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Unveiling of TCL ECORA™ bridges culture, technology, and sustainability
creating a new way to upcycle ceramic waste while increasing durability
BERLIN, Sept. 6, 2025 /PRNewswire/ -- TCL is proud to host a ground-breaking showcase at IFA 2025, marking its first appearance since becoming an official Worldwide Olympic and Paralympic Partner. The event will spotlight TCL's latest innovations, highlighting how the company will elevate experiences for fans and athletes worldwide through the transformative power of technology.
TCL's presence at IFA features a range of products spanning audiovisual displays, RayNeo augmented reality (AR) glasses, AI-powered home appliances, smart connected mobile devices and sustainable innovations. The TCL booth immerses visitors in a space inspired by the Winter Olympics, bringing the energy of sport to IFA with a dramatic centerpiece – the TCL Olympic Freestyle Skiing Slope.
"TCL is honored to be at the forefront of IFA 2025 as an official Worldwide Olympic Partner," said Wei Xue, Vice President of TCL Technology and Chairman of the TCL Charity Foundation. "This year's exhibition reflects TCL's broader vision for not only enhancing everyday life but also inspiring greatness on a global scale, which parallels the Olympic spirit of pursuing excellence and pushing boundaries."
TCLGreen Introduces A Leap Forward in Upcycling Ceramic Waste
TCL is also proud to unveil TCL ECORA™, a breakthrough material inspired by Eastern aesthetic culture, at IFA. Upcycling ceramic waste from Jingdezhen, the cradle of Chinese porcelain, TCL transforms it into high-performance plastic fillers to create the first composite material of its kind. The result, TCL ECORA™, provides increased durability and surface hardness alongside a stone-like feel suitable for use in a wide range of products. This approach creates a new use for ceramic waste to help divert it from landfill, underscoring TCL's commitment to innovation and sustainable design.
At its booth, TCL showcases samples of the injection-molded material alongside 3D-printed forms, demonstrating the properties of TCL ECORA™. Co-developed with Chris Lefteri Design following their collaboration announced at IFA 2024, this marks a new milestone for TCLGreen, TCL's global initiative to create a greener planet for all while enhancing personal wellbeing.
TCL NXTHOME™ Makes Global Debut
Shaped by TCLArt's vision to "Inspire the Artist of Tomorrow," TCL NXTHOME™ integrates smart home solutions with lifestyle appliances. This new collection fuses innovation and artistry, transforming the concept of modern living.
The TCL C8K TV, featuring Audio by Bang & Olufsen and crafted with Alcantara's luxury materials, takes the home theater to the next level. Its Moving Colors CMF panel transforms hues with light, echoing the emotional richness of cinema and sound.
The company's whisper-quiet, voice-controlled TCL FreshIN 3.0 Air Conditioner provides a next generation quality of comfort by filtering harmful particles from the air and leveraging the power of AI to save energy, providing a restful night's sleep while combating scorching summer temperatures.
TCL CSOT Showcases Industry-Leading Display Technologies
Through APEX, TCL CSOT's advanced display technology brand, TCL will unveil several groundbreaking technologies at IFA, blending cutting-edge performance with environmental responsibility. These include the Ultra Low Power 8:9 Art TV Display, a revolutionary 85-inch screen that pairs ultra-high resolution with exceptional energy efficiency, and delivers museum-quality art presentation by featuring a paper-like anti-reflection polarizer.
TCL will also introduce the world's first 14-inch Oxide IJP OLED Notebook Display, which offers users vibrant visuals and extended battery life. Its inkjet printing process maximizes material efficiency, setting a new standard for next-generation mobile computing displays.
Team TCL Inspires Greatness on a Global Stage
As a Worldwide Olympic Partner, TCL has established a dedicated support program for those participating in the Games – Team TCL. Comprising a group of extraordinary athletes, Team TCL members not only strive for excellence on the field but also embody the spirit of surpassing limits, reflecting TCL's mission to "Inspire Greatness." Team TCL was launched on August 18 with the appointment of freestyle skier Eileen Gu as TCL's Global Brand Ambassador.
During IFA, seven athletes have been officially announced as new members of Team TCL, including Dutch allround speed skater Joy Beune and Italian alpine skier Alex Vinatzer, both of whom visited TCL's booth and experienced its cutting-edge products first-hand. Also joining the team are three Swedish cross-country skiers and two alpine skiers from France and Italy. Team TCL will continue to expand as more exceptional athletes from around the world join, adding to the brand's global perspective and furthering its vision of inspiring greatness.
With over 215,000 visitors expected at IFA 2025, TCL is excited to show its newest products and innovations across three core industries – consumer electronics, display technology, and clean energy. This reflects TCL's dedication to enhancing everyday life through cutting-edge technologies, as well as advancing the Olympic Movement by inspiring everyone to strive for greatness.
About TCL
Founded in 1981, TCL—short for "The Creative Life"—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, smartphones, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.
