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SINGAPORE, Sept. 23, 2025 /PRNewswire/ -- Mintel Most Innovative returns for its second year, celebrating the very best in consumer packaged goods (CPG) innovation. This global recognition spotlights brands that are redefining categories, setting new standards, and inspiring the industry to think bigger and bolder. Submissions for the 2026 awards are now open!
This comes at a pivotal moment: only 35% of global CPG launches in 2024 were genuinely new products, a decline from 46% in 2014 and 75% in 1996*. Innovation over the last 30 years is marked by brands increasingly relying on incremental updates to stay agile, even as true innovation is urgently needed in a market defined by constant change.
"CPG innovation has never moved faster or felt more pressured. Consumers of all ages, especially Gen Alpha, Gen Z and Millennials, are eager to experiment and try new things, and they expect brands not just to keep up, but to stay a step ahead. Despite this urgency, true innovation is at an all-time low, with too many launches relying on safe, incremental updates," said Julie Lizer, President of Global Research and Insights at Mintel. "The tension between the pace of consumer change and the slowdown of breakthrough innovation is a defining challenge for the industry.
"Mintel Most Innovative provides the definitive pulse check on what real innovation looks like today, spotlighting the products and brands that are setting the standard and proving what's possible when insight and creativity come together."
Previous winners showcased bold moves that reshaped their categories: Häagen-Dazs expanded beyond frozen for the first time with Vanilla Bean Cultured Crème, a dairy, gluten-free yoghurt that took a calculated risk and opened new growth opportunities for the brand. In beauty, Izzy's Zero Waste Dew-Bomb Glowy Hydra Milk set a new benchmark for sustainability, rethinking every stage of the product cycle while delivering on-trend, high-performance skincare.
"Innovation isn't just about launching something new; it's about creating meaningful change that resonates with consumers and has the potential to influence business, culture, and even society at large," said Matt Nelson, Global CEO at Mintel. "The most impactful products don't emerge in isolation. They are grounded in deep insight and a clear vision of what's next.
"With our global perspective and predictive capabilities, we see where consumer demand is headed and how brands can unlock growth by acting boldly. That's why we're shining a light on the brands driving change, defining true innovation in CPG and beyond."
Be Part of the Global Innovation Conversation
Mintel Most Innovative recognizes the most forward-thinking CPG brands worldwide. Mintel invites brands to share their breakthrough products and join a community that sets the standard for category-defining innovation.
Recognizing the brands that are rising to the challenge, this year's winners will be selected by a stand-out jury of industry thought leaders, academics and Mintel experts in marketing and innovation, including the following confirmed judges (more to follow!):
- Professor Pierre Chandon, The L'Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD and Director of the INSEAD Sorbonne University Behavioural Lab
- Junghoon Moon, Director of FoodBiz Lab, Professor at Seoul National University
- Jacqui Parr, Managing Editor, The Grocer
- Kim Berry, Managing Editor, Australian Bartender and Food & Drink Business
- Kirsty Dolan, Editor, Cosmetic Design Europe
- Angelia Teo, Strategist, Coach, Storyteller, Future Semiotic System Founder
Submissions for the 2026 awards are now open across three key categories: Beauty and Personal Care, Household, and Food and Drink. Learn more here.
*Source: Mintel Global New Products Database (GNPD), June 1996 - June 2025
SINGAPORE, Sept. 23, 2025 /PRNewswire/ -- Mintel Most Innovative returns for its second year, celebrating the very best in consumer packaged goods (CPG) innovation. This global recognition spotlights brands that are redefining categories, setting new standards, and inspiring the industry to think bigger and bolder. Submissions for the 2026 awards are now open!
This comes at a pivotal moment: only 35% of global CPG launches in 2024 were genuinely new products, a decline from 46% in 2014 and 75% in 1996*. Innovation over the last 30 years is marked by brands increasingly relying on incremental updates to stay agile, even as true innovation is urgently needed in a market defined by constant change.
"CPG innovation has never moved faster or felt more pressured. Consumers of all ages, especially Gen Alpha, Gen Z and Millennials, are eager to experiment and try new things, and they expect brands not just to keep up, but to stay a step ahead. Despite this urgency, true innovation is at an all-time low, with too many launches relying on safe, incremental updates," said Julie Lizer, President of Global Research and Insights at Mintel. "The tension between the pace of consumer change and the slowdown of breakthrough innovation is a defining challenge for the industry.
"Mintel Most Innovative provides the definitive pulse check on what real innovation looks like today, spotlighting the products and brands that are setting the standard and proving what's possible when insight and creativity come together."
