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Infinix and PUBG MOBILE Expand Global Esports Strategy, Ushering in a New Era for African Esports

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Infinix and PUBG MOBILE Expand Global Esports Strategy, Ushering in a New Era for African Esports
Business

Business

Infinix and PUBG MOBILE Expand Global Esports Strategy, Ushering in a New Era for African Esports

2025-09-13 00:00 Last Updated At:00:15

The inaugural PUBG MOBILE Africa Cup Grand Finals kick off in Kenya on September 13, with the Infinix GT 30 Pro serving as the official tournament device

HONG KONG, Sept. 13, 2025 /PRNewswire/ -- Infinix, in partnership with PUBG MOBILE, today announced the launch of the inaugural 2025 PUBG MOBILE Africa Cup, with the grand finals scheduled to take place in Kenya on September 13–14. Marking PUBG MOBILE's first official large-scale tournament on the African continent, the event designates the Infinix GT 30 Pro as the official tournament device, delivering professional-grade performance for all participating teams. This milestone not only ushers in a new era for Africa's esports ecosystem but also underscores Infinix's strategic role in the global competitive gaming arena.

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PMAC 2025 Africa jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2771875/PMAC2025_AFRICA.mp4', image: 'https://mma.prnasia.com/media2/2771875/PMAC2025_AFRICA.mp4?p=medium', autostart:'false', stretching : 'uniform', width: '512', height: '288'});

Since last year, Infinix has collaborated with PUBG MOBILE to host esports events across key markets in the Middle East, South Asia, Central Asia, and Europe, including leading the PMSL championship team to debut on New York's Times Square. In 2025, the partnership expanded further into Latin America and Africa. The launch of the Africa Cup not only creates a direct pathway for local players to compete on the world's top stage but also demonstrates the continued advancement of both parties' global strategic vision.

Following a series of qualifiers and group stages, top teams have advanced and will now face off in Kenya for the championship title. With a total prize pool of USD $8,000, the winning team will claim USD $2,000 and earn direct qualification to the 2025 PUBG MOBILE Global Championship (PMGC) — representing a pivotal leap from regional competition to the international stage.

Setting global standards for professional esports and driving African esports toward a new milestone.

As the official tournament device, the Infinix GT 30 Pro delivers a professional esports experience through flagship-grade hardware and deeply optimized gaming performance. The device features a high-performance processor, a high-refresh-rate AMOLED display, and official support for PUBG MOBILE at 120 frames per second (FPS). Whether in the fast-paced intensity of FPS battles or the sustained demands of Multiplayer Online Battle Arena (MOBA) gameplay, the GT 30 Pro ensures the stability and responsiveness required by international tournament standards. This reflects the GT Series' "Born for Gaming" DNA and underscores Infinix's continued commitment to advancing professional esports technology.

Tony Zhao, Chief Executive Officer of Infinix shared, "Esports is becoming an integral part of culture and lifestyle for the younger generation. Through our partnership with PUBG MOBILE, we are not only creating a professional tournament experience for esports talent across Africa, but also helping them overcome geographical boundaries and step onto the global stage. By harnessing innovative technology and a diverse ecosystem, Infinix is committed to empowering growth and advancing the sustainable development of the regional esports landscape."

"Partnering with Infinix to launch this landmark tournament in Africa is a major step forward for the region's esports landscape. Africa's competitive gaming scene is rising rapidly, and the 2025 PUBG MOBILE Africa Cup will serve as a vital bridge between local talent and the global stage. We look forward to seeing more local talents showcase their skills internationally," added Brian, Head of Esports Publishing for PUBG MOBILE Africa.

Expanding the Esports Experience

Beyond the competition itself, Infinix will host a Gaming Fan Festival during the Africa Cup, featuring cheer squad performances, esports open days, a 360-degree fan stage, PUBG-themed cosplay, and an online lucky draw offering fans the chance to win a trip to Thailand to watch a live tournament. These activities aim to celebrate esports culture, enhance fan engagement, and bring the brand closer to its community.

