletes ahead of its release, the watch’s endurance-focused design, advanced GPS technology, and long battery life helped her monitor pace, heart rate, and performance readiness throughout the extraordinary journey.
In addition, Ruth used the Amazfit Helio Arm Band and Helio Ring, paired to her watch, to track real-time heart rate during the race. Leading up to the event, she used the Amazfit Helio Strap to monitor her recovery, resting heart rate, and sleep.
“I couldn’t have asked for a better day. I was able to manage the cold weather conditions through the evening, and then get back into race mode once day broke. It was made even better getting to share this lap around Mont Blanc with my family and friends.”
— Ruth Croft, Amazfit Ambassador and 2025 UTMB Champion
Amazfit athletes made their mark across the 2025 UTMB races. American ultra runner Rod Farvard also relied on the Amazfit T-Rex 3 Pro, paired with the Helio Strap and Helio Ring, to secure the ninth place on his birthday in 21 hours, 18 minutes, and 24 seconds. Rising talent Rosa Lara Feliu used the Amazfit T-Rex 3 Pro and Helio Strap as well to push her way to a strong seventh in the OCC. Together, their performances reflect Amazfit’s support for athletes on the world’s most iconic trails.
Amazfit is committed to empowering athletes with the most advanced outdoor wearable technology. During UTMB week in Chamonix, Amazfit previewed the T-Rex 3 Pro ahead of its official launch and showcased the Helio Strap through athlete meet-and-greets, community activations, and hands-on product demonstrations.
This achievement adds to Amazfit’s growing investment in performance sport, all part of a long-term strategy to create products and programs built for athletes, by athletes.
About Amazfit
Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company with its principal office based in Gorinchem, the Netherlands. Zepp Health operates as a distributed organization, with team members and offices across the Americas, Europe, Asia, and other global markets.
Offering a wide selection of smartwatches and bands, Amazfit's brand tagline, “Discover Amazing,” encourages individuals to break barriers, exceed expectations, and find joy in every moment. Amazfit is powered by Zepp Health’s proprietary health management platform, which delivers cloud-based, 24/7 actionable insights and guidance to help users achieve their wellness goals.
Known for outstanding craftsmanship, Amazfit smartwatches have won numerous design awards, including the iF Design Award and the Red Dot Design Award. Launched in 2015, Amazfit is embraced by millions of users, with products available in over 90 countries across the Americas, EMEA, and APAC regions. For more information, visit www.amazfit.com.
Amazfit is proud to celebrate Ruth Croft’s achievement at the 2025 UTMB, earning first place and completing the UTMB with a time of 22 hours, 56 minutes, and 23 seconds. She is the first female to win OCC, CCC, and now UTMB.
NUUK, Greenland (AP) — Troops from several European countries continued to arrive in Greenland on Thursday in a show of support for Denmark as talks between representatives of Denmark, Greenland and the U.S. highlighted “fundamental disagreement” over the future of the Arctic island.
Denmark announced it would increase its military presence in Greenland on Wednesday as foreign ministers from Denmark and Greenland were preparing to meet with White House representatives in Washington. Several European partners — including France, Germany, the U.K., Norway and Sweden — started sending symbolic numbers of troops already on Wednesday or promised to do so in the following days.
The troop movements were intended to portray unity among Europeans and send a signal to President Donald Trump that an American takeover of Greenland is not necessary as NATO together can safeguard the security of the Arctic region amid rising Russian and Chinese interest.
“The first French military elements are already en route” and “others will follow,” French President Emmanuel Macron announced Wednesday, as French authorities said about 15 soldiers from the mountain infantry unit were already in Nuuk for a military exercise.
Germany will deploy a reconnaissance team of 13 personnel to Greenland on Thursday, the Defense Ministry said.
On Thursday, Danish Defense Minister Troels Lund Poulsen said the intention was “to establish a more permanent military presence with a larger Danish contribution,” according to Danish broadcaster DR. He said soldiers from several NATO countries will be in Greenland on a rotation system.
Danish Foreign Minister Lars Løkke Rasmussen, flanked by his Greenlandic counterpart Vivian Motzfeldt, said Wednesday that a “fundamental disagreement” over Greenland remains with Trump after they held highly anticipated talks at the White House with Vice President JD Vance and Secretary of State Marco Rubio.
Rasmussen added that it remains “clear that the president has this wish of conquering over Greenland” but that dialogue with the U.S. would continue at a high level over the following weeks.
Inhabitants of Greenland and Denmark reacted with anxiety but also some relief that negotiations with the U.S. would go on and European support was becoming visible.
