Whatfix AI Agents leverage ScreenSense — the company's context- and intent-aware AI technology — to accelerate workflows and drive user productivity.
SAN JOSE, Calif., Sept. 9, 2025 /PRNewswire/ -- Whatfix, the global leader in digital adoption platforms (DAP), today announced the launch of Whatfix AI Agents embedded across its product suite to accelerate user productivity and drive business performance outcomes.
At the heart of these agents is ScreenSense, Whatfix's proprietary AI technology that continuously interprets both the users' context within an application and the user's real-time intent. This understanding powers timely, relevant actions, whether it's triggering an in-app guide, surfacing enterprise search results, displaying a DAP nudge, or invoking a third-party AI tool. By combining this contextual intelligence with the capabilities of Whatfix AI Agents, users can complete critical tasks faster and more accurately, staying focused on outcomes rather than navigating constant change across the enterprise software stack.
"Gartner projects that software spending will grow at double-digit rates this year, driven by generative AI, yet most enterprises are still struggling to turn these investments into outcomes," said Khadim Batti, CEO and Co-Founder of Whatfix. "As AI investments increase across the enterprise software stack, many organizations face a growing gap between software's potential and real user impact. The layer of AI is adding to this rapid change, risking paralyzing users with too much change and too little guidance. Whatfix AI Agents flip that equation. They userize technology to adapt to the user's context. This is not just about improving adoption. It is about enabling every user to succeed in an environment where systems are changing faster than people can keep up."
Whatfix AI Agents—Powered by ScreenSense:
The first three Whatfix AI Agents—Authoring, Insights, and Guidance—are now available across the Whatfix product suite, transforming how enterprises create, analyze, and guide in-app experiences. Powered by ScreenSense, they interpret application context and user intent in real time to deliver precise, high-value actions that accelerate work.
- Authoring Agent: This agent removes friction from the content creation process by generating fully configured in-app experiences using simple natural language prompts, including pop-ups, walkthroughs, and advanced visibility rules. It enables anyone responsible for creating guidance content — such as training teams, and application or product owners — to publish at scale without needing any technical expertise.
Example: Make a tip appear when users land on a new dashboard. Just add a prompt in natural language and the Authoring Agent will generate the content, apply targeting logic, and style it automatically.
- Insights Agent: This agent is a conversational interface that transforms how users interact with their product analytics data. It helps stakeholders across functions ask questions in natural language to uncover user behavior and drop-off patterns. These insights enable product owners to identify product features that need enhancements or better adoption.
Example: Ask a question like, "How is the new workflow performing?" The Insights Agent returns a clear visual summary, highlights friction points, and recommends the next best step — all in seconds.
- Guidance Agent: This agent delivers precise, AI-generated answers in the flow of work, distilling complex or lengthy knowledge into short, contextual summaries. It transforms how users access information, reducing time-to-answer and supporting dependency. It is designed to support enterprise users who need clarity fast, without switching tabs, reading long documents, or escalating to support.
Example: When a user searches for "return policy exceptions" while working in an order management system, the Guidance Agent instantly surfaces a concise summary from internal documentation, right within the application, with no context switch required.
Deeply embedded across Digital Adoption, Product Analytics, and Mirror, these agents form an intelligent layer that personalizes every user interaction—bridging the gap between enterprise systems and user success at scale.
Laurentiu BOGDAN, Operational Excellence Director at Servier, said, "With Whatfix AI, we're heading towards a world where digital solutions will self-correct, self-improve, and personalize in real time, based on user intent. It's not just about automation; it's about making complexity disappear."
What's Next for Whatfix AI
Building on its leadership in Digital Adoption, Whatfix is expanding into AI-first products designed to deliver measurable business impact. The company will continue to advance its Userization philosophy—putting technology in service of the user—by integrating intelligent automation, real-time discovery, and adaptive training into its product suite. These innovations aim to create a unified, AI-powered experience where every user can succeed, no matter how fast enterprise systems evolve. This trajectory is reflected in industry recognition: Whatfix won the 2025 AI Breakthrough Award as "Overall AI-based Analytics Solution of the Year" and has been shortlisted for the AI Awards for "Best Use of AI for Learning," with winners to be announced in September.
To explore Whatfix AI Agents and schedule a live demo, visit: whatfix.com/ai
About Whatfix:
Whatfix is an AI platform advancing the "userization" of enterprise applications—empowering companies to maximize the ROI of their digital investments. Powered by a proprietary AI engine ScreenSense, Whatfix continuously interprets "Application Workflow Context" and "User Intent" to boost user productivity, ensure process compliance, and elevate user experience across applications. The product portfolio includes a Digital Adoption Platform (DAP), Mirror simulated application environments for hands-on training, and Product Analytics for no-code insights. With seven offices across the US, India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Schneider Electric, and UPS Supply Chain Solutions. Backed by investors such as Warburg Pincus, Softbank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website.
Media Contact
Whatfix PR
Whatfix@ICRInc.com
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Whatfix Launches AI Agents to Accelerate Business Outcomes for Enterprises
Limited-Time 618 Promotion Offers Savings on Selected Health and Wellness Products
HONG KONG, June 12, 2026 /PRNewswire/ -- As summer approaches, the enthusiasm for running, fitness, and outdoor activities continues to heat up. Coupled with the recent buzz around international sporting events, many people are staying up late to follow live matches while maintaining their regular daily work routines, leading to a much more fast-paced lifestyle. Facing the physical exhaustion brought on by high temperatures, workouts, and changes in daily routines, how to maintain peak condition through daily nutritional supplementation and a healthy diet has become a major focus for many. The global cross-border health e-commerce platform, iHerb, has carefully selected 9 popular items—ranging from sports nutrition and daily supplements to high-protein snacks and practical sports accessories—to accompany consumers in embracing a vibrant and energetic summer.