As of now, with 46 R&D centers and 38 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
Unveiling of TCL ECORA™ bridges culture, technology, and sustainability
creating a new way to upcycle ceramic waste while increasing durability
BERLIN, Sept. 6, 2025 /PRNewswire/ -- TCL is proud to host a ground-breaking showcase at IFA 2025, marking its first appearance since becoming an official Worldwide Olympic and Paralympic Partner. The event will spotlight TCL's latest innovations, highlighting how the company will elevate experiences for fans and athletes worldwide through the transformative power of technology.
TCL's presence at IFA features a range of products spanning audiovisual displays, RayNeo augmented reality (AR) glasses, AI-powered home appliances, smart connected mobile devices and sustainable innovations. The TCL booth immerses visitors in a space inspired by the Winter Olympics, bringing the energy of sport to IFA with a dramatic centerpiece – the TCL Olympic Freestyle Skiing Slope.
"TCL is honored to be at the forefront of IFA 2025 as an official Worldwide Olympic Partner," said Wei Xue, Vice President of TCL Technology and Chairman of the TCL Charity Foundation. "This year's exhibition reflects TCL's broader vision for not only enhancing everyday life but also inspiring greatness on a global scale, which parallels the Olympic spirit of pursuing excellence and pushing boundaries."
TCLGreen Introduces A Leap Forward in Upcycling Ceramic Waste
TCL is also proud to unveil TCL ECORA™, a breakthrough material inspired by Eastern aesthetic culture, at IFA. Upcycling ceramic waste from Jingdezhen, the cradle of Chinese porcelain, TCL transforms it into high-performance plastic fillers to create the first composite material of its kind. The result, TCL ECORA™, provides increased durability and surface hardness alongside a stone-like feel suitable for use in a wide range of products. This approach creates a new use for ceramic waste to help divert it from landfill, underscoring TCL's commitment to innovation and sustainable design.
At its booth, TCL showcases samples of the injection-molded material alongside 3D-printed forms, demonstrating the properties of TCL ECORA™. Co-developed with Chris Lefteri Design following their collaboration announced at IFA 2024, this marks a new milestone for TCLGreen, TCL's global initiative to create a greener planet for all while enhancing personal wellbeing.
TCL NXTHOME™ Makes Global Debut
Shaped by TCLArt's vision to "Inspire the Artist of Tomorrow," TCL NXTHOME™ integrates smart home solutions with lifestyle appliances. This new collection fuses innovation and artistry, transforming the concept of modern living.
The TCL C8K TV, featuring Audio by Bang & Olufsen and crafted with Alcantara's luxury materials, takes the home theater to the next level. Its Moving Colors CMF panel transforms hues with light, echoing the emotional richness of cinema and sound.
The company's whisper-quiet, voice-controlled TCL FreshIN 3.0 Air Conditioner provides a next generation quality of comfort by filtering harmful particles from the air and leveraging the power of AI to save energy, providing a restful night's sleep while combating scorching summer temperatures.
TCL CSOT Showcases Industry-Leading Display Technologies
Through APEX, TCL CSOT's advanced display technology brand, TCL will unveil several groundbreaking technologies at IFA, blending cutting-edge performance with environmental responsibility. These include the Ultra Low Power 8:9 Art TV Display, a revolutionary 85-inch screen that pairs ultra-high resolution with exceptional energy efficiency, and delivers museum-quality art presentation by featuring a paper-like anti-reflection polarizer.
TCL will also introduce the world's first 14-inch Oxide IJP OLED Notebook Display, which offers users vibrant visuals and extended battery life. Its inkjet printing process maximizes material efficiency, setting a new standard for next-generation mobile computing displays.
Team TCL Inspires Greatness on a Global Stage
As a Worldwide Olympic Partner, TCL has established a dedicated support program for those participating in the Games – Team TCL. Comprising a group of extraordinary athletes, Team TCL members not only strive for excellence on the field but also embody the spirit of surpassing limits, reflecting TCL's mission to "Inspire Greatness." Team TCL was launched on August 18 with the appointment of freestyle skier Eileen Gu as TCL's Global Brand Ambassador.
During IFA, seven athletes have been officially announced as new members of Team TCL, including Dutch allround speed skater Joy Beune and Italian alpine skier Alex Vinatzer, both of whom visited TCL's booth and experienced its cutting-edge products first-hand. Also joining the team are three Swedish cross-country skiers and two alpine skiers from France and Italy. Team TCL will continue to expand as more exceptional athletes from around the world join, adding to the brand's global perspective and furthering its vision of inspiring greatness.
With over 215,000 visitors expected at IFA 2025, TCL is excited to show its newest products and innovations across three core industries – consumer electronics, display technology, and clean energy. This reflects TCL's dedication to enhancing everyday life through cutting-edge technologies, as well as advancing the Olympic Movement by inspiring everyone to strive for greatness.
About TCL
Founded in 1981, TCL—short for "The Creative Life"—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, smartphones, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.
As of now, with 46 R&D centers and 38 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TCL Inspires Greatness at IFA 2025, Bringing Olympic Spirit to the Future of Technology
TCL Inspires Greatness at IFA 2025, Bringing Olympic Spirit to the Future of Technology
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
