ARAMIS Global Ambassador, Dwyane Wade, Celebrates New Fragrance Launch During New York Fashion Week

NEW YORK--(BUSINESS WIRE)--Sep 13, 2025--

Heritage men’s fragrance brand, ARAMIS, officially launched its new scent, Intuition, with global ambassador, Dwyane Wade, during New York Fashion Week.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250913048158/en/

The celebration kicked off with an immersive pop-up on New York City’s iconic High Line, where guests explored the story behind the fragrance through scent, sound, and design. Dwyane Wade made a personal appearance at the interactive event, joined by his wife, actress Gabrielle Union.

Later in the afternoon, Wade participated in an intimate conversation around personal grooming, fragrance, and modern masculinity at Bloomingdale's 59 th Street. Moderated by Mike Muse, the conversation also featured Donato Smith, Wade's longtime barber, and friend. Bloomingdale’s top clients were given the opportunity to connect in-person with Dwyane Wade, who has evolved from one of the most successful shooting guards of all time to a highly regarded multi-hyphenate producer, philanthropist, advocate, and entrepreneur.

About ARAMIS

In 1963, ARAMIS was created by Mrs. Estée Lauder, trailblazing entrepreneur and visionary founder of her eponymous cosmetics company, to be the most elegant men’s cologne in the world. Refined and distinctive, with a classic masculinity and sophistication that would transcend time, ARAMIS was the first prestige men’s fragrance to be sold in department stores around the world and quickly became an industry leader in the men’s fragrance and grooming category. Today, ARAMIS Fragrance is revitalized and reimagined for a new generation.

Follow ARAMIS on Instagram @AramisFragrances #ARAMISINTUITION​.

About The Estée Lauder Companies

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, ARAMIS, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

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ARAMIS Global Ambassador, Dwyane Wade (Courtesy of BFA )

ARAMIS Global Ambassador, Dwyane Wade and Wife, Actress Gabrielle Union (Courtesy of BFA )

Intuition by ARAMIS Pop-Up at The High Line (Courtesy of BFA )

ARAMIS Global Ambassador, Dwyane Wade, attends Brand’s NYFW Pop-Up at The High Line (Courtesy of BFA )

SEATTLE (AP) — All Vinnie Pasquantino needed was a few days of rest, a morning walk around Seattle and a warm, sunny day at T-Mobile Park to get back on track for the Kansas City Royals.

Pasquantino had two hits — including a solo homer — two RBIs and two runs in his return to Kansas City’s lineup against the Seattle Mariners after sitting out the previous two games because of lower back tightness. He batted third and played first base in the Royals' 7-6 win.

“I told them yesterday, I want in,” Pasquantino said. “And I’ll let them know if anything changes.”

His single to right field drove in Kansas City’s opening run in the first inning. He then belted his fourth home run of the season in the sixth off Bryan Woo on a 2-0 count, a Statcast-projected 404-foot blast into the second deck in right. It gave the Royals a 5-3 lead before Jac Caglianone followed with a solo home run to right.

Pasquantino said it has been an issue he has dealt with for a while after he was removed in the sixth inning of Tuesday’s game. He also appeared in the ninth inning and hit a game-ending flyout in Thursday’s 6-3 loss to the Athletics.

“We hope that he’s not going to have to deal with it the whole season,” manager Matt Quatraro said before Friday’s game. “But he’ll probably feel it for a handful of days before it resolves.”

But it felt good in Friday’s win.

“We’ll see how it feels in about an hour when all the adrenaline comes down,” Pasquantino said.

Pasquantino, 28, is off to a slow start this season for Kansas City, batting .176 with three doubles, 16 RBIs and 25 strikeouts in 30 games.

Kansas City Royals' Vinnie Pasquantino hits an RBI single to score Maikel Garcia against the Seattle Mariners during the first inning of a baseball game, Friday, May 1, 2026, in Seattle. (AP Photo/Lindsey Wasson)