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New points transfer connection increases access to Hilton's global portfolio of 24 world-class brands and more for financial institutions
LONDON, Sept. 17, 2025 /PRNewswire/ -- Ascenda, the loyalty company that powers growth for the world's leading brands, today announced a strategic partnership with Hilton, a leading global hospitality company, to expand access to Hilton Honors for financial institutions within Ascenda's global network.
Through this collaboration, financial institutions in applicable jurisdictions can now offer their customers the ability to convert bank loyalty points directly into Hilton Honors Points, which includes access to Hilton's entire portfolio across 139 countries and territories. With more than 226 million members worldwide, Hilton Honors continues to provide ways for guests to dream and redeem through stays, experiences, partnerships, co-branded credit cards and more.
"Consumers, financial institutions, and merchants alike are seeking greater value and return on investment from their loyalty programs, and we're committed to creating that value by transforming bank-merchant marketing. This partnership exemplifies that commitment," said Paul Smitton, President of International and Partnerships at Ascenda. "Hilton's expansive global footprint and long-standing reputation of value are attractive to customers seeking increased benefits and experiences from their rewards programs. We're honored to welcome another legacy brand to our network."
"We are always looking for ways to recognize and reward our Hilton Honors members as well as connect with new prospective guests," said Mark Weinstein, Chief Marketing Officer and Head of Luxury Brands, Hilton. "We are grateful for our partnership with Ascenda, and together, we will now be able to unlock new ways for travelers to earn and redeem Hilton Honors Points across the world."
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton's world-class brands comprising more than 8,800 properties in 139 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where members can check in, choose and access their room using Digital Key. Hilton Honors offers more than 226 million members hundreds of ways to earn and redeem Points, including with select co-branded credit cards. Members can redeem Points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. The program is free to join and travelers can enroll online at hiltonhonors.com. Learn more about Hilton Honors at stories.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, X and Instagram.
About Ascenda
Ascenda powers many of the world's most iconic financial services products, enabling high-value, personalized rewards experiences that drive profitable behavior. With over a decade of proven results, an unrivaled roster of top-tier global clients, and enterprise-grade technology, Ascenda is trusted by leading brands to deliver growth outcomes, eliminate complexity, and create extraordinary customer experiences. For more information, please visit ascenda.com
New points transfer connection increases access to Hilton's global portfolio of 24 world-class brands and more for financial institutions
LONDON, Sept. 17, 2025 /PRNewswire/ -- Ascenda, the loyalty company that powers growth for the world's leading brands, today announced a strategic partnership with Hilton, a leading global hospitality company, to expand access to Hilton Honors for financial institutions within Ascenda's global network.
Through this collaboration, financial institutions in applicable jurisdictions can now offer their customers the ability to convert bank loyalty points directly into Hilton Honors Points, which includes access to Hilton's entire portfolio across 139 countries and territories. With more than 226 million members worldwide, Hilton Honors continues to provide ways for guests to dream and redeem through stays, experiences, partnerships, co-branded credit cards and more.
"Consumers, financial institutions, and merchants alike are seeking greater value and return on investment from their loyalty programs, and we're committed to creating that value by transforming bank-merchant marketing. This partnership exemplifies that commitment," said Paul Smitton, President of International and Partnerships at Ascenda. "Hilton's expansive global footprint and long-standing reputation of value are attractive to customers seeking increased benefits and experiences from their rewards programs. We're honored to welcome another legacy brand to our network."
"We are always looking for ways to recognize and reward our Hilton Honors members as well as connect with new prospective guests," said Mark Weinstein, Chief Marketing Officer and Head of Luxury Brands, Hilton. "We are grateful for our partnership with Ascenda, and together, we will now be able to unlock new ways for travelers to earn and redeem Hilton Honors Points across the world."
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton's world-class brands comprising more than 8,800 properties in 139 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where members can check in, choose and access their room using Digital Key. Hilton Honors offers more than 226 million members hundreds of ways to earn and redeem Points, including with select co-branded credit cards. Members can redeem Points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. The program is free to join and travelers can enroll online at hiltonhonors.com. Learn more about Hilton Honors at stories.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, X and Instagram.
About Ascenda
Ascenda powers many of the world's most iconic financial services products, enabling high-value, personalized rewards experiences that drive profitable behavior. With over a decade of proven results, an unrivaled roster of top-tier global clients, and enterprise-grade technology, Ascenda is trusted by leading brands to deliver growth outcomes, eliminate complexity, and create extraordinary customer experiences. For more information, please visit ascenda.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Ascenda Expands Global Loyalty Content Offering with Addition of Hilton Honors
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PANAMA CITY, Jan. 15, 2026 /PRNewswire/ -- The cryptocurrency market remains range-bound amidst the interplay of macro uncertainty and gradually recovering sentiment at the start of 2026. Against a backdrop of relatively modest market-wide gains, several sector-specific assets listed on HTX posted notable weekly advances between January 5 and January 11, led by the BSC-based Chinese memecoin project Binance Life and the privacy-focused protocol ZKP. Global leading exchange HTX once again demonstrated its explosive potential for listing assets in their early stages by identifying strong narratives early.