Previous winners showcased bold moves that reshaped their categories: Häagen-Dazs expanded beyond frozen for the first time with Vanilla Bean Cultured Crème, a dairy, gluten-free yoghurt that took a calculated risk and opened new growth opportunities for the brand. In beauty, Izzy's Zero Waste Dew-Bomb Glowy Hydra Milk set a new benchmark for sustainability, rethinking every stage of the product cycle while delivering on-trend, high-performance skincare.
"Innovation isn't just about launching something new; it's about creating meaningful change that resonates with consumers and has the potential to influence business, culture, and even society at large," said Matt Nelson, Global CEO at Mintel. "The most impactful products don't emerge in isolation. They are grounded in deep insight and a clear vision of what's next.
"With our global perspective and predictive capabilities, we see where consumer demand is headed and how brands can unlock growth by acting boldly. That's why we're shining a light on the brands driving change, defining true innovation in CPG and beyond."
Be Part of the Global Innovation Conversation
Mintel Most Innovative recognizes the most forward-thinking CPG brands worldwide. Mintel invites brands to share their breakthrough products and join a community that sets the standard for category-defining innovation.
Recognizing the brands that are rising to the challenge, this year's winners will be selected by a stand-out jury of industry thought leaders, academics and Mintel experts in marketing and innovation, including the following confirmed judges (more to follow!):
- Professor Pierre Chandon, The L'Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD and Director of the INSEAD Sorbonne University Behavioural Lab
- Junghoon Moon, Director of FoodBiz Lab, Professor at Seoul National University
- Jacqui Parr, Managing Editor, The Grocer
- Kim Berry, Managing Editor, Australian Bartender and Food & Drink Business
- Kirsty Dolan, Editor, Cosmetic Design Europe
- Angelia Teo, Strategist, Coach, Storyteller, Future Semiotic System Founder
Submissions for the 2026 awards are now open across three key categories: Beauty and Personal Care, Household, and Food and Drink. Learn more here.
*Source: Mintel Global New Products Database (GNPD), June 1996 - June 2025
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Mintel Most Innovative 2026: Recognizing the CPG Products Redefining the Future
HANOI, Vietnam, April 2, 2026 /PRNewswire/ -- The 2nd CMES Vietnam International Machine Tool Exhibition 2026, together with Vietnam International Industrial Automation & Robotics Exhibition, Vietnam International Electronic Components, Materials and Production Equipment Exhibition, and Vietnam International Plastics & Rubber Exhibition, will launch as 2026 Vietnam Super Industrial Linkage Expo from August 26 to 28 at Vietnam Exposition Center, Dong Anh, Hanoi. As the largest and most comprehensive manufacturing industry event in Northern Vietnam, it serves as a key gateway for global manufacturers to access Vietnam's fast expanding market.
Vietnam has become a core manufacturing hub in Southeast Asia, with an 8.02% GDP growth in 2025 and a decade of trade surplus. 3C electronics and automotive industries are booming, driving surging demand for high-precision, automated, and intelligent machine tools and solutions for auto parts, 3C electronics, molds, and general machinery.
Backed by 22 years of exhibition expertise, CMES upgrades this event with a 30,000-square-meter space and over 700 leading global brands. It showcases full ranges of advanced equipment including 5-axis machine tools, CNC lathes, grinding machines, stamping lines, industrial robots, robotic arms, measuring tools, and injection molding machines, delivering one-stop localized solutions for industrial users.
The expo will host high-profile forums: Focus on Vietnam Industry 4.0: 2026 Digital and Intelligent Innovation Summit for Machine Tools and Vietnam High-Precision Machine Tools & Advanced Machining Technology Summit, gathering policymakers, associations, and industry leaders to discuss manufacturing upgrading and investment opportunities.
Professional services including on-site translation, business support, targeted industrial park buyer invitations, and one-to-one business matching will be provided to facilitate cooperation. The event is expected to draw more than 30,000 professional visitors across machinery, automation, plastics, electronics, and related sectors.
Visitor preregistration is now open for fast-track entry and exclusive benefits. Industry professionals are welcome to register online and seize the golden window of Vietnam's manufacturing upgrading.
Event Details:
Name: CMES Vietnam International Machine Tool Exhibition
Date: August 26–28, 2026
Venue: Vietnam Exposition Center, Dong Anh, Hanoi
Become an exhibitor:
https://www.cmesvietnam.com/en/regExhibitor?city=vi&src=PR-1&uis=mts
Become a visitor:
https://www.cmesvietnam.com/en/regVisitor?city=vi&src=PR-1&uis=mts
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
CMES Vietnam 2026: Northern Vietnam's Largest Manufacturing Showcase to Open This August
