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ARAMIS Global Ambassador, Dwyane Wade, Celebrates New Fragrance Launch During New York Fashion Week

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ARAMIS Global Ambassador, Dwyane Wade, Celebrates New Fragrance Launch During New York Fashion Week
News

News

ARAMIS Global Ambassador, Dwyane Wade, Celebrates New Fragrance Launch During New York Fashion Week

2025-09-14 01:12 Last Updated At:01:30

NEW YORK--(BUSINESS WIRE)--Sep 13, 2025--

Heritage men’s fragrance brand, ARAMIS, officially launched its new scent, Intuition, with global ambassador, Dwyane Wade, during New York Fashion Week.

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ARAMIS Global Ambassador, Dwyane Wade (Courtesy of BFA )

ARAMIS Global Ambassador, Dwyane Wade (Courtesy of BFA )

ARAMIS Global Ambassador, Dwyane Wade and Wife, Actress Gabrielle Union (Courtesy of BFA )

ARAMIS Global Ambassador, Dwyane Wade and Wife, Actress Gabrielle Union (Courtesy of BFA )

Intuition by ARAMIS Pop-Up at The High Line (Courtesy of BFA )

Intuition by ARAMIS Pop-Up at The High Line (Courtesy of BFA )

ARAMIS Global Ambassador, Dwyane Wade, attends Brand’s NYFW Pop-Up at The High Line (Courtesy of BFA )

ARAMIS Global Ambassador, Dwyane Wade, attends Brand’s NYFW Pop-Up at The High Line (Courtesy of BFA )

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250913048158/en/

The celebration kicked off with an immersive pop-up on New York City’s iconic High Line, where guests explored the story behind the fragrance through scent, sound, and design. Dwyane Wade made a personal appearance at the interactive event, joined by his wife, actress Gabrielle Union.

Later in the afternoon, Wade participated in an intimate conversation around personal grooming, fragrance, and modern masculinity at Bloomingdale's 59 th Street. Moderated by Mike Muse, the conversation also featured Donato Smith, Wade's longtime barber, and friend. Bloomingdale’s top clients were given the opportunity to connect in-person with Dwyane Wade, who has evolved from one of the most successful shooting guards of all time to a highly regarded multi-hyphenate producer, philanthropist, advocate, and entrepreneur.

About ARAMIS

In 1963, ARAMIS was created by Mrs. Estée Lauder, trailblazing entrepreneur and visionary founder of her eponymous cosmetics company, to be the most elegant men’s cologne in the world. Refined and distinctive, with a classic masculinity and sophistication that would transcend time, ARAMIS was the first prestige men’s fragrance to be sold in department stores around the world and quickly became an industry leader in the men’s fragrance and grooming category. Today, ARAMIS Fragrance is revitalized and reimagined for a new generation.

Follow ARAMIS on Instagram @AramisFragrances #ARAMISINTUITION​.

About The Estée Lauder Companies

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, ARAMIS, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

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ARAMIS Global Ambassador, Dwyane Wade (Courtesy of BFA )

ARAMIS Global Ambassador, Dwyane Wade (Courtesy of BFA )

ARAMIS Global Ambassador, Dwyane Wade and Wife, Actress Gabrielle Union (Courtesy of BFA )

ARAMIS Global Ambassador, Dwyane Wade and Wife, Actress Gabrielle Union (Courtesy of BFA )

Intuition by ARAMIS Pop-Up at The High Line (Courtesy of BFA )

Intuition by ARAMIS Pop-Up at The High Line (Courtesy of BFA )

ARAMIS Global Ambassador, Dwyane Wade, attends Brand’s NYFW Pop-Up at The High Line (Courtesy of BFA )

ARAMIS Global Ambassador, Dwyane Wade, attends Brand’s NYFW Pop-Up at The High Line (Courtesy of BFA )

SEOUL, South Korea (AP) — A South Korean court sentenced former President Yoon Suk Yeol to five years in prison Friday in the first verdict from eight criminal trials over the martial law debacle that forced him out of office and other allegations.

Yoon was impeached, arrested and dismissed as president after his short-lived imposition of martial law in December 2024 triggered huge public protests calling for his ouster.

The most significant criminal charge against him alleges that his martial law enforcement amounted to a rebellion, and the independent counsel has requested the death sentence in the case that is to be decided in a ruling next month.

Yoon has maintained he didn’t intend to place the country under military rule for an extended period, saying his decree was only meant to inform the people about the danger of the liberal-controlled parliament obstructing his agenda. But investigators have viewed Yoon’s decree as an attempt to bolster and prolong his rule, charging him with rebellion, abuse of power and other criminal offenses.

In Friday’s case, the Seoul Central District Court sentenced Yoon for defying attempts to detain him, fabricating the martial law proclamation, and sidestepping a legally mandated full Cabinet meeting and thus depriving some Cabinet members who were not convened of their due rights to deliberate on his decree.

Judge Baek Dae-hyun said in the televised ruling that imposing “a grave punishment” was necessary because Yoon hasn’t shown remorse and has only repeated “hard-to-comprehend excuses.” The judge also restoring legal systems damaged by Yoon’s action was necessary.

Yoon’s defense team said they will appeal the ruling, which they believe was “politicized” and reflected “the unliberal arguments by the independent counsel.” Yoon’s defense team argued the ruling “oversimplified the boundary between the exercise of the president’s constitutional powers and criminal liability.”