The 2025 PUBG MOBILE Africa Cup marks a milestone for African esports on the global stage. Through ongoing collaborations with PUBG MOBILE across MENA, CSA, Africa, Latin America, Turkey, and Europe, Infinix reinforces its commitment to the global esports ecosystem. Powering the tournament with the Infinix GT 30 Pro, the brand highlights its flagship-level performance and dedication to advancing professional esports.

Looking ahead, Infinix will continue to drive product innovation and ecosystem development to support a more diverse and sustainable global esports landscape. With the GT 30 launching on September 11, the brand reaffirms its "Tech for Enjoyment" philosophy, bringing young people worldwide more creative and playful digital lifestyles.

About Infinix

Established in 2013, Infinix is an innovation-driven brand dedicated to delivering cutting-edge technology, bold design, and outstanding performance. The brand provides smart, enjoyable mobile experiences that enhance everyday life. Beyond smartphones, Infinix has expanded its portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more—building a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.

For more information, please visit: http://www.infinixmobility.com/ 

About PUBG MOBILE:

PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON Inc.

For more information, please visit the official PUBG MOBILE accounts on Facebook, Instagram, X, YouTube, and TikTok.

PUBG MOBILE is available to download for free on the App Store and Google Play.

 

The inaugural PUBG MOBILE Africa Cup Grand Finals kick off in Kenya on September 13, with the Infinix GT 30 Pro serving as the official tournament device

HONG KONG, Sept. 13, 2025 /PRNewswire/ -- Infinix, in partnership with PUBG MOBILE, today announced the launch of the inaugural 2025 PUBG MOBILE Africa Cup, with the grand finals scheduled to take place in Kenya on September 13–14. Marking PUBG MOBILE's first official large-scale tournament on the African continent, the event designates the Infinix GT 30 Pro as the official tournament device, delivering professional-grade performance for all participating teams. This milestone not only ushers in a new era for Africa's esports ecosystem but also underscores Infinix's strategic role in the global competitive gaming arena.

PMAC 2025 Africa jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2771875/PMAC2025_AFRICA.mp4', image: 'https://mma.prnasia.com/media2/2771875/PMAC2025_AFRICA.mp4?p=medium', autostart:'false', stretching : 'uniform', width: '512', height: '288'});

Since last year, Infinix has collaborated with PUBG MOBILE to host esports events across key markets in the Middle East, South Asia, Central Asia, and Europe, including leading the PMSL championship team to debut on New York's Times Square. In 2025, the partnership expanded further into Latin America and Africa. The launch of the Africa Cup not only creates a direct pathway for local players to compete on the world's top stage but also demonstrates the continued advancement of both parties' global strategic vision.

Following a series of qualifiers and group stages, top teams have advanced and will now face off in Kenya for the championship title. With a total prize pool of USD $8,000, the winning team will claim USD $2,000 and earn direct qualification to the 2025 PUBG MOBILE Global Championship (PMGC) — representing a pivotal leap from regional competition to the international stage.

Setting global standards for professional esports and driving African esports toward a new milestone.

As the official tournament device, the Infinix GT 30 Pro delivers a professional esports experience through flagship-grade hardware and deeply optimized gaming performance. The device features a high-performance processor, a high-refresh-rate AMOLED display, and official support for PUBG MOBILE at 120 frames per second (FPS). Whether in the fast-paced intensity of FPS battles or the sustained demands of Multiplayer Online Battle Arena (MOBA) gameplay, the GT 30 Pro ensures the stability and responsiveness required by international tournament standards. This reflects the GT Series' "Born for Gaming" DNA and underscores Infinix's continued commitment to advancing professional esports technology.

Tony Zhao, Chief Executive Officer of Infinix shared, "Esports is becoming an integral part of culture and lifestyle for the younger generation. Through our partnership with PUBG MOBILE, we are not only creating a professional tournament experience for esports talent across Africa, but also helping them overcome geographical boundaries and step onto the global stage. By harnessing innovative technology and a diverse ecosystem, Infinix is committed to empowering growth and advancing the sustainable development of the regional esports landscape."

