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Seoul Pop-Up Series Debuts -- K-Beauty Lands in Brooklyn's Williamsburg

Business

Seoul Pop-Up Series Debuts -- K-Beauty Lands in Brooklyn's Williamsburg
Business

Business

Seoul Pop-Up Series Debuts -- K-Beauty Lands in Brooklyn's Williamsburg

2025-09-16 15:39 Last Updated At:15:55

Buying Square, a Korean AI-driven tech startup, and the Seoul Business Agency (SBA) will co-host the event at VIBE TWLV, the only Korean-operated showroom in Brooklyn.

NEW YORK, Sept. 16, 2025 /PRNewswire/ -- Buying Square, a Korean AI-driven tech startup, and the Seoul Business Agency (SBA) will open Seoul Pop-Up 2025 Episode 1: K-Beauty, Be the Beautiful at VIBE TWLV (50 Berry St., Brooklyn). The event runs from Sept. 26 to Oct. 5.

Williamsburg is known as a creative hub where galleries, indie retail, and street culture intersect. The pop-up will bring together eight Seoul-based beauty brands — JUNG SAEM MOOL, Essenherb, NDP, NE:AR, ReSaltZ, VILLA ERBATIUM, UUUUU., iroiro — along with beauty tech companies becon. and ANYMOMENT. The space is designed not only for product showcases but also for content production and buyer meetings. With a biophilia-inspired mood evoking the vitality of forests and gardens, visitors will experience a slice of Seoul in the heart of New York.

The timing reflects broader shifts in the global beauty market. In 2024, Korea surpassed France to become the top exporter of cosmetics to the United States. K-Beauty continues to expand its presence as U.S. retailers, including Sephora and Ulta Beauty, add more Korean brands to their portfolios. This pop-up marks the first Korean-based experiential showroom in Brooklyn, providing a unique platform where Seoul brands connect directly with both consumers and buyers.

VIBE TWLV, operated by Buying Square, is designed as a hybrid stage that links brands, consumers and buyers. Products experienced onsite are directly integrated with Buying Square's digital B2B Catalog Shop, allowing visitors to scan QR codes for product details and order inquiries. Brands can capture consumer reactions and buyer demand in real time, creating a pipeline for reorders and long-term transactions even after the event.

Evan Choi, CEO of Buying Square, said: "We are excited to showcase leading Seoul beauty brands in Williamsburg. For consumers, we offer a gallery-like experience, and for buyers, a seamless pipeline that connects discovery to actual transactions. Starting with Episode 1, we will continue to use VIBE TWLV in Brooklyn as a hub to share Korean creativity with the world — from brands to artists and cultural voices."

This project is jointly organized with SBA's Beauty Creative Lounge, BtheB. SBA supports startups and businesses in Seoul through programs that foster entrepreneurship, growth and global expansion. The collaboration connects New York's creative community with innovative businesses from Seoul, strengthening K-Beauty's position in front of global consumers and buyers.

Event Details

  • VIP Day: Friday, Sept. 26 – Invite-only program with brand previews and gift bags
  • General Open: Sept. 27 to Oct. 5 – Open to the public with brand sales, time-limited offers and product sampling
  • Location: VIBE TWLV, 50 Berry St., Brooklyn, NY 11249
  • Registration: Pre-registration available via QR code on event poster or designated URL

About Buying Square
Buying Square is a Seoul-based AI-driven tech startup operating a digital B2B wholesale platform that connects fashion and beauty brands with global buyers through catalog-driven data and AI-powered solutions. Its platform has surpassed ₩150 billion (approx. $108 million) in cumulative transaction volume and has raised ₩18.6 billion (approx. $14 million) from investors including Gentle Monster, Timefolio Asset Management and K-Net Partners.

About VIBE TWLV
VIBE TWLV is a showroom operated by Buying Square in Williamsburg, Brooklyn. It is the only Korean-operated experiential showroom in New York that bridges onsite retail experiences with digital B2B wholesale transactions. Positioned as a cultural crosspoint linking Seoul and New York, the space has been recognized internationally, winning the 2025 Asia Design Prize for its distinctive design and innovative concept.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Seoul Pop-Up Series Debuts -- K-Beauty Lands in Brooklyn's Williamsburg

Seoul Pop-Up Series Debuts -- K-Beauty Lands in Brooklyn's Williamsburg

  • New framework brings together Aon's Risk Capital and Human Capital data with public sentiment analysis from Gallup to create a portfolio view of risk
  • Creates further clarity into how risks compound across four megatrends, how resilience is built and activated and where targeted actions can most effectively influence performance
  • DUBLIN, Jan. 16, 2026 /PRNewswire/ -- Aon plc (NYSE: AON), a leading global professional services firm, announced today that it is releasing insights from a new, data-driven tool to help organizations build sustainable resilience and unlock growth: Aon's Resilience Quotient.