Prison sentences in the multiple, smaller trials Yoon faces would matter if he is spared the death penalty or life imprisonment at the rebellion trial.

Park SungBae, a lawyer who specializes in criminal law, said there is little chance the court would decide Yoon should face the death penalty in the rebellion case. He said the court will likely issue a life sentence or a sentence of 30 years or more in prison.

South Korea has maintained a de facto moratorium on executions since 1997 and courts rarely hand down death sentences. Park said the court would take into account that Yoon’s decree didn’t cause casualties and didn’t last long, although Yoon hasn’t shown genuine remorse for his action.

South Korea has a history of pardoning former presidents who were jailed over diverse crimes in the name of promoting national unity. Those pardoned include strongman Chun Doo-hwan, who received the death penalty at a district court over his 1979 coup, the bloody 1980 crackdowns of pro-democracy protests that killed about 200 people, and other crimes.

Some observers say Yoon will likely retain a defiant attitude in the ongoing trials to maintain his support base in the belief that he cannot avoid a lengthy sentence but could be pardoned in the future.

On the night of Dec. 3, 2024, Yoon abruptly declared martial law in a televised speech, saying he would eliminate “anti-state forces” and protect “the constitutional democratic order.” Yoon sent troops and police officers to encircle the National Assembly, but many apparently didn’t aggressively cordon off the area, allowing enough lawmakers to get into an assembly hall to vote down Yoon’s decree.

No major violence occurred, but Yoon's stunt caused the biggest political crisis in South Korea and rattled its diplomacy and financial markets. For many, his decree, the first of its kind in more than four decades in South Korea, brought back harrowing memories of past dictatorships in the 1970s and 1980s, when military-backed leaders used martial law and emergency measures to deploy soldiers and tanks on the streets to suppress demonstrations.

After Yoon's ouster, his liberal rival Lee Jae Myung became president via a snap election last June. After taking office, Lee appointed three independent counsels to look into allegations involving Yoon, his wife and associates.

Yoon's other trials deal with charges like ordering drone flights over North Korea to deliberately inflame animosities to look for a pretext to declare martial law. Other charges accuse Yoon of manipulating the investigation into a marine’s drowning in 2023 and receiving free opinion surveys from an election broker in return for a political favor.

A supporter of former South Korean President Yoon Suk Yeol shouts slogans outside Seoul Central District Court, in Seoul, South Korea, Friday, Jan. 16, 2026. (AP Photo/Lee Jin-man)

A supporter of former South Korean President Yoon Suk Yeol shouts slogans outside Seoul Central District Court, in Seoul, South Korea, Friday, Jan. 16, 2026. (AP Photo/Lee Jin-man)

Supporters of former South Korean President Yoon Suk Yeol hold signs and flags outside Seoul Central District Court, in Seoul, South Korea, Friday, Jan. 16, 2026. (AP Photo/Lee Jin-man)

Supporters of former South Korean President Yoon Suk Yeol hold signs and flags outside Seoul Central District Court, in Seoul, South Korea, Friday, Jan. 16, 2026. (AP Photo/Lee Jin-man)

A supporter of former South Korean President Yoon Suk Yeol waits for a bus carrying former South Korean President Yoon Suk Yeol outside Seoul Central District Court, in Seoul, South Korea, Friday, Jan. 16, 2026. (AP Photo/Lee Jin-man)

A supporter of former South Korean President Yoon Suk Yeol waits for a bus carrying former South Korean President Yoon Suk Yeol outside Seoul Central District Court, in Seoul, South Korea, Friday, Jan. 16, 2026. (AP Photo/Lee Jin-man)

Supporters of former South Korean President Yoon Suk Yeol hold signs as police officers stand guard outside Seoul Central District Court, in Seoul, South Korea, Friday, Jan. 16, 2026. (AP Photo/Lee Jin-man)

Supporters of former South Korean President Yoon Suk Yeol hold signs as police officers stand guard outside Seoul Central District Court, in Seoul, South Korea, Friday, Jan. 16, 2026. (AP Photo/Lee Jin-man)

Supporters of former South Korean President Yoon Suk Yeol hold signs and flags outside Seoul Central District Court, in Seoul, South Korea, Friday, Jan. 16, 2026. (AP Photo/Lee Jin-man)

Supporters of former South Korean President Yoon Suk Yeol hold signs and flags outside Seoul Central District Court, in Seoul, South Korea, Friday, Jan. 16, 2026. (AP Photo/Lee Jin-man)

Supporters of former South Korean President Yoon Suk Yeol hold signs outside Seoul Central District Court, in Seoul, South Korea, Friday, Jan. 16, 2026. (AP Photo/Lee Jin-man)

Supporters of former South Korean President Yoon Suk Yeol hold signs outside Seoul Central District Court, in Seoul, South Korea, Friday, Jan. 16, 2026. (AP Photo/Lee Jin-man)

A picture of former South Korean President Yoon Suk Yeol is placed on a board as supporters gather outside Seoul Central District Court, in Seoul, South Korea, Friday, Jan. 16, 2026. (AP Photo/Lee Jin-man)

A picture of former South Korean President Yoon Suk Yeol is placed on a board as supporters gather outside Seoul Central District Court, in Seoul, South Korea, Friday, Jan. 16, 2026. (AP Photo/Lee Jin-man)

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