Simultaneously, iHerb is launching its "618 Limited-Time Offer." From June 12 to June 20, new customers can enter the promo code "618HK30" at checkout to enjoy a 30% discount, while existing customers can use the code "618SALE26" for a 27% discount. Plus, enjoy free shipping on orders over 150 HKD for a limited time only! This makes it easier than ever to grab all your summer supplements and sports gear in one go.
As a globally renowned online retailer for health and wellness products, iHerb offers over 50,000 items covering diverse categories such as vitamins, sports nutrition, natural foods, beauty care, and daily essentials, serving over 180 countries and regions worldwide. In response to summer sports needs and changing lifestyle rhythms, iHerb has organized its recommendations into three main nutritional directions to help consumers confidently tackle the heat and physical challenges.
Elevate Sports Performance: Build Your Summer Mobility
In recent years, the number of people engaging in fitness, running, and outdoor sports has continued to grow, with many paying closer attention to pre- and post-workout nutrition. California Gold Nutrition's "Pure Creatine Monohydrate" is highly favored by those focused on sports performance and daily training, becoming a hot item among the fitness community. Meanwhile, the brand's "Organic MCT Oil" is beloved by fitness enthusiasts and those on ketogenic diets; it can be easily added to coffee, drinks, or daily meals as a convenient nutritional boost.
Besides nutritional supplements, sports accessories are equally essential. The iHerb Goods "Blender Bottle with Blender Ball" is not only portable but also ensures that whey protein, sports drinks, or nutritional powders are mixed quickly and evenly, making it a must-have accessory for many gym-goers.
Maintain Your Energy for Late-Night Matches: Daily Nutrition is Indispensable
With the recent surge in international sports events, many fans are staying up late to catch the games. Facing disrupted sleep schedules and the need for prolonged focus, maintaining balanced nutrition is crucial. Metagenics "OmegaGenics® 5-in-1 Fish Oil" is rich in premium EPA and DHA with a natural, easy-to-consume lemon flavor, serving as an essential foundational supplement for those who frequently eat out or stay up late.
Doctor's Best "High Absorption Magnesium Lysinate Glycinate 100% Chelated (Albion® TRAACS®)" provides a reliable daily source of minerals and is highly sought after by those who value a high quality of life, good rest, and regular routines. Additionally, Doctor's Best "PepZin GI® Zinc-L-Carnosine" has become a popular choice for daily wellness management. It offers a versatile nutritional solution perfectly suited for the fast-paced, high-dining-out lifestyle of modern consumers.
Fueling the Whole Family: High-Protein Snacks and Daily Nutrition in One Go
Beyond sports enthusiasts and sports fans, summer is also peak season for family outings and outdoor activities. Nature's Way "Alive!® Kids Chewable Multivitamin" for kids, featuring an orange berry flavor, has become a popular choice for daily family nutritional support.
For those looking to balance great taste with nutritional benefits, high-protein snacks are a trendy choice. KIND Bars "Dark Chocolate Cocoa Breakfast Protein Bars" combines rich chocolate flavor with protein replenishment, making it a perfect afternoon snack or post-workout boost. The Atkins "Protein Cookies - Chocolate Chip" offers both great texture and convenience, becoming a new favorite guilt-free snack for office workers, gym-goers, and late-night sports fans.
618 Limited-Time Offer Begins: Up to 30% Off on Wellness Essentials
iHerb hopes that through its diverse product selections and cross-border direct delivery services, it can help consumers easily find the health supplements that suit them best during the summer sports season, travels, and lifestyle changes. The 618 limited-time promotion runs from now until June 20: new customers enjoy 30% off with the code "618HK30", and existing customers get 27% off with "618SALE26". Seize the timing for summer replenishment and prepare early for a healthy second half of the year.
iHerb: Your One-Stop Global Health Shop
Headquartered in California, USA, iHerb is a leading global online retail brand for health and wellness products. iHerb's greatest advantage is providing a safe, reliable platform where consumers "don't need to look for purchasing agents and don't have to worry about buying fakes." With an authentic product guarantee, iHerb brings in premium niche brands from around the world. Many highly-rated natural, organic, vegan, or gluten-free brands from Europe and the US that haven't been widely introduced in Hong Kong SAR can easily be found on iHerb, making it highly attractive to consumers pursuing specific lifestyles or dietary needs. All products are shipped directly from logistics centers, providing an exceptionally convenient shopping experience:
- Fast Delivery: Get your orders delivered as fast as the next day.
- Free Shipping: Enjoy free shipping on orders over 150 HKD (Limited period; final charges as displayed at checkout.).
From vitamins and supplements to health goods for the whole family, now is the perfect time to stock up. Shop smart and with peace of mind—visit the iHerb official website today to stay updated on the latest deals so you never miss out on high-value offers!
About iHerb (Hong Kong Official Website: https://hk.iherb.com/)
iHerb is a US-based online retail brand headquartered in California, specializing in health and wellness products. Its core philosophy is to provide high-quality natural health products to global consumers at affordable prices with a convenient shopping experience. Currently, iHerb's product line covers over 50,000 items, including vitamins, nutritional supplements, sports nutrition, beauty care, natural foods, personal care products, and pet supplies. It partners with over 1,200 brands, ranging from well-known international names to proprietary house brands.
One of iHerb's key features is its global direct shipping service, delivering products from multiple fulfillment centers in the US and Asia directly to over 180 countries, with a multi-language interface to accommodate consumers from different regions.
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Summer Sports Wave is Here! iHerb Curates 9 Must-Have "Energy Boost" Essentials
