Introducing Gopuff’s New Website: The Future of Shopping

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Introducing Gopuff’s New Website: The Future of Shopping

2025-09-18 20:29 Last Updated At：20:40

PHILADELPHIA--(BUSINESS WIRE)--Sep 18, 2025--

Today, Gopuff launched a new commerce experience that redefines the future of shopping. New features designed for desktop and mobile web create a personalized experience that adapts to each customer’s life, location, and habits. With a live video feed from one of Gopuff’s local micro-fulfillment centers, real-time item-by-item order packing updates, personal product recommendations and more, every new feature was designed around the Gopuff customer, putting the magic of Gopuff on display and saving customers time with a streamlined interface.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250917062027/en/

"Instant isn’t just what we do, it’s in our DNA," said Yakir Gola, Gopuff’s co-founder and co-CEO. "That’s why we built our new web experience: to make instant shopping effortless. With a clean, elevated design and 5,000 products at your fingertips, we’re delivering the fastest, most reliable, and most affordable shopping experience in the world. And as we continue to innovate, our focus remains the same: being the very best at serving our customers.”

A Personalized Storefront, Tailored to Each Individual

Gopuff’s new homepage is an intelligent storefront built on what makes Gopuff different.

The ‘Magic of Gopuff’ in Real Time

Gopuff’s vertically integrated model, in which it owns the inventory and operates its own micro-fulfillment centers, allows for an unmatched level of transparency and speed. Because Gopuff owns its inventory and only shows customers what’s currently available to them, the company delivers with a 99.5% order accuracy rate (compared to 70% for third-party platforms). Additionally, since Gopuff makes a margin on the products it sells, rather than tacking on service fees and upcharges, it’s also able to offer prices that are 30% lower than third-party apps. Now, for the first time, customers can see these advantages play out with every order.

Streamlined Shopping Experience

Gopuff offers more than 5,000 items. The new design makes navigating this assortment effortless.

While the redesigned interface and new features were designed specifically for the web shopping experience, Gopuff will also bring some of these new capabilities to the app in the coming months.

This new platform was intentionally crafted to support the rhythm of real life: fast, personal, dynamic, and always on customers' terms. By integrating these new capabilities, Gopuff is not just delivering convenience, it's also building a more engaging, trustworthy, and ultimately, more valuable relationship with every customer.

About Gopuff

Gopuff, the leader in instant commerce, offers a relevant and affordable assortment of household essentials, groceries, OTC medication, drinks, snacks and more, all brought to customers’ doors in as fast as 15 minutes from local micro-fulfillment centers. Founded in 2013 by co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff leverages proprietary technology, national infrastructure and a hyper-local logistics network to offer unrivaled speed, reliability and affordability to customers across the U.S. and U.K.

To learn more, visit www.gopuff.com or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android.

US aviator missing after Iran shot down fighter jet has been rescued

WASHINGTON (AP) — The United States said Sunday it rescued a service member missing behind enemy lines since Iran downed a fighter jet, as President Donald Trump escalated pressure on Tehran with a new looming deadline to reopen the Strait of Hormuz.

Iran showed no signs of backing down, striking economic and infrastructure targets in neighboring Gulf Arab countries.

The airman’s extraction followed a U.S. search-and-rescue operation after the Friday crash of the F-15E Strike Eagle, as Iran also promised a reward for anyone who turned in an “enemy pilot.” Trump said he was injured but in stable condition.

“This brave Warrior was behind enemy lines in the treacherous mountains of Iran, being hunted down by our enemies, who were getting closer and closer by the hour,” Trump wrote on social media.

A second crew member was rescued earlier.

The fighter jet was the first American aircraft to have crashed in Iranian territory since the U.S. and Israel launched the war, striking Iran on Feb. 28. The war has since killed thousands, shaken global markets, cut off key shipping routes and spiked fuel prices. Both sides have threatened and hit civilian targets, bringing warnings of possible war crimes.

Trump said last week that the U.S. had “decimated” Iran and would finish the war “very fast.” Two days later, Iran shot down two U.S. military planes, showing the ongoing perils of the bombing campaign and the ability of a degraded Iranian military to continue to hit back.

