MUNICH, Sept. 10, 2025 /PRNewswire/ -- The high-end intelligent electric vehicle brand AITO officially unveiled its latest global product lineup—the AITO 9, AITO 7, and AITO 5 models, which are deeply localized for the Middle East market—at the 2025 IAA MOBILITY. This milestone signifies that AITO has truly delivered globally certified models that meet overseas market entry standards, to bring the leading 'New Luxury' intelligent mobility experience to more discerning users worldwide.
Upholding the philosophy of 'Intelligence Redefining Luxury,' AITO not only inherits the exceptional performance and design of traditional luxury but also establishes its 'New Luxury' concept by integrating Intelligent Power, Intelligent Driving Assistance, Intelligent Safety, Intelligent Cockpit, Intelligent Chassis, Intelligent Services, and Intelligent Manufacturing. This creates a synergy of 'Traditional Luxury + Technological Luxury,' enabling AITO to transform cutting-edge technologies into tangible dimensions of luxury, continuously pushing the boundaries of luxury experiences in new energy intelligent vehicles.
Intelligent Power: Super Range-Extender Technology Redefines the New Era of Anxiety-Free Power
The latest-generation SERES Super Range-Extender System features three core advantages: ultra-quiet, highly integrated, and highly efficient. With a thermal efficiency of 44.8% and fuel-to-electricity conversion efficiency reaching 3.65 kWh/L — equivalent to generating 3.65 kWh of electricity from 1 liter of fuel — it ranks among the top mass-produced Range-Extenders in the industry. This system provides users with a safer, quieter, more energy-efficient and more comfortable mobility experience, achieving all-scenario coverage and worry-free journeys.
Empowered by SERES' leading Super Range-Extender technology, these technological advantages are translating into tangible product competitiveness. From the launch of the AITO brand to the end of August 2025, the REEV version of four models have achieved cumulative sales of over 770,000 units in China. Data indicates that 70% of AITO users' driving mileage are in pure electric mode, which not only facilitates driving but also effectively reduces carbon emissions.
SERES MF platform offers foundational technical support and advanced intelligent integration for Range-Extended technology applications and upgrades. As the world's first full-stack platform, it features Intelligent Safety, Diverse Power, Versatile Space, and other advantages, all designed to provide consumers with a driving experience that is easy to operate, highly practical, and ultra-safe.
Intelligent Driving Assistance: Massive Intelligent Driving Data Elevates Every New Luxury Moment
AITO's intelligent driving assistance technology has gained widespread recognition in the Chinese market. As of the end of August 2025, AITO vehicles had already accumulated over 3.45 billion km of intelligent driving assistance, serving over 621,000 users. In the Chinese market, AITO's industry-leading intelligent advanced driving assistance system can cover across all scenarios, and also supports complex maneuvers such as roundabout navigation, U-turns in narrow lanes, and passing through gateways, offering a revolutionary assisted driving experience of 'one-touch arrival'. It is designed to significantly enhance driving safety and responsiveness, with real-time all-directional perception fusion and rapid emergency response capabilities. Users can navigate through various complex scenarios and travel with ease.
AITO has started validation tests of its overseas intelligent driving assistance features to bring an excellent and secure intelligent mobility experience for Middle East users.
Intelligent Safety: All-scenario Entire-lifecycle Comprehensive Coverage
AITO firmly upholds the belief that 'safety is the ultimate luxury.' Not only has it enhanced both passive and active safety features to be more robust and intelligent, but it has also built an industry-leading intelligent safety system — pioneering the industry's first scenario-defined safety philosophy — delivering comprehensive solutions that cover life protection, power safety, data security, health protection, privacy protection, and cybersecurity, ensuring all-round protection through the entire lifecycle.
Intelligent Cockpit: Understands Your Needs
AITO's intelligent cockpit can meet all kinds of needs for driving, entertainment and work at any time. Multiple devices and multiple screens interaction can be easily made with three fingers across four directions, making sure multiple people can enjoy various streaming or the same content at the same time. Functions such as customizable toolbars and screensavers have been added, bringing leading intelligent cockpit experience. Leveraging the deep-thinking capabilities of large language models, it delivers more efficient AI interaction experiences. Whether it's daily conversations, smart device control, or personalized services, it understands you better.
Product Localization: Melt into Local Digital Ecosystems and Local Lifestyles
The Middle East variants feature extensive localized product functions R&D and adaptations to ensure full compliance and alignment with local driving conditions, meeting the diverse mobility needs of regional customers. Not only does the intelligent cockpit support trilingual interaction (Chinese, English, Arabic) and integration into the local digital ecosystem, but their fully enhanced hardware performance is tailored to the unique natural environment in the Middle East. These models have undergone rigorous testing in extreme conditions like deserts, including reinforced sandproof capabilities for components such as in-vehicle cameras, front bumpers, and headlights; optimized thermal management systems; and the removal of active grille shutters to adapt to high temperatures. Additionally, to meet local regulatory requirements such as the UAE eCall standards, the vehicles are equipped with a 120 km/h overspeed alert, fully transparent glass, and Arabic-language labels.
