AI-generated content, or AIGC, is revolutionizing the short film industry by producing digital text, images, and videos, empowering creators to explore diverse styles and innovative content.
In late August, China Media Group (CMG) launched an AI-themed evening gala, displaying short videos entirely created with AIGC.
According to data, the event has attracted over 600 million views as of September 5.
Huang Zhongzhong, the creative partner of China-based AI creative studio Kling AI, was involved in producing one of the short films showcased at this event.
"Traditional film special effects require large investments and take a long time, but with AI, the process has become much easier. We completed this short film in about a week," said Huang.
According to Huang, the AI tool he used was advanced enough to create expressive visuals and natural movements.
"We had strict requirements for generating the first and last frame storyboards. Kling AI met our needs with consistent character modeling, detailed props, accurate scene reproduction, smooth transitions, and realistic physical movements," he said.
The AI-themed evening gala highlighted the rapid growth and potential of AI generated content in China.
"Since June 2024, Kling has grown its global user base to over 45 million. In the second quarter of 2025, Kling's revenue exceeded 250 million yuan (about 35.09 million U.S. dollars)," said Wang Ruoxuan, senior product operations manager of Kling AI.
"AI has become a valuable tool for filmmakers. It inspires more creators to experiment with different styles and content, fostering a vibrant and diverse market," said Liu Mengya, dean of the Digital Media School at the Beijing Film Academy.
AI-generated content transforms China's short film industry
China's box office revenue for new films scheduled for the 2026 Spring Festival period, including presales, had surpassed 400 million yuan (about 55.54 million U.S. dollars) as of Sunday, according to data from ticketing platform Maoyan.
The Spring Festival holiday, running for nine days from Feb. 15 this year, is one of the key movie seasons in the world's second-largest film market.
Leading the early buzz ahead of its Spring Festival opening is "Pegasus 3," the third installment in director Han Han's racing-comedy franchise starring Shen Teng, one of China's most bankable comedic actors. On the Maoyan online ticketing platform, "Pegasus 3" currently ranks first in "want-to-see" interest selections by Spring Festival moviegoers.
"Scare Out," a contemporary espionage thriller directed by Zhang Yimou, has also drawn strong early attention. Developed with the guidance from the Ministry of State Security, the film centers on a leak of classified military aviation data and follows a counterintelligence team as it navigates shifting loyalty and hidden betrayals.
Another high-profile entry, "Blades of the Guardians," adapted from a cult-favorite comic, is directed by legendary action choreographer Yuen Woo-ping and features a multigenerational lineup of martial arts stars. It is a rare, large-scale "wuxia" (martial chivalry) production at a time when the genre, which features legends of ancient Chinese warriors, has become less common in Chinese cinema.
Industry observers attribute the strong performance to a combination of policy support and innovative consumption models introduced this year.
Earlier this month, the National Film Administration, together with other government departments, launched the "2026 Film Economy Promotion Year," pledging to distribute no less than 1.2 billion yuan in movie-going subsidies throughout the year to stimulate cultural consumption.
Financial institutions have also joined the effort. China UnionPay, in collaboration with commercial banks and cinema chains, rolled out stacked discount coupons and promotional payment offers, making movie tickets more affordable and transactions more convenient for audiences.
This year's Spring Festival season has also seen expanded "film plus" consumption pilots in 16 cities nationwide, integrating cinema with tourism, dining and retail.
In Qingdao City of east China's Shandong Province, more than 700 businesses including hotels, restaurants and museums, have joined an upgraded "ticket stub economy" alliance, offering discounts to moviegoers.
Meanwhile, Changsha, the capital city of central China's Hunan Province, launched a "stroll the market with films" campaign, encouraging audiences to explore local food specialties such as stinky tofu, sugar oil rice cakes and cured duck after watching movies.
Film-related merchandise has also gained popularity, including co-branded products, intangible cultural heritage-inspired handicrafts and themed blind boxes.
China's film industry is increasingly evolving beyond a single screening experience. A movie ticket is no longer just the admission to a film, but a cultural link that connects emotions and stimulates broader consumption.
China's Spring Festival box office hits 400-mln-yuan mark