DeFi and Privacy Take the Lead: FXS Rebounds Strongly as ZKP Drives Narrative Expansion
This week, privacy and DeFi infrastructure emerged as the strongest-performing sectors. Privacy tokens ZKP and XMR advanced in tandem, as the narrative around financial privacy continued to gain momentum, making it one of the few segments showing a clear directional trend.
- FXS (Frax Finance): +110%, topping the weekly leaderboard. Frax Finance is a DeFi protocol offering three core products, FRAX, FPI, and frxETH, designed for yield generation, liquidity provision, and staking within the DeFi ecosystem.
- ZKP (zkPass): +90%. As a leading project in the privacy computing space, zkPass leverages the zero-knowledge proof technology to address identity verification challenges in Web3. HTX's early listing enabled users to fully capture the inflection point as the privacy narrative shifted from stagnation to renewed growth.
- XMR (Monero): +36%. As a long-established privacy asset, XMP's steady appreciation reinforces the market's renewed focus on financial privacy. Capital flows are shifting from isolated speculation toward sector-wide revaluation.
BSC-Based Chinese Memecoins: Binance Life Breaks Out and Early Positioning Pays Off
Within the memecoin segment, Binance Life emerged as the clear standout this week. As activity on the BSC ecosystem recovered and Chinese-language meme narratives gained traction, capital increasingly flowed toward assets with early community recognition and strong cultural resonance.
Notably, HTX was among the first platforms to list and support Binance Life, identifying its viral potential and providing liquidity at an early stage.
- Binance Life: +63%. Unlike traditional animal-themed memecoins, Binance Life, deeply rooted in the Chinese crypto community culture, originated from shared experiences around life in the crypto industry. The token has a strong community cohesion in the BSC ecosystem.
Building on this momentum, HTX has initially launched several popular Chinese memecoins on BSC, including "我踏马来了（(Wo Ta Ma Lai Le)）", "人生K线（Ren Sheng K Xian）", and "老子（Lao Zi）". The platform has also introduced isolated-margin trading for select pairs, 我踏马来了/USDT (10X) and 老子/USDT (10X), further strengthening support for the narratives in the BSC ecosystem.
To reward community participation, HTX has simultaneously rolled out a Chinese Asset campaign, running through January 19, with a total prize pool of up to $200,000.
Moreover, B (BUILDon) gained 28%, further confirming structural opportunities within the BSC memecoin sector. Meanwhile, Solana-based memecoins remained active, with CHILLGUY (Just a Chill Guy) rising 33%. These assets offer HTX users diversified exposure across ecosystems.
AI Sector: Narrative Persists as Capital Becomes More Selective
The AI sector could remain one of the defining long-term narratives for 2026. This week, AI-related assets continued a consolidation-driven recovery, with speculative fervor cooling and capital increasingly favoring projects featuring clearer positioning and real-world applicability.
- ARC (AI Rig Complex): +42%. Positioned as an "AI + Memecoin" hybrid within the Solana ecosystem, ARC attracted attention through its cross-narrative appeal. The project is a basic AI infrastructure built on RIG, a Rust-based LLM framework designed for AI agent development.
- AIC (AI Companions): +53%. AI Companions aims to integrate AI, VR/AR, and blockchain technologies to create personalized digital companions, offering immersive virtual interaction experiences.
- RENDER (Render Token): +23%. Render is a relatively mature AI infrastructure project, with its token demonstrating more stable price movement. The protocol operates as a decentralized GPU rendering network built on Ethereum.
Initial Listings Become a Source of Return "Certainty" in Volatile Markets
Looking ahead, HTX will continue to rely on forward-looking, multi-sector trend analysis to identify and support high-potential assets. As market structure evolves, the value of early positioning is once again being validated.
About HTX
Founded in 2013, HTX (formerly Huobi) has evolved from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investments, incubation, and other businesses.
As a world-leading gateway to Web3, HTX harbors global capabilities that enable it to provide users with safe and reliable services. Adhering to the growth strategy of "Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance," HTX is dedicated to providing quality services and values to virtual asset enthusiasts worldwide.
To learn more about HTX, please visithttps://www.htx.com/ or HTX Square, and follow HTX on X, Telegram, and Discord.