AITO is advancing its "Glocal" strategy through extensive testing across Europe, Asia, and the Middle East, validating product durability in diverse conditions. Its models have secured UAE's market entry certification. To better meet local demands, AITO operates a Competence Center in Amsterdam and a manufacturing base in Indonesia, while expanding localized hubs globally to enhance product quality and user experience.
The solid foundation of AITO's "New Luxury" philosophy stems from the brand's relentless pursuit and sustained, substantial investment in technology R&D, forging a robust "moat" of cutting-edge expertise. It is further empowered by in-depth collaboration with top-tier global industry partners, uniting worldwide wisdom to create industry-leading, exceptional products. At its core lies the unwavering commitment to "serving users wholeheartedly" — ensuring every innovation and iteration originates from user needs, delivering intelligent luxury mobility experiences that truly understand, resonate with, and earn the trust of global customers, making each journey the ultimate embodiment of "New Luxury."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Unlocking the 'New Luxury' Code for AITO's Global Models
Unlocking the 'New Luxury' Code for AITO's Global Models
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Ascendion has been named a Market Leader in HFS Research's Horizons: Agentic Services, 2026 report.
Ascendion's client impact – innovation velocity, capital unlock, and risk management – demonstrates the potential value available when agentic AI is correctly combined with a modern AI-native methodology and trained engineers.
BASKING RIDGE, N.J., April 10, 2026 /PRNewswire/ -- Ascendion, an AI-native leader in software engineering impact, has been named a Market Leader in the HFS Horizons: Agentic Services, 2026 report, published by HFS Research.
HFS Research, a globally recognized authority on technology and services, evaluated 36 providers on their ability to drive impact from agentic AI by delivering meaningful innovation and business value at scale. Ascendion distinguished itself through its integrated Engineering to the Power of AI (EngineeringAI) methodology, which includes ecosystem partnerships, their AAVA™ agentic platform aligned to engineering workflows, physical AI studios for client co-creation, and a growing library of reusable agents.
"We are honored once again to be recognized by HFS for what we have built as an AI-native software engineering company," said Paul Roehrig, Chief Strategy and Marketing Officer of Ascendion. "Thousands of AI agents in the hands of disciplined engineers are delivering meaningful outcomes for business leaders who trust us to get this right. Our Engineering to the Power of AI method is changing how businesses operate at a fundamental level. As we grow, we're changing what's possible for how we work and live."
Ascendion demonstrated its ability to modernize legacy systems, accelerate the software development lifecycle (SDLC), align AI agents to standardized engineering processes, humans-at-the-wheel orchestration, and scale delivery with 100% internal platform adoption.
The recognition is grounded in outcomes that redefine enterprise AI delivery. Ascendion showcased how their engineers, working with AAVA, reduced client test effort and modernized 700,000 lines of 40-year-old code for a U.S. wealth management platform in 18 months at 45% lower cost. For a top five global bank, they delivered $300M in annual savings while improving service quality for more than 10 million customers. For a U.S. healthcare payer, they launched a platform serving one million people with zero failures, and significantly lower cost. And in one of the largest agentic AI implementations so far, Ascendion freed engineers to focus on innovation while accelerating time-to-market by 40%, and unlocked more than $500M in capital. These are not pilots. These are production outcomes, at scale, with real accountability, delivered for some of the most demanding enterprises in the world.
HFS research findings show that productivity is a top AI priority for 74% of enterprises, so the pressure to move from pilots to scaled production has never been greater. Ascendion's platform-led approach and trained engineering workforce are meeting that demand by turning agentic AI from a promising concept into a repeatable, scalable capability.
"Ascendion stands out for its early and consistent commitment to applying AI, now combining its agentic engineering platform AAVA with product-led engineering mindset to accelerate legacy modernization, streamline software development, and deliver measurable transformation outcomes." said David Cushman, Executive Research Leader, HFS Research.
As global enterprises accelerate from AI experimentation to transformation at scale, Ascendion continues to expand its agentic engineering capabilities by combining platform IP, specialized AI studios, and a trained global workforce to drive outcomes that build durable competitive advantage across banking, healthcare, retail, and beyond.
To download the report please visit Ascendion Named a Market Leader in HFS Horizons: Agentic Services, 2026 | Ascendion
About HFS
HFS Research is a leading research and advisory authority on enterprise transformation, serving Fortune 500 companies with fearless insights and actionable strategies. With unparalleled access to Global 2000 executives and deep expertise in AI, automation, and digital business models, HFS empowers organizations to make confident decisions that create sustainable competitive advantage. For more information, visit www.hfsresearch.com.