    Developed in collaboration with Gallup, Aon's Resilience Quotient responds to a critical insight: in a time of increasing populism and fragmented sources of information, quantitative data alone is not enough to make long-term decisions. Combining public sentiment on global issues with risk and people data and analytics enables greater clarity and confidence to invest and grow amidst uncertainty and volatility.

    By integrating Aon's proprietary Risk Capital and Human Capital analytics with the results of Gallup's World Poll covering 140 countries for more than 20 years, the firm's Resilience Quotient captures both objective conditions and subjective sentiment, revealing where sentiment signals hidden risks and potential opportunities to achieve greater resilience. This system-level view enables leaders to spot emerging risks sooner, prioritize resilience investments and move from reactive risk management to proactive decision-making.

    "When making decisions around investment, workforce or managing geopolitical risk, a portfolio view is far superior to a siloed perspective," said Greg Case, president and CEO of Aon. "Understanding sentiment can be an opportunity signal or an early warning. Leaders who are limited to only some of the relevant metrics risk missing the signals that matter most. Aon's Resilience Quotient delivers an integrated view to help organizations act decisively, strengthen resilience and unlock sustainable growth."

    Four interconnected megatrends – Trade, Technology, Weather and Workforce – are reshaping the global operating environment in ways that traditional models struggle to anticipate. Aon's Resilience Quotient provides a clearer view of the tradeoffs within these interactions: how trade volatility can amplify technology risk, how climate pressures influence workforce mobility and how sentiment can either reinforce resilience or heighten operational risk, even when the fundamentals appear strong.   

    To illustrate the insights from its Resilience Quotient, the firm published three case studies addressing some of the most relevant and urgent issues facing the 2026 global economy:

    • Realizing the Opportunity of AI: Securing Data Center Growth
      Data centers are the backbone of the digital economy and with nearly $1.3 trillion projected to be invested globally in data centers by 2030, their rapid expansion brings unprecedented risks. Aon's Resilience Quotient shows that resilience varies sharply at the sub-national level, often more than underlying risk. Within the U.S., Iowa emerges as the most resilient destination for data center development, combining very low overall risk with exceptionally strong trade and weather resilience.

      "Aon's Resilience Quotient shows that Iowa's resilience–risk balance is roughly twice the national median, demonstrating how governance quality, institutional confidence and preparedness materially shape long-term infrastructure outcomes," said Joe Peiser, CEO of Commercial Risk Solutions at Aon. "This underscores the opportunity for leaders who understand the combined effect of low risk, resilient trade and weather systems and a strong foundation of public trust — factors that ultimately determine where AI infrastructure can grow at scale."

    DUBLIN, Jan. 16, 2026 /PRNewswire/ -- Aon plc (NYSE: AON), a leading global professional services firm, announced today that it is releasing insights from a new, data-driven tool to help organizations build sustainable resilience and unlock growth: Aon's Resilience Quotient.

    Developed in collaboration with Gallup, Aon's Resilience Quotient responds to a critical insight: in a time of increasing populism and fragmented sources of information, quantitative data alone is not enough to make long-term decisions. Combining public sentiment on global issues with risk and people data and analytics enables greater clarity and confidence to invest and grow amidst uncertainty and volatility.

    By integrating Aon's proprietary Risk Capital and Human Capital analytics with the results of Gallup's World Poll covering 140 countries for more than 20 years, the firm's Resilience Quotient captures both objective conditions and subjective sentiment, revealing where sentiment signals hidden risks and potential opportunities to achieve greater resilience. This system-level view enables leaders to spot emerging risks sooner, prioritize resilience investments and move from reactive risk management to proactive decision-making.

    "When making decisions around investment, workforce or managing geopolitical risk, a portfolio view is far superior to a siloed perspective," said Greg Case, president and CEO of Aon. "Understanding sentiment can be an opportunity signal or an early warning. Leaders who are limited to only some of the relevant metrics risk missing the signals that matter most. Aon's Resilience Quotient delivers an integrated view to help organizations act decisively, strengthen resilience and unlock sustainable growth."

    Four interconnected megatrends – Trade, Technology, Weather and Workforce – are reshaping the global operating environment in ways that traditional models struggle to anticipate. Aon's Resilience Quotient provides a clearer view of the tradeoffs within these interactions: how trade volatility can amplify technology risk, how climate pressures influence workforce mobility and how sentiment can either reinforce resilience or heighten operational risk, even when the fundamentals appear strong.   