"Partnering with Infinix to launch this landmark tournament in Africa is a major step forward for the region's esports landscape. Africa's competitive gaming scene is rising rapidly, and the 2025 PUBG MOBILE Africa Cup will serve as a vital bridge between local talent and the global stage. We look forward to seeing more local talents showcase their skills internationally," added Brian, Head of Esports Publishing for PUBG MOBILE Africa.

Expanding the Esports Experience

Beyond the competition itself, Infinix will host a Gaming Fan Festival during the Africa Cup, featuring cheer squad performances, esports open days, a 360-degree fan stage, PUBG-themed cosplay, and an online lucky draw offering fans the chance to win a trip to Thailand to watch a live tournament. These activities aim to celebrate esports culture, enhance fan engagement, and bring the brand closer to its community.

The 2025 PUBG MOBILE Africa Cup marks a milestone for African esports on the global stage. Through ongoing collaborations with PUBG MOBILE across MENA, CSA, Africa, Latin America, Turkey, and Europe, Infinix reinforces its commitment to the global esports ecosystem. Powering the tournament with the Infinix GT 30 Pro, the brand highlights its flagship-level performance and dedication to advancing professional esports.

Looking ahead, Infinix will continue to drive product innovation and ecosystem development to support a more diverse and sustainable global esports landscape. With the GT 30 launching on September 11, the brand reaffirms its "Tech for Enjoyment" philosophy, bringing young people worldwide more creative and playful digital lifestyles.

About Infinix

Established in 2013, Infinix is an innovation-driven brand dedicated to delivering cutting-edge technology, bold design, and outstanding performance. The brand provides smart, enjoyable mobile experiences that enhance everyday life. Beyond smartphones, Infinix has expanded its portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more—building a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.

For more information, please visit: http://www.infinixmobility.com/ 

About PUBG MOBILE:

PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON Inc.

For more information, please visit the official PUBG MOBILE accounts on Facebook, Instagram, X, YouTube, and TikTok.

PUBG MOBILE is available to download for free on the App Store and Google Play.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Infinix and PUBG MOBILE Expand Global Esports Strategy, Ushering in a New Era for African Esports

Infinix and PUBG MOBILE Expand Global Esports Strategy, Ushering in a New Era for African Esports

  • New framework brings together Aon's Risk Capital and Human Capital data with public sentiment analysis from Gallup to create a portfolio view of risk
  • Creates further clarity into how risks compound across four megatrends, how resilience is built and activated and where targeted actions can most effectively influence performance
  • DUBLIN, Jan. 16, 2026 /PRNewswire/ -- Aon plc (NYSE: AON), a leading global professional services firm, announced today that it is releasing insights from a new, data-driven tool to help organizations build sustainable resilience and unlock growth: Aon's Resilience Quotient.

    Developed in collaboration with Gallup, Aon's Resilience Quotient responds to a critical insight: in a time of increasing populism and fragmented sources of information, quantitative data alone is not enough to make long-term decisions. Combining public sentiment on global issues with risk and people data and analytics enables greater clarity and confidence to invest and grow amidst uncertainty and volatility.

    By integrating Aon's proprietary Risk Capital and Human Capital analytics with the results of Gallup's World Poll covering 140 countries for more than 20 years, the firm's Resilience Quotient captures both objective conditions and subjective sentiment, revealing where sentiment signals hidden risks and potential opportunities to achieve greater resilience. This system-level view enables leaders to spot emerging risks sooner, prioritize resilience investments and move from reactive risk management to proactive decision-making.

    "When making decisions around investment, workforce or managing geopolitical risk, a portfolio view is far superior to a siloed perspective," said Greg Case, president and CEO of Aon. "Understanding sentiment can be an opportunity signal or an early warning. Leaders who are limited to only some of the relevant metrics risk missing the signals that matter most. Aon's Resilience Quotient delivers an integrated view to help organizations act decisively, strengthen resilience and unlock sustainable growth."