PANAMA CITY, Jan. 15, 2026 /PRNewswire/ -- The cryptocurrency market remains range-bound amidst the interplay of macro uncertainty and gradually recovering sentiment at the start of 2026. Against a backdrop of relatively modest market-wide gains, several sector-specific assets listed on HTX posted notable weekly advances between January 5 and January 11, led by the BSC-based Chinese memecoin project Binance Life and the privacy-focused protocol ZKP. Global leading exchange HTX once again demonstrated its explosive potential for listing assets in their early stages by identifying strong narratives early.
DeFi and Privacy Take the Lead: FXS Rebounds Strongly as ZKP Drives Narrative Expansion
This week, privacy and DeFi infrastructure emerged as the strongest-performing sectors. Privacy tokens ZKP and XMR advanced in tandem, as the narrative around financial privacy continued to gain momentum, making it one of the few segments showing a clear directional trend.
- FXS (Frax Finance): +110%, topping the weekly leaderboard. Frax Finance is a DeFi protocol offering three core products, FRAX, FPI, and frxETH, designed for yield generation, liquidity provision, and staking within the DeFi ecosystem.
- ZKP (zkPass): +90%. As a leading project in the privacy computing space, zkPass leverages the zero-knowledge proof technology to address identity verification challenges in Web3. HTX's early listing enabled users to fully capture the inflection point as the privacy narrative shifted from stagnation to renewed growth.
- XMR (Monero): +36%. As a long-established privacy asset, XMP's steady appreciation reinforces the market's renewed focus on financial privacy. Capital flows are shifting from isolated speculation toward sector-wide revaluation.
BSC-Based Chinese Memecoins: Binance Life Breaks Out and Early Positioning Pays Off
Within the memecoin segment, Binance Life emerged as the clear standout this week. As activity on the BSC ecosystem recovered and Chinese-language meme narratives gained traction, capital increasingly flowed toward assets with early community recognition and strong cultural resonance.
Notably, HTX was among the first platforms to list and support Binance Life, identifying its viral potential and providing liquidity at an early stage.
- Binance Life: +63%. Unlike traditional animal-themed memecoins, Binance Life, deeply rooted in the Chinese crypto community culture, originated from shared experiences around life in the crypto industry. The token has a strong community cohesion in the BSC ecosystem.
Building on this momentum, HTX has initially launched several popular Chinese memecoins on BSC, including "我踏马来了（(Wo Ta Ma Lai Le)）", "人生K线（Ren Sheng K Xian）", and "老子（Lao Zi）". The platform has also introduced isolated-margin trading for select pairs, 我踏马来了/USDT (10X) and 老子/USDT (10X), further strengthening support for the narratives in the BSC ecosystem.
To reward community participation, HTX has simultaneously rolled out a Chinese Asset campaign, running through January 19, with a total prize pool of up to $200,000.
Moreover, B (BUILDon) gained 28%, further confirming structural opportunities within the BSC memecoin sector. Meanwhile, Solana-based memecoins remained active, with CHILLGUY (Just a Chill Guy) rising 33%. These assets offer HTX users diversified exposure across ecosystems.
AI Sector: Narrative Persists as Capital Becomes More Selective
The AI sector could remain one of the defining long-term narratives for 2026. This week, AI-related assets continued a consolidation-driven recovery, with speculative fervor cooling and capital increasingly favoring projects featuring clearer positioning and real-world applicability.
- ARC (AI Rig Complex): +42%. Positioned as an "AI + Memecoin" hybrid within the Solana ecosystem, ARC attracted attention through its cross-narrative appeal. The project is a basic AI infrastructure built on RIG, a Rust-based LLM framework designed for AI agent development.
- AIC (AI Companions): +53%. AI Companions aims to integrate AI, VR/AR, and blockchain technologies to create personalized digital companions, offering immersive virtual interaction experiences.
- RENDER (Render Token): +23%. Render is a relatively mature AI infrastructure project, with its token demonstrating more stable price movement. The protocol operates as a decentralized GPU rendering network built on Ethereum.
Initial Listings Become a Source of Return "Certainty" in Volatile Markets
Looking ahead, HTX will continue to rely on forward-looking, multi-sector trend analysis to identify and support high-potential assets. As market structure evolves, the value of early positioning is once again being validated.
About HTX
Founded in 2013, HTX (formerly Huobi) has evolved from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investments, incubation, and other businesses.
As a world-leading gateway to Web3, HTX harbors global capabilities that enable it to provide users with safe and reliable services. Adhering to the growth strategy of "Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance," HTX is dedicated to providing quality services and values to virtual asset enthusiasts worldwide.
To learn more about HTX, please visithttps://www.htx.com/ or HTX Square, and follow HTX on X, Telegram, and Discord.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HTX Hot Listings Weekly Recap (Jan 5-11): Binance Life and ZKP Lead the Rally as First-Mover Advantage Continues to Shine
HTX Hot Listings Weekly Recap (Jan 5-11): Binance Life and ZKP Lead the Rally as First-Mover Advantage Continues to Shine
