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SINGAPORE, Sept. 16, 2025 /PRNewswire/ -- While retail investors spend just six minutes researching stocks before buying, according to The Wall Street Journal, and often rely on social media buzz and emotional impulses, a new TradingKey investment tool delivers the same Wall Street-caliber analysis that professional investors use, condensed into a 30-second comprehensive evaluation based on 34 sophisticated indicators.
Retail investors poured $270 billion into stocks in the first half of this year, driving a 26% market climb since April, according to Barclays — largely fueled by dip-buying after President Trump's tariff announcements. However, groundbreaking research by Wurgler, based on 8 million rows of browser data, exposes a critical flaw: most investors focus on single-day price charts while holding positions for weeks, ignoring fundamental analysis that could protect their investments amid volatility when searching for the best stocks to buy now.
Unlike traditional investment tools that offer only four to five basic indicators, TradingKey's Stock Scoring System processes 34 sophisticated signals covering technical analysis, fundamental metrics and institutional investing patterns — making it the world's only comprehensive stock scoring platform that delivers the same data points professional analysts use to evaluate stocks and make million-dollar decisions.
"We wanted to put the same level of stock analysis that professionals use in the hands of underserved retail investors," said Yeap Ming Feng, CEO of TradingKey. "Retail investors struggle to make better investment decisions because they lack access to quality data, affordable tools, and the time to research the stocks they invest in. We built this tool to cut through the noise, counter emotional biases like FOMO, and help investors move beyond making uninformed decisions shaped by trending tickers and headlines."
Available for free to retail investors on the TradingKey platform starting Sept. 15, 2025, the Stock Scoring System updates daily to reflect real-time market conditions. The tool will continue to evolve each month, adding new indicators to match shifting market trends, investor behavior and emerging signals.
About TradingKey
TradingKey is a leading global platform for financial markets dedicated to simplifying individuals' investment journeys worldwide. The platform provides real-time news, expert analysis, advanced tools such as streaming charts and exclusive educational content to enhance financial strategies and outcomes.
TradingKey's mission is to democratize access to reliable, intelligent and multilingual investing resources, empowering users to navigate complex markets with confidence and precision.
SINGAPORE, Sept. 16, 2025 /PRNewswire/ -- While retail investors spend just six minutes researching stocks before buying, according to The Wall Street Journal, and often rely on social media buzz and emotional impulses, a new TradingKey investment tool delivers the same Wall Street-caliber analysis that professional investors use, condensed into a 30-second comprehensive evaluation based on 34 sophisticated indicators.
Retail investors poured $270 billion into stocks in the first half of this year, driving a 26% market climb since April, according to Barclays — largely fueled by dip-buying after President Trump's tariff announcements. However, groundbreaking research by Wurgler, based on 8 million rows of browser data, exposes a critical flaw: most investors focus on single-day price charts while holding positions for weeks, ignoring fundamental analysis that could protect their investments amid volatility when searching for the best stocks to buy now.
Unlike traditional investment tools that offer only four to five basic indicators, TradingKey's Stock Scoring System processes 34 sophisticated signals covering technical analysis, fundamental metrics and institutional investing patterns — making it the world's only comprehensive stock scoring platform that delivers the same data points professional analysts use to evaluate stocks and make million-dollar decisions.
"We wanted to put the same level of stock analysis that professionals use in the hands of underserved retail investors," said Yeap Ming Feng, CEO of TradingKey. "Retail investors struggle to make better investment decisions because they lack access to quality data, affordable tools, and the time to research the stocks they invest in. We built this tool to cut through the noise, counter emotional biases like FOMO, and help investors move beyond making uninformed decisions shaped by trending tickers and headlines."
Available for free to retail investors on the TradingKey platform starting Sept. 15, 2025, the Stock Scoring System updates daily to reflect real-time market conditions. The tool will continue to evolve each month, adding new indicators to match shifting market trends, investor behavior and emerging signals.
About TradingKey
TradingKey is a leading global platform for financial markets dedicated to simplifying individuals' investment journeys worldwide. The platform provides real-time news, expert analysis, advanced tools such as streaming charts and exclusive educational content to enhance financial strategies and outcomes.
TradingKey's mission is to democratize access to reliable, intelligent and multilingual investing resources, empowering users to navigate complex markets with confidence and precision.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TradingKey Launches World's First Stock Scoring, Disrupting $270B Retail Investor Market with Wall Street-Level Analysis
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Coda, a global leader in digital content monetization, today announced that it is integrating Unity's In‑App Purchasing (IAP) SDK with Coda's global web store platforms. This collaboration offers developers a single place to manage and optimize their entire digital catalog across mobile, web, and PC - directly through Unity's existing IAP workflow.
With just a few lines of code, developers can launch secure, branded web stores powered by Coda - offering players more ways to purchase securely while improving their margins.
The integration is powered by Coda's Merchant of Record (MoR) solution, which is already trusted by leading publishers and fast-growing studios worldwide. As the legal seller in each market, Coda manages payments, fraud prevention, tax remittance, invoicing, and compliance across more than 70 markets and over 400 payment methods. This gives developers more time to focus on the game and the player experience.
"As the games industry moves beyond closed ecosystems, developers of every size want more flexibility and control over how they grow," said Shane Happach, CEO of Coda. "Our integration with Unity's IAP SDK gives creators more choice in how they launch and operate their own stores, wherever their players are, minus the complexity of managing global payments or compliance. This reflects Coda's commitment to democratizing game development and helping every studio, large or small, succeed on their own terms."
As web-based purchasing becomes a more practical part of developers' business mix, interest in direct-to-consumer web stores continues to grow. Today, these channels already account for roughly 26% of mobile gaming revenue in East and Southeast Asia, according to research from Niko Partners and Coda.
First-party web stores give developers greater control over pricing, promotions, and player communication, but introduce operational complexity across payments, compliance, fraud, and support. Coda removes these barriers with a scalable payments and risk platform, integrated directly into Unity's workflow.
Coda's integration with Unity's IAP sets a new D2C standard by bringing out-of-app monetization into developers' existing workflows, removing operational complexity, and making it easier to run web stores at a global scale.
Learn more at coda.co.
About Coda
Coda is a global leader in digital content monetization and distribution. We're trusted by 300+ publishers—including Activision, Electronic Arts, and Riot Games—to grow their audiences and revenue worldwide. Our out-of-app solutions include Custom Commerce, a fully customizable web store; Codapay, which enables seamless direct payments through a single API integration on publishers' websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, which extends content reach through a network of trusted commerce partners. Founded in 2011, Coda is headquartered in Singapore with a team of 550+ Codans around the globe. Coda recently acquired Recharge, Europe's leading prepaid payments platform. Coda is backed by Apis Partners, Insight Partners, and Smash Capital, and has been named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia's NextGenTech 30 (2024), a payments leader on Fortune's Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024). For more on Coda, visit coda.co.
Press Contacts
Coda:
Liz Adam — VP, Corporate Affairs
elizah.adam@coda.co
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Coda and Unity to enable out-of-app monetization for game developers globally
