SHENZHEN, China, Sept. 12, 2025 /PRNewswire/ -- SmallRig, a leading designer and manufacturer of innovative photo- and video-accessories, has introduced a lineup of comprehensive Video Cage Kit for the iPhone 17 Pro Series. Released in tandem with the new iPhones, the collection forms a modular, comprehensive ecosystem aimed at unlocking the iPhone 17 Pro's imaging capabilities and elevating the mobile professional-filmmaking experience.
During Apple's September 9 keynote, the company premiered a cinematic video showcasing the iPhone 17 Pro's advanced camera features. Following the presentation, a special video was revealed, featuring the music video for singer Jackson Wang's latest single Let Loose. Co-directed and performed by Wang, the entire project was also shot on the iPhone 17 Pro. In both productions, the comprehensive Video Cage Kit for the iPhone 17 Pro Series played an essential role.
Established in 2013, SmallRig has built a reputation for designing comprehensive systems tailored to content creators. Its portfolio spans camera- and mobile-device expansion, lighting solutions, power management, and more. By emphasizing versatility, compatibility, and production efficiency, the company has developed an accessory ecosystem trusted by more than 10 million creators worldwide.
SmallRig first appeared in Apple's promotional materials in 2021 with the launch of the iPhone 13 series, marking the beginning of its visibility in Apple's creative campaigns. In 2023, SmallRig's kits accompanied the iPhone 15 Pro, helping showcase the device's cinematic imaging capabilities. The following year, its accessories gained worldwide attention when used in the production of The Weeknd's Dancing in the Flames music video, created with the iPhone 16 Pro. This consistent presence highlights the technical reliability and creative versatility of SmallRig solutions.
At the center of SmallRig's newly released lineup is the Video Cage Kit for iPhone 17 Pro Series. Engineered for mobile filmmakers, the dual-handle grip transforms the iPhone into a versatile camera system suitable for video production, live streaming, and short-form content creation. The cage provides multiple mounting points for external accessories while ensuring dual-layer protection for the device.
Another key addition is the FilMov Magnetic Photography Phone Case for iPhone 17 Pro Series. Designed to combine everyday protection with professional-grade expandability, the case is fully MagSafe-compatible and integrates seamlessly into SmallRig's accessory ecosystem. With support for attachable lenses, filters, handles, lights, microphones, and docks, it instantly converts the iPhone into a professional shooting rig. A hidden stand allows for quick setup, while compatibility with SmallRig's expansion frame ensures flexibility across different creative needs.
Building on these product innovations, SmallRig is also extending its vision beyond hardware to explore new forms of creative expression and cultural resonance. The company is preparing to launch a limited-edition collaboration series with Transformers. This upcoming release is expected to merge cultural storytelling with functional innovation, offering creators new possibilities beyond conventional accessory design.
By continually appearing alongside the top tech brand's flagship launches and introducing forward-looking solutions, SmallRig reinforces its role as a leading force in mobile content creation. The debut of its professional accessory lineup for the iPhone 17 Pro series underscores the company's commitment to empowering creators, demonstrating its vision of redefining how smartphones can serve as fully capable tools for filmmaking and storytelling.
To learn more about the latest lineup, please visit: https://www.smallrig.com/global/.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SmallRig Expands iPhone 17 Pro Creative Potential with Full Professional Accessories
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
