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Amazfit Ambassador Ruth Croft Claims Victory at the 2025 UTMB

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Amazfit Ambassador Ruth Croft Claims Victory at the 2025 UTMB
News

News

Amazfit Ambassador Ruth Croft Claims Victory at the 2025 UTMB

2025-09-05 17:00 Last Updated At:17:11

CHAMONIX, France--(BUSINESS WIRE)--Sep 5, 2025--

Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), is proud to celebrate Ruth Croft’s achievement at the 2025 UTMB, earning first place and completing the UTMB with a time of 22 hours, 56 minutes, and 23 seconds. She is the first female to win OCC, CCC, and now UTMB.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250905921121/en/

UTMB is recognized as the pinnacle of trail running, drawing the sport’s most elite athletes and thousands of passionate fans to the Mont-Blanc region each year. Known as one of the most demanding races in the world, the UTMB challenges competitors with grueling climbs, extreme weather conditions, and 9,900m elevation gain.

Ruth Croft credited the newly launched Amazfit T-Rex 3 Pro with supporting her performance during the race. Tested by elite athletes ahead of its release, the watch’s endurance-focused design, advanced GPS technology, and long battery life helped her monitor pace, heart rate, and performance readiness throughout the extraordinary journey.

In addition, Ruth used the Amazfit Helio Arm Band and Helio Ring, paired to her watch, to track real-time heart rate during the race. Leading up to the event, she used the Amazfit Helio Strap to monitor her recovery, resting heart rate, and sleep.

“I couldn’t have asked for a better day. I was able to manage the cold weather conditions through the evening, and then get back into race mode once day broke. It was made even better getting to share this lap around Mont Blanc with my family and friends.”

Ruth Croft, Amazfit Ambassador and 2025 UTMB Champion

Amazfit athletes made their mark across the 2025 UTMB races. American ultra runner Rod Farvard also relied on the Amazfit T-Rex 3 Pro, paired with the Helio Strap and Helio Ring, to secure the ninth place on his birthday in 21 hours, 18 minutes, and 24 seconds. Rising talent Rosa Lara Feliu used the Amazfit T-Rex 3 Pro and Helio Strap as well to push her way to a strong seventh in the OCC. Together, their performances reflect Amazfit’s support for athletes on the world’s most iconic trails.

Amazfit is committed to empowering athletes with the most advanced outdoor wearable technology. During UTMB week in Chamonix, Amazfit previewed the T-Rex 3 Pro ahead of its official launch and showcased the Helio Strap through athlete meet-and-greets, community activations, and hands-on product demonstrations.

This achievement adds to Amazfit’s growing investment in performance sport, all part of a long-term strategy to create products and programs built for athletes, by athletes.

About Amazfit

Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company with its principal office based in Gorinchem, the Netherlands. Zepp Health operates as a distributed organization, with team members and offices across the Americas, Europe, Asia, and other global markets.

Offering a wide selection of smartwatches and bands, Amazfit's brand tagline, “Discover Amazing,” encourages individuals to break barriers, exceed expectations, and find joy in every moment. Amazfit is powered by Zepp Health’s proprietary health management platform, which delivers cloud-based, 24/7 actionable insights and guidance to help users achieve their wellness goals.

Known for outstanding craftsmanship, Amazfit smartwatches have won numerous design awards, including the iF Design Award and the Red Dot Design Award. Launched in 2015, Amazfit is embraced by millions of users, with products available in over 90 countries across the Americas, EMEA, and APAC regions. For more information, visit www.amazfit.com.

Amazfit is proud to celebrate Ruth Croft’s achievement at the 2025 UTMB, earning first place and completing the UTMB with a time of 22 hours, 56 minutes, and 23 seconds. She is the first female to win OCC, CCC, and now UTMB.

Amazfit is proud to celebrate Ruth Croft’s achievement at the 2025 UTMB, earning first place and completing the UTMB with a time of 22 hours, 56 minutes, and 23 seconds. She is the first female to win OCC, CCC, and now UTMB.

MILAN (AP) — Italian soccer is in crisis on and off the field, with another refereeing scandal emerging on the heels of the men's team's repeated failure to qualify for the World Cup.

Gianluca Rocchi, the head of referees in Serie A and Serie B, has been placed under criminal investigation for alleged sports fraud and will appear in court in Milan on Thursday.

Also under investigation is VAR supervisor Andrea Gervasoni.

Rocchi, who has been accused of influencing VAR decisions and altering the selection of referees, has stepped away from his role while awaiting further developments.

“We have a duty to guarantee that the soccer system ensures transparency and equal treatment,” Serie A president Ezio Simonelli said in a statement. “Trusting in the work of the competent bodies, it cannot be a notice of investigation that calls into question the intellectual honesty and the work of an entire system.

“If it turns out that someone made a mistake, it will be right for them to pay. But it is never allowed to question the credibility of the system and the regularity of the championship.”

Rocchi is under investigation for incidents during the 2024-25 season. He allegedly interfered with VAR protocols during a Serie A match between Udinese and Parma on March 1, 2025, by banging on the window of the VAR booth and recommending that the officials call for an on-field review of a penalty.

Italian media reports that Rocchi’s selection of referees is also being examined amid suggestions he changed the official for an Inter Milan match to one who was more favorable towards the Nerazzurri.

Inter, which finished a point behind Serie A champion Napoli, has not been implicated.

The Italian soccer federation (FIGC) investigated a complaint against Rocchi for the VAR booth incident last year but dismissed disciplinary proceedings in July. However, the issue has resurfaced with the launch of the criminal investigation.

FIGC Prosecutor Giuseppe Chiné said he is in contact with the public prosecutor’s office in Milan and will reconsider reopening the FIGC investigation if new evidence emerges.

Italian soccer was already in crisis after the national team failed to qualify for a third straight World Cup, prompting the resignations of FIGC president Gabriele Gravina and coach Gennaro Gattuso earlier this month.

AP soccer: https://apnews.com/hub/soccer

FILE - Referee Gianluca Rocchi holds the ball during a Serie A soccer match between Juventus and Roma, at the Allianz stadium in Turin, Italy, Saturday, Aug.1, 2020. (AP Photo/Luca Bruno, File)

FILE - Referee Gianluca Rocchi holds the ball during a Serie A soccer match between Juventus and Roma, at the Allianz stadium in Turin, Italy, Saturday, Aug.1, 2020. (AP Photo/Luca Bruno, File)

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