    Four interconnected megatrends – Trade, Technology, Weather and Workforce – are reshaping the global operating environment in ways that traditional models struggle to anticipate. Aon's Resilience Quotient provides a clearer view of the tradeoffs within these interactions: how trade volatility can amplify technology risk, how climate pressures influence workforce mobility and how sentiment can either reinforce resilience or heighten operational risk, even when the fundamentals appear strong.   

    To illustrate the insights from its Resilience Quotient, the firm published three case studies addressing some of the most relevant and urgent issues facing the 2026 global economy:

    • Realizing the Opportunity of AI: Securing Data Center Growth
      Data centers are the backbone of the digital economy and with nearly $1.3 trillion projected to be invested globally in data centers by 2030, their rapid expansion brings unprecedented risks. Aon's Resilience Quotient shows that resilience varies sharply at the sub-national level, often more than underlying risk. Within the U.S., Iowa emerges as the most resilient destination for data center development, combining very low overall risk with exceptionally strong trade and weather resilience.

      "Aon's Resilience Quotient shows that Iowa's resilience–risk balance is roughly twice the national median, demonstrating how governance quality, institutional confidence and preparedness materially shape long-term infrastructure outcomes," said Joe Peiser, CEO of Commercial Risk Solutions at Aon. "This underscores the opportunity for leaders who understand the combined effect of low risk, resilient trade and weather systems and a strong foundation of public trust — factors that ultimately determine where AI infrastructure can grow at scale."

    DUBLIN, Jan. 16, 2026 /PRNewswire/ -- Aon plc (NYSE: AON), a leading global professional services firm, announced today that it is releasing insights from a new, data-driven tool to help organizations build sustainable resilience and unlock growth: Aon's Resilience Quotient.

    Developed in collaboration with Gallup, Aon's Resilience Quotient responds to a critical insight: in a time of increasing populism and fragmented sources of information, quantitative data alone is not enough to make long-term decisions. Combining public sentiment on global issues with risk and people data and analytics enables greater clarity and confidence to invest and grow amidst uncertainty and volatility.

    By integrating Aon's proprietary Risk Capital and Human Capital analytics with the results of Gallup's World Poll covering 140 countries for more than 20 years, the firm's Resilience Quotient captures both objective conditions and subjective sentiment, revealing where sentiment signals hidden risks and potential opportunities to achieve greater resilience. This system-level view enables leaders to spot emerging risks sooner, prioritize resilience investments and move from reactive risk management to proactive decision-making.

    "When making decisions around investment, workforce or managing geopolitical risk, a portfolio view is far superior to a siloed perspective," said Greg Case, president and CEO of Aon. "Understanding sentiment can be an opportunity signal or an early warning. Leaders who are limited to only some of the relevant metrics risk missing the signals that matter most. Aon's Resilience Quotient delivers an integrated view to help organizations act decisively, strengthen resilience and unlock sustainable growth."

    Four interconnected megatrends – Trade, Technology, Weather and Workforce – are reshaping the global operating environment in ways that traditional models struggle to anticipate. Aon's Resilience Quotient provides a clearer view of the tradeoffs within these interactions: how trade volatility can amplify technology risk, how climate pressures influence workforce mobility and how sentiment can either reinforce resilience or heighten operational risk, even when the fundamentals appear strong.   

    To illustrate the insights from its Resilience Quotient, the firm published three case studies addressing some of the most relevant and urgent issues facing the 2026 global economy:

    "Aon's Resilience Quotient shows that Iowa's resilience–risk balance is roughly twice the national median, demonstrating how governance quality, institutional confidence and preparedness materially shape long-term infrastructure outcomes," said Joe Peiser, CEO of Commercial Risk Solutions at Aon. "This underscores the opportunity for leaders who understand the combined effect of low risk, resilient trade and weather systems and a strong foundation of public trust — factors that ultimately determine where AI infrastructure can grow at scale."