About Ascendion
Ascendion is an AI-native software engineering disruptor helping businesses innovate faster, smarter, and with greater impact. We partner with enterprise clients across North America, the UK, Europe, and APAC to solve complex challenges in data, experience design, software product engineering, and workforce transformation. Powered by expert engineers, thousands of AI agents, and our Engineering to the Power of AI (EngineeringAI) method, we deliver measurable outcomes that build trust, unlock value, and accelerate growth. Learn more at ascendion.com.
Engineering to the Power of AI™, AAVA™, EngineeringAI, Engineering to Elevate Life™, Enterprise PlatformsAI, Data & InsightsAI, ExperienceAI, GCCAI, OperationsAI, Platform EngineeringAI, ProductAI, and Quality EngineeringAI are trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.
Ascendion has been named a Market Leader in HFS Research's Horizons: Agentic Services, 2026 report.
Ascendion's client impact – innovation velocity, capital unlock, and risk management – demonstrates the potential value available when agentic AI is correctly combined with a modern AI-native methodology and trained engineers.
BASKING RIDGE, N.J., April 10, 2026 /PRNewswire/ -- Ascendion, an AI-native leader in software engineering impact, has been named a Market Leader in the HFS Horizons: Agentic Services, 2026 report, published by HFS Research.
HFS Research, a globally recognized authority on technology and services, evaluated 36 providers on their ability to drive impact from agentic AI by delivering meaningful innovation and business value at scale. Ascendion distinguished itself through its integrated Engineering to the Power of AI (EngineeringAI) methodology, which includes ecosystem partnerships, their AAVA™ agentic platform aligned to engineering workflows, physical AI studios for client co-creation, and a growing library of reusable agents.
"We are honored once again to be recognized by HFS for what we have built as an AI-native software engineering company," said Paul Roehrig, Chief Strategy and Marketing Officer of Ascendion. "Thousands of AI agents in the hands of disciplined engineers are delivering meaningful outcomes for business leaders who trust us to get this right. Our Engineering to the Power of AI method is changing how businesses operate at a fundamental level. As we grow, we're changing what's possible for how we work and live."
Ascendion demonstrated its ability to modernize legacy systems, accelerate the software development lifecycle (SDLC), align AI agents to standardized engineering processes, humans-at-the-wheel orchestration, and scale delivery with 100% internal platform adoption.
The recognition is grounded in outcomes that redefine enterprise AI delivery. Ascendion showcased how their engineers, working with AAVA, reduced client test effort and modernized 700,000 lines of 40-year-old code for a U.S. wealth management platform in 18 months at 45% lower cost. For a top five global bank, they delivered $300M in annual savings while improving service quality for more than 10 million customers. For a U.S. healthcare payer, they launched a platform serving one million people with zero failures, and significantly lower cost. And in one of the largest agentic AI implementations so far, Ascendion freed engineers to focus on innovation while accelerating time-to-market by 40%, and unlocked more than $500M in capital. These are not pilots. These are production outcomes, at scale, with real accountability, delivered for some of the most demanding enterprises in the world.
HFS research findings show that productivity is a top AI priority for 74% of enterprises, so the pressure to move from pilots to scaled production has never been greater. Ascendion's platform-led approach and trained engineering workforce are meeting that demand by turning agentic AI from a promising concept into a repeatable, scalable capability.
"Ascendion stands out for its early and consistent commitment to applying AI, now combining its agentic engineering platform AAVA with product-led engineering mindset to accelerate legacy modernization, streamline software development, and deliver measurable transformation outcomes." said David Cushman, Executive Research Leader, HFS Research.
As global enterprises accelerate from AI experimentation to transformation at scale, Ascendion continues to expand its agentic engineering capabilities by combining platform IP, specialized AI studios, and a trained global workforce to drive outcomes that build durable competitive advantage across banking, healthcare, retail, and beyond.
To download the report please visit Ascendion Named a Market Leader in HFS Horizons: Agentic Services, 2026 | Ascendion
About HFS
HFS Research is a leading research and advisory authority on enterprise transformation, serving Fortune 500 companies with fearless insights and actionable strategies. With unparalleled access to Global 2000 executives and deep expertise in AI, automation, and digital business models, HFS empowers organizations to make confident decisions that create sustainable competitive advantage. For more information, visit www.hfsresearch.com.
About Ascendion
Ascendion is an AI-native software engineering disruptor helping businesses innovate faster, smarter, and with greater impact. We partner with enterprise clients across North America, the UK, Europe, and APAC to solve complex challenges in data, experience design, software product engineering, and workforce transformation. Powered by expert engineers, thousands of AI agents, and our Engineering to the Power of AI (EngineeringAI) method, we deliver measurable outcomes that build trust, unlock value, and accelerate growth. Learn more at ascendion.com.
Engineering to the Power of AI™, AAVA™, EngineeringAI, Engineering to Elevate Life™, Enterprise PlatformsAI, Data & InsightsAI, ExperienceAI, GCCAI, OperationsAI, Platform EngineeringAI, ProductAI, and Quality EngineeringAI are trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Ascendion Named a Market Leader for Agentic Services by HFS Research
