Dunkin’® Brews up the Ultimate Wake-Up Call for National Coffee Day With Free Coffee for Rewards Members and a First-of-its-Kind Collab With Hatch

BOSTON--(BUSINESS WIRE)--Sep 22, 2025--

National Coffee Day is almost here, and Dunkin’ is making it sweeter with free coffee for all Dunkin’ Rewards® members. On Monday, September 29 members can enjoy a free medium hot or iced coffee, with purchase through the Dunkin’ app*.

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To make mornings even brighter, Dunkin’ is teaming up with Hatch, the leader in personalized sleep and wellness technology, to debut a first-of-its-kind coffee alarm and sunrise experience, available exclusively on Hatch+.

Wake Up With Dunkin’

For many, Dunkin’ coffee is the only thing that gets the morning started. Now, Hatch is bringing that same Dunkin’ energy into a new way to rise and shine.

“For more than 75 years, Dunkin’ has been known for brewing a great cup of coffee, and doing it with the speed and convenience people count on us for,” said Jill Nelson, Chief Marketing Officer at Dunkin’. “National Coffee Day is one of our favorite moments of the year to celebrate those who love coffee most. From treating Dunkin’ Rewards members to a free cup of coffee to teaming up with Hatch on a new way to rise and shine, we’re always finding new ways to fuel mornings. This collab brings Dunkin’s energy right into the home, and it’s the kind of wake-up call we can all get behind.”

“Sleep and coffee are the bookends of a great day,” said Erin Merani, VP of Marketing at Hatch. “We’re thrilled to partner with Dunkin’ to bring a latte fun to people's mornings in a way only Hatch can deliver. We’re all about helping people wake-up gently and joyfully and teaming up with Dunkin’ means mornings get a little more delicious.”

The “Brew and Renew” alarm and “Dunkin’ Dawn” sunrise will be available on Restore 2 and Restore 3 devices with a Hatch+ premium content subscription beginning today, September 22. For $4.99/month or $49.99/year, Hatch+ allows you to enhance your sleep routine with an ever-growing library of premium content, like creative meditations, immersive ASMR, funny bedtime podcasts, quirky sound baths and more, purposefully designed for sleep. A free 30-day trial comes with each Restore.

Follow @hatchforsleep and @dunkin for more details and coffee surprises.

Guests can set their alarms, because no matter how it’s poured – hot or iced – Dunkin’ is serving a free cup to Rewards members as the perfect way to celebrate National Coffee Day on Sept. 29. Those not yet enrolled can join Dunkin’ Rewards for free through the Dunkin’ app or at dunkinrewards.com to start earning points toward free food and drinks, unlock exclusive deals and order ahead.

To stay up to date on what Dunkin’ is brewing, visit DunkinDonuts.com or subscribe to the Dunkin’ blog to receive notifications at news.dunkindonuts.com/blog.

*Limit 1 per member. Additional charges and terms may apply. Participation may vary. Limited time offer. Excludes Cold Brew & Nitro Cold Brew. Offer not available on delivery platforms or through guest orders in the Dunkin’ App.

ABOUT DUNKIN’

Dunkin’, founded in 1950, is the largest coffee and donuts brand in the United States, with more than 14,000 restaurants in nearly 40 global markets. Dunkin’ is part of the Inspire Brands family of restaurants. For more information, visit DunkinDonuts.com and InspireBrands.com.

ABOUT HATCH

Hatch is here to help the whole family get the rest they need. We believe in natural sleep, building healthy routines, and finding what works best for you and your loved ones so you can get those high quality Zzzs night after night. Designed by experts and loved by wellness warriors, the Hatch suite of sleep products includes Hatch Baby and Hatch Go for little ones as well as Hatch Restore for adults. For more information, visit Hatch.co.

To make mornings even brighter, Dunkin’ is teaming up with Hatch, the leader in personalized sleep and wellness technology, to debut a first-of-its-kind coffee alarm and sunrise experience, available exclusively on Hatch+.

National Coffee Day is almost here, and Dunkin’ is making it sweeter with free coffee for all Dunkin’ Rewards® members. On Monday, September 29 members can enjoy a free medium hot or iced coffee, with purchase through the Dunkin’ app.

President Donald Trump’s administration announced on Tuesday that it’s freezing child care funds to Minnesota and demanding an audit of some day care centers after a series of fraud schemes involving government programs in recent years.

Deputy Secretary of Health and Human Services Jim O’Neill said on the social platform X that the move is in response to “blatant fraud that appears to be rampant in Minnesota and across the country.”

Minnesota Gov. Tim Walz pushed back on X, saying fraudsters are a serious issue that the state has spent years cracking down on but that this move is part of “Trump’s long game.”

“He’s politicizing the issue to defund programs that help Minnesotans,” Walz said.

O'Neill referenced a right-wing influencer who posted a video Friday claiming he found that day care centers operated by Somali residents in Minneapolis had committed up to $100 million in fraud. O’Neill said he has demanded Walz submit an audit of these centers that includes attendance records, licenses, complaints, investigations and inspections.

“We have turned off the money spigot and we are finding the fraud,” O’Neill said.

The announcement comes one day after U.S. Homeland Security officials were in Minneapolis conducting a fraud investigation by going to unidentified businesses and questioning workers.

There have been years of investigations that included a $300 million pandemic food fraud scheme revolving around the nonprofit Feeding Our Future, for which 57 defendants in Minnesota have been convicted. Prosecutors said the organization was at the center of the country’s largest COVID-19-related fraud scam, when defendants exploited a state-run, federally funded program meant to provide food for children.

A federal prosecutor alleged earlier this month that half or more of the roughly $18 billion in federal funds that supported 14 programs in Minnesota since 2018 may have been stolen. Most of the defendants in the child nutrition, housing services and autism program schemes are Somali Americans, according to the U.S. Attorney’s Office for Minnesota.

O’Neill, who is serving as acting director of the Centers for Disease Control and Prevention, also said in the social media post Tuesday that payments across the U.S. through the Administration for Children and Families, an agency within the U.S. Health and Human Services Department, will now require “justification and a receipt or photo evidence” before money is sent. They have also launched a fraud-reporting hotline and email address.

The Administration for Children and Families provides $185 million in child care funds annually to Minnesota, according to Assistant Secretary Alex Adams.

“That money should be helping 19,000 American children, including toddlers and infants," he said in a video posted on X. "Any dollar stolen by fraudsters is stolen from those children.”

Adams said he spoke Monday with the director of Minnesota's child care services office and she wasn't able to say "with confidence whether those allegations of fraud are isolated or whether there’s fraud stretching statewide.”

Trump has criticized Walz’s administration over the fraud cases, capitalizing on them to target the Somalia diaspora in the state, which has the largest Somali population in the U.S.

Walz, the 2024 Democratic vice presidential nominee, has said an audit due by late January should give a better picture of the extent of the fraud. He said his administration is taking aggressive action to prevent additional fraud. He has long defended how his administration responded.

Minnesota’s most prominent Somali American, Democratic U.S. Rep. Ilhan Omar, has urged people not to blame an entire community for the actions of a relative few.

FILE - Minnesota Gov. Tim Walz speaks during a House Committee on Oversight and Government Reform hearing, June 12, 2025, at the U.S. Capitol in Washington. (AP Photo/Julia Demaree Nikhinson, File)

FILE - State Sen. Michelle Benson reacts at a news conference on Wednesday, April 10, 2019 at the Minnesota State Capitol in St. Paul to a report by the state's legislative auditor on combatting fraud in Minnesota's Child Care Assistance Program. (AP Photo/Steve Karnowski,File)