    • Workforce Transformation: AI Adoption and the Next Generation Workforce 
      The acceleration of AI adoption is transforming the workforce, but most organizations face a critical gap between the demand for AI skills and their readiness to adapt. The Resilience Quotient highlights how workforce engagement, trust and institutional preparedness are essential to harnessing AI's potential, making resilience the key differentiator between organizations that thrive through change and those that risk falling behind.

      "Aon's Resilience Quotient equips leaders to navigate rapid AI change with confidence," said Lisa Stevens, chief administrative officer at Aon. "These insights help create the conditions for early‑career employees to build the skills and confidence they need — so instead of losing a generation of talent, we cultivate one that is more capable and resilient than ever."

    "Aon's Resilience Quotient equips leaders to navigate rapid AI change with confidence," said Lisa Stevens, chief administrative officer at Aon. "These insights help create the conditions for early‑career employees to build the skills and confidence they need — so instead of losing a generation of talent, we cultivate one that is more capable and resilient than ever."

    • Rethinking Humanitarian Finance: A New Approach to Forced Migration
      Over 120 million people are currently displaced by conflict, climate and systemic crises, reshaping societies and economies worldwide. Aon's Resilience Quotient highlights Venezuela and Colombia to illustrate the tradeoffs between investing resources at the source of migration — supporting those facing institutional erosion, food insecurity and economic collapse — or directing investment to more stable countries like Colombia that are absorbing people fleeing unlivable conditions.

      "Forced displacement results from extreme weather and man-made disasters like conflict and economic failure," said Bridget Gainer, chief public affairs officer at Aon. "If we could leverage the forecasting and financial capability of insurance to better predict and more quickly mitigate the impact of this volatility, we could help create conditions that allow populations to remain and rebuild in their home countries."

    "Forced displacement results from extreme weather and man-made disasters like conflict and economic failure," said Bridget Gainer, chief public affairs officer at Aon. "If we could leverage the forecasting and financial capability of insurance to better predict and more quickly mitigate the impact of this volatility, we could help create conditions that allow populations to remain and rebuild in their home countries."

    "Resilience is not a single blueprint, it's the way systems mitigate, adapt and transform under pressure. Aon's Resilience Quotient functions as a pressure gauge, surfacing the trade‑offs and early signals that help leaders strengthen resilience where it matters most," said Joe Daly, managing partner at Gallup. "We're proud to collaborate with Aon to combine Gallup's global sentiment analytics with Aon's Risk Capital and Human Capital data, turning confidence into actionable insight."

    New insights from Aon's Resilience Quotient suggest that going forward, resilience priorities will shift from static risk management to dynamic, localized strategies. As disruptions become more complex and frequent, organizations will need to tailor resilience investments to specific geographies, sectors and even sub-regional contexts. Aon's Resilience Quotient is supported with a real-time analytics and AI-enabled insights platform, built by Quantum Rise, providing deeper visibility into evolving risk and resilience signals as conditions change.

    Aon and Gallup will join global decision-makers at the World Economic Forum Annual Meeting to advance these critical discussions on restoring confidence and unlocking sustainable growth.

    Learn more about Aon's Resilience Quotient and explore the case studies here.

    About Aon
    Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.

    Follow Aon on LinkedInXFacebook and Instagram. Stay up-to-date by visiting Aon's newsroom and sign up for news alerts here.

    Media Contact
    mediainquiries@aon.com
    Toll-free (U.S., Canada and Puerto Rico): +1 833 751 8114
    International: +1 312 381 3024

    ** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

    Aon's Resilience Quotient Cuts Through Uncertainty and Volatility to Help Businesses Move from Risk to Resilience and Growth

    Aon's Resilience Quotient Cuts Through Uncertainty and Volatility to Help Businesses Move from Risk to Resilience and Growth

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