    To illustrate the insights from its Resilience Quotient, the firm published three case studies addressing some of the most relevant and urgent issues facing the 2026 global economy:

    "Aon's Resilience Quotient shows that Iowa's resilience–risk balance is roughly twice the national median, demonstrating how governance quality, institutional confidence and preparedness materially shape long-term infrastructure outcomes," said Joe Peiser, CEO of Commercial Risk Solutions at Aon. "This underscores the opportunity for leaders who understand the combined effect of low risk, resilient trade and weather systems and a strong foundation of public trust — factors that ultimately determine where AI infrastructure can grow at scale."

    • Workforce Transformation: AI Adoption and the Next Generation Workforce 
      The acceleration of AI adoption is transforming the workforce, but most organizations face a critical gap between the demand for AI skills and their readiness to adapt. The Resilience Quotient highlights how workforce engagement, trust and institutional preparedness are essential to harnessing AI's potential, making resilience the key differentiator between organizations that thrive through change and those that risk falling behind.

      "Aon's Resilience Quotient equips leaders to navigate rapid AI change with confidence," said Lisa Stevens, chief administrative officer at Aon. "These insights help create the conditions for early‑career employees to build the skills and confidence they need — so instead of losing a generation of talent, we cultivate one that is more capable and resilient than ever."

    "Aon's Resilience Quotient equips leaders to navigate rapid AI change with confidence," said Lisa Stevens, chief administrative officer at Aon. "These insights help create the conditions for early‑career employees to build the skills and confidence they need — so instead of losing a generation of talent, we cultivate one that is more capable and resilient than ever."

    • Rethinking Humanitarian Finance: A New Approach to Forced Migration
      Over 120 million people are currently displaced by conflict, climate and systemic crises, reshaping societies and economies worldwide. Aon's Resilience Quotient highlights Venezuela and Colombia to illustrate the tradeoffs between investing resources at the source of migration — supporting those facing institutional erosion, food insecurity and economic collapse — or directing investment to more stable countries like Colombia that are absorbing people fleeing unlivable conditions.

      "Forced displacement results from extreme weather and man-made disasters like conflict and economic failure," said Bridget Gainer, chief public affairs officer at Aon. "If we could leverage the forecasting and financial capability of insurance to better predict and more quickly mitigate the impact of this volatility, we could help create conditions that allow populations to remain and rebuild in their home countries."

    "Forced displacement results from extreme weather and man-made disasters like conflict and economic failure," said Bridget Gainer, chief public affairs officer at Aon. "If we could leverage the forecasting and financial capability of insurance to better predict and more quickly mitigate the impact of this volatility, we could help create conditions that allow populations to remain and rebuild in their home countries."

    "Resilience is not a single blueprint, it's the way systems mitigate, adapt and transform under pressure. Aon's Resilience Quotient functions as a pressure gauge, surfacing the trade‑offs and early signals that help leaders strengthen resilience where it matters most," said Joe Daly, managing partner at Gallup. "We're proud to collaborate with Aon to combine Gallup's global sentiment analytics with Aon's Risk Capital and Human Capital data, turning confidence into actionable insight."

    New insights from Aon's Resilience Quotient suggest that going forward, resilience priorities will shift from static risk management to dynamic, localized strategies. As disruptions become more complex and frequent, organizations will need to tailor resilience investments to specific geographies, sectors and even sub-regional contexts. Aon's Resilience Quotient is supported with a real-time analytics and AI-enabled insights platform, built by Quantum Rise, providing deeper visibility into evolving risk and resilience signals as conditions change.

    Aon and Gallup will join global decision-makers at the World Economic Forum Annual Meeting to advance these critical discussions on restoring confidence and unlocking sustainable growth.

    Learn more about Aon's Resilience Quotient and explore the case studies here.

    About Aon
    Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.

    Follow Aon on LinkedInXFacebook and Instagram. Stay up-to-date by visiting Aon's newsroom and sign up for news alerts here.

    Media Contact
    mediainquiries@aon.com
    Toll-free (U.S., Canada and Puerto Rico): +1 833 751 8114
    International: +1 312 381 3024

    ** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

    Aon's Resilience Quotient Cuts Through Uncertainty and Volatility to Help Businesses Move from Risk to Resilience and Growth

    Aon's Resilience Quotient Cuts Through Uncertainty and Volatility to Help Businesses Move from Risk to Resilience and Growth

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