As Iran continues to exert control over the Strait of Hormuz, Trump, in a weekend social media post, threatened to unleash “all Hell” if it isn’t opened by Monday. He has issued such threats before and extended them when mediators have claimed progress toward ending the war on agreeable terms.

The other jet to go down was a U.S. A-10 attack aircraft. Neither the status of the crew nor exactly where it crashed was immediately known.

On Sunday, Iran’s state TV aired a video showing what it claimed were parts of American aircraft shot down by Iranian forces, along with a photo of thick, black smoke rising into the air. The broadcaster said Iran had shot down an American transport plane and two helicopters that were part of the rescue operation.

However, a regional intelligence official briefed on the mission told The Associated Press that the U.S. military blew up two transport planes due to a technical malfunction, forcing it to bring in additional aircraft to complete the rescue.

The official spoke on condition of anonymity to discuss the covert mission.

In Kuwait, an Iranian drone attack caused significant damage to two power plants and put a water desalination station out of service, according to the Ministry of Electricity. No injuries were reported from the attack, the ministry said.

In Bahrain, the national oil company said that a drone attack caused a fire at one of its storage facilities, which was extinguished. It said the damage was still being assessed and no injuries had been reported.

In the United Arab Emirates, authorities responded to multiple fires at the Borouge petrochemicals plant that they said were caused by intercepted debris. Production at the plant in Ruwais, near the UAE’s western border with Saudi Arabia, was halted.

The strike came a day after Israel struck a petrochemical plant in Iran that Prime Minister Benjamin Netanyahu said generated revenue that it had used to fund the war.

Trump renewed his threats for Iran to open up the Strait of Hormuz by Monday or face devastating consequences, writing Saturday in a social media post: “Remember when I gave Iran ten days to MAKE A DEAL or OPEN UP THE HORMUZ STRAIT. Time is running out — 48 hours before all Hell will reign down on them.”

The waterway is a critical chokepoint for global energy shipments, especially oil and gas moving from the Persian Gulf to Europe and Asia. Disruptions there have injected volatility into the market and pushed oil and gas-importing countries to seek alternative sources.

“The doors of hell will be opened to you” if Iran’s infrastructure is attacked, Gen. Ali Abdollahi Aliabadi with the country’s joint military command said late Saturday in response to Trump’s renewed threat, state media reported. In turn, the general threatened all infrastructure used by the U.S. military in the region.

But Pakistan’s Foreign Ministry spokesperson, Tahir Andrabi, told the AP that his government’s efforts to broker a ceasefire are “right on track” after Islamabad last week said that it would soon host talks between the U.S. and Iran.

Mediators from Pakistan, Turkey and Egypt were working to bring the U.S. and Iran to the negotiating table, according to two regional officials.

The proposed compromise includes a cessation of hostilities to allow a diplomatic settlement, according to a regional official involved in the efforts and a Gulf diplomat briefed on the matter. They spoke on condition of anonymity to discuss closed-door diplomacy.

Iran’s parliamentary speaker, Mohammad Bagher Qalibaf, issued a veiled threat late Friday to disrupt traffic through a second strategic waterway in the region, the Bab el-Mandeb.

The strait, 32 kilometers (20 miles) wide, links the Red Sea with the Gulf of Aden and the Indian Ocean. More than a tenth of seaborne global oil and a quarter of container ships pass through it.

“Which countries and companies account for the highest transit volumes through the strait?” Qalibaf wrote.

More than 1,900 people have been killed in Iran since the war began.

In Gulf Arab states and the occupied West Bank, more than two dozen people have died, while 19 have been reported dead in Israel and 13 U.S. service members have been killed. In Lebanon, more than 1,400 people have been killed and more than 1 million people have been displaced. Ten Israeli soldiers have died there.

This report has been corrected to show that Borealis is an Austrian company and not Australian.

Metz reported from Jerusalem and Magdy from Cairo. Jon Gambrell in Dubai, United Arab Emirates, and Munir Ahmed in Islamabad contributed to this report.