Greenland's Prime Minister Jens-Frederik Nielsen welcomed the continuation of “dialogue and diplomacy.”
“Greenland is not for sale,” he said Thursday. “Greenland does not want to be owned by the United States. Greenland does not want to be governed from the United States. Greenland does not want to be part of the United States.”
In Greenland’s capital, Nuuk, local residents told The Associated Press they were glad the first meeting between Greenlandic, Danish and American officials had taken place but suggested it left more questions than answers.
Several people said they viewed Denmark’s decision to send more troops, and promises of support from other NATO allies, as protection against possible U.S. military action. But European military officials have not suggested the goal is to deter a U.S. move against the island.
Maya Martinsen, 21, said it was “comforting to know that the Nordic countries are sending reinforcements” because Greenland is a part of Denmark and NATO.
The dispute, she said, is not about “national security” but rather about “the oils and minerals that we have that are untouched.”
On Wednesday, Poulsen announced a stepped-up military presence in the Arctic “in close cooperation with our allies,” calling it a necessity in a security environment in which “no one can predict what will happen tomorrow.”
“This means that from today and in the coming time there will be an increased military presence in and around Greenland of aircraft, ships and soldiers, including from other NATO allies,” Poulsen said.
Asked whether the European troop movements were coordinated with NATO or what role the U.S.-led military alliance might play in the exercises, NATO referred all questions to the Danish authorities. However, NATO is currently studying ways to bolster security in the Arctic.
The Russian embassy in Brussels on Thursday lambasted what it called the West's “bellicose plans” in response to “phantom threats that they generate themselves”. It said the planned military actions were part of an “anti-Russian and anti-Chinese agenda” by NATO.
“Russia has consistently maintained that the Arctic should remain a territory of peace, dialogue and equal cooperation," the embassy said.
Rasmussen announced the creation of a working group with the Americans to discuss ways to work through differences.
“The group, in our view, should focus on how to address the American security concerns, while at the same time respecting the red lines of the Kingdom of Denmark,” he said.
Commenting on the outcome of the Washington meeting on Thursday, Poulsen said the working group was “better than no working group” and “a step in the right direction.” He added nevertheless that the dialogue with the U.S. did not mean “the danger has passed.”
“We are really happy that action is being taken to make sure that this discussion is not just ended with that meeting alone,” Greenlandic MP Aki-Matilda Høegh-Dam said on Thursday during a news conference in Copenhagen.
She said Greenlandic people understood they were a “pivotal point” in a broader transformation of the international rules-based order and that they felt responsible not just for themselves but also for the whole world to get it right.
Høegh-Dam said the military operations should not happen “right next to our schools and right next to our kindergartens.”
Line McGee, 38, from Copenhagen, told AP that she was glad to see some diplomatic progress. “I don’t think the threat has gone away,” she said. “But I feel slightly better than I did yesterday.”
Trump, in his Oval Office meeting with reporters, said: “We’ll see how it all works out. I think something will work out.”
Niemann reported from Copenhagen, Denmark, and Ciobanu from Warsaw, Poland.
Denmark's Foreign Minister Lars Løkke Rasmussen and Greenland's Foreign Minister Vivian Motzfeldt speak at a news conference at the Embassy of Denmark, Wednesday, Jan. 14, 2026, in Washington. (AP Photo/John McDonnell)
People walk on a street in Nuuk, Greenland, Wednesday, Jan. 14, 2026. (AP Photo/Evgeniy Maloletka)
From center to right, Greenland Foreign Minister Vivian Motzfeldt, Denmark's Ambassador Jesper Møller Sørensen, rear, and Danish Foreign Minister Lars Løkke Rasmussen, right, arrive on Capitol Hill to meet with senators from the Arctic Caucus, in Washington, Wednesday, Jan. 14, 2026. (AP Photo/J. Scott Applewhite)
An Airbus A400M transport aircraft of the German Air Force taxis over the grounds at Wunstorf Air Base in the Hanover region, Germany, Thursday, Jan. 15, 2026 as troops from NATO countries, including France and Germany, are arriving in Greenland to boost security. (Moritz Frankenberg/dpa via AP)
Fishermen load fishing lines into a boat in the harbor of Nuuk, Greenland, Wednesday, Jan. 14, 2026. (AP Photo/Evgeniy Maloletka)
Greenland Foreign Minister Vivian Motzfeldt, left, and Danish Foreign Minister Lars Løkke Rasmussen, arrive on Capitol Hill to meet with members of the Senate Arctic Caucus, in Washington, Wednesday, Jan. 14, 2026. (AP Photo/J. Scott Applewhite)
